What was the scope of their involvement?
Herman-Scheer helped our team identify a strategy and understand where the brand had been, what we needed to accomplish, and how we hoped to get there. They created layouts, and we started working on design and implementation.
We initially went through some exercises with Herman-Scheer to visualize what we wanted to become. Once we were able to commit to this, we had an end-goal in place. Then, we mapped out various strategies around social media marketing and email campaigns.
We knew that many of our goals were niche, so few providers could’ve helped us with the concept itself. Herman-Scheer provided design and a way to present information.
First, we wiped our old website and started from scratch. We used the site as our information portal for international trade in the entire region. We wanted to collect brand-new information and set up a huge map of available options. Herman-Scheer turned that map into a wireframe for the website. It was designed piece by piece, making it user-accessible and removing the components we didn’t need. The final website has become the envy of our region.
Information pertaining to import-export activities can be quite boring and dense, so Herman-Scheer helped us design graphical representations for some of the data in a way that was approachable and user-friendly. This also reinforced our branding by helping us come up with color schemes and designs to match our website with our business cards. Everything had a thematic approach, so when people looked at our colors, they associated the visuals with the organization.
As we started doing more international trade missions, we wanted the brand and look to be recognizable. Herman-Scheer took data from our website and turned them into graphics, which we displayed at our booth for an international trade conference, showing people why they should invest in our group.
We hold an annual event called Select LA, for which Herman-Scheer designed a report, a website, and different collateral like fliers. They also produced a promotional video for the event, which was new for us. Herman-Scheer started a social media campaign to promote our event.
We have worked with John [Co-Founder, Herman-Sheer] directly on the strategic side, and Chapin [Co-Founder, Herman-Sheer] took over for the implementation. Our project manager was Tessa, and various staff members were assigned in addition to her. Chapin was always my main point of contact.
How did you come to work with Herman-Scheer?
Another partner of ours had worked with Herman-Scheer for their website. We set up a bid and approached 3 different companies. We looked at their pricing, abilities, and compatibility with our group and chose Herman-Scheer.
How much have you invested with Herman-Scheer?
The cost of their work has been around $120,000 or $130,000.
What is the status of this engagement?
We started working with Herman-Scheer in October 2015. The first phase of the project was completed in April 2016, when we had our website launch and received our booth design components. The material for our Select LA event was delivered in June. We’ve continued to work with Herman-Scheer for updates and signed another contract in November 2016.