Contact HIPOPOTESIS | Strategic Market Research for Global Brands
Get a custom proposalThe Strategic Market Research for Global Brands
HIPOPOTESIS helps global companies grow faster and smarter in any market, by combining qualitative research, quantitative analysis, and social listening into one powerful strategic research partner.
Based in Spain and working internationally in English and Spanish, we go beyond traditional research. We decode human behavior, market trends, and digital conversations to give your company a competitive edge rooted in deep understanding.
Founded by social anthropologists, our team brings a unique blend of business anthropology, design thinking, lean and agile methods, and computational social science. This interdisciplinary approach allows us to translate complexity into clarity, helping CMOs, Heads of Product, UX leads, and innovation teams make bold, confident decisions.
We design every study with precision, combining ethnographic interviews, surveys, online communities, and real-time data from social platforms. Our work uncovers what your customers, users, or employees think, feel, and need, and turns that insight into action.
Whether you're entering a new market, testing a concept, refining a user experience, or exploring brand perception, Hipopotesis is the partner you can trust for strategic research that delivers real business outcomes.
Let's turn knowledge into growth.
Hipopotesis | Market Research. Deep Insights. Strategic Impact.
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Min project size
$10,000+
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Hourly rate
Undisclosed
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Employees
2 - 9
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Locations
Gijón, Spain
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Year founded
Founded 2017
1 Locations
- Gijón , Spain
Service Lines
- Market Research
- 70%
- UX/UI Design
- 15%
Select Focus Area
- Business Consulting Focus
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- Market Research Focus
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- Market Research Data Analysis
- 20%
- Market Research Data Reporting
- 20%
- Market Research Interviews
- 20%
- Market Research Surveys
- 20%
- Observational Research
- 20%
- User Experience Focus
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- User Research
- 40%
- UX Strategy
- 30%
Industries
- Advertising & marketing
- 10%
- Business services
- 10%
- Consumer products & services
- 10%
- Financial services
- 10%
- Food & Beverage
- 10%
- Gaming
- 10%
- Information technology
- 10%
- Medical
- 10%
- Retail
- 10%
- eCommerce
- 10%
Clients
- Midmarket ($10M - $1B)
- 70%
- Enterprise (>$1B)
- 15%
- Small Business (<$10M)
- 15%
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Our Story
We're Abdo López and Norah Walsh, Social & Cultural Anthropologists who co-founded HIPOPOTESIS, the strategic market research boutique agency for global brands.
We founded HIPOPOTESIS to help companies inform their most important decisions thanks to qualitative research, quantitative studies and social listening. That's why we created the H3™ Method that combines Human Stories, the Heartbeat of the digital life and the Hard Data of surveys. This approach makes us unique.
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