Can you share any outcomes from the project that demonstrate progress or success?
The positive impact was felt almost immediately after using hipinspire. We went from not knowing at all who was clicking on what on our site, to receiving a wealth of data. We used this to better tailor our site to what customers were interested in.
We saw RSNA booth registration jump 22% from last year based on the new banner design, and have been able to promote much more content on Google Ads due to the numerous landing pages we've had built.
Overall, they made us more flexible as a company from a marketing and sales perspective.
How effective was the workflow between your team and theirs?
Overall, I would say workflow was effective between the teams.
Sometimes, there would be things that were not done 100% to our liking, but we could easily email to have changes made. It's a pleasant experience working with them.
What did you find most impressive about this company?
The quality of work done was very impressive. Everything that was made for the site was high quality and always functioned well. I was also impressed with how fast our contact Marko, got back to us with emails.
Considering the time difference, I thought that email would take 1-3 days for a response, but Marko usually responded either the same day or within the next day.
Are there any areas for improvement?
The only gripe I can have is the timeliness of work. The contact and response would be very fast, and the work would be of high quality, but sometimes it would take a bit longer than expected to receive back the deliverables.
It's a very small concern though, as I'd prefer quality over a rushed product.