What evidence can you share that demonstrates the impact of the engagement?
Highway was able to expedite everything and got us the final product within our timeframe. Amazon didn’t give us any data about the video after we posted it, but we did see that our conversion rate (percentage of people who buy after clicking our page) increased.
How did Highway Media perform from a project management standpoint?
The actual shoot was very efficient. They really took on the director’s role and the entire crew was very enjoyable to work with. You could tell that they had everything under control. The video was shot in a logical manner, and even though it was a long day, they kept things light. With creative endeavors like this it is really helpful to keep an atmosphere conducive to what you need to complete, and they definitely succeeded at that.
What did you find most impressive about them?
Their communication was really impressive. It would have been easy for them to make a plain, boring video, but they took the time to figure out what we really wanted creatively. A video is hard because you have a lot to convey in a short amount of time, but they heard what we were trying to say about what we wanted even when we weren’t good at communicating it properly.
Are there any areas they could improve?
No. We got everything we wanted out of the engagement.
Do you have any advice for potential customers?
I would say the client should over communicate. The less information you give the harder it is to get inside your head and figure out what you actually want. So, as the customer, give them more input and more context for your ideas than you normally would because that gives them more of an idea of what you're trying to get at and how they can make it work.