Highforge

BACKGROUND

Please describe your company and position.

I am an Executive of FX Design Group

Describe what your company does in a single sentence.

Broadcast Set Design, Lighting Design, Fabrication and Installation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Highforge to accomplish?

• Brand Awareness
• Lead Generation
• Close Sales

SOLUTION

How did you find Highforge?

Referral

Why did you select Highforge over others?

Great culture fit

How many teammates from Highforge were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

FX Design Group is a world-class custom set design and build firm founded nearly 40 years ago.  While we were an industry leader, after the pandemic the business landscape drastically changed and our old-school tactics of in-person business development and networking simply weren't working anymore.  This is when we turned to Highforge for consulting and strategy.  

They were instrumental in helping us activate our brand online for the first time (beyond a basic website that never created business) and within 6 months we were getting multiple six figure prospects every month from the online sales funnel Highforge built for us.  

They redesigned and repositioned our brand look and messaging, built us a world-class website, and activated social media strategies and digital ad and marketing strategies as well as SEO all to great success.  Two years later I was able to sell the business and retire early.  I can't recommend them enough.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Leads and Revenue increased YOY throughout the post pandemic years! 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They provided on-time delivery with consistent feedback and follow-up. 

What was your primary form of communication with Highforge?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Fractional system allowing for Best in Class service in each category.

Are there any areas for improvement or something Highforge could have done differently?

They don’t provide complex CRM consulting or heavy lifting on building marketing/sales tech stacks so we had to do internal work to determine how many marketing generated deals our sales team was closing. 

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Desert River Solutions, a consortium medical records firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Highforge?

We hired them to help us generate more leads.

SOLUTION

What was the scope of their involvement?

They run Google Ads campaigns for us and work on our lead generation efforts. They also provide some consulting services. 

What is the team composition?

My main point of contact is Scott (Owner).

How did you come to work with Highforge?

I was referred to use them. 

How much have you invested with them?

Per month, we spend $500. 

What is the status of this engagement?

We started working together in January 2020 and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve done a pretty good job. The leads they produce are good. 

How did Highforge perform from a project management standpoint?

They’ve done well in meeting deadlines and our communication is good. We mainly use phone calls to communicate. 

What did you find most impressive about them?

The results they’ve produced and their level of communication are most impressive. 

Are there any areas they could improve?

No, there’s honestly nothing I can think of. 

BACKGROUND

Introduce your business and what you do there.

I am one of the owner partners of a new trade show event focused on the watersports industry, specifically scuba diving, freediving, and spearfishing. We plan to combine both vendors, dealers, and consumers in one event.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Highforge?

We needed a website for the show that could tell people what it’s about and collect reviews for vendors and allow presenters to sign contracts and make deposits and payments for their booth space and time slots.

SOLUTION

What was the scope of their involvement?

They built the website from scratch using WordPress and a variety of plugins and APIs to create a full ecosystem of payment and other functionalities.

What is the team composition?

We had one primary point of contact, and then their owner would get involved directly on a few occasions for higher-level details and strategy work.

How did you come to work with Highforge?

I’ve actually known the owner for a very long time, so he was one of my first options right from the start, but I also know many people who have worked with Highforge in the past and have had great work done on their projects, so it was sort of a no-brainer.

How much have you invested with them?

The total cost was around $25,000.

What is the status of this engagement?

We kicked off the project in March and wrapped up in July 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their team did a great job of handling the project itself. Only once did we need something that fell a little bit outside of our project lead’s expertise, but he got the owner involved and he was able to seamlessly bridge the gap there so we never experienced any interruptions. Their work more than satisfied all of our requirements for the project and was finished in a timely manner.

We would have finished even sooner, but both of our companies saw dramatic increases in revenue as a result of the pandemic so we were a little bit slower with them than we would have been otherwise.

How did Highforge perform from a project management standpoint?

They did a great job of keeping everything consolidated and making sure we were always on the same page. I don’t like having too many cooks in the kitchen, so I really appreciated only having one project manager who I could direct all of my efforts toward and allow them to work out the delegation of tasks on the backend.

Our communication was typically over email or Basecamp. They would send me updates on their work and any questions they needed answered in order to move forward, and I would send those back and typically have another update within 24–48 hours. The whole process was very seamless and efficient.

What did you find most impressive about them?

Their efficiency as an operation is absolutely excellent. Knowing that the lines of communication were always open to us if we ever needed anything allowed us to have really honest conversations with them, so we always knew exactly what we needed to move forward on next and how we were going to tackle it.

Are there any areas they could improve?

I really don’t think there’s anything they could have done better. It may honestly have been the smoothest project I’ve ever worked on with any company, so I don’t have any criticisms.

Do you have any advice for potential customers?

Be as detailed as possible in your scope and have a clear and concise goal in every detail of the plan because that’s what is going to make the project run as smoothly as possible on both sides. As long as everybody knows the final goals and each step in getting there, you can’t really go wrong.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and CTO of a commercial high-tech cleaning company called Set3. We provide decontaminating services and products for critical environments such as data centers, pharmaceutical manufacturers, and clean rooms. We regulate these environments according to the International Organization for Standardization’s (ISO) guidelines to prevent problematic anomalies. I oversee most of the innovative solutions and training for ongoing procedures.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Highforge?

Because we serve an exceptionally niche industry, it’s difficult to expand our business. Most facilities managers for high-tech companies are inaccessible due to security issues, so we could only gain clients through our limited network. In fact, a lot of companies that need us, don’t even know that our services exist. As such, we needed resources to lead our web design and digital marketing efforts.

SOLUTION

What was the scope of their involvement?

For the initial site design, they developed a strategic approach tailored to our industry. They conducted a preliminary discovery phase, which involved researching our target demographics and identifying ways to engage them. Afterward, they developed several options for us to look at before finishing the design.

Although we’ve completed the site, it’s a constant cycle of building, tweaking, and rebuilding. We always have plans for future development; whenever we want a full redesign based on the current market, they develop the proposal and pitch it. In terms of digital marketing, they manage our SEO and provide monthly reports.

What is the team composition?

Over the years, we’ve worked with numerous people. We’ve consistently worked with three of their leaders: Scott (Founder, Highforge), who conducts our initial outlook; the senior graphic designer, who oversees the art direction; and director of marketing, who managed the site’s layout to facilitate digital transactions. Beyond them, we’ve also worked with programming leads and other team members depending on our project needs.

How did you come to work with Highforge?

I’ve known Scott for many years and consider him a friend. Back in the late ‘90s, he introduced me to different ways to promote my company digitally. At the time, SEO was still new. However, he carefully broke down the concept and explained the benefits of using the internet to find prospective clients, so we decided to try it out.

How much have you invested with them?

We’ve spent $360,000 thus far.

What is the status of this engagement?

Their work began in 2001 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

With Highforge’s support, we’ve secured work with prominent organizations in the tech and pharmaceutical industries. Their strategic design and marketing have helped us develop an in-road to a typically closed-off industry. By promoting our information digitally, we’ve become more visible to larger prospective clients. Companies can inform themselves about our business and decide if we’re the right fit, which limits the need to cold-call leads.

How did Highforge perform from a project management standpoint?

Scott understands our company and is skilled at leading these kinds of projects. If we have any issues with the site, they respond to our issues quickly. We can directly email both tech supporters and management depending on the severity of the problem. This ensures that they can prioritize their tasks properly within their ticket system. For more pressing matters, Scott or one of the department heads may get involved.

What did you find most impressive about them?

Not only are they knowledgeable about the most current design trends and security changes, they’re consistently proactive. They always show us any trends, performing in-depth marketing and design analyses. They work efficiently, and the department heads keep the project organized. Their cutting-edge approach and friendly attitude help distinguish them from their competitors.

Are there any areas they could improve?

Though they have plenty of great team members, they might also want to consider onboarding more people with similar skills to grow the business. Over the years, they’ve acquired a lot of unique talent. But if there were an accident or if someone left, someone else would need to fill in their shoes. Hiring and training more staff to supplement their diversity would help mitigate that.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and a partner at Schegel Law Group. I operate and manage the business while also representing clients in court.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Highforge?

We needed to build a new website for our firm to facilitate lead generation.

SOLUTION

What was the scope of their involvement?

They managed all aspects of design and development in creating a new site that met all our requirements. The site primarily informs users on the variety of legal services that we provide. Key features include a contact page and scheduling functionality for booking consultations. The Highforge team also provided SEO and search engine marketing (SEM) services. These efforts are currently ongoing.

What is the team composition?

I worked primarily with Scott (Founder and Creative Director, Highforge) and Sadiq (Director of Client Marketing) depending on where we were on the project timeline.

How did you come to work with Highforge?

They were recommended to us by a colleague of mine. We were considering two or three other local companies in the digital marketing space, but after speaking with Scott, we decided to move forward with the Highforge team.

How much have you invested with them?

We’ve invested about $12,000–$15,000 over time.

What is the status of this engagement?

We started working together in October 2015, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don’t have metrics readily available, but we’ve observed a significant uptick in the number of new clients we’re taking on.

How did Highforge perform from a project management standpoint?

They manage their time very effectively and always follow up when they say they will. They’re honest when the work we ask for is outside of their expertise, which hasn’t happened more than once or twice. Throughout the project, I’ve been very confident working with them. We communicate primarily via email and occasionally over the phone.

What did you find most impressive about them?

They emphasize their relationship with the customer and build trust from project to project. Their loyalty and trust in moving forward with my company has been easy to obtain, and that’s not something I’ve experienced with other vendors.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO Apex Security. We provide 24/7 operation of security officers for gated communities, malls, construction sites, and special events.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Highforge?

I started my company in 2002 with a traditional approach to business. Scott (Founder & Creative Director, Highforge) came to us at a crucial time to build our website and bring the company into the current century.

SOLUTION

What was the scope of their involvement?

Highforge guided us through the process and built our website from the ground up. First, I met with Scott in-person and worked with him to lay out the site’s branding and design. He interviewed me so he so could tell the company’s story through the website. For example, he’d asked me what I wanted to include on the “About” section. I told him the complete company history and he narrowed it down to a digestible amount of content. We went through this process for each aspect of the site. He translated my words into professional copy and created a website that effectively projects our company values.

Currently, they provide ongoing digital marketing services to attract both clients and employee candidates. Highforge works with my team to increase web traffic, track Google Analytics, and manage our Facebook account. They also perform ad hoc projects and help us respond to client RFPs. Scott uses my thoughts and words to create strong bid reports that get us more business.

What is the team composition?

Scott is my primary point of contact. We’ve worked closely in the past, but I’ve recently decided on a more hands-off approach to management. However, his team still works directly with my team.

How did you come to work with Highforge?

We used to be located in the same building as Highforge, so Scott came up and introduced himself. The relationship grew from there.

How much have you invested with them?

We’ve spent at least $80,000–$100,000 for their services over the years.

What is the status of this engagement?

We started working together in January 2006 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website is our Holy Grail. No one would know about us without it. HighForge modernized how we do business. Before working with them, I would literally go door-to-door with magnets or Christmas baskets looking for leads and often came up short. Since then, we’ve done nothing but grow and expand our clientele.

How did Highforge perform from a project management standpoint?

Initially, we had regular in-person meetings. Our businesses have grown over the years, so Highforge is now located in a different city. However, the friendly relationship between us never stopped. I can still call Scott at a moment’s notice and he’ll pick up to answer whatever question I have. A lot of the Highforge team has worked there for many years and that’s demonstrative of strong executive leadership.

What did you find most impressive about them?

They listened when I explained my company’s brand and what it means to me. I’m constantly competing with larger companies for business, but I succeed because I’m better at the job and can provide a personal touch with a smaller team. Scott’s woven that message into the DNA of the website and potential clients can pick up on that. Highforge has always been there and they reliably deliver on their promises. I don’t give out a lot of recommendations or often fill out reviews because I’m always extremely busy. However, I’m making the time now because I believe in Scott, I believe in his company, and I know what he’s done for us.

Do you have any advice for potential customers?

Call them and communicate your needs. They’ll take it from there. Entrepreneurs like myself have varying levels of tech-savvy. I didn’t know much going into the initial project, but Scott has educated me and now I’m excited about future developments. Call them if you want to take your company to next level.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Nightlight Chiropractic Clinic. We provide chiropractic and massage services during evening hours.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Highforge?

After initially starting the business, we struggled to build a client base. We were in a somewhat secluded area and needed a different way to inform potential patients that we exist. At the time, our online presence consisted solely of an industry-standard website without a call to action. As a result, we reached out to Highforge to provide digital marketing and web design.

SOLUTION

What was the scope of their involvement?

Highforge designed and developed our new WordPress website. It was a collaborative process, but they definitely led the way. They also started from scratch to completely revamp our digital marketing efforts. First, they set up an email address and implemented a client intake form on the website. Patients fill out a form on the website and it gets emailed to my staff and me in real time. We also use that form to get in touch with new patients that want an appointment. Additionally, the new landing page makes it easy for Highforge to utilize AdWords and SEO to better market towards valuable clients.

What is the team composition?

Scott (Founder & Creative Director, Highforge) is my main point of contact. I also work with Sadiq (Director of Marketing Strategy, Highforge).

How did you come to work with Highforge?

I met one of their marketers at a networking meeting. Through that connection, I eventually met with Scott and the relationship evolved from there.

How much have you invested with them?

We’ve spent $40,000 thus far.

What is the status of this engagement?

We started working together in May 2012 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website alone has consistently increased business. At this point, regular communication with Highforge isn’t necessary. I let them do what they do best because customers frequently visit the clinic after finding us on the internet. We haven’t engaged in other marketing strategies beyond the AdWords campaign and SEO, but we continue to grow each year. Since hiring Highforge, we’re doing four or five times more business than when we started with them. We’re so busy now that I’m looking for a new building.

How did Highforge perform from a project management standpoint?

They’re easy to work with, open, and never miss deadlines. We used Basecamp during the WordPress development to track its progress and make sure we liked everything. We had an initial meeting to discuss the AdWords and SEO campaigns. They continue to touch base with us every month.

What did you find most impressive about them?

I like their responsiveness. When I need something done, they quickly engage and work to complete the task.

Are there any areas they could improve?

Sometimes it’s difficult to get in contact with the right person. I’d like to see them improve the seamlessness of their communication approach.

Do you have any advice for potential customers?

Listen to their recommendations because they know what they’re doing.

BACKGROUND

Introduce your business and what you do there.

I am a project director at a marketing and PR agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Highforge?

We prefer to handle the frontend design of websites for our clients, but we needed a reliable vendor to assist with backend development.

SOLUTION

What was the scope of their involvement?

All websites we’ve worked with them on have been WordPress-based, though they are capable of using other platforms too. We’ll discuss the goals for a website, and they’ll recommend how to make it most effective for our clients. Sometimes that includes adding an existing plug-in or developing something custom, like an events calendar or a closed portal for specific people with login credentials.

What is the team composition?

We work directly with the founder when we have new projects, and he will then assign certain developers and project managers.

How did you come to work with Highforge?

They were recommended to us by the IT company we work with.

What is the status of this engagement?

We began working together in February 2016, and we are still working on a number of projects.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The backends they develop are user-friendly and organized. They build very reliable sites. In certain cases, they have conducting penetration testing and other IT services for websites they did not design for our clients. They have helped us with other services that are out of our service range.

How did Highforge perform from a project management standpoint?

They were transparent in their timelines and cost estimates for each project. We communicated mostly through email and phone calls, but we met in person on occasion.

What did you find most impressive about them?

They are talented enough to take what we give them on the design side and enhance it with certain features and make suggestions for functionality.  They were concerned with making it the best possible end product for our client.

Any advice for potential customers?

We found it valuable to meet in person and listen to all of their ideas. I would recommend that.

BACKGROUND

Introduce your business and what you do there.

I am the founder of WP Valet, and our company provides ongoing management support and technical development specific to WordPress.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Highforge?

WP Valet doesn’t offer creative services, but many of our customers need a refresh for their design aesthetic or need to re-position their messaging. We needed a partner that we could confidently recommend and introduce to our clients, so they could receive those design and messaging services.

SOLUTION

What was the scope of their involvement?

We’ve had a variety of projects with Highforge. At least four have been working with clients that are not happy with an aspect of their website, be it their logo or their messaging doesn’t quite line up. In those instances, Highforge does an initial client discovery call to learn about the client’s business and audience, creates the journey mapping, and develops iterative mockups and logos until getting finalized approval on the comps. They focus on the imaging and messaging for homepages and anything else the client needs design-wise to feel like their vision has been met.

Outside of website rebuilds, Highforge will provide the static assets that a company needs as they’re interfacing with their own customers. Clients will ask for one or two-page sell-sheets or templated decks that they can use to pitch their own services and Highforge will deliver.

What is the team composition?

Our project manager is the main point of contact, but we also regularly correspond with the CEO.

How did you come to work with Highforge?

Highforge is very involved in local community level meet-ups, and I connected with their CEO at an Orlando event for WordPress where we were both speaking. Meeting him there and talking afterward, we realized there were a lot of interesting things that our companies could do together.

How much have you invested with them?

We’ve spent within the range of $100,000.

What is the status of this engagement?

We began working with Highforge in April 2017, have probably completed five or six projects within the past year, and have several active projects with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had a couple of clients that had zero web presence, but after working with Highforge, have an incredibly beautiful online experience that they’re really happy with.

There have been at least three times when we’ve had clients that have never been happy with their logo, and we will recommend using Highforge as part of a website redesign. All of our clients have come away from working with them really proud of their new logo, or whatever product Highforge delivered. Clients have walked away saying that their logo, brand message, or tone is measurably better than it was before.

How did Highforge perform from a project management standpoint?

The two methods of communication between us are email and a shared Slack channel, which is fairly recent and has allowed our team members to connect directly. Communication between us has been very good.

At this point, we introduce Highforge to our clients and let them own the project management experience specific to the design elements. I believe they use Basecamp as a project management tool with clients. They will also have meetings where they share their screen with the client as they’re working in Photoshop. It lets the client feel like an owner in the process and like they’re making meaningful contributions. We’ve had nothing but positive feedback from clients that work with them.

What did you find most impressive about them?

Before Highforge, we had trouble finding designers that could balance both the artistic and administrative side of the business—really connecting with the clients and their audiences emotionally, while remaining on schedule. However, Highforge can quickly understand what the client needs, the tone they are searching for, and the audience they are reaching and then deliver the product on time. It seems like such a simple thing, but they have consistently delivered for every project over the past year.

Our project manager, who has handled a lot of traffic management and messaging, has interviewed clients, created journey mapping for their customers, and created a message and brand that is concise and tonally accurate for the audience. It’s obvious that they listen to their clients and care about the work they do.

Are there any areas they could improve?

With every project, there’s the opportunity to better prepare clients for the exact project workflow. It would be really valuable to use every client engagement as a chance to pinpoint exactly where the project is in terms of the original plan or schedule. That would help the client see the successful progression.

Do you have any advice for potential customers?

Have all of your key stakeholders in the initial meeting. Highforge can handle multiple inputs, and by having all of the invested parties present at the beginning, it allows them to ask and respond to any questions ahead of time, and receive as much feedback as possible.

BACKGROUND

Please describe your company and position.

I am the CEO of Ikan International LLC

Describe what your company does in a single sentence.

We design and manfacturer professional video production equipment used for in-studio and on-location broadcast.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Highforge to accomplish?

• Increase brand exposure
• Increase website traffic

SOLUTION

How did you find Highforge?

Referral

Why did you select Highforge over others?

Referred to me

How many teammates from Highforge were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Improve brand awareness and reputation online. Investigate areas of improvement across social,
SEO and other online properties. Create efficiencies and opportunities across paid digital ad
channels to create and track positive ROI. Manage and direct teams for a wide variety of market
tests and marketing initiatives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase web traffic and new inbound leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were primarily assigned a point-of-contact that combined and summarized the work and the reporting reguarly.  Items were delivered on-time.  They were responsive to our needs.

What was your primary form of communication with Highforge?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their people are very knowledege and passionate about digital marketing, SEO, and branding.

Are there any areas for improvement or something Highforge could have done differently?

The onboarding process would have benefited from more strategic discovery and planning.