We grow SaaS companies with PPC and CRO 📈

When growing a SaaS business there are two core metrics you usually need to dial up. Free trial signups and meetings booked. We can help you do both 💥

After successfully managing hundreds of thousands of dollars in spending on Google, Facebook and Instagram for our customers we have built out SaaS specific advertising processes that we know work.

And more importantly achieve fantastic ROI.

𝙒𝙝𝙤 𝙘𝙖𝙣 𝙬𝙚 𝙝𝙚𝙡𝙥 𝙜𝙧𝙤𝙬?

At Hey Digital we only work with two types of clients:

► Established SaaS companies who already have a high converting funnel in place and a minimum MRR of $50,000.

► Early stage SaaS companies who have raised their seed or series A round, are looking to aggressively scale their business and are able to commit to at least $5,000 per month in advertising spend.

We've built out processes and systems that allow us to serve these customers best and we are currently working with SaaS companies from all over the world.

 
$5,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2019
Show all +
Tallinn, Estonia
headquarters
  • Erika 15
    Tallinn, 37 10416
    Estonia

Reviews

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PPC & Digital Marketing for E-Learning Marketing Platform

"They’re personable, fun to work with, and really intelligent as well."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
Confidential
 
Jan. 2020 - Ongoing
Project summary: 

Hey Digital reorganized the client's PPC efforts and has begun to optimize the process. They've been developing display assets and running campaigns as well. In the future, they plan to develop landing pages.

The Reviewer
 
11-50 employees
 
Austin, Texas
Growth Lead, E-Learning Platform
 
Verified
The Review
Feedback summary: 

Hey Digital's work so far has driven an incredible increase in conversions over the past month and started running campaigns at a lower spend. They're upfront and very proactive, which allows processes to move quickly. In record time, they take a plan from ideation to implementation.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the head of growth at a premier in-depth training platform for people who are looking to upskill in their digital marketing or choose a career in it.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hey Digital?

We needed to step outside our comfort zone of organic growth with SEO and Google search, which was our primary method and sole breadwinner for us. We were trying to diversify that demand generation by selling our services via PPC and paid social. The agency we were working with just wasn’t a good match, so we hired Hey Digital.

SOLUTION

What was the scope of their involvement?

We use their PPC expertise, which includes the development of paid assets, advertising, as well as Google Search and Google Video, or YouTube advertising. They’ve reorganized our entire PPC efforts and have started to optimize the process. They’ve also been developing display assets, so they work on copy for search and have been running the campaigns. In the future, they'll develop landing pages for us to optimize the conversion experience for anybody who lands on our site via paid traffic.

What is the team composition?

I’ve met four people on their team. We mainly work with Dylan (Co-Founder) on ideation and higher strategy. We also work with Celia (Co-Founder) as well.

How did you come to work with Hey Digital?

There are a lot of agencies out there and some are good and some aren’t. We were looking for good communication skills and a shared network. There was a conversation on Linkedin between Dylan and our CEO and they had expressed interest in our learning platform and we had learned a little more about them through our network.

What is the status of this engagement?

We began working together in January 2020 and the work is currently ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

After they completely reformatted our entire Google Ads account, we’ve now aligned on our conversion goals and how much those conversions mean to us in terms of dollar value. We’ve started driving an incredible increase in conversions over the past month and they’ve started running with those campaigns at a lower spend. As far as the campaigns have been going, we've seen a positive long term debt (LTD) to capitalization ratio specific to PPC conversions.

How did Hey Digital perform from a project management standpoint?

They perform especially well and we have a weekly sync. They’re very upfront and they own what works as well as what doesn’t work, which allows us to move quickly with new campaigns and ideas. In the beginning, they took the initiative to be overly communicative and layout everything so that the expectations were set and aligned on. They understand that we rely on the need for them to stay proactive and communicative with us and not rely on us to reach out to them.

What did you find most impressive about them?

One of the things I like most about working with Hey Digital compared to other vendors is their transparency and communication skills. They consistently and proactively develop ideas for us and our business. They’re personable, fun to work with, and really intelligent as well, and their professionalism and expertise have really shown. They take a plan from ideation to implementation in record time. People can have great ideas and campaigns on paper, but to get it built and published in that short of time is pretty unique.

Are there any areas they could improve?

No, there is nothing. I just hope they keep the momentum up.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

PPC for B2B SaaS Company

"Their weekly video updates regarding project status were impressive."

Quality: 
5.0
Schedule: 
5.0
Cost: 
3.5
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Oct. 2019 - Apr. 2020
Project summary: 

Hey Digital provided PPC services for a B2B SaaS company. They rolled out Google Keyword Planner and retargeted campaigns on Facebook.

The Reviewer
 
11-50 Employees
 
Tallinn, Estonia
 
Verified
The Review
Feedback summary: 

Hey Digital's work helped to increase new signups by 10 times the previous amount. The team was extremely efficient and had good communication skills. They took advantage of communication tools to streamline contact.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

B2B SaaS Software for SMB. We are developing and selling software for procurement teams to enhance teamwork and collaboration cross company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hey Digital?

PPC, Rolling out Google Keywords cross Europe, worked closely with our country managers and ensured we are well present in various countries. Retargeting campaign on Facebook.

What were your goals for this project?

Create a system and use

SOLUTION

How did you select this vendor?

We were impressed by them

Describe the project in detail.

PPC, Rolling out Google Keywords cross Europe, worked closely with our country managers and ensured we are well present in various countries. Retargeting campaign on Facebook.

What was the team composition?

3-4 people were involved from the vendor's side

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Increased nr of signups 10x

How effective was the workflow between your team and theirs?

Extremely efficient. We had common Slack channel.

What did you find most impressive about this company?

Their weekly video updates regarding project status were impressive.

Are there any areas for improvement?

Could improve work on other mediums beside Google e.g. LinkedIn

4.0
Overall Score Just missing 1 from maximum
  • 5.0 Scheduling
    ON TIME / DEADLINES
    No issues
  • 3.5 Cost
    Value / within estimates
    A bit high and went in-balance when we reduced Google ads budget
  • 5.0 Quality
    Service & deliverables
    Excellent, We we happy on how they worked withPPC / Creatives
  • 4.5 NPS
    Willing to refer
    Very likely

Digital Advertising for Computer Software Company

"Their passion is impressive."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. 2020 – Ongoing
Project summary: 

Hey Digital supports a digital advertising campaign, spanning strategy consulting, optimization, and creative services. They target keywords associated with a high intent to purchase.

The Reviewer
 
11-50 Employees
 
Estonia
Oliver Vesi
Head of Marketing, Katana
 
Verified
The Review
Feedback summary: 

The partnership has taught internal stakeholders valuable lessons. The team has maintained an effective workflow throughout the timeline.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Katana is a manufacturing and inventory management SaaS. I'm the Head of Marketing at Katana.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hey Digital?

We were looking to leverage search engine ads for our high intent keywords. Hey Digital helped us set up and manage the ads for the project.

What were your goals for this project?

To learn what of the pre-defined keywords worked for us and what new interesting search queries we could find out along the way. We had a CPA KPI in place for the project.

SOLUTION

How did you select this vendor?

We got a referral and found Dylan on Linkedin pretty much at the same time via his post.

Describe the scope of their work in detail.

AdWords: - strategy - creatives - management / optimization

What was the team composition?

Team size involved was 3 people.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've learned many things that do not work for us and many things that have great potential. It's a long process and we keep working.

How effective was the workflow between your team and theirs?

It was good!

What did you find most impressive about this company?

Their passion is impressive.

Are there any areas for improvement?

-

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer