High Voltage SEO

BACKGROUND

Please describe your company and your position there.

I'm the CEO and master distiller at Spirits by Design. We help our clients develop a brand strategy for small-batch premium spirits.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire High Voltage SEO, and what were your goals?

We hired High Voltage to help with digital marketing. Our online competitors are much better funded so we needed a focused strategy to win in select market areas.

SOLUTION

How did you select this vendor and what were the deciding factors?

We wasted a lot of money on local firms with no results so decided to broaden our search area and selected High Voltage based on online reviews.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

High Voltage was entirely in charge of our SEO strategy. They created a plan, told us what to expect and when to expect it, and provided regular progress reports.

How many people from the vendor's team worked with you, and what were their positions?

Our initial point of contact was an SEO strategist and after creating a plan for us, we were introduced to our campaign manager who remained our main point of contact throughout our engagement.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The most notable is an increase in revenue, which was our most important goal. High Voltage also helped us identify areas of low organic competition in related markets and helped us exploit those.

Describe their project management style, including communication tools and timeliness.

Most of all, they were receptive to everything we had to say and didn't dismiss our input, which happened with many others. All the reporting and deliverables were detailed and straightforward and we were impressed with their ability to understand our very specific market segment.

What did you find most impressive or unique about this company?

Actual results.

Are there any areas for improvement or something they could have done differently?

None at this time.

BACKGROUND

Please describe your company and your position there.

I'm the founder of Better Sanitizer, a manufacturing company specializing in antimicrobial technology.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire High Voltage SEO, and what were your goals?

We wanted to overhaul our entire website and improve SEO performance in the process.

SOLUTION

How did you select this vendor and what were the deciding factors?

It was a referral. We went through a few interviews before deciding we were both a good fit for each other.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We worked with High Voltage and another web development firm in tandem to create a new user experience on our website. The team at High Voltage helped us decide on the best direction to take the site's content for traffic growth and communicated with the development team for implementation. We provided technical direction for the contet since our products are very rigorously researched and we need the sales copy to reflect that. The process was very smooth and all we had to do other than provide technical direction was approve deliverables.

How many people from the vendor's team worked with you, and what were their positions?

We mostly only worked with one person, who manages our campaign. Occasionally, more members from the High Voltage strategy team would provide additional guidance.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Performance increased immediately when the optimizations started. Traffic to the site increased a little but didn't blow us away. However, the number of leads went up fast and we were really happy with that.

Describe their project management style, including communication tools and timeliness.

We had meetings twice a month and we communicated mostly through email outside of that. They made a dashboard for our site which made it easy to track performance.

What did you find most impressive or unique about this company?

I felt like they listened to our inputs and tried to understand our business needs rather than fit us into a mold.

Are there any areas for improvement or something they could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

I'm the founder. We license commercial music.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire High Voltage SEO, and what were your goals?

We were working on SEO on our own but got lukewarm results so decided to partner with an agency.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were following High Voltage's SEO content and implementing it but weren't getting the results we hoped for so we wanted to learn what we did wrong.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

High Voltage proposed a strategy based on our budget that involved creating new content and optimizations for our existing content. We collaborated with them on the content production but the optimizations came from their team.

How many people from the vendor's team worked with you, and what were their positions?

We chiefly worked with a single campaign manager and a second sitting in on our meetings.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We definitely saw in improvement after a couple of months. They provided us with data tracking that clearly showed improved performance every month and there's a noticeable impact on our bottom line.

Describe their project management style, including communication tools and timeliness.

Communication was fluid and quick. Our campaign manager was always avaialble and we had bi-weekly meetings via Zoom to go over completed and pending items.

What did you find most impressive or unique about this company?

Really liked their attitude. Whenever we suggested something that they didn't think would work, they offered an alternative solution. We never felt like it was their way or the highway and they listened to our concerns throughout.

Are there any areas for improvement or something they could have done differently?

They did top-notch work for us and the few things we had constructive feedback on they improved each time.

BACKGROUND

Please describe your company and your position there.

We're a consulting company providing sustainable growth strategy plans and individual coaching for business leaders.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire High Voltage SEO, and what were your goals?

We wanted to improve the quality and quantity of the leads coming from our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We liked High Voltage's existing customer base and our initial consultation with their team was excellent.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

High Voltage started out by figuring out what metrics would good to pursue and created a project plan for us that would lead to improvements across those areas. From there, we set up bi-weekly calls to discuss the site's performance and adjustments in strategy.

How many people from the vendor's team worked with you, and what were their positions?

I had an account manager and that's who I mostly communicate with, an account strategiest participated on a quarterly basis as well.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The work from hihg voltage led to an increase in traffic fairly quickly and month-to-month growth was substantial. We're able to get between 100 and 150 leads per month.

Describe their project management style, including communication tools and timeliness.

Consistent communication on bi-weekly and monthly meetings was great and let us keep everything on track. We didn't need to use any tools past what we were already using before we started with them so that was a great time saver.

What did you find most impressive or unique about this company?

They're completely unfazed by challenges. We worked with one other agency before that gave us a lot of talk about how difficult our industry was and to manage our expectations. Not so with hig voltage.

Are there any areas for improvement or something they could have done differently?

Not in terms of their core business. As a consultant, I would advise them to be more high-level in their assesments. I liked to see the granular detail but it might be too much for some.

BACKGROUND

Please describe your company and your position there.

I work as an international business and sales manager for an online marketplace specializing in aviation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire High Voltage SEO, and what were your goals?

High Voltage was our SEO partner on an effort to clean up our website and remove technical debt from several site restructures. Also, we had no clear strategy for how to integrate SEO with out broader marketing strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

Kyle Roof, the founder of High Voltage, was referred to us.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Initially, the scope of the work was limited to technical improvements on our site. Eventually, they also created a point-by-point plan for increased visibility for key decision makers in our industry through SEO.

How many people from the vendor's team worked with you, and what were their positions?

All communications after the initial setup went through a single campaign manager that stayed with us throughout our time with High Voltage.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It took about a month for High Voltage to give us clear instructions about the things that needed to be done on our site. They also helped us set up the SEO foundation for a new division of our company which started showing promising results within a few months of implementation.

Describe their project management style, including communication tools and timeliness.

Great communication and easy to work with. Communication happened via email and scheduled Zoom meetings.

What did you find most impressive or unique about this company?

Their knowledge of SEO is notable. I was always impressed by their expertise and I haven’t found anyone else with their level of talent in that industry.

Are there any areas for improvement or something they could have done differently?

We do a lot of our communication with other partners via shared Slack channels. That wasn't an option for High Voltage.

BACKGROUND

Please describe your company and your position there.

I've been working in the resource management and business development space for over a decade

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire High Voltage SEO, and what were your goals?

We wanted to increase our exposure nationally as most of our client base was local to Florida.

SOLUTION

How did you select this vendor and what were the deciding factors?

We went with High Voltage after a business associate recommended them. Mainly, we were looking for an established company with a good track record.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We had previously invested in a web presence for our business but were having trouble getting visibility for it. High Voltage created a strategy for us that included a technical audit of our site, content creation and optimization, and some guidance on how to get the most our of our paid advertising.

How many people from the vendor's team worked with you, and what were their positions?

I worked with one campaign manager most of the time and occasionally with technical staff from the HV team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

High Voltage pointed out some technical issues with our site from the start that resulted in noticable improvements for our site traffic. The content strategy took a while to implement but once it was online, the results exceeded our expectations.

Describe their project management style, including communication tools and timeliness.

Their communication was excellent and we really liked that we got to sign off on every decision along the way. The project timeline we were presented with at the start went through a few changes but ultimately squared up with what we needed.

What did you find most impressive or unique about this company?

We were notified of what was happening every step of the way. Previously, we had some negative experiences with agencies that made decisions about our site without consulting us.

Are there any areas for improvement or something they could have done differently?

No major complaints. I would have liked if the project timeline happened as it was planned but I understand no one can account for every eventuality.

BACKGROUND

Please describe your company and your position there.

My background is in business and ecommerce, and I'm starting to grow the marketing side of my consulting business

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire High Voltage SEO, and what were your goals?

I had connections in both retail and ecommerce but needed a web presence to pivot into more marketing or public relations work

SOLUTION

How did you select this vendor and what were the deciding factors?

I was researching for how to start and grow an agency and I found High Voltage through one of their course pages. They had a lot of technical skill that I didn't and they were the best option for the results I was looking for

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We built out a plan that narrowed down a lot of my service pages and optimized them for specific keywords. After working these pages and creating content to support them over the first few months, they handled all of the digital advertising for my site

How many people from the vendor's team worked with you, and what were their positions?

I had a main campaign managers I worked with, but I was also in contact with some on else that managed their Facebook and Google advertising.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to almost double the amount of keywords my site ranked for in the first few months. This was a good start in bringing in more traffic but the best part was having them reduce some of our advertising costs by taking over our retargeting campaigns.

Describe their project management style, including communication tools and timeliness.

Once we were on the same page about my goals, my campaign manager was always prompt with our weekly updates and keeping me informed.

What did you find most impressive or unique about this company?

They really knew their stuff. Their deliverables were always thorough in showing their research and explaining their suggestions. I'm sure they use a lot of the same tools as other agencies, but I was impressed with how fast we had a strategy in place and updates to the site.

Are there any areas for improvement or something they could have done differently?

There were a couple of times where our content was a delayed but it never really held back the project in the end.

BACKGROUND

Please describe your company and your position there.

I run a skin care and beauty brand selling a range of different self care products

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire High Voltage SEO, and what were your goals?

The pandemic caused some road bumps for our company over the past year so we were looking for new ways to grow our brand online

SOLUTION

How did you select this vendor and what were the deciding factors?

In searching for different marketing agencies we had a colleague that had used their SEO software in the past and gave a recommendation

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Their team picked apart our site and helped us rebuild a lot of the structure. We were looking to revamp the brand in 2021 so we first focused on having the proper foundation before creating content and working on growth.

How many people from the vendor's team worked with you, and what were their positions?

I had a campaign manager that I was directly in contact with and did our weekly reviews. She always made sure to loop in her other team members along the way, but she was my main point of contact.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our site was a mess. Their team had to rebuild the structure for almost all of our pages. Right after our SEO audit they worked to restructure our site and build out our product landing pages that were properly optimized. In the first 2-3 months we we had our entire ecommerce catalog up and our site started to rank for some of our target keywords.

Describe their project management style, including communication tools and timeliness.

They were always super professional and made sure I had my questions answered. I didn't have much technical experience at all but my campaign manager spent a lot of time walking me through all of our weekly / monthly reviews.

What did you find most impressive or unique about this company?

They were very skilled in the technical aspects of SEO. I'm not sure if other agencies also do as much research or testing but I was impressed with how quickly they could implement changes and show me some early results.

Are there any areas for improvement or something they could have done differently?

We were a bit behind getting started and restructuring our site but they were always transparent about our progress. I would have liked to have been creating new content from the beginning but was restricted on budget.

BACKGROUND

Please describe your company and your position there.

I'm an interior designer and creative consultant. I've had over 30 years in curating spaces and a lifetime of collecting vintage design objects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire High Voltage SEO, and what were your goals?

We have one of the more unique showrooms of vintage art decorations in Texas, but needed help getting more people to visit my studio and promoting my other creative services

SOLUTION

How did you select this vendor and what were the deciding factors?

I have a background in copywriting but only a basic understanding of SEO. I had found some of their instructors online teaching different courses in SEO and ended up reaching out for their agency work instead.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

I had a lot of blog articles already on my site so I wanted to first improve that content and optimize it for SEO. They had a pretty thorough SEO audit of my whole site which was helpful, but my main goal was to start with improving all the work I had already done.

How many people from the vendor's team worked with you, and what were their positions?

I mostly worked directly with the campaign manager but they often brought in in members from their content team to our calls to diver deeper into any content-specific tasks for the week.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

A lot of the issues from their SEO audit I had no idea about and the first month we focuses on fixing a lot of the more technical issues on my site to improve my site speed overall. Much of the content I already had up was good quality but needed some elements for getting more visibility in search results.

Their team buillt out keyword development plans for each of my target pages and with some changes to keywords / page structure we had seen some improvements even 30 days after the articles were updated

Describe their project management style, including communication tools and timeliness.

They always gave clear communication and explained to me in simple terms how the changes they're proposing would help grow my site. They were very helpful in accommodating my work style and the type of content I wanted to create.

What did you find most impressive or unique about this company?

I was really worried that optimizing my content for SEO would reduce the quality of my creative work. What I appreciated was that right from when I was onboarded, they understood my goals and created a plan that maintained my style but would still give me better results.

Are there any areas for improvement or something they could have done differently?

Its hard getting others to write quality content in the art or vintage collectible space. I'm very particular about the content that goes on my site, and I wish they had more writers specifically in the art space.