How did you select this vendor?
We have been working with Heron Agency for over a decade. We originally chose them because of the quality of work we observed them providing other theaters in the Chicago area.
Describe the scope of their work in detail.
Heron Agency reaches out to their vast network of media contacts to obtain numerous professional reviewers to attend our productions; to obtain feature articles in both online and print media; to obtain opportunities for live interviews and performances on both radio and TV stations ranging, including WGN, WBBM radio and TV, Fox 32, and many more.
They also work to assure we have listings in dozens and dozens of websites, ranging from the Tribune down to all of the family friendly "What to do this week" websites that have proliferated. In all, they cover all of our media presence.
What was the team composition?
I have specific members of the agency assigned to my account who work closely with me and my staff, but I am also frequently in touch with Noreen Heron, the agency director, who is clearly monitoring the work being provided for all of her clients.
Their services effectively spread awareness for the event, resulting in significant ticket sales. Heron Agency has maintained a smooth workflow throughout the engagement.