Hexagon Creative

Please describe your company and your position there.

My company, Infinity Math Tutoring, provides math tutoring to students of all grades and ages. We provide both virtual and face-to-face tutoring sessions. I am the director and owner of my company.

For what projects/services did your company hire Hexagon Creative?

I hired Hexagon to redesign the layout of my tutoring company's website.

What were your goals for this project?

To redesign the layout of my tutoring company's website. This involved making the website more responsive and putting more emphasis on the company's offering of virtual tutoring.

How did you select Hexagon Creative?

I found Hexagon when I googled "web design near me". I was located in zip code 48219 when I found them Hexagon online.

Describe the project in detail.

The Scope of the Work:

PERFORM COMPLIMENTARY BRAND ASSESSMENT

• Hexagon Creative reviewed the current branding & provided a written recommendations that would enhance your visual identity, increase the overall aesthetics, directly impacting the user experience and credibility allowing Infinity Math to be more competitive as well as successful.
• This ran concurrently with the rebuild of the website.

FUNCTIONAL CUSTOM WORDPRESS WEBSITE

• Compatible With All Devices
• New Booking Integration Software
• Contact Page
• Social Media Integration
• Ability To Edit
• Custom Graphics As Needed
• Development/Design
• Testing
• Integration with Payment System

What was the team composition?

The team comprised of myself (the owner of the company), the tech lead (who was responsible for most of the physical web updates), and the marketing lead (who created the brand strategy for the website makeover).

Can you share any outcomes from the project that demonstrate progress or success?

The project just ended, so I have yet to report out on the success I've seen in increased traffic and bounce rate within the new website. With the new layout, I do expect to receive more client consultation and scheduled sessions. The website design is much more repsonse. The usability, flow and look of the site has improved significantly.

How effective was the workflow between your team and theirs?

The team was easy to communicate with, and readily available through text and phone calls. We had a touch point meeting one a week for four weeks until the redesign was completed. Hexagon was very receptive to my suggestions, and I was receptive to theirs. The team stuck to its timeliInes as well.

What did you find most impressive about this company?

I was impressed by the knowledge that Hexagon had about web design, user experience, and optimization. I intend to use their services in the future for SEO and website maintenence.

Are there any areas for improvement?

We got off to a delayed start due to some family issues that were no fault of the team...but once we started, Hexagon stayed consistent with project execution.

Please describe your company and your position there.

I am a partner at a Detroit-based real estate firm

For what projects/services did your company hire Hexagon Creative, and what were your goals?

They have great experience and a long portfolio of great work.

How did you select Hexagon Creative and what were the deciding factors?

We compared Hexagon's proposal to the other two agencies we sent an RFP to, and Hexagon had the best proposal at a great price.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We called them in to do a full website redesign and rebranding, they built it on the wordpress platform, proposed designs for us to review, got us up and running on google.

Not only did they complete the work but they also helped with the marketing and promotion ideas.

How many people from the vendor's team worked with you, and what were their positions?

2 - a developer and a project manager.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching our new website and logo, we saw a 160% boost in traffic to our site, tons of positive feedback on our new look, and brought in much more business than we could have before.

Describe their project management style, including communication tools and timelines.

Really solid and consistent. We had 2 check-ins per week at the beginning, which eventually moved to once per week once we got going. The team was always highly responsive to emails and questions.

What did you find most impressive or unique about this company?

Their knowledge and experience in so many areas that I never would have imagined were necessary for our website.

Are there any areas for improvement or something they could have done differently?

Nothing - You guys were great keep doing what youre doing!

Introduce your business and what you do there.

I’m the CEO of Beyond Ordinary. It’s a startup clothing brand based out of Detroit, Michigan.

What challenge were you trying to address with Hexagon Creative?

I needed help setting up my website. 

What was the scope of their involvement?

I had a Shopify template with information. I also provided pictures, and video, and my ideas of how I wanted the layout. They revamped the template, changing the flow to make it work well. They designed and developed the entire website with WordPress.

What is the team composition?

I worked with Steven (Founding Partner) directly. 

How did you come to work with Hexagon Creative?

I found them through a Google search, and my coworker recommended them based on a website they had helped her create. One of the main reasons I hired them was a positive review from my coworker on their communication. 

How much have you invested with them?

We invested $500. 

What is the status of this engagement?

We worked together from February 2020 – May 2020.

What evidence can you share that demonstrates the impact of the engagement? 

The website is very interactive. Feedback from customers has been great. They love the speed, ease of use, readability, and interactivity.

How did Axented perform from a project management standpoint?

Steven was very responsive, and always available to me. His communication skills are amazing. We met in person twice, but otherwise communicated via phone and email.

What did you find most impressive about them?

They did a great job representing my brand, with a crisp design. This was my first time doing a website, and it has been completely positive.

Are there any areas they could improve?

Steven has a tendency to think people understand the development lingo. If he’s working with someone who knows nothing about coding and development, he could slow down and explain some of the process more. 

Do you have any advice for potential customers?

Trust the process, and understand that the world of coding is completely different than what you see from the user side of things. It can be scary if you don’t know anything about it; the final image will probably be different than what you think you want.

Introduce your business and what you do there.

I’m the owner of Social Tykes—an indoor children’s play space in Detroit. We’re under construction and will open in May. We will offer drop-in care for children ages 0–6 as well as activities for all family members.

What challenge were you trying to address with Hexagon Creative?

I wanted a website that represented my overall creative vision. I needed to be able to show someone my website so that they could understand who we are and what we stand for.

What was the scope of their involvement?

Hexagon Creative managed the entire development. They did the overall design, but I gave them my thoughts. I explained my business and overall vision. I provided a color palette for the website as well as the one for the interior of the business because I wanted it to be reflected on the website. Their team also added my Instagram account to the platform.

What is the team composition?

We worked with Stephen (Principal and Owner, Hexagon Creative).

How did you come to work with Hexagon Creative?

Motor City Match—a grants program in Detroit—had a list of web designers that they’d worked with previously. Based on that list, I looked online and researched service providers to find work that I liked and reflected the look I wanted. Hexagon Creative stuck out.

How much have you invested with them?

We spent $1,200 on their services.

What is the status of this engagement?

We started the project in June 2019 and launched the site three weeks later.

What evidence can you share that demonstrates the impact of the engagement? 

We haven’t opened our doors yet but the website’s live. Everyone says that they love the site, which also gives users an opportunity to see what we’ll offer and the overall vision of the business. The website’s modern, simple, and easy to navigate. It was easy to work with Hexagon Creative.

How did Hexagon Creative perform from a project management standpoint?

The engagement was virtual mostly and communication was excellent. Hexagon Creative delivered the website ahead of the deadline. Stephen responded super-fast whether it was via email or phone call. He was thorough and patient. If I have any questions or concerns, he’s quick to answer and understood the little edits or changes that I wanted. Stephen even reached out to me the other day because he wanted to add my Instagram to the website, enabling me to become more known throughout the city. 

What did you find most impressive about them?

Hexagon Creative took my vision and created an amazing website with it. I’ve gotten nothing but compliments on the platform. I plan to work with them on more projects for my business.

Are there any areas they could improve?

No, nothing that has stuck out to me.

Do you have any advice for potential customers?

I’ve referred him to everyone and shared his contact information with everyone. Give him an email.