Thought Leadership Content, Academic Backing

Hippo Thinks specializes in producing well-researched and expertly written content for business leaders. Since our launch in 2014, we’ve worked with top organizations, including Girl Scouts, USA; Ancestry; Verizon Digital Media Services; The Orvis Company; Kony and Deutsche Telekom Group—producing white papers, speeches, blog posts and proposals.

Additionally, we’ve created and placed client-bylined articles in leading publications, such as Wired, TechCrunch, Newsweek, Scientific American and Barron’s.

The Hippo Thinks editorial team is best in class. Our editors are all experienced journalists with bylines in publications like The Washington Post, The Atlantic and Vice, and deep marketing and client services experience. Our team creates exceptional content that will build authority and credibilty.

$150 - $199 / hr
10 - 49
Show all +
Santa Monica, CA
  • Santa Monica, CA 90402
    United States
other locations
  • Houston, TX 77001
    United States
  • Chicago, IL 60007
    United States


Key clients: 

Arm, Verizon Media Digital Services, The Orvis Company, Girl Scouts, Wunderman, Alpha Edison, Monk's Hill Ventures, Deutsch Telekom, Ancestry.


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Thought Leadership Strategy & Content Dev for IT Firm

“Communication with our team lead was great. We were also impressed with the strategic work.”

Willing to refer: 
The Project
Less than $10,000
Feb. - May 2014
Project summary: 

Hippo Thinks wrote a long-form thought leadership piece about the technical infrastructure required to develop software. They promoted the benefits of the client’s tech solution, adding relevant case studies.

The Reviewer
11-50 Employees
San Francisco, California
AJ Solimine
Former CEO, Nitrous
The Review
Feedback summary: 

Internal stakeholders were pleased with the final piece, and it was successfully placed in a notable online publication. Hippo Thinks went above and beyond to research the industry, participating in high-level strategy calls to get a solid grasp on the technical solution. 

The client submitted this review online.


Please describe your company and your position there.

I was the CEO of Nitrous, an application development infrastructure company that provided a platform for software developers to build web and mobile applications on their web browser. I was responsible for the company's overall strategy, financing, hiring and high-level managers, as well as developing overall marketing and sales strategies.


For what projects/services did your company hire Hippo Thinks?

We hired Hippo Thinks to help us develop a thought leadership strategy and develop a long-form article targeting the growing learn-to-code audience.

What were your goals for this project?

The goals were to give a high-level understanding of the technical infrastructure required for software development, a look at the state of the industry, and an overview of the benefits of our solution with some supporting case studies.


How did you select this vendor?

I know the co-founders personally and had heard from a number of mutual friends at other companies who had great experiences with their thought leadership pieces.

Describe the scope of their work in detail.

We had a few high-level strategy calls with our project leads and gave them an overview of our technology, our target customers, and our goals with developing content for our business.

What was the team composition?

There were four people involved: a project lead, researcher, writer, and editor.


Can you share any outcomes from the project that demonstrate progress or success?

We created a long-form post about the benefits of using our service to develop software applications and successfully placed the piece in the Huffington Post with my byline.

How effective was the workflow between your team and theirs?

Communication was consistent and clear, and our project was executed on time.

What did you find most impressive about this company?

Communication with our team lead was great. We were also impressed with the strategic work, the deep research they did into our industry, and the overall final long-form article.

Are there any areas for improvement?

None that come to mind!

Overall Score
  • 4.5 Scheduling
    It was responsive, good communication.
  • 4.5 Cost
    Value / within estimates
    We had a lot of quality leads from our published articles for the price.
  • 5.0 Quality
    Service & deliverables
    They provided fast communication, top-quality content, and great placement.
  • 5.0 NPS
    Willing to refer
    I've referred them to plenty of new happy clients.