We bring smart consumer brands to market.

Herman-Scheer is a brand studio and launch partner - we’re informed by research and strategy, but build with experience and intuition — the results are brands that connect with consumers on a more human level. We move quickly, but thoughtfully. Each step of our process is designed to navigate the entrepreneurial journey towards a successful launch. Beyond launch, we act as an extension of your team by providing continued support with strategy, creative and partnerships.

 
$25,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
2011
Show all +
Santa Monica, CA
headquarters
  • 3015 Ocean Park Blvd.
    Santa Monica, CA 90405
    United States

Portfolio

Key clients: 

Feals, NeuroGum, Butterfinger, CrunchBar, Calidad Beer, Alfred, World Trade Center of Los Angeles, Trammel Crow, Schroders Bank, Bijan, Lensabl, HBA, Cupid's Charity, Facile, Spike Lighting, Debbie Allen Dance Academy, GirlTrek

Reviews

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Branding & Design for D2C CBD Company

“Their creativity was off the charts.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
July 2018 - May 2019
Project summary: 

Herman-Scheer helped name and launch a direct-to-consumer CBD company. The team branded and designed the website and all products and packaging. They managed a third-party that coded the site.

The Reviewer
 
1-10 Employees
 
Denver, Colorado
Founder, CBD Consumer Products Company
 
Verified
The Review
Feedback summary: 

Herman-Scheer perfectly relayed the empathetic and humanistic vision that internal stakeholders had by translating their idea into a comprehensible brand. Although their approach to project management was a bit lacking, the team’s creative faculties were outstanding.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a direct-to-consumer CBD brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Herman-Scheer?

We just launched our company in March 2019, so we hired Herman-Scheer to do web development and branding.

SOLUTION

What was the scope of their involvement?

Herman-Scheer helped us create our company name. They listened to customer experience calls, during which customers described how CBD has helped them with sleep problems, pain, etc. so that they could understand the brand we wanted to create. They did all branding and design work for our products, packaging, and website.

For the website, Herman-Scheer outsourced coding to a third-party, and they managed this engagement.

What is the team composition?

We worked with Herman-Scheer’s founding team: John (Co-Founder, Herman-Scheer), Chapin (Co-Founder and CEO, Herman-Scheer), and Danny (Art Director, Herman-Scheer). They brought on one other person while we were working with them.

How much have you invested with them?

We spent at least a couple of hundred dollars.

What is the status of this engagement?

My company worked with Herman-Scheer from July 2018–May 2019. They launched the site at the end of March 2019 and remained involved for a little bit after that.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They successfully articulated our empathetic and human-centric vision. The brand expresses the benefits of CBD, through voice and even the design colors.

How did Herman-Scheer perform from a project management standpoint?

Project management was tough because their team was lean, and we had a lot of expectations regarding the timing and wanting to know who was managing what. Having a project manager would’ve helped the process be a bit more seamless. My company’s other co-founders are experienced in design and product, so they were very hands-on throughout the process.

What did you find most impressive about them?

Their creativity was off the charts.

Are there any areas they could improve?

Project management could’ve been better, but I know their team has been growing a lot. Also, there’s a bit of a disconnect between having an idea in your head versus making it come to life. Overall, they did a great job.

Any advice for potential customers?

You will be in great hands if you have your own internal project manager that can keep pushing forward. Herman-Scheer knows what they’re doing; they have a great founding team.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They could use a little work on the project management side of things.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They were able to articulate what we wanted and put it on paper.
  • 5.0 NPS
    Willing to refer

Web Development for Beer Company

“They're very creative and listen to their clients.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jul. - Jan. 2018
Project summary: 

Herman-Scheer built a customer-facing Shopify website and added all the capabilities of a web store.

The Reviewer
 
1-10 Employees
 
West Hollywood, California
Josh Zad
CEO, Calidad Beer
 
Verified
The Review
Feedback summary: 

The feedback from clients has been positive and the in-house team is happy with the outcome. Knowledgeable and experienced, Herman-Scheer met all needs, while their exceptional organizational skills made them easy to work with.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO at Calidad Beer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Herman-Scheer?

We were looking for a vendor to develop our website.

SOLUTION

What was the scope of their involvement?

Herman-Scheer developed a Shopify website for us. It's a customer-facing website that has all the capabilities of a web store.

What is the team composition?

I worked with a creative expert, a developer, and a business representative.

How did you come to work with Herman-Scheer?

They were a personal connection.

How much have you invested with them?

We spent $40,000.

What is the status of this engagement?

We worked with them between July–January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've been getting very positive feedback about the website, so we're happy with the results.

How did Herman-Scheer perform from a project management standpoint?

We had standing phone calls weekly. They were very organized with all the steps and kept the project on track.

What did you find most impressive about them?

They're very creative and listen to their clients.

Are there any areas they could improve?

I can't think of anything.

Do you have any advice for potential customers?

Discuss your expectations before you sign the contract to make sure all the roles and responsibilities are assigned properly.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were very accessible and delivered everything on time.
  • 4.0 Cost
    Value / within estimates
    It was a great value.
  • 5.0 Quality
    Service & deliverables
    They're very knowledgeable and have a lot of experience.
  • 5.0 NPS
    Willing to refer

Branding for Glasses Company

"Because they were so collaborative and communicative, they were easy to work with."

Quality: 
4.5
Schedule: 
3.5
Cost: 
5.0
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
 
Feb. - Oct. 2018
Project summary: 

Herman-Scheer provided branding assistance for product launches. They produced a comprehensive style guide and created branded templates, designs, photos, and copy for the business.

The Reviewer
 
11-50 Employees
 
San Francisco, California
Kristin Baird
Former Marketing Consultant, ThinOptics
 
Verified
The Review
Feedback summary: 

The branding efforts earned praise from customers and are well-received by the public. The work was delivered on time and fulfilled expectations. Though a speedier delivery could have been valuable, Herman-Scheer’s attention to detail and devotion to the work made them a strong partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I formerly was a marketing consultant for ThinOptics. The business focused on selling some of the thinnest, lightest reading glasses in the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Herman-Scheer?

Herman-Scheer was brought on to help redesign our brand. Additionally, we were launching two new types of glasses and needed their help in rolling out campaigns for them.

SOLUTION

What was the scope of their involvement?

Herman-Scheer produced a comprehensive brand style-guide for us. This included the color scheme, voice, photography, etc. From there, they also provided web design services and created the design for email templates. For each item’s launch, their team produced all the branding work. They performed photoshoots, wrote copy, created templates, and rolled everything out across our site and communications.

What is the team composition?

Danny (Art Director, Herman-Scheer) handled the design while John (Chief Creative Officer, Herman-Scheer) handled a lot of the photoshoots and general imagery. Chapin (CEO, Herman-Scheer) primarily managed our account.

How did you come to work with Herman-Scheer?

When I joined ThinOptics, the CEO had already hired Herman-Scheer.

How much have you invested with them?

We spent around $50,000.

What is the status of this engagement?

We worked together from February–October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In a qualitative sense, the project was a success for us. We received great feedback on the appearance of the brand.

How did Herman-Scheer perform from a project management standpoint?

In terms of managing the project, Herman-Scheer was great. They met all of our deadlines. Because they were so collaborative and communicative, they were easy to work with.

What did you find most impressive about them?

Because of their small size, they were very attentive and dedicated their best teammates to the work. Instead of pushing the work to others, the senior-level staff was involved.

Are there any areas they could improve?

There were some occasions where it could have been helpful to receive the work earlier. Although they met our deadlines, it would sometimes be after business hours when they delivered the work.

Do you have any advice for potential customers?

Include them in the process. Be open to collaborating and give their team full visibility into your business.

4.5
Overall Score
  • 3.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Branding for Functional Gum Company

“They’ve met all of their deliverable milestones and we’ve received constant communication throughout the process.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2019 - Ongoing
Project summary: 

Herman-Scheer handled package design and created a brand bible for a consumer goods startup. They also handled messaging and competitor analysis, as well as web design and development.

The Reviewer
 
11-50 Employees
 
Culver City, California
Kent Yoshimura
Co-founder & CEO, Neuro
 
Verified
The Review
Feedback summary: 

Their team has been highly communicative throughout every step of the process. They check in daily and are consistent with deadlines. They’ve provided a great deal of help with finding a meaningful voice and message for the brand.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of Neuro. We make functional gum and mints, meaning they contain things like caffeine and micronutrients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Herman-Scheer?

We hired them to revamp our brand—everything from our website to our packaging. We wanted to fully establish our voice.

SOLUTION

What was the scope of their involvement?

It was essentially a full-service branding project. They handled all of our web design and development, as well as packaging and Dieline designs. They also did a deep-dive competitor analysis and worked with us on identifying our brand voice and messaging.

We started out working on the packaging and decided to add the website as we went along, so that’s still in progress. They’re using Shopify and Ruby on Rails with some additional HTML and CSS. We also used InVision to trade feedback on the wireframes.

What is the team composition?

There are five team members, including a project manager, a designer, and a web designer.

How did you come to work with Herman-Scheer?

We received a recommendation from one of our investors back before we were in a position to launch, so we contacted them as soon as we were ready to move forward.

How much have you invested with them?

We’ve spent around $120,000.

What is the status of this engagement?

We started working together in February 2019, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve met all of their deliverable milestones and we’ve received constant communication throughout the process. They’re very hands-on with us.

How did Herman-Scheer perform from a project management standpoint?

We use a Slack channel for day-to-day communication and also hold weekly calls. The project manager even handles communication with our packaging and product manufacturers.

What did you find most impressive about them?

They take a personal approach to working with their clients.

Are there any areas they could improve?

I don’t think so. If there was something that needed improvement, we’d resolve it immediately because they’re so communicative.

Do you have any advice for potential customers?

They’re very engaged, so try to be prepared ahead of time and respond quickly when they need things. We didn’t have all of our formulations ready when we got started and that caused some delays.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They consistently hit their deadlines.
  • 5.0 Cost
    Value / within estimates
    We scoped out some larger companies and this one was much more cost-effective.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Women's Public Health Foundation

"They can translate a business’ mission into visuals and concepts that resonate with users on an emotional level."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Feb. 2016 - Ongoing
Project summary: 

Herman-Scheer provided strategic insight on branding in the process of planning and building a multifunctional community-building web platform.

The Reviewer
 
11-50 Employees
 
Washington, DC
Vanessa Garrison
Co-Founder & COO, GirlTrek
 
Verified
The Review
Feedback summary: 

Following the launch of the new site, GirlTrek’s membership grew from 75,000 to 125,000. Despite complex requirements, the end product exceeded all expectations. The Herman-Scheer team is responsive, organized, and proactive in delivering high-quality results in a timely manner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and COO of GirlTrek, a public health organization that serves black women and girls. We aim to support and inspire women to become active through walking and then we train them to become organizers in their communities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Herman-Scheer?

A primary function of what we do is “brand raising,” which involves redefining what it means to be healthy in this country, especially for black women. As part of that work, we need our brand to be inspiring and our mission to be clear. We approached Herman-Scheer to assist in the process of improving our site both functionally and strategically.

SOLUTION

What was the scope of their involvement?

We started by having a meeting with the company’s founders, Chapin and John, and discussed their creative process and their approach to collaborating with businesses. We also discussed our goals for the site. We were a relatively complex client for them because we needed a site that could not only tell our story, but also function as a fitness app that allows users to organize walk teams, track their progress, and to celebrate their success. They agreed and built a robust web platform that met all of our needs.

What is the team composition?

I communicated directly with Chapin on almost all aspects of the project, but John and our project manager were involved as well.

How did you come to work with Herman-Scheer?

We were referred to them by NationBuilder, a backend system we were hoping to use for its strong organizing capabilities. After discussing the project with them, we decided to move forward with the engagement.

What is the status of this engagement?

We started working together in February 2016, and they completed the site within six months. Since then, we’ve established an ongoing partnership and still do projects together as necessary.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had about 75,000 members before the engagement with Herman-Scheer, and since then we’ve grown to 125,000. I would attribute a great deal of our success to the platform they built for us.

How did Herman-Scheer perform from a project management standpoint?

Chapin was very responsive and very organized throughout the project. Once the site was live, we collaborated more closely with our project manager, who was also easy to work with. They completed all deliverables within a reasonable timeframe and clearly explained any anticipated barriers to progress.

What did you find most impressive about them?

We work with a variety of design teams across the country, and Herman-Scheer offers a particularly unique aesthetic. They can translate a business’ mission into visuals and concepts that resonate with users on an emotional level. They do incredible work. Secondly, they have a great understanding of the bigger picture in how branding and technology can advance a business’ long-term goals.

Are there any areas they could improve?

We operate at a very fast pace, and there were times that a faster turnaround would have benefitted us. However, we often set deadlines that ended up being somewhat unreasonable, and I don’t believe that their team is at fault.

5.0
Overall Score They’re very creative, their products are great, and I’ve really enjoyed working with them.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    They were always available and responsive, but some deadlines were pushed back.
  • 4.0 Cost
    Value / within estimates
    There are cheaper options, but we wanted to invest in the quality that they offer.
  • 4.5 Quality
    Service & deliverables
    They provided excellent work and delivered on everything we asked for.
  • 5.0 NPS
    Willing to refer
    I recommend them all the time.

Branding & Web Dev for Peer-to-Peer Lending Service

 “They have the best team I've ever worked with.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. - Dec. 2017
Project summary: 

After leading a brainstorming session, Herman-Scheer built a new website and produced a comprehensive brand identity package that included everything from visual design to messaging. 

The Reviewer
 
1-10 Employees
 
Los Angeles, California
Jeff Cowan
Founder & CEO, RentMy
 
Verified
The Review
Feedback summary: 

The website looks very professional and the internal team loves its look and feel. Invested in building a personal relationship and genuinely caring about the product, they've earned trust and became a go-to branding partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the founder and CEO of RentMy, which is a peer-to-peer lending service that allows people to take a picture of anything they own, list it on RentMy website, and rent it to others.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Herman-Scheer?

We're a new start-up, so I was looking for a company to help me establish my brand.

SOLUTION

What was the scope of their involvement?

We used the sprint method, so they gave me some questions ahead of time and really tried to learn more about my business and my goals. After that, I met with them in their office and we had a brainstorming session. Once we established the tone and the feel of the brand, they got down to work. After a few weeks, they delivered a package that included everything from graphics and visual design to messaging. In addition, they built a website for me.

What is the team composition?

I worked with 4–5 of their team members.

How did you come to work with them?

We were considering a few agencies for this project. Herman-Scheer was recommended to me by someone who had worked with them previously and had a very positive experience. After we met in person and spent some time brainstorming my ideas, I decided they were the best fit for me because of their personable approach and enthusiasm.

How much have you invested with them?

We spent around $16,000.

What is the status of this engagement?

We worked with them between October 2017–December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We're still in a prerelease stage and we're about to start beta testing. Once the website was up, I created a job posting for a technical co-founder and the response rate was overwhelming. I was able to attract 15–20 candidates a day by directing the respondents to my website, which looked very professional. I give Herman-Scheer full credit for that.

How did they perform from a project management standpoint?

They have the best team I’ve ever worked with. I was impressed with how they run the process both within their own organization and when working with a client. Whenever they have a brainstorming session, the best ideas in the room win. I'm planning to use them for my second business.

What did you find most impressive about them?

Their team is brilliant. Many other agencies are just trying to get the job done, but Herman-Scheer genuinely cared about the product. There were times when they disagreed with me and they actually changed my mind. The way they work is rare to find.

Are there any areas they could improve?

I can't think of anything. They established a fantastic process from the get-go and there is nothing I'd want to change.

5.0
Overall Score I was thrilled with the work they did.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They kept the project on track and moved things along quickly.
  • 5.0 Cost
    Value / within estimates
    They worked with my budget and put together a great package for me.
  • 5.0 Quality
    Service & deliverables
    The product they came up with was fantastic.
  • 5.0 NPS
    Willing to refer
    I'd absolutely recommend them. I'll work with them when I have my second business.

Branding for International Trade Nonprofit Organization

"Their marketing insight put us on the map."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2015 - Ongoing
Project summary: 

Herman-Sheer prepared a targeted branding strategy and outlined future expansion goals, which translated to web layouts for in-house implementation. They now provide data visualization and digital marketing.

The Reviewer
 
1-10 Employees
 
Los Angeles, California
Stephen Cheung
President, World Trade Center Los Angeles
 
Verified
The Review
Feedback summary: 

The revitalized web presence continues to attract interest from investors, visitors, and even competitors through Herman-Sheers distinctive creativity and strategic vision. The team’s organized management, accessibility, and high-value designs drive results across multiple engagements.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the president of the World Trade Center Los Angeles, a nonprofit organization that focuses on helping international companies locate to the city successfully. We also assist local companies by finding international contracts, acting as an international trade partner for economic development projects. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Herman-Scheer?

When I took this position over two years ago, we were trying to revitalize the organization and change the branding in our region. Our group had been seen as an older, more traditional trade organization. We wanted to adopt a new, modern, and more approachable feel in order to be seen as the clearing house for all international trade information. We’d like to become the go-to agency for the entire region for anything relating to foreign investments.

SOLUTION

What was the scope of their involvement?

Herman-Scheer helped our team identify a strategy and understand where the brand had been, what we needed to accomplish, and how we hoped to get there. They created layouts, and we started working on design and implementation.

We initially went through some exercises with Herman-Scheer to visualize what we wanted to become. Once we were able to commit to this, we had an end-goal in place. Then, we mapped out various strategies around social media marketing and email campaigns.

We knew that many of our goals were niche, so few providers could’ve helped us with the concept itself. Herman-Scheer provided design and a way to present information.

First, we wiped our old website and started from scratch. We used the site as our information portal for international trade in the entire region. We wanted to collect brand-new information and set up a huge map of available options. Herman-Scheer turned that map into a wireframe for the website. It was designed piece by piece, making it user-accessible and removing the components we didn’t need. The final website has become the envy of our region.

Information pertaining to import-export activities can be quite boring and dense, so Herman-Scheer helped us design graphical representations for some of the data in a way that was approachable and user-friendly. This also reinforced our branding by helping us come up with color schemes and designs to match our website with our business cards. Everything had a thematic approach, so when people looked at our colors, they associated the visuals with the organization.

As we started doing more international trade missions, we wanted the brand and look to be recognizable. Herman-Scheer took data from our website and turned them into graphics, which we displayed at our booth for an international trade conference, showing people why they should invest in our group.

We hold an annual event called Select LA, for which Herman-Scheer designed a report, a website, and different collateral like fliers. They also produced a promotional video for the event, which was new for us. Herman-Scheer started a social media campaign to promote our event.

We have worked with John [Co-Founder, Herman-Sheer] directly on the strategic side, and Chapin [Co-Founder, Herman-Sheer] took over for the implementation. Our project manager was Tessa, and various staff members were assigned in addition to her. Chapin was always my main point of contact.

How did you come to work with Herman-Scheer?

Another partner of ours had worked with Herman-Scheer for their website. We set up a bid and approached 3 different companies. We looked at their pricing, abilities, and compatibility with our group and chose Herman-Scheer.

How much have you invested with Herman-Scheer?

The cost of their work has been around $120,000 or $130,000.

What is the status of this engagement?

We started working with Herman-Scheer in October 2015. The first phase of the project was completed in April 2016, when we had our website launch and received our booth design components. The material for our Select LA event was delivered in June. We’ve continued to work with Herman-Scheer for updates and signed another contract in November 2016. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

Results are hard to quantify. Our website usage could be completely attributable to Herman-Scheer, as we didn’t have a real website presence before. We haven’t analyzed the numbers for our social media campaign, but I think that those results are also attributable to Herman-Scheer. It wasn’t a part of our main contract or an end-goal, so we haven’t looked at those metrics as a measurement of their deliverables.

How did Herman-Scheer perform from a project management standpoint?

We have been happy with Herman-Scheer’s project management. They were flexible in working with us when we had other projects at the same time. Through their skills, they’ve pushed us to stick to the timeline and guided us through the process. We used Slack for communication. Since we had a lot of feedback relating to development, Herman-Scheer used a few online tools, including Google Docs.

What did you find most impressive about Herman-Scheer?

Herman-Scheer listened to our needs, concerns, and desires, which helped us articulate what we wanted and envision our future. That was an added value for us since we occasionally lose sight of the big picture. Also, they always delivered high-quality work. The design elements are eye-catching, and we attribute part of our success to what Herman-Scheer achieved. Their marketing insight put us on the map. In terms of project management, they’ve been fantastic to work with. Beyond the customer service, they kept us on track when we were late. If we gave them additional workloads, Herman-Scheer assigned more staff.

Are there any areas Herman-Scheer could improve?

They could improve their proofreading and make sure that all the text is accurate. We are partly at fault for this issue because of all the introductions we made. 

5.0
Overall Score The experience has been extremely pleasant, and we’ve renewed our contract for a second time. We will continue to work with Herman-Scheer. They’re our go-to agency.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They delivered everything on time, and we’ve never had a problem with falling behind schedule.
  • 4.5 Cost
    Value / within estimates
    As a nonprofit organization, we could have gone with cheaper options, but Herman-Scheer brought good value.
  • 5.0 Quality
    Service & deliverables
    The quality of the products we’ve received has been fantastic in every respect.
  • 5.0 NPS
    Willing to refer
    I’ve already recommended them to multiple parties.

Branding for Global Real Estate Company

“We were thrilled by how Herman-Scheer put together exactly the right materials for projects with different parameters.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. 2017 - Ongoing
Project summary: 

Herman-Scheer formulated branding guidelines that are used for promoting large-scale real estate projects. The team continues to assist in creating appealing and consistent marketing materials.

The Reviewer
 
201-500 Employees
 
Dallas, Texas
Abbey Ehman
Development Manager, Trammell Crow Company
 
Verified
The Review
Feedback summary: 

Herman-Scheer facilitated a thorough branding process, which led to a visual identity that matched the client’s vision for the property. While Herman-Scheer’s approach was time-intensive, the team respected deadlines and kept things on track.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Trammell Crow Company is a wholly-owned subsidiary of CBRE, the world’s largest global real estate firm. We work on the sourcing, planning, and execution of large-scale commercial real estate projects. We work with all product types, including office, industrial, multifamily and retail. I am a development manager in the Los Angeles office of the company. The TCC team is rather small, with about 215 members, but we have $11 billion in development. This provides an idea of the size and scale of each member’s workload. We have fantastic diversity in our office and a lot of exposure to different consultants, many of whom bring over 30 years of experience to the table.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Herman-Scheer?

We were working on a large, 2.5-million-square-foot project in the Bakersfield community. For branding, we knew that we wanted to do something fresh and innovative. We wanted to make the location appealing to a broader audience. We had already contracted with a different branding firm and went through a rushed exercise, but we weren’t very happy. We decided to slow down, do it right, and find the right partner for the process, so we came to Herman-Scheer.

SOLUTION

What was the scope of their involvement?

We worked directly with John Scheer [Co-Founder, Herman-Scheer] and Chapin Herman [Co-Founder, Herman-Scheer]. We practically auditioned to be a client — and I mean this in the best way possible. They explained that there was a complex process for getting things done. Once we understood, they outlined the workflow, timelines, deliverables, and goals. Even though the process was time-intensive, the results were much better than our previous engagements. As a result, we ended up utilizing Herman-Scheer for other projects in the office.

We had a massive idea that had to become tangible. This was really where Herman-Scheer showed their value. Since we were too close to our work, it was difficult to communicate it well with other members of the industry or community. Herman-Scheer was able to interpret our vision and turn it into a concise deliverable. Their output had a cohesive aesthetic and represented our vision for the property. Through our interaction, we developed the branding bible, the iconography, for the brand. This included the font, color scheme, and tagline, which bled into our website and social media presence.  

Our next project was different from the first one. It was a large-scale industrial project, the benefits of which we needed to make clear to the city. They created a marketing book that spoke specifically to city council members and to the community about the long-term benefits of the project. Herman-Scheer compared it to similar projects we’d executed across Los Angeles county.

How did you come to work with Herman-Scheer?

John Scheer reached out to me through IVY, which is a social network I’m a part of. His timing happened to be perfect. He wasn’t obtrusive or pushy — he simply detailed what his company did in case I would ever need their services. I did, so I brought them in for an interview.

How much have you invested with Herman-Scheer?

In total, we have spent $35,000–$40,000 on their services.

What is the status of this engagement?

We started working with Herman-Scheer in February 2017. The first round was completed in May, but we plan to continue our relationship in the future.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We know that everything has been successful to date, but we plan to bring the material out to a smaller audience first. I can’t speak to specific metrics yet.

How did Herman-Scheer perform from a project management standpoint?

The process was well-orchestrated. Herman-Scheer assigned managers who made sure we met our deadlines. This was challenging, given that their process is to collect and absorb information and let the clients’ goals float to the surface. This was time-intensive for us, but they did a good job of keeping us on schedule.

What did you find most impressive about Herman-Scheer?

Even though this is a cliché, the results speak for themselves. I was a bit apprehensive until I had a chance to see results. We were thrilled by how Herman-Scheer put together exactly the right materials for projects with different parameters.

Are there any areas Herman-Scheer could improve?

It’s evident that they are a younger firm and are still navigating some of the business aspects involved. Creative talent is at the core of Herman-Scheer, but they need to find the best way in which to execute those skill sets while maintaining business relationships. This was the only thing I could identify, and I find it almost endearing.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    We had a good value proposition. It’s a service that we decided was important to invest in. Although I would not call Herman-Scheer overly affordable, it was cost-effective relative to the value created.
  • 5.0 Quality
    Service & deliverables
    This is based on the unique materials formulated for our needs.
  • 5.0 NPS
    Willing to refer
    We immediately recommended Herman-Scheer to a colleague, which speaks for itself.

Branding & Web Design for Optometry Solution

"They’re overly communicative. The quality of their work is quite good."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May - Oct. 2016
Project summary: 

Herman-Scheer led a redesign of an optometrist’s online presence. Working on an existing design and with an internal development team, they handled the frontend and focused on branding and user experience.

The Reviewer
 
1-10 Employees
 
Los Angeles, California
Andy Bilinsky
CEO, Lensabl
 
Verified
The Review
Feedback summary: 

Herman-Scheer is versatile and flexible. Their work on the website contributed to an increase in both customers and investors. They excel in multi-faceted project management and are responsive day-to-day. The team brings a fresh perspective to branding and customer experience.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Lensabl is an online optometry solution that’s direct-to-consumer that allows customers to get new prescription lenses and frames. I’m the CEO and co-founder.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Herman-Scheer?

We had a very basic design of consumer experience online, so we employed Herman-Scheer to redesign our entire web experience.

SOLUTION

What was the scope of their involvement?

We had a previous existing design before Herman-Scheer, but it wasn’t live to the public. They did the frontend of the website. They designed anything the consumer saw, and we had our own development team build the site.

They essentially conceptualized and designed our entire consumer experience—everything from the tone and feeling of the site to the actual design of the pages and the order tool to the design and branding of our external fetching assets, packaging, logos, and marketing materials.

I primarily worked with John and Chapin initially for the feel and structure, and then they placed a team below them onto our project. On the day-to-day, we worked with Tessa (Project Manager) and Danny (Creative Director).

How did you come to work with Herman-Scheer?

I had seen a friend of mine, who has another startup, put out the marketing video for his site on his Facebook page. I thought it was really well done, so I reached out to him to find out who created it. He told me about Herman-Scheer and put me in contact with them. Separately, they happen to be a client of my brother’s. It was those two small-world ways that we ended up finding them, and that’s how we ended up starting to work with them.

I’ve worked with other agencies for one-off, smaller projects, but this is the first engagement of this size.

How much have you invested with Herman-Scheer?

So far, it’s probably under $100,000.

What is the status of this engagement?

We started working with them in May or June 2016. The initial project completed in October.

As of this month, we brought them back onboard to do newer content and some updates to the site. We’ve added some additional pieces to our business that require additional pages built onto the site, along with doing site experience and more ads. Again, it’s all user experience and external marketing-related assets.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We don’t have any numbers specifically. That wouldn’t really exist since they’re a branding agency.

We get rave reviews from every customer and investor that is either invested in our business to date or has looked at our business as a potential investment on how good the website, packaging, and consumer experience looks.

How did Herman-Scheer perform from a project management standpoint?

They’re great. They’re totally on top of it. We share a Slack channel with them. We do a minimum of once-a-week calls for check-ins, but oftentimes I'm speaking with them throughout the day. They assign a project manager as part of the core team. There are lots of moving pieces, reviews necessary, and deadlines, so it’s really important that that person is there, and they have a good one in Tessa.

What did you find most impressive about Herman-Scheer?

They’re the perfect kind of branding and visual design agency for millennial brands because that actually is who their employees and founders are. They take the approach of being the customer at least in commerce businesses. Before we ever started working with them, they used our service as a customer. Based on that, they were able to formulate a lot of opinions on what customers would want. That seems to be the approach they take.

Everybody has their own opinions about things. As a designer, you may think that what you make is the best, but after thinking from a customer’s perspective, you may understand that that might not be the best way to approach things. I don’t know if that’s totally dissimilar from others, but what stood out about them to me was that, and it’s paid great dividends for us so far.

Are there any areas Herman-Scheer could improve?

I don’t really have anything negative to say about them. If anything, they’ve been quite good. We continue to use them and have not really run into anything. The only thing that I think would ever cause us to question it would be cost. So far, they’ve been affordable. I wouldn’t say cheap, but they weren’t a big, 100-person, New York branding agency that wouldn’t even talk to us for anything under $150,000. Herman-Scheer runs their business like a startup. They understand the idea of sometimes taking some marketing hits or marketing dollars in the form of lower costs to secure the business because they understand the long-term opportunity.

5.0
Overall Score I intend on them being either our agency of record or a resource that we have on retainer for the longevity of our business.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I can’t recall one time that we’ve missed a deadline or been waiting on anything that hindered our business from them.
  • 4.0 Cost
    Value / within estimates
    They’re very cost effective. Compared to a freelancer, it’s more expensive, but you get what you pay for. We’re not a super well-funded startup just yet, but we know that the little extra they might charge ends up being significantly worth it.
  • 5.0 Quality
    Service & deliverables
    They’re extremely organized, so they deliver on time. We speak to them on a daily basis, so we’re never really in the dark. They’re overly communicative. The quality of their work is quite good.
  • 5.0 NPS
    Willing to refer
    I’ve already recommended them numerous times. We’ve referred a number of people to Herman-Scheer at this point. They’re working with two companies that I’ve referred them to so far, and I’ve referred a whole lot more than that to them.

Website & Digital Marketing for CFO Consultant

“They offer a combination of expertise and accessibility.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2018 - Ongoing
Project summary: 

Herman-Scheer developed an overall marketing strategy and built a professional website. They manage the blog and social media accounts on an ongoing basis.

The Reviewer
 
1-10 Employees
 
Los Angeles, California
Dave Chariton
Owner & President, Miners Mills
 
Verified
The Review
Feedback summary: 

Their efforts have boosted brand awareness and generated leads. Herman-Scheer continues to offer constant availability, clear communication, and impressive results.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the owner and president of a business financial and strategic consulting company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Herman-Scheer?

I hired Herman-Scheer to develop my website and digital marketing strategy. I also needed help with blog management and social media support.

What were your goals for this project?

My goal was to use my website and blog to market my services.

SOLUTION

How did you select this vendor?

A mutual service provider introduced me to Herman-Scheer. I saw their work, and I loved it.

Describe the scope of their work in detail.

Herman-Scheer started by designing my logo, building my website, and setting up my blog and social media. They continue to use digital media to manage my brand, expand my messaging, and build my network.

What was the team composition?

The company partners are my main contacts, but the entire company provides support as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I have begun receiving inbound inquiries for my services. That means the message is getting out.

How effective was the workflow between your team and theirs?

It is quite effective. The Herman-Scheer team is always available and prompt to follow up. They're great people, and it’s easy to work with them.

What did you find most impressive about this company?

They offer a combination of expertise and accessibility.

Are there any areas for improvement?

Honestly, I see no areas for improvement from Herman-Scheer’s team. The improvement is needed on my end—I need to provide content more frequently, as I'm usually the bottleneck.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer