What was the scope of their involvement?
To start, I gave Higher Images examples of sites that I like, but they had a lot of creative freedom around everything. They helped create the look and feel, brand, logo, tagline, etc. for the website. Their team was also responsible for building interactive features for users to create and customize their orders.
For the marketing efforts, Higher Images runs SEO campaigns to get people on our site naturally. They also manage the paid advertising efforts on Google Ads, Google Shopping, Facebook Ads, and social media posts. Along with those, they work to retarget our ads to improve traffic.
What is the team composition?
For the website, 3–4 people worked with us, including a designer, developer, project manager, and sales rep. There are also about 3–4 teammates supporting the marketing efforts. My main point of contact is always Dan (VP, Higher Images), but there are different teammates for individual tasks that I can rely on.
How did you come to work with Higher Images?
I’ve known them from being around the Pittsburgh area for a long time and I’d spoken to them in the past about other projects. They came really highly recommended from referral groups, but I received quotes from a few companies and actually began the project with a different team. They ended up biting off more than they could chew, so I moved on from them and chose Higher Images because I wanted someone local that I could trust.
How much have you invested with them?
We spent around $15,000 on the website. For everything else, not including our ad budgets, we’ve spent between $20,000–$25,000.
What is the status of this engagement?
We began working together in June 2017 and the site launched July 2018. Our engagement is still ongoing for the marketing campaigns.