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Highway-61 is a marketing and design agency, based in the heart of Switzerland - Zurich.
We are a tight knit, innovative, creative, and young team that adapts quickly, conquers new heights. We pay attention to research and build our works on rational values. A remarkable team of experts of various cultures with 10+ years of proven experience achieves outstanding results and helps businesses to grow and to stand out.
Our experts are committed and focus on the success of our national and international customers. We follow a sustainable “success” policy by closely pursuing the new channels and technologies.
So, if you want to stand out among others, you came to the right page.
HW 61 offers services as:
Branding & Packaging. We can create the best visuals for you, as well as develop a unique strategy of increasing brand awareness among consumers.
Social Media Marketing & Design. We know about all trends and challenges of Social Media, as we have been observing how social media networks were developing.
Storytelling. We are great storytellers whose phrases catch the attention of customers from the first word. With our services, your company will be connected with its customers.
Performance campaigns & Ads. Our campaigns are driven to achieve high results. We choose the best strategy that will convert usual visitors into customers.
Focus
Portfolio
Fashion Brand Design | Kara Collection
A sense of style begins with details. Each Kara Collection product has its own zest, which you can only understand by touching and wearing them.
DOLOCAN MODERN LABEL DESIGN
Company:Dolocan
Location:Switzerland
Service:Packaging & Label design
Category:Cosmetics & Beauty
Aloe Love - Beverages Packaging Design
The new Aloe Love brand logo needed to work on a variety of packaging and print formats, along with online platforms. We considered the best ways to create this universal logo. When we were done, we also worked with a product photographer to showcase Aloe Love online.
BUBULINA - CHILDCARE PACKAGING DE
We were inspired by the charm and beauty. Each child is like a flower blooming slowly before their parents’ eyes. The main feature of the Bubulina box was a towel on a child’s head, which demonstrated the product and its use. We created each illustration with love.
HERBALEA FOOD BLACK LABEL DESIGNS
Company:SWISSGate
Location:Switzerland
Service:Branding, Label design
Category:Food & Drink, Physical
HERBALEA CARE SHAMPOO LABEL DESIGN
Company:SWISSGate
Location:Switzerland
Service:Branding, Label design
Category:Cosmetics & Beauty
Banner & Billboard design
Challenge
Earcredibles is a USA based company that brought us a unique custom order. The company was moving into advertising its incredible earplug technology on billboards. The company needed us to create a billboard design that stood out on the crowded streets. We eagerly got to work imagining this ad.
Challenge Components:
Saturated market
Attention-grabbing needs
Consumer wariness
The Deliverable
The Final Package:
Two complete custom banner designs.
Separate package design elements for reuse.
The first banner design evokes the rock concert feel from the brand. It features a female singer in contrasting red and black in a pose that suggests she’s singing loudly. The secondary design contrasts with the primary one since it is all black and white. The two placed together never fail to draw potential consumers’ eyes. We look forward to working with Earcredibles again as the company continues to grow.
GRANJA DEL VALLE LABEL STICKER DESIGN
Company:Rojo Fish Farm
Location:Australian
Service:Label design
Category:Food & Drink
Website design
Targeted Molecular Nutrition
Pattern design, Napkins
American Homestead brought us an interesting custom order. The company works with patterns from cross stitch to quilt. The line needed new designs for its spring release. For this particular release, the company chose a bird and flower theme. We immediately jumped into creating unique options for American Homestead’s customers.
Challenge Components:
Saturated market
Time-intensity
Avoiding previously completed patterns
The Deliverable
The Final Package:
Four unique fabric pattern designs
Separate package design elements for reuse
The final designs used a few distinct species of flowers, most of which can bloom pink. We arranged these flowers into a lovely pattern with plenty of white space. Then we added the birds to complete the design. We look forward to working with American Homestead again on new products for the coming seasons.
Website design
The jamaica coffee website, as well as the various sources and types coffee, are moving from a elegant, minimalistic and vibrant blue design to a warm gold color depicting the origin and quality of the product.
Pamphlet design
Challenge
Essence brought a creative pamphlet design challenge to us. The company wanted a pamphlet design that would help sell more lenses for its sports glasses. We took the challenge and immediately began researching the best pamphlet design options that would suit Essence’s needs.
Challenge Components:
Niche market
Equal space for multiple products
Consumer wariness
The Deliverable
The Final Package:
One complete custom pamphlet design.
Separate package design elements for reuse.
The final design is practical, with the eyewear as the center. The design team included multiple images of each product variation for consumer comfort. Apart from the glasses, a simple black and white color scheme provides plenty of blank space, so consumers are not overwhelmed. We look forward to working more with Essence as it develops new products.
Brand Logo
Royale Craft Furniture
Baba Land
Brand Identity
Business card design
Challenge
Vici ordered a new series of custom business card designs for the company’s employees. Vici is a women’s brand focused on the chic market. We was brought in after the company’s last two business card redesign attempts did not meet standards. We eagerly accepted the challenge of creating a one of a kind business card design.
Challenge Components
Saturated market
Incorporating the clothing market
Making everything memorable
The Deliverable
The Final Package:
One complete custom business card design
One business card holder design.
Separate package design elements for reuse
The final business card design incorporated the pink and blue of the Vici logo in multiple locations. The logo served as the focal point on one side and was surrounded by geometric patterns. The backside was a minimalist display of contact information. We look forward to working with Vici again in the future.
T-Shirt & Clothing
Challenge
Ray Roman is a well-known cinematography company, and the owner decided the company needed new professional appeal for the team. We accepted the challenge and began digging into the wedding cinematography industry so we could produce an awesome new custom t-shirt design the company could use for years to come.
Challenge Components:
Saturated market
Maintaining a recognizable yet professional appearance
Usable on multiple products
The Deliverable
The Final Package:
One complete custom t-shirt design
Separate package design elements for reuse
The final design featured several classic elements spaced perfectly for a memorable custom t-shirt design. We used a classic monogram design to compliment the traditional font look. This was then surrounded by accent lines to draw the viewer’s eye. We look forward to working with Ray Roman again in the future on its design needs. Maybe in the future it would help you to help you to design your own t-shirt.
Magazine cover design
Challenge
PPWear brought an extensive project to Us. The company needed both magazine cover and page designs for its new publication for the sportswear compression line. The goal was for these magazine cover and page designs to serve as both advertisements and instructions.
We accepted the challenge and began working on this custom order immediately.
Challenge Components:
Niche market
Visual impact
Consumer wariness
The Deliverable
The Final Package:
One complete custom magazines cover design
Completely custom magazine page designs
Separate package design elements for reuse
The final design began with a black magazine cover featuring white accents. Inside, the color on the pages came from the product itself. We felt this subtle focus would really reinforce to consumers how central the product is. We enjoyed working with PPWear, and look forward to collaborating again as the company expands.
THE LONDON SIP ELECTRONICS PACKAGING DESIGN
Company:The London Sip Co
Location:USA, Texas
Service:Packaging design
Category:Retail
Website design
Grace Mountain Ginseng
Thank you & Gift card design, Invitation
SWISSGate (Cbuy), presented us with a unique custom order. The company needed a new gift card design for its thank you cards. The previous model was showing its age and no longer suited the intended purpose. We assigned our top-rated design team to this custom thank you cards project and got to work.
The Deliverable
The Final Package:
One complete custom gift card design
Separate package design elements for reuse
The final design was deceptively simple. We decided a salmon card with a white border emphasized the message best. The reverse side with the branding did have a few more accents, though nothing complicated. We enjoyed working with Cbuy, and cannot wait to work on more thank you card designs with the company.
Journal design
Ideas in Life presents unique journal concepts, and the company brought us a unique challenge for the next journal design. The company wanted to produce a dog training journal for puppies. This would help new pet owners through basic potty training. We eagerly accepted this custom order.
Challenge Components:
Niche market
Conveying the importance of the training method
Incorporating best education practices
The Deliverable
The Final Package:
One complete custom journal design
Separate package design elements for reuse
For the final design, we incorporated a dog on the grass and a dog silhouette for contrast on the white background. Inside, we included a lot of white space to scribble notes in. We also used educational best practices regarding images and text spacing. We look forward to working with Ideas in Life in the future on other training journal designs.
Backery Brand Design | Backwelle
We needed a memorable sign, so we used elements reminiscent of the wheat grains common in baked goods. The new Backwelle logo looked excellent on business cards, packaging, and signage.
Beeple collection
This brand design concept conveyed both a secure platform and an advanced game for users. The associated inspiration was trading cards and the creative concepts.
As a branding agency, the wallet package required quality inspiration. As an art company, B20 offered an amazing source of examples and ideas for the branding design.
For B20’s branding strategy, the main character combined the founder’s art and likeness. This use of personal branding helped ensure that the innovative product supported a unique graphic image for the business.
BRANDING SOPHISTICATION
Shaken or Stirred is a chain of cocktail establishments delivering a high-quality experience, not a product. For this branding design project, sophistication and trends were a vital consideration in this branding design custom order. The colors, font, and graphics all lent an air of sophistication while still being instantly recognizable as a branding design.
Reviews
the project
Branding Services for Health Tech Startup
"Highway-61.ch was everything we would expect from a business partner."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Wellbeity is a healthtech startup based in Berlin, Germany. I am the company's founder.
For what projects/services did your company hire Highway-61.ch?
We hired Highway-61.ch as a partner who would take us on a journey of defining our brand identity, language and communication strategy. Nikoleta helped us define our values and based on that she designed our corporate identity.
What were your goals for this project?
To define and design the brand identity based on our target market, product USP and company values.
How did you select Highway-61.ch?
I reviewed Highway-61.ch portfolio and has a short introductory call with them. We ran a similar ''get to know process'' with 2 other agencies and at the end we decided to partner with Highway-61.ch.
Describe the scope of their work in detail.
After the initial call, we defined the scope of the project and wrote a brief for Highway-61.ch. We proceeded with filling in the Brand Strategy Form and sharing some ''global principles'' we wanted the brand to follow. Nikoleta prepared the first logo drafts. We picked the one we wanted to expand on. After one call and two iterations, we were fully satisfied with the logo. From the logo, Highway-61.ch team designed the rest of our core brand identity (typography, colour scheme) and helped us refine first elements of communication strategy.
What was the team composition?
I was leading the process from Wellbeity team, other founders were involved in defining the brand identity. I worked with Nikoleta directly.
Can you share any outcomes from the project that demonstrate progress or success?
We implemented the brand identity: - in our product, which is currently being used by initial alpha users, - on the webpage ,which is about to go live, - on our fundraising materials, which have been well accepted by investors
How effective was the workflow between your team and theirs?
The workflow in terms of expectations and timeline was clearly defined from the get go. Communication was pleasant and transparent, commitments were kept. Overall, Highway-61.ch was everything we would expect from a business partner.
What did you find most impressive about this company?
From the first conversation, one could clearly see that Highway-61.ch team is passionate about corporate branding and storytelling. They asked good questions, provided actionable feedback and made continuous progress with our project. We enjoyed working together and in many regards, we felt Nikoleta was an extension to our team. Showing interest in the problems we are trying to solve, and being someone who is not daily engaged in our business and target market, she guided us towards a cohesive brand identity, which was our goal.
Are there any areas for improvement?
We are very satisfied with our collaboration and we will happily recommend Highway-61.ch team to anyone who is looking for support with corporate branding and storytelling.
the project
Branding Services for Nonprofit Organization
"They are a young team, but with a lot of experience and fresh thinking."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
The company is actually a non-profit organization with the goal of promoting the Balkans, their peoples, culture and nature around the world. The most important aspect is the visual followed by storytelling. We travel, shoot photos and write. I am a one of the founding board members of Balkan Wonders
For what projects/services did your company hire Highway-61.ch?
We hired the company to create Visual Identity, Social Media Strategy, and Community Building for the organization.
What were your goals for this project?
The Balkans are largely unknown the Europeans and others as well. As an organization that puts high importance on visual identity we wanted to have a simple, easy to remember and visuals identity but also to have a robust community build around the organization. That is why we wanted the work to be done with somebody with thinking outside of the box which the company provides.
How did you select Highway-61.ch?
They were recommended to us by another company. 5 companies overall were considered. 7 board members gathered and voted on which one is the best in our opinion.
Describe the scope of their work in detail.
They helped revamp our visual identity, and re-design and implement an engaging and effective social media strategy.
What was the team composition?
We worked directly with Nikoleta who was responsible for all creative processes.
Can you share any outcomes from the project that demonstrate progress or success?
We've seen a sustainable growth in our following, as well as a significant increase in the engagement rates.
How effective was the workflow between your team and theirs?
They were swift to response to all our concerns, questions and tasks. The communication was easy and great.
What did you find most impressive about this company?
They are a young team, but with a lot of experience and fresh thinking.
Are there any areas for improvement?
I don't think so.
the project
Branding Services for Travel Agency
"I was most impressed by the team's efforts to understand the nature and character of the company."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Globetrotter is a startup travel agency in Bulgaria. I am it’s founder.
For what projects/services did your company hire Highway-61.ch?
We needed a visual identity of the brand to be created.
What were your goals for this project?
To give life to the company. It’s character to be caught and presented to our customers. To enter the market.
How did you select Highway-61.ch?
I went though some of their previous work and I liked it.
Describe the scope of their work in detail.
We begun the process with a conversation on what is needed to be designed (logo, social media icons, fonts, colours, business cards, branded folder and envelope, email signature, brand pattern). In order to proceed further and clarify Globetrotter’s brand philosophy, personality and mission, I filled a Brand Strategy Form.
First, they designed the logo and then the rest of the elements. After each element was ready, we were discussing it over the phone and made few adjustments. For a month the whole brand identity of Globetrotter was successfully created.
What was the team composition?
I worked directly with Nikoleta. She is a Creative Content Director at Highway-61.
Can you share any outcomes from the project that demonstrate progress or success?
I’m still working on the products and services that will be offered by Globetrotter and I haven’t used the newly designed brand identity elements yet.
How effective was the workflow between your team and theirs?
I can describe the workflow between me and their team as very effective. They were always punctual, kind and behaving professionally. After each brand identity element was finished, they were sending me emails and we were discussing them on the phone. They successfully understood exactly what I want and materialised it!
What did you find most impressive about this company?
I was most impressed by the team's efforts to understand the nature and character of the company. In order to do so, they applied a personalised approach. Moreover, they are skilful, resourceful and think out of the box, which totally corresponds to the needs of my boutique travel agency. And, last but not least- I highly appreciated their punctually.
Are there any areas for improvement?
No. They are doing excellently.
the project
Branding & Digital Marketing for Technology Company
"The Highway-61.ch team was very positive, professional, mature, and creative."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Founder of a Tech company
For what projects/services did your company hire Highway-61.ch, and what were your goals?
Brand Identity and Brand awareness.
How did you select this vendor and what were the deciding factors?
First of all, we made a list of agencies that could help to achieve our goals, and Highway-61 had the priority as it had good clients from our sphere before and prices were relevant. Moreover, we needed a local agency that knows target audience and could help us with the content creation.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
We were working with an Branding Specialist who was communicating with us, arranging calls and developing our working strategy and company identity. We worked with a social media marketer as well, who was responsible for our posts, campaigns and brand awareness. We were sharing information, pictures and created a detailed plan to achieve our goals.
How many resources from the vendor's team worked with you, and what were their positions?
We worked directly with a branding specialist, a digital marketing manager and their creative team.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
In our opinion, the results were great, and campaigns were very successful and marketing worked very well together and showed incredible results.
How effective was the workflow between your team and theirs?
The Highway-61.ch team was very positive, professional, mature, and creative. The workflow was highly effective as we had 24/7 communication with Highway-61 if we needed it. If we had questions, suggestions or ideas, we had calls or discussed everything online.
Moreover, we had face-to-face meetings regularly to share the results, Brand design, strategy, mission, values, etc. and to check the performance of campaigns and discuss future plans. The communication was organized very well, and there were no misunderstandings during the working process.
What did you find most impressive or unique about this company?
We were impressed that Highway-61 is a 1-stop for all our digital marketing needs, especially outbound services. They combined branding, advertising, and storytelling to achieve amazing results. We were very surprised how everything was done - fast, qualitative and effective. When we launch a new product line, we always ask for the assistance from Highway-61 because we trust it and see the results.
Are there any areas for improvement or something they could have done differently?
No, we don't think so. Everything was perfect.