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Digital Marketing to Drive Leads for Your Business

4.9
12 reviews

Ready to grow your business by 30% or more?

Join over 1,000 of our current clients who share the same success. From SEO to Paid Search / PPC, Paid Social and award-winning web design, HLM is a full-service agency delivering results for over 10 years.

When you partner with HLM to grow your business online you get a dedicated team of in-house industry experts who collaborate on everything from your digital marketing strategy to design and development, to analytics and optimization, to content and performance management. We take a deep dive into your business and growth goals, and use proven strategies with our own cutting edge technology to help make them happen.

In an industry where every digital marketing company says they can get you results, we go one step farther; we make you relevant. Relevant to the search engines and most importantly, relevant to your potential customers. Because in today’s competitive marketplace, getting you more leads is not just about getting you to the top of search results. It’s also about positioning your business as the better choice. And positioning you as the better choice is our specialty.

Proven Strategies

For something to be proven, it takes data, a lot of it. The kind of data only a company whose worked with thousands of companies has. To analyze that data takes some sophisticated technology, the kind of technology we’ve engineered to constantly test theories until they become proven strategies. The strategies needed to take the guessing game out of getting you results.

READ MORE...
 
$1,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2009
Show all +
West Bloomfield, MI
headquarters
  • 7031 Orchard Lake Rd, Ste 301
    West Bloomfield, MI 48322
    United States
    888.717.4249

Focus

Service lines
  • Search Engine Optimization
  • Pay Per Click
  • Web Design
SHOW ALL +
Client focus
  • Small business (<$10M)
  • Midmarket ($10M - $1B)
Industry focus
  • Consumer products & services
  • Legal
  • Health Care & Medical
Branding focus
Advertising
Public relations
Direct marketing
SEO
Mobile platforms
Mobile focus
Wearables
Frameworks and CMS
Programming & scripting
Ecommerce systems
Application platform
BI & big data focus
BI & big data solutions
ERP
CRM functions
CRM solutions
Productivity & collaboration
ECM
Managed services

Portfolio

Key clients: 
Miss Dig (811), Zoup!, GFL, ComForCare, Romeo Rim, Superior Industries, RAM Construction, Auto-Lab, and many more!

Reviews

4.9
12 reviews
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Full-Service Digital Marketing for Health & Fitness Company

"It was obvious from the beginning that they were going to be invested and closely follow our feedback."

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5.0

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Apr. 2018 - Ongoing
Project summary: 

After a discovery phase, High Level Marketing developed a web page. Currently, they are providing SEO optimization and planning market strategies.

The Reviewer
 
11-50 Employees
 
Detroit, Michigan
Dr. William Harshman
CEO, Transcending Horizons, Inc.
 
Verified
The Review
Feedback summary: 

The SEO work High Level Marketing implemented has already garnered a lead. High Level's personable approach exemplifies their investment in the project. Their team consistently meets deadlines and delivers quality results.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the CEO and executive director of a health and fitness corporation. We specialize in holistic health including life coaching, personal training, nutrition, hypnotherapy, and motivational interviewing. We offer a whole package so our clients can develop a balanced lifestyle that optimizes their health.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with High Level Marketing?

We hired them primarily to increase web visibility, optimize SEO, and for target marketing. We wanted to target predominantly affluent and socioeconomically stable customers. Our business was new, and we wanted to organize our marketing strategy appropriately.

SOLUTION

What was the scope of their involvement?

High Level Marketing met with us in person to understand our business plan and ideas. Then, they developed a fantastic web page and incorporated our feedback. They are currently providing monthly SEO optimization and planning out how to market to our target audience.

What is the team composition?

We work with two project managers and an SEO manager.

How did you come to work with High Level Marketing?

I liked their portfolio and client list. I reviewed their previous work and was impressed. Since the beginning, our managers have been phenomenal.

How much have you invested with them?

We invested $5,000 so far.

What is the status of this engagement?

We started the engagement in April 2018 and it is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thus far, given the fact that we've been open for less than two days, we already have a lead and that client has scheduled an appointment. Overall, we are content with their work so far.

How did High Level Marketing perform from a project management standpoint?

Two of their project managers are phenomenal to work with. However, I did have some communication issues with one of their managers in the beginning. Occasionally, I sent her emails containing the information she requested, but she would email me back asking for the documents I just sent her. It was frustrating, but we worked it out in the end. We communicate primarily through email, sometimes phone calls, and rarely through text.

What did you find most impressive about them?

They are personally invested in our business. They take a personal approach and aren’t just in it for the money. Their team closely follow our feedback.

Are there any areas they could improve?

Their initial prototype of the web page wasn’t thoroughly reviewed. There were pictures that were missing furniture and some typos. We had to review it ourselves and make some editorial changes. However, this might just be a personal complaint as I tend to be quite anal.

Do you have any advice for potential customers?

Verbalize your expectations and communicate clearly what you want.

5.0
Overall Score I love their energy and personalized investment.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They meet all my expectations relating to scheduling and timelines.
  • 5.0 Cost
    Value / within estimates
    Their cost is appropriate for their services provided.
  • 4.5 Quality
    Service & deliverables
    They are highly professional, invest in the project, and provide a personalized service. However, they could use better interdepartmental communication.
  • 5.0 NPS
    Willing to refer
    Their products are excellent.

Web Design & Dev for Men's Unique Socks Company

“The administrative end of the site is easy to use and incredibly helpful in my day-to-day work.”

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4.5

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Aug. - Dec. 2017
Project summary: 

High Level Marketing managed design and development in creating a custom e-commerce site with an intuitive admin portal. They also designed a new company logo.

The Reviewer
 
1-10 Employees
 
Detroit, Michigan
Pearson Matekia
Co-Founder, Detroit Boxed Socks
 
Verified
The Review
Feedback summary: 

Diligent project management and a learned understanding of the industry were key in creating a site and logo that suited the business superbly. The team communicated effectively and delivered all aspects of the project on time.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder of Detroit Boxed Socks. We collaborate with local artists and print unique designs on luxury dress socks. We also donate a portion of our sales to Beyond Basics, which provides books, tutors, and other resources to Detroit public school students.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with High Level Marketing?

We approached them with the primary goal of improving our site’s design to more effectively compete with larger department stores.

SOLUTION

What was the scope of their involvement?

After we provided fonts and a general idea of what we were hoping for on the site, they took a lead on the design and development in creating a custom e-commerce site. They also designed a logo that suited our business very well. After consulting with them, we decided to opt out of SEO services due to the nature of our competitors the retail industry. They were very smart and honest throughout the project.

The new site includes a blog function, and the administrative end of the site is very intuitive. It’s easy for us to make changes and updates when necessary. They used their own code to build the site, as opposed to a CMS template.

What is the team composition?

I worked with a sales director in the beginning of the project, and moved to work with a project manager and a content strategist as the engagement progressed.

How did you come to work with High Level Marketing?

I used to work in the sales department at High Level Marketing, so I had a preexisting relationship with them. I know that with their team, I was going to get an intuitive, high-quality site that would allow me to make changes without the need for additional outside resources.

How much have you invested with them?

We invested about $5,000 in the site before hosting fees, which are about $30/month.

What is the status of this engagement?

We started working together in August 2017, and the site launched about four months later in December. They still provide occasional maintenance services as necessary.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve gotten a lot of positive feedback from users, which mostly focuses on its professional appearance and intuitive layout.

How did High Level Marketing perform from a project management standpoint?

The team was very effective. Everything was delivered on time and we communicated regularly throughout the process. I had no problems with customer service, and we appreciated their attentive project management. We primarily communicated via phone and email, with several occasional face-to-face meetings as necessary.

What did you find most impressive about them?

The administrative end of the site is easy to use and incredibly helpful in my day-to-day work. Their customer service was also very impressive. They followed the project closely from start to finish, which made for a very simple and pleasant experience.

Do you have any advice for future clients of theirs?

Afford them the freedom to do what they’re good at. Many business owners want to take control during these types of projects, and we we’re very happy that we gave them creative agency. They’re professionals with a lot of experience that can benefit you and your business.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design for Automobile Product Company

"Our new website has been integral to getting our message out."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2016 - Mar. 2017
Project summary: 

High Level Marketing used the Myce website platform to design a website promoting a patented automotive product and providing online means for product purchase and training. They also gave content-creation consultation.

The Reviewer
 
1-10 Employees
 
Michigan
President, Automobile Product Company
 
Verified
The Review
Feedback summary: 

High Level Marketing’s web designs were integral to promoting the product. The website’s video streaming capabilities have allowed for training videos which have lowered costs. Their consistent availability and patience made for a smooth and successful engagement.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the US Patent holder of a wheel straightening machine that employs the only method accepted by the Society of Automotive Engineers. I am also the President of the company that manufactures this machine.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire High Level Marketing?

We hired High Level Marketing to drive the redesign efforts for our website and provide promotional-content consultation.

What were your goals for this project?

After a 10-year exclusivity contract with one company, we decided to bring the machine to the open market, promoting specifically to automotive dealers and tire stores. Our main focus was to improve website design in order to better promote our machine and, consequently, improve sales.

SOLUTION

How did you select this vendor?

Another organization recommended High Level to us.

Can you go into detail about the services they provided and the scope of the project?

High Level used the Myce website building platform to design a website that included an intranet and e-commerce components.

What was the team composition?

I worked directly with at least three different team members.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our new website has been integral to getting our message out. In addition, the ability to post online training videos has cut down the travel and time costs of performing face-to-face training.

How was project management arranged and how effective was it?

Once the High Level staff completed the website design, I myself populated the pages with the necessary technical information. Someone was always there when I needed assistance. They were extremely helpful in aiding me on web problems and taught me how to properly manipulate data to suit my needs.

What did you find most impressive about this company?

The staff was extremely patient and understanding to my questions and taught me many useful tricks and shortcuts for maintaining the site.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were easy to reach and always resolved issues in a timely manner.
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    I am totally satisfied with the work.
  • 5.0 NPS
    Willing to refer
    I would absolutely refer them.

Website Revamp for Automotive Service & Manufacturing Company

“They understood our vision and provided a great mix of creative, productive, and practical ideas.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2018 - Ongoing
Project summary: 

After having developed an initial website many years prior, High Level Marketing was re-hired to revamp the front and backend of the same site.

The Reviewer
 
11-50 Employees
 
Canton, Ohio
Leigh Brandon
Quality Manager, Independent Test Services
 
Verified
The Review
Feedback summary: 

High Level Marketing’s changes have attracted new customers from around the world. Their diligent and responsive approach spearheaded timely, effective project completion.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the QA manager for Independent Test Services, a wheel testing company that builds testing equipment and performs a structural evaluation of passenger cars and light trucks.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire High Level Marketing?

We had originally hired High Level Marketing to create a website for us back in 2008. We were happy with their work and hired them in 2017 to give us a complete update.

What were your goals for this project?

We wanted our website to accurately reflect our industry expertise and effectively market our services.

SOLUTION

How did you select this vendor?

We originally selected High Level Marketing based on our viewing some of their web design work.

Can you go into detail about the services they provided and the scope of the project?

They designed and built our website using the Myce platform. They integrated E-commerce, intranet functions, and interactive holiday cards into the site.

What was the team composition?

We worked directly with a project manager who led a design team.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The website update accurately shows both our expertise and service offerings. Customers from all over the world have contacted us because of our site.

How was project management arranged and how effective was it?

The project manager regularly informed us of their progress, consistently met deadlines, and stayed incredibly well organized.

What did you find most impressive about this company?

They understood our vision and provided a great mix of creative, productive, and practical ideas. Due to the team’s diligence, everything was completed on time.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design & Lead Gen for Real Estate Firm

"The team is very efficient and understands our needs; we don’t have to micromanage them."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2014 - Ongoing
Project summary: 

High Level Marketing built a website to increase lead generation. They continue to provide SEO and PPC services.

The Reviewer
 
11-50 Employees
 
Plymouth, Michigan
Jeffrey Scott, M.S. IMC
Business Owner, Michigan Management
 
Verified
The Review
Feedback summary: 

In addition to strong ROI, the site has generated positive user feedback and the number of new leads has risen considerably. The team’s ability to execute design and SEO strategy distinguish them from other vendors. They also have effective communication and efficient workflows.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the owner of a property management firm. We manage rental properties, homeowners associations, and condo owner associations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire High Level Marketing?

We hired High Level Marketing to design a website that would provide prospective owners and tenants with information about our services and processes.

What were your goals for this project?

We wanted to generate owner and investor leads through the site.

SOLUTION

How did you select this vendor?

Several vendors specialized in canned property management or real estate websites, but we weren’t happy with them because their offerings were outdated and not fully-customizable. We selected High Level Marketing because they could create a custom website that allowed to make quick and easy changes at no additional cost. In addition, their CMS was a cost-saver and user-friendly for employees at any level.

Describe the project in detail.

I oversaw most of the project on our end. We had a strategy meeting where they got our goals and some ideas for the design. Next, they built the site and did follow-up design revisions per our requests. We have continued to use their services for SEO and PPC management.

What was the team composition?

The account manager is my main point of contact. In total, I’ve worked directly with three people including the project manager and designer, who handle my SEO and PPC.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Both current and prospective clients have praised the site. Of the four PPC vendors we’ve engaged, High Level Marketing is the only one we’ve been happy with. The number of new business calls rose significantly after we switched to their team. The other firms just wanted to spend our money and didn’t care about results.

How effective was the workflow between your team and theirs?

Both the regular reports and check-in phone calls are very effective. Recently, we requested some changes via phone and they responded quickly; the results were immediate. Overall, the team is very efficient and understands our needs; we don’t have to micromanage them.

What did you find most impressive about this company?

While several firms can design sites, very few can handle lead generation. High Level Marketing does both well with a straightforward approach.

Are there any areas for improvement?

We had in-person meetings at the start of the engagement, but everything else has been remote. More face-to-face communication would help build a closer partnership.

5.0
Overall Score We’ve had a great experience and look forward to a continuing relationship.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We’ve never had an issue that caused inconvenience on our end. They accommodate us.
  • 5.0 Cost
    Value / within estimates
    The ROI creates good value for cost.
  • 5.0 Quality
    Service & deliverables
    We’re very happy with their work.
  • 5.0 NPS
    Willing to refer
    I’ve already referred the several times.

Web Dev & SEO for Accounting Firm

"New high-quality leads have increased overall revenue."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2014 - Ongoing
Project summary: 

High Level Marketing built a new website in an ongoing local SEO campaign to increase lead generation.

The Reviewer
 
11-50 Employees
 
Plymouth, Michigan
Deborah Gulledge, CPA
Tax Manager, PSLZ LLP
 
Verified
The Review
Feedback summary: 

Revenue is up as a result of new high-quality leads and the modern-looking site. The team wasn’t only experienced, but also responsive and professional.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m a tax manager at PSLZ LLP, a local public accounting firm that serves private small- to medium-sized business. We also do personal tax preparation and monthly and quarterly accounting services, in addition to governmental audits, business consulting, and tax planning.

For what projects/services did your company hire High Level Marketing?

Our old website was very outdated and didn’t attract new clients in an effective manner. We hired High Level Marketing to design and develop a new site, and then do SEO.

What were your goals for this project?

We wanted a modern design that would increase our customer base and overall demand for our services.

How did you select this vendor?

We received quotes from a few different vendors but ultimately felt the most confident in High Level Marketing’s ability to deliver.

Can you go into detail about the services they provided and the scope of the project?

They did full-stack development on the MYCE CMS and then initiated a local SEO campaign, which remains ongoing.

What was the team composition?

I worked directly with the project manager, who had a team of 12–14 people working behind the scenes on strategy and execution.

OPPORTUNITY / CHALLENGE

Can you share any information that demonstrates the impact that this project has had on your business?

New high-quality leads have increased overall revenue. We’re also happy with the site.

How was project management arranged and how effective was it?

My project manager has extensive experience with similar projects.

What did you find most impressive about this company?

They’re responsive and professional.

SOLUTION

How did you select this vendor?

We received quotes from a few different vendors but ultimately felt the most confident in High Level Marketing and the services they could provide to our firm.

Can you go into detail about the services they provided and the scope of the project?

Designed and built our website built on the MYCE platform for our accounting firm with a local SEO campaign focused in Plymouth, Michigan and the surrounding area.

What was the team composition?

I communicated with my project manager for almost all of the project and I would guess there was about 12-14 people working behind the scenes on the strategy and execution.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We have received a lot of high quality leads for new clients through the website and the SEO campaign, which has helped increase overall revenue at our firm.

How was project management arranged and how effective was it?

My project manager had extensive experience in managing website projects like mine.

What did you find most impressive about this company?

Their responsiveness, professionalism and the quality of their product. We are very happy with our website.

Are there any areas they could improve on?

None that I can think of.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev & SEO for Custom CRM Company

“Although they serve various industries, I really felt like they understood our company’s particular needs.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
June - Sept. 2017
Project summary: 

High Level Marketing provided a range of web development services, performing an initial site audit, building the site with revamped aesthetics, migrating content into the new platform, and implementing SEO.

The Reviewer
 
1-10 Employees
 
Detroit, Michigan
Marshall Knapp
President, AspenTech CRM
 
Verified
The Review
Feedback summary: 

The completed site was pivotal in generating prospective leads while also providing superior functionality. Throughout the process, High Level Marketing communicated consistently, met deadlines, and delivered quality work. In the end, their exceptional service and technical expertise set them apart.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the president and owner of AspenTech CRM. We implement CRM tools for small business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire High Level Marketing?

Our previous website was dated and didn’t generate enough leads. As a result, we needed resources to create a new website.

What were your goals for this project?

We wanted a new, modern website geared towards lead generation.

SOLUTION

How did you select this vendor?

We talked with a number of local web developers. However, High Level Marketing provided a combination of technology and service at a reasonable price, which separated them from the competition.

Can you go into detail about the services they provided and the scope of the project?

Initially, they analyzed our existing site and SEO before developing a roadmap for the engagement. Once we approved it, they developed the new site and, later, migrated the majority of our content and blogs.

What was the team composition?

We primarily worked with the project manager, lead designer, and SEO specialist. There were other team members, but we didn’t correspond with them as much.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Compared to our previous site, our new site has tripled our lead generation. It also provides a superior tool for our customers and prospects alike.

How was project management arranged and how effective was it?

They managed the project well and delivered the site on time. As the development progressed, they kept us in the loop with regular reviews.

What did you find most impressive about this company?

Although they serve various industries, I really felt like they understood our company’s particular needs.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev & Design for Yoga Studio

"Our workflow was very effective and the team was very responsive to my needs."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2017 - Ongoing
Project summary: 

High Level Marketing provided a 360-degree marketing service including web development, paper advertisements, SEO implementation, and brand guidance. 

The Reviewer
 
1-10 Employees
 
Michigan
Founder, Yoga Studio
 
Verified
The Review
Feedback summary: 

The website ranks high on search engines and consistently generates new customers. Responsive communication and an effective workflow proved critical to the project's success. HLM's efficient and quality work was impressive. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the founder and lead instructor of a yoga company. We specialize in prenatal yoga classes and yoga instructor training. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire High Level Marketing?

I needed to develop a branding strategy, a website, an SEO strategy, and supporting marketing resources.

What were your goals for this project?

I wanted to drive new customers for my prenatal yoga classes and training classes.

SOLUTION

How did you select this vendor?

After looking at multiple competitors, High Level Marketing stood out due to their excellent reputation.

Describe the project in detail.

They developed a website, business cards, postcards, and brand guidelines for our business. They also provided SEO implementation.

What was the team composition?

The team consisted of 8–10 people throughout the duration of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My site ranks very well in Southeast Michigan for yoga services, and I continue to have full classes from all the exposure my website generates.

How effective was the workflow between your team and theirs?

Our workflow was very effective and the team was very responsive to my needs.

What did you find most impressive about this company?

I was impressed by their quick and quality work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO and Hosting for Filter Manufacturer

"We are 100% satisfied with High Level Marketing’s work, and they have helped our company grow our online presence."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2011 - Ongoing
Project summary: 

High Level Marketing developed, hosts, and maintains a manufacturer’s inviting website in addition to supplying on-trend SEO services, technical support, and literature designs. 

The Reviewer
 
11-50 Employees
 
Detroit Metro Area
Director of Marketing, Filter Manufacturer
 
Verified
The Review
Feedback summary: 

The launched site increased the company’s online presence, landing them on Google’s page 1 for multiple search terms and adding over 25,000 web contacts. This growing audience corresponded to a steady increase in e-commerce sales, thanks to High Level Marketing’s exemplary skills.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the marketing manager and one-person marketing department for a company in Novi, Michigan. I handle everything related to marketing issues for the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with High Level Marketing?

Clearly, it’s ideal for a company to have a digital presence so that their present and future customers can learn about the company, their products, and services. 

Visitors can interact with us not only during business hours but while employees are finished with their work day, sleeping, or on vacation. A website markets on a company’s behalf consistently 24/7/365.  We hired High Level Marketing to make the most of our digital presence and leverage our site to grow our marketing audience. We also count on them to keep us informed as to changes in the digital world that affect our success.

SOLUTION

What was the scope of their involvement?

High Level Marketing worked with us to develop the overall design of the site and offered ideas about how to encourage visitor engagement. This included forms that allow visitors to ask questions, request a return, register their new product, read news and announcements, find a local contractor, and more. All of these interactions resulted in new contacts with whom to continue the HVAC conversation.

They also host our site, offer technical and SEO support.  They’ve landed us on page 1 of Google for various search terms, which we’re pleased to see. They’ve also done some design work for our literature. They offer other services that we haven't taken advantage of yet.

How did you come to work with High Level Marketing?

I think I interviewed 5 or 6 different developer companies before choosing High Level Marketing. I interviewed a company that came recommended to me out of California, but I wanted to support Michigan business, and I wanted to find a company that would best fit our future goals and needs for the website—one that offered great service once we were engaged with them. High Level Marketing really fit those needs.

How much have you invested with High Level Marketing?

We pay a monthly maintenance fee; annual costs are roughly $8,000–$10,000. In terms of the hours they work, that would be best answered by them. My concern lies in the results they provide vs worrying about the hours they spend getting those results.

What is the status of this engagement?

Our work with High Level Marketing is ongoing, and we’ve been working together since 2011. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

We are 100% satisfied with High Level Marketing’s work, and they have helped our company grow our online presence. We’ve probably added over 25,000 contacts via the website, and I am able to export that information in any way I need. I also can maintain the information, and I can dive into the details. I know who has ordered from us, who has submitted a product registration, and who has asked to return a product. I also can see specific information about the ways that people engage with us.

Our primary customer is a wholesaler, and they do not buy from us online. But, we do sell replacement parts online for folks who would prefer to do the replacements themselves. If I go to Google Analytics, I can see that the audience who visits our site is growing every year, and our sales have grown every single year as well. We are able to market specifically to those folks, offer them promotions, and remind them to change their vapor pads or their air filters. The e-commerce portion of the site has been a real benefit.

What did you find most impressive about High Level Marketing?

A lot of companies will engage a new customer and then forget about them. High Level Marketing does not do that. Their service is exemplary. They have grown quite a bit over the last 5 years; no matter who you speak with at the company, they’re helpful, professional, knowledgeable, and courteous. I’ve never had a bad experience with anyone there.

The response from the company is immediate, so you never have to wait a long time for someone to respond to any questions or concerns you may have. They’ve done a really beautiful job in terms of hiring. Their business growth has been invisible to their customers (i.e. they haven't closed their offices to expand or make internal changes). The only reason we know they’ve grown is they said they’ve added employees and a second floor to the office building.

Are there any areas High Level Marketing could improve?

I can't think of anything on which High Level Marketing could improve. They’re experts in the digital world. I’m always trying to educate myself, and I feel like their knowledge is above and beyond everything I’ve learned. I don't have all the terminology at my fingertips, but High Level Marketing definitely seems to stay on top of industry trends.

What tips or recommendations could you share that might increase the likelihood of success with High Level Marketing?

I would suggest that prospective High Level Marketing customers do their homework and understand what might be required of them to build a website or move an existing website. They should have all of their IT and website contacts lined up so High Level Marketing will know who to work with to make the transfer. Be sure to include anyone within your company who has an IT perspective. I definitely had questions I could not answer when we made the move, and it was helpful to have those contacts ready. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    High Level Marketing is extraordinarily responsive. Their level of service is second to none, in my opinion.
  • 5.0 Cost
    Value / within estimates
    Once High Level Marketing engages you, they don't raise your costs because they know that you already have invested your time and money with them. They are concerned about offering you the best value for your money.
  • 5.0 Quality
    Service & deliverables
    High Level Marketing is responsive and courteous, and they know what they’re doing. I never felt like they fell short in any way.
  • 5.0 NPS
    Willing to refer
    I always have recommended High Level Marketing.

Web Design and Marketing for Tea Brand

"I would like to commend Courtney [McKenna, key account executive at High Level Marketing] and her staff for the great job they did. It was a collaborated effort. The result was very positive."

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4.0

Quality: 
4.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
Confidential
Project summary: 

High Level Marketing developed a new website for an iced tea vendor. They also provided associated digital marketing and a Facebook page in order to push brand recognition.

The Reviewer
 
11-50 employees
 
Detroit, Michigan Area
COO at Tea Company
 
Verified
The Review
Feedback summary: 

High Level Marketing has demonstrably increased brand recognition through their digital marketing efforts. Professional and organized, they delivered valuable reporting on their progress. Their services were much appreciated.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization.

We are a beverage company. It's a seven-year-old company based in Michigan. The beverage was created from an 80-year-old recipe. We are currently promoting our brand. We are doing business with a number of locations. We are currently interfacing with Meijer and Whole Foods. We're waiting on Kroger. We have at least 56 other companies that are selling our product. We are very active at Eastern Market and  the Lathrup Village Farmers Market.

What is your position?

I am the chief operating officer. 

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with High Level Marketing?

We had our website created by High Level Marketing. We've done some Facebook promotions. We're looking at Facebook to create a business page. We don't sell the tea from our website yet, but we want to use our website and social media to push our brand recognition.

SOLUTION

Please describe the scope of their involvement in detail.

They simply created our website and recently started Internet marketing and reporting. They will mail me regular reports on our website traffic and performance.

How did you come to work with High Level Marketing?

I had a personal referral.

Could you provide a sense of the size of this initiative in financial terms?

The cost is confidential, but it was an important and influential project for our small company.

What is the status of this engagement?

I have been working with them for a year.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

The reason I'm with them is because initially I came in as an investor. The company had financial difficulty at one time. Our job now is promoting the brand. Brand recognition has improved substantially. 

There are some new areas that we're working on improving. But, nobody becomes a success overnight, so it takes some time. Every company has areas that need improvement. We're still working on improving those aspects of our company. Our long-term goal is to become a household brand name.

How did High Level Marketing perform from a project management standpoint?

They are responsible and organized. I am satisfied with their project management.

What distinguishes High Level Marketing from other providers?

High Level Marketing did an excellent job on our website. I have no complaints. I did ask Courtney [McKenna, key account executive at High Level Marketing] to send me a list of all the items that come with the website. I want to figure out what services High Level Marketing could also provide to enhance our online presence further. We haven't used them for anything else. After I get that report, we will probably pick up some other services.

Is there anything High Level Marketing could have improved or done differently?

No. It was a positive result.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
    I would like to commend Courtney and her staff for the great job they did. It was a collaborated effort. The result was very positive.
  • 4.0 NPS
    Willing to refer
    I think it is an excellent firm if you're looking for a website. It depends on what you're seeking as a business owner.