Higher Images

BACKGROUND

Introduce your business and what you do there.

I am a co-owner of a full-service property and casualty insurance broker.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Higher Images?

We needed help with our marketing efforts.

SOLUTION

What was the scope of their involvement?

Higher Images first designed and developed our website from scratch. The team now manages our SEO and PPC efforts. They create all the content for our campaigns.

What is the team composition?

We work with 3–4 people. 

How did you come to work with Higher Images?

A few of my friends recommended Higher Images.

How much have you invested with them?

We’ve spent about $20,000.

What is the status of this engagement?

The project started in January 2017, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Higher Images has done a great job. Their work is very high in quality.

How did Higher Images perform from a project management standpoint?

Their project management is good.

What did you find most impressive about them?

The Higher Images team is exceptional.

Are there any areas they could improve?

No, there’s nothing they could’ve done better.

BACKGROUND

Please describe your company and your position there.

We are a regional pest control company serving the St. Louis area. We are third-generation family-owned. We serve both commercial and residential customers. I am the president of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Higher Images, and what were your goals?

We originally started with higher images for website redesign and both on and off page search engine optimization. The project evolved to also include paper click advertising as well. The challenge we face is a competitive market place in a significantly larger local competitor with substantially higher budget for advertising.

This is further complicated by the fact that they made very few mistakes. Our goal was to improve our rankings primarily organically but also to more effectively spend our paper click budget.

SOLUTION

How did you select Higher Images and what were the deciding factors?

I previously worked with Alex at higher images and trusted his expertise and advice in all things web related. I had worked with several other SEO and PPC companies In the past and generally have been dissatisfied after strong initial results.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Project began with a redesign of our entire website not only changing the type style layout and function and also the backend database is in construction. How are images and thorough planning and laid out step-by-step what needed to be accomplished both by myself and them in order to complete the project ahead of schedule. But should’ve probably taken close to six months was completed in just under three.

Following the success of launch of the new website we retained her images for both on and off page search engine optimization to be done on a monthly basis along with constant creation, page updates, and article writing. The project further evolved to include paper click when I became dissatisfied with our previous provider. I images delivered better results with a lower cost/management fee.

How many people from the vendor's team worked with you, and what were their positions?

My primary point of contact was Alex he coordinated with several other members of their team. I believe there was five or six people working at any given time on the different projects but I appreciate the fact that all communication, concerns, and questions went through a single point of contact.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We saw significant gains not only in organic rankings but also in key measurable‘s such as form submissions, phone calls, and new leads. Year-over-year for each year that we were with higher images we saw increases in traffic, new visitors, and time spent on site.

Describe their project management style, including communication tools and timelines.

They use a single point of contact which made the process I feel simpler and easier and that it was not my responsibility to chase down individual people for individual tasks but instead could voice concerns questions or thoughts to my single contact.

What did you find most impressive or unique about this company?

Other companies have commented about the quality of our site compared to the amount of money that we spent on its construction. I’ll hire images in some measurable‘s is a smaller firm their work far exceeded expectations and provided true value for both us and our customers.

Are there any areas for improvement or something they could have done differently?

Not really, I was very happy with their work, the results, and all interactions with the company.

BACKGROUND

Introduce your business and what you do there.

I’m the executive director at Veterans Place of Washington Blvd. We exist to help combat veteran homelessness in southwestern Pennsylvania. We do that through many programs, including street outreach and supportive services, onsite services, transitional housing, community employment services, opioid programs, and things like that.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Higher Images?

We wanted to increase our brand’s visibility to increase our annual fundraising through a comprehensive social media and digital marketing strategy.

SOLUTION

What was the scope of their involvement?

We started with brand visibility, which included developing our logo, color concept, website, social media, and monthly newsletters. We had to ensure we were sending one message across all mediums. Then, we needed to strategize to get that brand out into the community.

The first step was through a digital campaign using SEO and social media. We wanted to reach the audience that would be willing to donate and assist veterans in need. The final part will be increasing our awareness and expanding our reach across other communities.

We use Facebook and other platforms. We also coordinate email blasts and paid advertising strategies with them.

What is the team composition?

We’re working with their engineers, marketing team, design team, and SEO team. We work closely with Linda Jo (VP of Corporate Communications & PR) and Bryan (President) on creative ideas and strategies.

How did you come to work with Higher Images?

A friend recommended them. We sat down with them to discuss their price point and other factors. Through that conversation, we got a feel for their professionalism and involvement. We started off small with the website, and the relationship grew organically.

How much have you invested with them?

We’ve spent between $30,000–$50,000.

What is the status of this engagement?

We started working with them in April 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an increase in time spent on our pages and click rates. We’ve also seen an increase in our donations – a 20–30% increase in online giving. Word of mouth has also been positive.

How did Higher Images perform from a project management standpoint?

From a project management standpoint, they’ve been phenomenal. Their team has never missed a deadline.

What did you find most impressive about them?

We really like that they are “all hands on deck.” It doesn’t matter what; they’ll give clients what they need.

Their personal interest is excellent. They take a unique approach with each customer to get to the core of what they want. We did vision boards and had multiple meetings. They answered the call, no matter what we threw at them.

Even at times, they’ve let us know if something wasn’t a good idea. I like that they tell us.

Are there any areas they could improve?

No, not really. Any issues have been on our end. They’ve been thorough in their approach.

Do you have any advice for potential customers?

Just be transparent and direct in what you want. They’ll give it to you.