The Science of Sales Success

HireDNA® provides a modern sales recruitment system for growth-stage technology companies to recruit, onboard, and train the right sales talent to hit their goals faster.

 

Driven by science, technology, and proven processes we match candidates and their sales DNA to your unique sales profile and hiring requirements. Candidates are sourced, screened, and assessed using 21 core selling competencies proven to be indicators of sales success.

 

In addition to predicting compatibility and success, HireDNA identifies the most important skills each candidate will need to develop to maximize their impact. We then design a custom onboarding and training program to help salespeople quickly ramp while equipping sales managers with an effective coaching platform to improve performance and retention. 

 
Undisclosed
 
Undisclosed
 
2 - 9
 Founded
2018
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Ashburn, VA
headquarters
  • 20130 Lakeview Center Plaza, 400
    Ashburn, VA 20147
    United States
other locations
  • 20130 Lakeview Center Plaza Suite 400
    Ashburn , VA 20147
    United States

Reviews

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BD Managers Hiring for Software Company

“Their team really listens to what the client is asking for and what type of candidates they want.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Nov. 2015 - Ongoing
Project summary: 

HireDNA provides candidate research, vetting, sourcing, and follow-up for the business development and sales positions of an environmental monitoring software company.

The Reviewer
 
51 - 200 Employees
 
Austin, Texas
Mike Viator
Director of Sales & Marketing, Environmental Systems Corp.
 
Verified
The Review
Feedback summary: 

Not only have the candidates provided by HireDNA for interviewing consistently been perfect matches for the roles they were sourced for, but none of the individuals brought on by their client have turned out to be mis-hired. Their team is communicative and attentive to detail throughout their work.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of sales and marketing for Environmental Systems Corporation. Our organization provides a software as a service to a variety of industries that help them monitor and report their air emissions to the EPA.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HireDNA?

Our goal was to hire business development managers that fit our market and job requirements.

SOLUTION

What was the scope of their involvement?

They took our job scope and reviewed it with us to help them determine how they would go out and source these very specific candidates. We supplied them with job descriptions as well as scorecards on how we were going to measure the candidates we interviewed.

From there, they performed a sales assessment for our team members based on the criteria of our business. Once candidates were sourced who met a threshold of qualifications for me to review, HireDNA would send them to me after they had been properly vetted to be interviewed over the phone.

What is the team composition?

There are typically 1–2 different people from their company working with us at any given time.

How did you come to work with HireDNA?

I have been using sourcing and recruiting organizations for about 30 years to find sales and business development people. I came across them on the internet and was impressed by the processes that they claimed to have in place, so I reached out to give them a try.

How much have you invested with them?

The cost of their services has been around $250,000 in total.

What is the status of this engagement?

We first worked together in November 2015 and are still finding candidates through them today.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Close to 85%-90% of the candidates that we receive from HireDNA are individuals we could have hired and were at least a pretty good fit for our company. Over the years that we’ve been working with them, they’ve only gotten better and better at finding good matches, and in fact, the last three candidates we got from them were all successfully brought on board.

Beyond that, in all of that time, we have never had a miss-hire, which is an even more significant standard to hit. Everyone that we’ve brought on board has been a perfect fit for our organization, which has saved us a lot of time and money. Those new people have all effectively contributed to our revenue goals within three months, so the indirect of their results have been excellent as well.

How did HireDNA perform from a project management standpoint?

They are good about following up and finding out how a candidate did during an interview so that they can learn from the process, as well as at passing information back to the candidate if it didn’t work out for us so that they are at least getting some feedback as well.

I’ve also found them to be good at managing their time with me and making sure I was aware of what they were working on and how many people were in the pipeline at any given time. We typically handle communication via email, although we usually start projects with phone calls as well.

What did you find most impressive about them?

Their team really listens to what the client is asking for and what type of candidates they want. They ask a tremendous amount of questions about the business, it’s leadership, and the role so that they have a clear and concise message with which to bring in candidates. The end result of that is that I don’t receive nearly as many candidates who are not a waste of our time and resources.

Are there any areas they could improve?

No, everything that they’ve performed for us as far as filling the jobs has been right on point. I would like if they could broaden the type of jobs that they can recruit for, but that’s not something I would criticize them for.

Do you have any advice for potential customers?

Pick up the phone and have a conversation with them. Too many things can be lost in translation over email, and especially when nailing down the finer points of hiring qualifications it is incredibly important for both sides to be completely understood.

5.0
Overall Score They are consistently excellent at what they do.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They put forth a lot of effort to hit all of their deadlines.
  • 4.5 Cost
    Value / within estimates
    On occasions where I did some of the legwork in hiring candidates, it would be nice to be able to negotiate a slightly lower rate.
  • 5.0 Quality
    Service & deliverables
    They’ve hit on every metric every time I’ve used them.
  • 5.0 NPS
    Willing to refer
    They far exceeded our expectations and timelines for filling roles every time.

Ongoing Sales Recruitment for Market Research Firm

“We go to them whenever we have a sales recruitment need.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2013 - Ongoing
Project summary: 

HireDNA helps with the staffing needs of a market research firm. They define roles, create job postings, and vet potential candidates for the sales team.

The Reviewer
 
11 - 50 Employees
 
Burbank, California
Mario Carrasco
Co-Founder & Principal, ThinkNow
 
Verified
The Review
Feedback summary: 

Revenue has doubled in every year of the collaboration, and all the candidates HireDNA puts forward are well matched to the position and to the salary requirements.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We're a market research firm focused on multicultural consumers in the US. We help companies understand Hispanic, African American, and Asian consumers to create culturally relevant and culturally sensitive marketing campaigns. I'm a co-founder.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HireDNA?

We first engaged a business development representative from them. The core of our marketing and sales efforts is content, and we wanted business development representatives with B2B experience.

SOLUTION

What was the scope of their involvement?

As we expanded our sales team, we used them three times, and we recently hired a sales manager to manage our business development reps. Hiring is difficult, but they help us define roles, create job postings, and test potential candidates.

What is the team composition?

We typically have one point of contact. I'm not sure how big the rest of their team is.

How did you come to work with HireDNA?

Of the three or four companies we considered, HireDNA understood our company and our needs the best.

How much have you invested with them?

We've spent about $114,000 so far.

What is the status of this engagement?

The collaboration started in February 2013, and we still work with them on an ad hoc basis. We go to them whenever we have a sales recruitment need.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our company has doubled our revenue every year since the start of our collaboration. A lot of that is driven by the sales team HireDNA helped us recruit. Candidates are very well aligned with our needs, and we're very pleased with the team members they've helped us hire.

How did HireDNA perform from a project management standpoint?

They perform very well. They help us get a sense of each role, and their process is great. After an initial call at the start of each assignment, most of our communication is through email.

What did you find most impressive about them?

They find the best candidate for each role, and everyone they find suits the salary range we have available. That really differentiates them from other sales recruitment firms.

Are there any areas they could improve?

We've worked with them for a long time, and it would be great to have more preferential pricing.

Do you have any advice for potential customers?

Have a clear idea about the roles you're hiring. We always have the most success when we have a clear idea of who we want.

4.5
Overall Score They're an excellent long-term partner, and we will continue to use them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We've never had any delivery issues.
  • 4.0 Cost
    Value / within estimates
    Their costs have remained the same throughout our collaboration.
  • 5.0 Quality
    Service & deliverables
    They always deliver good candidates.
  • 5.0 NPS
    Willing to refer
    I've referred friends and colleagues to them.

Sales Training for Television News Show

“Their personal touch and the comprehensive, customized nature of their work are impressive.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2018 - Ongoing
Project summary: 

HireDNA created a comprehensive sales training program for a television news show. They surveyed the internal team before delivering a detailed, year-long outline to help the team grow.

The Reviewer
 
11-50 Employees
 
Arlington, Virginia
Bryan Tropeano
VP of Operations, MWT Media Group
 
Verified
The Review
Feedback summary: 

Sales have improved, and the team has access to valuable tools that will serve them throughout their careers. HireDNA answers questions quickly, is responsive to feedback, and is open to interacting all internal staff.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are a television news show. We do online campaigns and video production for our clients to help them gain national exposure.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HireDNA?

We wanted to help our sales and advertising team grow their skills to show the value of our product to clients. We also hoped to hire new sales members.

SOLUTION

What was the scope of their involvement?

They set up a comprehensive training program and set up a schedule of short modules for our team that helped reinforce that training. Our team took surveys so HireDNA could assess their skills and determine what would be best to work on and grow in. It was an in-depth, year-long outline that helped us improve our sales team. They also did a full sales playbook that helped us find ways to improve our process.

What is the team composition?

We worked with one main point of contact. He was our facilitator the whole time.

How did you come to work with HireDNA?

We considered several companies that do this sort of training. HireDNA had a comprehensive plan and were much more methodical in their approach. We liked their long-term tactic and decided to hire them.

How much have you invested with them?

We've spent between $50,000-$100,000.

What is the status of this engagement?

We hired them in December 2018. The engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Not only has our sales team improved their sales, they've also become better at their jobs and in their careers. They have valuable tools and skills that can translate to various roles within the company and beyond.

How did HireDNA perform from a project management standpoint?

We communicate mostly through phone or email. If we ever have a question, our point of contact responds right away. He's very open about interacting with our whole team. His training fits our unique needs, and he's very responsive to our feedback.

What did you find most impressive about them?

Their personal touch and the comprehensive, customized nature of their work are impressive. They make sure that everything they do is personalized to our needs.

Are there any areas they could improve?

I love working with them, and there's nothing I can think of that they should change.

Do you have any advice for potential customers?

Have a general plan in place, but listen to their ideas. They're there to help you, and the more you communicate with them, the more benefit you will gain from the collaboration.

5.0
Overall Score Our experience is great so far, and we plan to continue working with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They outlined the project from the beginning, and they make us aware of every deadline.
  • 5.0 Cost
    Value / within estimates
    Compared to other companies, they were less expensive but much more comprehensive than their competitors.
  • 5.0 Quality
    Service & deliverables
    They deliver on everything asked and have never failed us.
  • 5.0 NPS
    Willing to refer
    I've already recommended them and will continue to do so.