High Level Marketing

Introduce your business and what you do there.

I am the CEO and executive director of a health and fitness corporation. We specialize in holistic health including life coaching, personal training, nutrition, hypnotherapy, and motivational interviewing. We offer a whole package so our clients can develop a balanced lifestyle that optimizes their health.

What challenge were you trying to address with High Level Marketing?

We hired them primarily to increase web visibility, optimize SEO, and for target marketing. We wanted to target predominantly affluent and socioeconomically stable customers. Our business was new, and we wanted to organize our marketing strategy appropriately.

What was the scope of their involvement?

High Level Marketing met with us in person to understand our business plan and ideas. Then, they developed a fantastic web page and incorporated our feedback. They are currently providing monthly SEO optimization and planning out how to market to our target audience.

What is the team composition?

We work with two project managers and an SEO manager.

How did you come to work with High Level Marketing?

I liked their portfolio and client list. I reviewed their previous work and was impressed. Since the beginning, our managers have been phenomenal.

How much have you invested with them?

We invested $5,000 so far.

What is the status of this engagement?

We started the engagement in April 2018 and it is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Thus far, given the fact that we've been open for less than two days, we already have a lead and that client has scheduled an appointment. Overall, we are content with their work so far.

How did High Level Marketing perform from a project management standpoint?

Two of their project managers are phenomenal to work with. However, I did have some communication issues with one of their managers in the beginning. Occasionally, I sent her emails containing the information she requested, but she would email me back asking for the documents I just sent her. It was frustrating, but we worked it out in the end. We communicate primarily through email, sometimes phone calls, and rarely through text.

What did you find most impressive about them?

They are personally invested in our business. They take a personal approach and aren’t just in it for the money. Their team closely follow our feedback.

Are there any areas they could improve?

Their initial prototype of the web page wasn’t thoroughly reviewed. There were pictures that were missing furniture and some typos. We had to review it ourselves and make some editorial changes. However, this might just be a personal complaint as I tend to be quite anal.

Do you have any advice for potential customers?

Verbalize your expectations and communicate clearly what you want.

Introduce your business and what you do there.

I’m a co-founder of Detroit Boxed Socks. We collaborate with local artists and print unique designs on luxury dress socks. We also donate a portion of our sales to Beyond Basics, which provides books, tutors, and other resources to Detroit public school students.

What challenge were you trying to address with High Level Marketing?

We approached them with the primary goal of improving our site’s design to more effectively compete with larger department stores.

What was the scope of their involvement?

After we provided fonts and a general idea of what we were hoping for on the site, they took a lead on the design and development in creating a custom e-commerce site. They also designed a logo that suited our business very well. After consulting with them, we decided to opt out of SEO services due to the nature of our competitors the retail industry. They were very smart and honest throughout the project.

The new site includes a blog function, and the administrative end of the site is very intuitive. It’s easy for us to make changes and updates when necessary. They used their own code to build the site, as opposed to a CMS template.

What is the team composition?

I worked with a sales director in the beginning of the project, and moved to work with a project manager and a content strategist as the engagement progressed.

How did you come to work with High Level Marketing?

I used to work in the sales department at High Level Marketing, so I had a preexisting relationship with them. I know that with their team, I was going to get an intuitive, high-quality site that would allow me to make changes without the need for additional outside resources.

How much have you invested with them?

We invested about $5,000 in the site before hosting fees, which are about $30/month.

What is the status of this engagement?

We started working together in August 2017, and the site launched about four months later in December. They still provide occasional maintenance services as necessary.

What evidence can you share that demonstrates the impact of the engagement?

We’ve gotten a lot of positive feedback from users, which mostly focuses on its professional appearance and intuitive layout.

How did High Level Marketing perform from a project management standpoint?

The team was very effective. Everything was delivered on time and we communicated regularly throughout the process. I had no problems with customer service, and we appreciated their attentive project management. We primarily communicated via phone and email, with several occasional face-to-face meetings as necessary.

What did you find most impressive about them?

The administrative end of the site is easy to use and incredibly helpful in my day-to-day work. Their customer service was also very impressive. They followed the project closely from start to finish, which made for a very simple and pleasant experience.

Do you have any advice for future clients of theirs?

Afford them the freedom to do what they’re good at. Many business owners want to take control during these types of projects, and we we’re very happy that we gave them creative agency. They’re professionals with a lot of experience that can benefit you and your business.

Please describe your company and your position there.

I am the US Patent holder of a wheel straightening machine that employs the only method accepted by the Society of Automotive Engineers. I am also the President of the company that manufactures this machine.

For what projects/services did your company hire High Level Marketing?

We hired High Level Marketing to drive the redesign efforts for our website and provide promotional-content consultation.

What were your goals for this project?

After a 10-year exclusivity contract with one company, we decided to bring the machine to the open market, promoting specifically to automotive dealers and tire stores. Our main focus was to improve website design in order to better promote our machine and, consequently, improve sales.

How did you select this vendor?

Another organization recommended High Level to us.

Can you go into detail about the services they provided and the scope of the project?

High Level used the Myce website building platform to design a website that included an intranet and e-commerce components.

What was the team composition?

I worked directly with at least three different team members.

Can you share any information that demonstrates the impact that this project has had on your business?

Our new website has been integral to getting our message out. In addition, the ability to post online training videos has cut down the travel and time costs of performing face-to-face training.

How was project management arranged and how effective was it?

Once the High Level staff completed the website design, I myself populated the pages with the necessary technical information. Someone was always there when I needed assistance. They were extremely helpful in aiding me on web problems and taught me how to properly manipulate data to suit my needs.

What did you find most impressive about this company?

The staff was extremely patient and understanding to my questions and taught me many useful tricks and shortcuts for maintaining the site.

Please describe your company and your position there.

I am the QA manager for Independent Test Services, a wheel testing company that builds testing equipment and performs a structural evaluation of passenger cars and light trucks.

For what projects/services did your company hire High Level Marketing?

We had originally hired High Level Marketing to create a website for us back in 2008. We were happy with their work and hired them in 2017 to give us a complete update.

What were your goals for this project?

We wanted our website to accurately reflect our industry expertise and effectively market our services.

How did you select this vendor?

We originally selected High Level Marketing based on our viewing some of their web design work.

Can you go into detail about the services they provided and the scope of the project?

They designed and built our website using the Myce platform. They integrated E-commerce, intranet functions, and interactive holiday cards into the site.

What was the team composition?

We worked directly with a project manager who led a design team.

Can you share any information that demonstrates the impact that this project has had on your business?

The website update accurately shows both our expertise and service offerings. Customers from all over the world have contacted us because of our site.

How was project management arranged and how effective was it?

The project manager regularly informed us of their progress, consistently met deadlines, and stayed incredibly well organized.

What did you find most impressive about this company?

They understood our vision and provided a great mix of creative, productive, and practical ideas. Due to the team’s diligence, everything was completed on time.

Please describe your company and your position there.

I am the owner of a property management firm. We manage rental properties, homeowners associations, and condo owner associations.

For what projects/services did your company hire High Level Marketing?

We hired High Level Marketing to design a website that would provide prospective owners and tenants with information about our services and processes.

What were your goals for this project?

We wanted to generate owner and investor leads through the site.

How did you select this vendor?

Several vendors specialized in canned property management or real estate websites, but we weren’t happy with them because their offerings were outdated and not fully-customizable. We selected High Level Marketing because they could create a custom website that allowed to make quick and easy changes at no additional cost. In addition, their CMS was a cost-saver and user-friendly for employees at any level.

Describe the project in detail.

I oversaw most of the project on our end. We had a strategy meeting where they got our goals and some ideas for the design. Next, they built the site and did follow-up design revisions per our requests. We have continued to use their services for SEO and PPC management.

What was the team composition?

The account manager is my main point of contact. In total, I’ve worked directly with three people including the project manager and designer, who handle my SEO and PPC.

Can you share any outcomes from the project that demonstrate progress or success?

Both current and prospective clients have praised the site. Of the four PPC vendors we’ve engaged, High Level Marketing is the only one we’ve been happy with. The number of new business calls rose significantly after we switched to their team. The other firms just wanted to spend our money and didn’t care about results.

How effective was the workflow between your team and theirs?

Both the regular reports and check-in phone calls are very effective. Recently, we requested some changes via phone and they responded quickly; the results were immediate. Overall, the team is very efficient and understands our needs; we don’t have to micromanage them.

What did you find most impressive about this company?

While several firms can design sites, very few can handle lead generation. High Level Marketing does both well with a straightforward approach.

Are there any areas for improvement?

We had in-person meetings at the start of the engagement, but everything else has been remote. More face-to-face communication would help build a closer partnership.

Please describe your company and your position there.

I’m a tax manager at PSLZ LLP, a local public accounting firm that serves private small- to medium-sized business. We also do personal tax preparation and monthly and quarterly accounting services, in addition to governmental audits, business consulting, and tax planning.

For what projects/services did your company hire High Level Marketing?

Our old website was very outdated and didn’t attract new clients in an effective manner. We hired High Level Marketing to design and develop a new site, and then do SEO.

What were your goals for this project?

We wanted a modern design that would increase our customer base and overall demand for our services.

How did you select this vendor?

We received quotes from a few different vendors but ultimately felt the most confident in High Level Marketing’s ability to deliver.

Can you go into detail about the services they provided and the scope of the project?

They did full-stack development on the MYCE CMS and then initiated a local SEO campaign, which remains ongoing.

What was the team composition?

I worked directly with the project manager, who had a team of 12–14 people working behind the scenes on strategy and execution.

Can you share any information that demonstrates the impact that this project has had on your business?

New high-quality leads have increased overall revenue. We’re also happy with the site.

How was project management arranged and how effective was it?

My project manager has extensive experience with similar projects.

What did you find most impressive about this company?

They’re responsive and professional.

How did you select this vendor?

We received quotes from a few different vendors but ultimately felt the most confident in High Level Marketing and the services they could provide to our firm.

Can you go into detail about the services they provided and the scope of the project?

Designed and built our website built on the MYCE platform for our accounting firm with a local SEO campaign focused in Plymouth, Michigan and the surrounding area.

What was the team composition?

I communicated with my project manager for almost all of the project and I would guess there was about 12-14 people working behind the scenes on the strategy and execution.

Can you share any information that demonstrates the impact that this project has had on your business?

We have received a lot of high quality leads for new clients through the website and the SEO campaign, which has helped increase overall revenue at our firm.

How was project management arranged and how effective was it?

My project manager had extensive experience in managing website projects like mine.

What did you find most impressive about this company?

Their responsiveness, professionalism and the quality of their product. We are very happy with our website.

Are there any areas they could improve on?

None that I can think of.

Please describe your company and your position there.

I’m the president and owner of AspenTech CRM. We implement CRM tools for small business.

For what projects/services did your company hire High Level Marketing?

Our previous website was dated and didn’t generate enough leads. As a result, we needed resources to create a new website.

What were your goals for this project?

We wanted a new, modern website geared towards lead generation.

How did you select this vendor?

We talked with a number of local web developers. However, High Level Marketing provided a combination of technology and service at a reasonable price, which separated them from the competition.

Can you go into detail about the services they provided and the scope of the project?

Initially, they analyzed our existing site and SEO before developing a roadmap for the engagement. Once we approved it, they developed the new site and, later, migrated the majority of our content and blogs.

What was the team composition?

We primarily worked with the project manager, lead designer, and SEO specialist. There were other team members, but we didn’t correspond with them as much.

Can you share any information that demonstrates the impact that this project has had on your business?

Compared to our previous site, our new site has tripled our lead generation. It also provides a superior tool for our customers and prospects alike.

How was project management arranged and how effective was it?

They managed the project well and delivered the site on time. As the development progressed, they kept us in the loop with regular reviews.

What did you find most impressive about this company?

Although they serve various industries, I really felt like they understood our company’s particular needs.

Please describe your company and your position there.

I am the founder and lead instructor of a yoga company. We specialize in prenatal yoga classes and yoga instructor training. 

For what projects/services did your company hire High Level Marketing?

I needed to develop a branding strategy, a website, an SEO strategy, and supporting marketing resources.

What were your goals for this project?

I wanted to drive new customers for my prenatal yoga classes and training classes.

How did you select this vendor?

After looking at multiple competitors, High Level Marketing stood out due to their excellent reputation.

Describe the project in detail.

They developed a website, business cards, postcards, and brand guidelines for our business. They also provided SEO implementation.

What was the team composition?

The team consisted of 8–10 people throughout the duration of the project.

Can you share any outcomes from the project that demonstrate progress or success?

My site ranks very well in Southeast Michigan for yoga services, and I continue to have full classes from all the exposure my website generates.

How effective was the workflow between your team and theirs?

Our workflow was very effective and the team was very responsive to my needs.

What did you find most impressive about this company?

I was impressed by their quick and quality work.

Introduce your business and what you do there.

I am the marketing manager and one-person marketing department for a company in Novi, Michigan. I handle everything related to marketing issues for the company.

What challenge were you trying to address with High Level Marketing?

Clearly, it’s ideal for a company to have a digital presence so that their present and future customers can learn about the company, their products, and services. 

Visitors can interact with us not only during business hours but while employees are finished with their work day, sleeping, or on vacation. A website markets on a company’s behalf consistently 24/7/365.  We hired High Level Marketing to make the most of our digital presence and leverage our site to grow our marketing audience. We also count on them to keep us informed as to changes in the digital world that affect our success.

What was the scope of their involvement?

High Level Marketing worked with us to develop the overall design of the site and offered ideas about how to encourage visitor engagement. This included forms that allow visitors to ask questions, request a return, register their new product, read news and announcements, find a local contractor, and more. All of these interactions resulted in new contacts with whom to continue the HVAC conversation.

They also host our site, offer technical and SEO support.  They’ve landed us on page 1 of Google for various search terms, which we’re pleased to see. They’ve also done some design work for our literature. They offer other services that we haven't taken advantage of yet.

How did you come to work with High Level Marketing?

I think I interviewed 5 or 6 different developer companies before choosing High Level Marketing. I interviewed a company that came recommended to me out of California, but I wanted to support Michigan business, and I wanted to find a company that would best fit our future goals and needs for the website—one that offered great service once we were engaged with them. High Level Marketing really fit those needs.

How much have you invested with High Level Marketing?

We pay a monthly maintenance fee; annual costs are roughly $8,000–$10,000. In terms of the hours they work, that would be best answered by them. My concern lies in the results they provide vs worrying about the hours they spend getting those results.

What is the status of this engagement?

Our work with High Level Marketing is ongoing, and we’ve been working together since 2011. 

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

We are 100% satisfied with High Level Marketing’s work, and they have helped our company grow our online presence. We’ve probably added over 25,000 contacts via the website, and I am able to export that information in any way I need. I also can maintain the information, and I can dive into the details. I know who has ordered from us, who has submitted a product registration, and who has asked to return a product. I also can see specific information about the ways that people engage with us.

Our primary customer is a wholesaler, and they do not buy from us online. But, we do sell replacement parts online for folks who would prefer to do the replacements themselves. If I go to Google Analytics, I can see that the audience who visits our site is growing every year, and our sales have grown every single year as well. We are able to market specifically to those folks, offer them promotions, and remind them to change their vapor pads or their air filters. The e-commerce portion of the site has been a real benefit.

What did you find most impressive about High Level Marketing?

A lot of companies will engage a new customer and then forget about them. High Level Marketing does not do that. Their service is exemplary. They have grown quite a bit over the last 5 years; no matter who you speak with at the company, they’re helpful, professional, knowledgeable, and courteous. I’ve never had a bad experience with anyone there.

The response from the company is immediate, so you never have to wait a long time for someone to respond to any questions or concerns you may have. They’ve done a really beautiful job in terms of hiring. Their business growth has been invisible to their customers (i.e. they haven't closed their offices to expand or make internal changes). The only reason we know they’ve grown is they said they’ve added employees and a second floor to the office building.

Are there any areas High Level Marketing could improve?

I can't think of anything on which High Level Marketing could improve. They’re experts in the digital world. I’m always trying to educate myself, and I feel like their knowledge is above and beyond everything I’ve learned. I don't have all the terminology at my fingertips, but High Level Marketing definitely seems to stay on top of industry trends.

What tips or recommendations could you share that might increase the likelihood of success with High Level Marketing?

I would suggest that prospective High Level Marketing customers do their homework and understand what might be required of them to build a website or move an existing website. They should have all of their IT and website contacts lined up so High Level Marketing will know who to work with to make the transfer. Be sure to include anyone within your company who has an IT perspective. I definitely had questions I could not answer when we made the move, and it was helpful to have those contacts ready. 

Please describe your organization.

We are a beverage company. It's a seven-year-old company based in Michigan. The beverage was created from an 80-year-old recipe. We are currently promoting our brand. We are doing business with a number of locations. We are currently interfacing with Meijer and Whole Foods. We're waiting on Kroger. We have at least 56 other companies that are selling our product. We are very active at Eastern Market and  the Lathrup Village Farmers Market.

What is your position?

I am the chief operating officer. 

What business challenge were you trying to address with High Level Marketing?

We had our website created by High Level Marketing. We've done some Facebook promotions. We're looking at Facebook to create a business page. We don't sell the tea from our website yet, but we want to use our website and social media to push our brand recognition.

Please describe the scope of their involvement in detail.

They simply created our website and recently started Internet marketing and reporting. They will mail me regular reports on our website traffic and performance.

How did you come to work with High Level Marketing?

I had a personal referral.

Could you provide a sense of the size of this initiative in financial terms?

The cost is confidential, but it was an important and influential project for our small company.

What is the status of this engagement?

I have been working with them for a year.

Could you share any statistics or metrics from this engagement?

The reason I'm with them is because initially I came in as an investor. The company had financial difficulty at one time. Our job now is promoting the brand. Brand recognition has improved substantially. 

There are some new areas that we're working on improving. But, nobody becomes a success overnight, so it takes some time. Every company has areas that need improvement. We're still working on improving those aspects of our company. Our long-term goal is to become a household brand name.

How did High Level Marketing perform from a project management standpoint?

They are responsible and organized. I am satisfied with their project management.

What distinguishes High Level Marketing from other providers?

High Level Marketing did an excellent job on our website. I have no complaints. I did ask Courtney [McKenna, key account executive at High Level Marketing] to send me a list of all the items that come with the website. I want to figure out what services High Level Marketing could also provide to enhance our online presence further. We haven't used them for anything else. After I get that report, we will probably pick up some other services.

Is there anything High Level Marketing could have improved or done differently?

No. It was a positive result.