HelpGood

BACKGROUND

Introduce your business and what you do there.

We are a leading nonprofit producer of public service advertising campaigns. I am the senior vice president of public relations and social media.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HelpGood?

Since social and digital media are increasingly critical to our integrated programs, HelpGood has partnered with us for digital content development and community management for over a decade.

SOLUTION

What was the scope of their involvement?

They work on a number of different national campaigns, including the wildfire prevention campaign. They help community manage and develop content for Smokey Bear’s social media channels. They also do a lot of work for Love Has No Labels and a bullying prevention campaign. Most of their work with us involves social media, though they also did some website development and other tasks early on.

What is the team composition?

We mostly interface with Michael (CEO, HelpGood). We talk with him several times each week.

How did you come to work with HelpGood?

They did website development for our digital team, who recommended them to us.

How much have you invested with them?

We have a couple of programs that run year-round. Each program has a different monthly fee.

What is the status of this engagement?

We started working together in either late 2004 or early 2005. We work with them regularly and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen exponential growth across all our channels. I’m most involved in our Smokey Bear and wildfire prevention projects. They found a modern, contemporary voice to engage young adults and other target audiences. They’ve done a fantastic job.

How did HelpGood perform from a project management standpoint?

They’re incredibly responsive. We usually communicate by phone or email.

What did you find most impressive about them?

They’re creative and flexible. There are a lot of unknowns in our campaigns, but they find opportunities for real-time activation and messaging and are attuned to popular culture and possible tie-ins.

Are there any areas they could improve?

There’s nothing I can think of. We’ll continue to identify new channels and technologies.

Do you have any advice for potential customers?

Be really clear about your objectives. They will tailor the program entirely to your benchmarks if you establish a clear understanding and open communication.