Hexagon Creative

BACKGROUND

Please describe your company and your position there.

I am the COO of Crafted Compliance, Inc. dba RedPenSec, a Cybersecurity Consulting Firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hexagon Creative?

Website redesign. We went in search of a firm that could understand our vision, re-build it on WordPress and make it a reality.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found Hexagon on Clutch. After speaking with a number of other web design firms, at all price points, we chose Hexagon because their team best appreciated our perspective and they offered design suggestions and ideas right off the bat to incorporate into our existing brand image and help us refine it.

Describe the project in detail and walk through the stages of the project.

We had a series of design and development meetings with Hexagon's creative team to define the new website structure and elements. Moving into development, they gave us access to the dev site to watch the website take form and we were able to send inputs, edits, and changes to them, which made the process highly collaborative.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a project manager and web designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Hexagon was receptive to edits, changes, and revisions as the website was taking shape, we were able to watch the progress and participate in the process.

How effective was the workflow between your team and theirs?

We had weekly design meetings which facilitated an effective workflow.

What did you find most impressive or unique about this company?

From the earliest stages, we were most impressed by the way Hexagon understood our vision and intention for the new website.

Are there any areas for improvement or something they could have done differently?

We enjoyed working with Hexagon and their team.

BACKGROUND

Please describe your company and your position there.

I'm the manager of an art studio for disabled artists.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hexagon Creative, and what were your goals?

To develop the design and functionality of our Website/Online Store to showcase and sell the artwork made by our artists.

SOLUTION

How did you select this vendor and what were the deciding factors?

Their design aesthetics, they were highly recommended by Design Core Detroit, and their proposal that touched on and aligned well with our ideals.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We meet weekly for about 4-5 weeks to realize the project. They were fantastic in listening to our needs, both aesthetic and functional while offering suggestions from their own knowledge. Furthermore they offered a web programming solution that allows us to continue to edit and expand the website over time.

How many people from the vendor's team worked with you, and what were their positions?

Steven Hawring - was the lead designer/programmer James Miller - business deliverables and scheduling

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project was completed quickly. Hexagon Creative communicated effectively with us and was able to resolve any minor problems or questions we had as soon as they arose.

Describe their project management style, including communication tools and timeliness.

Mainly email and text which was effective and desirable for us.

What did you find most impressive or unique about this company?

It is a disability owned company, who is adamant about supporting the creative production and labor of disabled people.

Are there any areas for improvement or something they could have done differently?

They were a little eager to finish the job.

BACKGROUND

Please describe your company and your position there.

My company, Infinity Math Tutoring, provides math tutoring to students of all grades and ages. We provide both virtual and face-to-face tutoring sessions. I am the director and owner of my company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hexagon Creative?

I hired Hexagon to redesign the layout of my tutoring company's website.

What were your goals for this project?

To redesign the layout of my tutoring company's website. This involved making the website more responsive and putting more emphasis on the company's offering of virtual tutoring.

SOLUTION

How did you select Hexagon Creative?

I found Hexagon when I googled "web design near me". I was located in zip code 48219 when I found them Hexagon online.

Describe the project in detail.

The Scope of the Work:

PERFORM COMPLIMENTARY BRAND ASSESSMENT

• Hexagon Creative reviewed the current branding & provided a written recommendations that would enhance your visual identity, increase the overall aesthetics, directly impacting the user experience and credibility allowing Infinity Math to be more competitive as well as successful.
• This ran concurrently with the rebuild of the website.

FUNCTIONAL CUSTOM WORDPRESS WEBSITE

• Compatible With All Devices
• New Booking Integration Software
• Contact Page
• Social Media Integration
• Ability To Edit
• Custom Graphics As Needed
• Development/Design
• Testing
• Integration with Payment System

What was the team composition?

The team comprised of myself (the owner of the company), the tech lead (who was responsible for most of the physical web updates), and the marketing lead (who created the brand strategy for the website makeover).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project just ended, so I have yet to report out on the success I've seen in increased traffic and bounce rate within the new website. With the new layout, I do expect to receive more client consultation and scheduled sessions. The website design is much more repsonse. The usability, flow and look of the site has improved significantly.

How effective was the workflow between your team and theirs?

The team was easy to communicate with, and readily available through text and phone calls. We had a touch point meeting one a week for four weeks until the redesign was completed. Hexagon was very receptive to my suggestions, and I was receptive to theirs. The team stuck to its timeliInes as well.

What did you find most impressive about this company?

I was impressed by the knowledge that Hexagon had about web design, user experience, and optimization. I intend to use their services in the future for SEO and website maintenence.

Are there any areas for improvement?

We got off to a delayed start due to some family issues that were no fault of the team...but once we started, Hexagon stayed consistent with project execution.

BACKGROUND

Please describe your company and your position there.

I am a partner at a Detroit-based real estate firm

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hexagon Creative, and what were your goals?

They have great experience and a long portfolio of great work.

SOLUTION

How did you select Hexagon Creative and what were the deciding factors?

We compared Hexagon's proposal to the other two agencies we sent an RFP to, and Hexagon had the best proposal at a great price.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We called them in to do a full website redesign and rebranding, they built it on the wordpress platform, proposed designs for us to review, got us up and running on google.

Not only did they complete the work but they also helped with the marketing and promotion ideas.

How many people from the vendor's team worked with you, and what were their positions?

2 - a developer and a project manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching our new website and logo, we saw a 160% boost in traffic to our site, tons of positive feedback on our new look, and brought in much more business than we could have before.

Describe their project management style, including communication tools and timelines.

Really solid and consistent. We had 2 check-ins per week at the beginning, which eventually moved to once per week once we got going. The team was always highly responsive to emails and questions.

What did you find most impressive or unique about this company?

Their knowledge and experience in so many areas that I never would have imagined were necessary for our website.

Are there any areas for improvement or something they could have done differently?

Nothing - You guys were great keep doing what youre doing!

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Beyond Ordinary. It’s a startup clothing brand based out of Detroit, Michigan.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hexagon Creative?

I needed help setting up my website. 

SOLUTION

What was the scope of their involvement?

I had a Shopify template with information. I also provided pictures, and video, and my ideas of how I wanted the layout. They revamped the template, changing the flow to make it work well. They designed and developed the entire website with WordPress.

What is the team composition?

I worked with Steven (Founding Partner) directly. 

How did you come to work with Hexagon Creative?

I found them through a Google search, and my coworker recommended them based on a website they had helped her create. One of the main reasons I hired them was a positive review from my coworker on their communication. 

How much have you invested with them?

We invested $500. 

What is the status of this engagement?

We worked together from February 2020 – May 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The website is very interactive. Feedback from customers has been great. They love the speed, ease of use, readability, and interactivity.

How did Axented perform from a project management standpoint?

Steven was very responsive, and always available to me. His communication skills are amazing. We met in person twice, but otherwise communicated via phone and email.

What did you find most impressive about them?

They did a great job representing my brand, with a crisp design. This was my first time doing a website, and it has been completely positive.

Are there any areas they could improve?

Steven has a tendency to think people understand the development lingo. If he’s working with someone who knows nothing about coding and development, he could slow down and explain some of the process more. 

Do you have any advice for potential customers?

Trust the process, and understand that the world of coding is completely different than what you see from the user side of things. It can be scary if you don’t know anything about it; the final image will probably be different than what you think you want.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Social Tykes—an indoor children’s play space in Detroit. We’re under construction and will open in May. We will offer drop-in care for children ages 0–6 as well as activities for all family members.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hexagon Creative?

I wanted a website that represented my overall creative vision. I needed to be able to show someone my website so that they could understand who we are and what we stand for.

SOLUTION

What was the scope of their involvement?

Hexagon Creative managed the entire development. They did the overall design, but I gave them my thoughts. I explained my business and overall vision. I provided a color palette for the website as well as the one for the interior of the business because I wanted it to be reflected on the website. Their team also added my Instagram account to the platform.

What is the team composition?

We worked with Stephen (Principal and Owner, Hexagon Creative).

How did you come to work with Hexagon Creative?

Motor City Match—a grants program in Detroit—had a list of web designers that they’d worked with previously. Based on that list, I looked online and researched service providers to find work that I liked and reflected the look I wanted. Hexagon Creative stuck out.

How much have you invested with them?

We spent $1,200 on their services.

What is the status of this engagement?

We started the project in June 2019 and launched the site three weeks later.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We haven’t opened our doors yet but the website’s live. Everyone says that they love the site, which also gives users an opportunity to see what we’ll offer and the overall vision of the business. The website’s modern, simple, and easy to navigate. It was easy to work with Hexagon Creative.

How did Hexagon Creative perform from a project management standpoint?

The engagement was virtual mostly and communication was excellent. Hexagon Creative delivered the website ahead of the deadline. Stephen responded super-fast whether it was via email or phone call. He was thorough and patient. If I have any questions or concerns, he’s quick to answer and understood the little edits or changes that I wanted. Stephen even reached out to me the other day because he wanted to add my Instagram to the website, enabling me to become more known throughout the city. 

What did you find most impressive about them?

Hexagon Creative took my vision and created an amazing website with it. I’ve gotten nothing but compliments on the platform. I plan to work with them on more projects for my business.

Are there any areas they could improve?

No, nothing that has stuck out to me.

Do you have any advice for potential customers?

I’ve referred him to everyone and shared his contact information with everyone. Give him an email.

BACKGROUND

Please describe your company and position.

I am a Consultant at BlueMind LLC

Describe what your company does in a single sentence.

Our company provides consulting services for both IT and M&A.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hexagon Creative to accomplish?

• Create a great website that reflects the new ETI that we have become
• Improve usability of the site, and increase interactions

SOLUTION

How did you find Hexagon Creative?

Referral

Why did you select Hexagon Creative over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Hexagon Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had Hexagon deliver an entire new website, that improved our image and marketing strategy, as well as interacting with our customers.  They did all of the design work, as well as the construction of the webiste.  They also provided input on best approach to improve usability and decrease friction.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website went into production on time and on budget.  Our customers were very impressed by the new look and usability.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time, and were super-great about reacting to any changes.

What was your primary form of communication with Hexagon Creative?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

High contact and reasonable approach to everything.  They totally got the new direction we were going in.

Are there any areas for improvement or something Hexagon Creative could have done differently?

None. They provided great services. 

BACKGROUND

Please describe your company and your position there.

I am the CEO and founder of an online Ice cream company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hexagon Creative, and what were your goals?

The project for which I hired Hexagon Creative to do was to help to refine the company's logos. The goals were to steam line the letterhead logo and to create a better visual appeal of the contains the logo.

SOLUTION

How did you select this vendor?

I selected this vendor by going through several different sites and business views to ensure I would get the best personnel for what I was looking for.

Describe the scope of their work in detail, including any steps and the final deliverables.

To start with several meeting by going over concepts and reviewing the simple logos in which my company had on hand. The next step they take those logs and came up with several concepts that we went back and forward on lettering, shape and coloring. In the final meeting we came to the final logo images.

How many people from the vendor's team worked with you, and what were their positions?

The team was built of three people two brothers and there a programmer. The person I worked with was one of the owners, one of the brothers, which makes it great to see the owner have a hands-on approach to each job.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Because of the project, I was able to move forward with the trademark for the company in all 50 states and overseas.

Describe their project management style, including communication tools and timeliness.

The management of these project was direct and timely. They stayed in contact via email because it was the best way to communicate with me on a daily basis. If the meeting were to take place, it was via teams which was good for both sides due to the environment the world is in now.

What did you find most impressive or unique about this company?

I am so impressed with how they can communicate and understand the vision of a customer even when the customer has trouble expressing the full vision of their project. They had a unique way of expressing their ideas without pushing over taking over the customer's vision of what they want for the project.

Are there any areas for improvement or something they could have done differently?

Areas to improve of do differently on a project like mine i.e. logo design. I would say there is none that I came up within in the project or at the end.

BACKGROUND

Please describe your company and your position there.

I am a co-founder and Managing Director at CFOx. We are an advisory firm that specializes in CFO and Transaction Services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hexagon Creative?

We hired Hexagon to redesign and improve our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

Timeline, cost, work examples on their website, and Hexagon really understood our mission and goals for the website.

Describe the project in detail and walk through the stages of the project.

After just two discovery sessions, Hexagon was able to put together a first draft of the website. We then added text and content for our firm. We went through a couple more rounds of edits and versions, and the website was ready for launch.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Steven and James

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They completed the project in the exact timeline they laid out in the initial proposal. They responsiveness and ability to provide quick edits was awesome.

How effective was the workflow between your team and theirs?

Very effective workflow. They were always easy to get a hold of and quick to respond.

What did you find most impressive or unique about this company?

Their responsiveness and their ability to take our vision and put it into the website.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

It’s a hair removal company and I’m the owner and operator.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hexagon Creative, and what were your goals?

We wanted SEOs set up on our site to establish our presence on Google

SOLUTION

How did you select this vendor and what were the deciding factors?

Their location and who they has previously worked with.

How many people from the vendor's team worked with you, and what were their positions?

1

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are ranking #1 in Southfield for our SEOs and we have receiving more inquiries.

Describe their project management style, including communication tools and timeliness.

All of our expectations have been met.

What did you find most impressive or unique about this company?

They are very personable.

Are there any areas for improvement or something they could have done differently?

No