What was the scope of their involvement?
We talked with them to map out the project. We had many interview calls to collaboratively finalize the scope documents. We looked at it, reviewed it, modified it, and worked together to build that out. Once the scope document was built, we then worked on the timeline together to make sure we were all on the same page as far as deadlines and resources go. We also looked at the backend. We needed to know if this would be a Microsoft or PHP platform. We also looked at code bases together to decide on that. Then we started the project.
They would build out different modules and design concepts, and we would simultaneously test them. We worked with the design team to make sure that the flow was easy to follow. While the design team was developing the cognitive architecture, the developers were developing the backend and testing.
After the design phase was done, we did several benchmark reviews and timeline reviews and tested the product. Then we moved on to various waterfall-type tests, followed by customer tests. Finally, we launched, and since then, they’ve been helping us maintain the product.
The product is both mobile and web. They developed apps for iOS, Android, and Windows. Back then, the Windows platform on mobile was still a big thing. They also worked on the Blackberry platform for us. For the web version, they did an app for us for both PC and Mac and they’ve done web apps for us for Chrome and Safari. They’re working on Firefox right now.
They have helped with strategy and branding. They’ve been very helpful in telling us how we can improve the customer journey with the code base we are using. They’ve been able to give us very interesting information on security and how it can secure our platform.
They created the logo for our platform and came up with our color scheme. They’ve also been helping us with branding, which has been amazing. The only thing they’ve done in the marketing space is making sure our platform is SEO-friendly. We’ve taken care of the other marketing internally.
What is the team dynamic?
The team has varied. In the beginning, there were about 35-40 people working on our project because we needed developers, designers, and project managers. That number has come down to about 20. We still have a head of design, a project manager, a project manager assistant, iOS developers, an Android developer, and developers for Chrome and Safari extensions.
How did you come to work with Hidden Brains InfoTech?
I did a Google search for Indian developers. I was trying to find a developer either in India or in Russia; those were 2 areas that I knew we could get some relatively fair-priced developers. I found some I was interested in and gave them tests. Out of the 10 companies,I tested in both Russia and India, Hidden Brains came out on top.
The reason I chose them was because of the way they wrote the code and the way they initiated conversation with us and asked questions. The test was somewhat simple, to create a very quick platform, but everybody writes code differently. I looked at the way they wrote the code, the simplicity of the code, and if they documented items within the code that follow some pretty standards rules, and they did that. They went above and beyond which was very nice. They actually did the whole design layer. They asked a bunch of questions that nobody else asked, and what they ended up delivering was nothing short of really good. It was a clear winner.
How much have you invested with them?
We’ve spent between $1.3 million and $1.4 million since we started working with them. The initial project cost $450,000.
What is the status of this engagement?
We started working with them in January 2014.