Before Hello is a multi-award-winning, end-to-end outbound email marketing system that generates high-ROI deals for B2B companies worldwide. Fully managed, done-for-you infrastructure and email campaigns that drive revenue. Engineered using 10 years of experience and proven across 200+ companies that generated over $15M using this approach. Built on insights, not templates.
What's inside? Complete system that reaches the inboxes and hearts of qualified decision-makers in targeted market segments. It sparks genuine interest in your products or services and generates the deals you’ve been dreaming of. Built using an insights-first methodology, this system covers everything from customer development and buyer persona research to lead magnet development and product-market-fit validation. It includes complete white-glove setup and management, campaign automation, list building and verification, copywriting with prospect-level personalization, and ongoing optimization.
The problem with most cold email campaigns isn't the technology - it's the strategy. Companies skip research and jump straight to "spray and pray," blasting generic messages with predictable results: spam folders, annoyed prospects, and <1% reply rates. This system flips that approach. It starts where others end: with customer development research that uncovers what prospects actually care about. Real pain points, problems, barriers, goals, and buying triggers. These insights drive everything: lead magnet creation, messaging angles, and campaign structure. They generate interest from prospects who would never discover your company through other channels.
This system works because it's built on understanding customer psychology and technical fundamentals - not templates. When deep customer understanding meets bulletproof infrastructure (proper domains, DNS, warm-up, spam protection), email campaigns consistently deliver high ROI. Why? Because prospects want to engage with your company and explore your offer
Before Hello offers efficient lead generation services, delivering high ROI with significant lead volumes. Clients report spending around $50,000 for ongoing projects, achieving results like 30+ scheduled appointments and 30 hot leads. Their pricing reflects strong value, with many noting seamless integration and timely communication.
Clients praise Before Hello for their professional communication and responsiveness. Regular meetings and timely updates ensure a smooth workflow, contributing to the project's success.
High-Level Market Understanding
Before Hello has demonstrated an impressive ability to understand complex markets and industries, quickly adapting to client needs and providing relevant and effective solutions.
Positive Client Referrals
Several clients have referred Before Hello to others based on their positive experiences, indicating strong client trust and satisfaction with their services.
Seamless Team Integration
Clients feel that Before Hello integrates seamlessly with their internal teams, treating the client's business as their own. This strong partnership approach has been highly valued.
No Noted Areas for Improvement
Clients have reported no significant areas for improvement, indicating high satisfaction with Before Hello's services. This suggests a consistently high level of performance and client satisfaction.
"Before Hello has taken on the work of multiple staff and made cold outreach effective, affordable and efficient. "
Mar 11, 2022
Owner, Bradyl Storage Solutions
Lindsay Steiner
Verified
Other industries
Rockville, Maryland
1-10 Employees
Online Review
Verified
Before Hello provides email marketing services for a storage solutions company. They set up email campaigns along with the appointment setting using the client's CRM system.
Before Hello has over exceeded the client's expectations, generating more than enough leads for them to handle. The team communicates regularly via online chat and is responsive. So far, the client is satisfied with the team's organized and effective workflow, delivering quality results.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the owner of a company that offers a unique product for new apartment/ condo buildings. Our target audience is high level architects, real estate developers and real estate managers.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Before Hello?
We were trying to figure out how to utilize the data that we knew was "out there" to reach high level prospects. We really didnt know exactly *what* we were looking for, other than we wanted to generate more leads with minimal effort on our part.
SOLUTION
How did you select this vendor?
We found a few companies that seemed like they had the knowledge base to create and implement a plan for a cold email campaign. After interviewing, Before Hello's enthusiasm, professionalism and confidence in their level of performance and ability to deliver results was clear.
Describe the scope of their work in detail.
During initial meetings Before Hello took the time to really understand our business, what we are selling, who our target audience is and what the natural flow of conversation with a sales prospect sounds like. They first created a high quality database of qualified prospects in a very niche market. They then meticulously reviewed typical emails we would send and then based on that drafted a sequence of cold emails to the point of setting the appointment.
To engage the prospect, there was an amazing level of personalization to the emails (not just their name/ company)- prospects assumed I had spent time researching them specifically and were very responsive to emails. Everything was set up in a CRM and the process was seamless.
What was the team composition?
I worked directly with Oleksandr. He has a team supporting him behind the scenes.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
I cannot say enough about Before Hello. We have had to pause the campaign several times because we simply cannot keep up with the leads their work is generating. They have exceeded our expectations and delivered more than promised.
How effective was the workflow between your team and theirs?
We have at least weekly meetings with Oleksandr, sometimes twice a week if needed. He is always on time and prepared. All work has met or exceeded promised deadlines. We have regular communication via online chat and responses are always timely. As we brought on a new sales person Oleksandr trained him on our system and patiently answered all of our questions. We feel very much like Oleksandr and Before Hello are truly a seamless part of our team.
What did you find most impressive about this company?
Before Hello has taken on the work of multiple staff and made cold outreach effective, affordable and efficient. Oleksandr's enthusiasm and passion for his work comes through at every meeting. They are organized, deliver all work on time as promised and are available when needed despite vastly different time zones.
Is there any area for improvement or anything that could have been done differently?
Absolutely nothing.
RATINGS
5.0
Quality
5.0
Service & Deliverables
"I couldnt be more impressed"
Schedule
5.0
On time / deadlines
"Great availability"
Cost
5.0
Value / within estimates
"extremely reasonable"
Willing to Refer
5.0
NPS
"Very- already have referred them.
Lead Generation for IT Outsourcing Company
Advertising
Less than $10,000
Dec. 2018 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Our ROI just keeps growing."
Apr 27, 2019
CEO, WeSoftYou
Maksym Petruk
Verified
Information technology
Kyiv, Ukraine
11-50 Employees
Online Review
Verified
Before Hello pursued hot sales leads as part of a targeted marketing partnership. They contacted relevant decision-makers from a list they built and they ran an email campaign.
They delivered the leads as promised, some of whom were converted to contracts with others still in negotiation. Before Hello’s work has generated measurable growth. This partner works efficiently and they make it look easy.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I’m the CEO of WeSoftYou, a web and mobile development company.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Before Hello?
We reached out to them for help with lead generation. There are many competitors on the market and it's hard to get new leads and new contracts.
What were your goals for this project?
We paid them to procure 30 hot leads.
SOLUTION
How did you select this vendor?
One of my partners used their services and referred me to them. Once we contacted Before Hello, they ran a test campaign and gave us one hot lead for free. We decided to contract with them based on that.
Describe the scope of their work in detail.
For this project, we focused on SME and startups. They found and contacted CEOs and CTOs, and they suggested we use Angel.co to find prospects. They built a quality list of contacts and then ran an email campaign.
What was the team composition?
I have closely collaborated with their sales manager and their CEO.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
They delivered 30 interested prospects to us as promised. We started receiving more interested customers. Combined with our sales efforts, we’ve converted some into contracts, while other leads remain in negotiation. Our ROI just keeps growing.
How effective was the workflow between your team and theirs?
They had a great workflow. We found them professional, and they delivered promptly.
What did you find most impressive about this company?
Bringing all these customers to our company has been amazing. It all seemed very smooth and simple to us, but I realize how much work is behind it.
Are there any areas for improvement?
No, I am very satisfied.
RATINGS
5.0
"They're the best for marketing and lead generation."
Quality
5.0
Service & Deliverables
"They delivered hot leads ready for projects."
Schedule
5.0
On time / deadlines
"Their timing was perfect."
Cost
5.0
Value / within estimates
"They're more affordable than building internally."
Willing to Refer
5.0
NPS
"I'm always recommending them.
Lead Generation for SaaS Documentation
Advertising
Less than $10,000
Jan. 2018 - July 2019
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their team was a great extension to our internal workflow."
Mar 27, 2019
Head of Marketing, StepShot
Anastasia Yasevych
Verified
Business services
Tallinn, Estonia
11-50 Employees
Online Review
Verified
Before Hello executed marketing campaigns targeted at sales lead generation. They created a prospects database for outreach and designed sales email templates.
The team generated leads as promised and delivered interested customers through the email campaign. Before Hello’s leads were converted to wins and led to an increase in business revenue.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the head of marketing at StepShot, an efficient software for screenshot-based IT documents, technical instructions, user manuals, and step-by-step reference guides.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Before Hello?
We wanted to engage more customers and drive demand for our document workflow software.
What were your goals for this project?
We aimed to get new leads for our product that would result in new contracts and increased sales revenue.
SOLUTION
How did you select this vendor?
I found them on Upwork and I was really impressed with their background.
Describe the scope of their work in detail.
I filled out their requirement form and I never had to think about lead generation after that.
We connected with CEOs, HR representatives, and enterprise consultants, and Before Hello analyzed our requirements before building a prospects database following our ideal client profile. The list was really detailed, including all essential information about decision makers needed for the outreach. They also prepared email templates.
What was the team composition?
Before Hello assigned their whole team of six people to my project.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
At first, I was skeptical of the email templates, but that campaign turned out to be really effective and I achieved the promised results. Once the campaign started, I heard from interested customers in my inbox. I was really impressed with how quickly they generated the purchased number of leads.
The sales opportunities they gave us were converted to wins. Those deals grew during our cooperation and represented an exponential increase in revenue gained.
How effective was the workflow between your team and theirs?
Their communication and reporting were always timely. Their team was a great extension to our internal workflow.
What did you find most impressive about this company?
When I saw them in action, I was impressed by their dedication and reliability. I completely forgot about lead generation efforts and could focus on other things.
Are there any areas for improvement?
No. I have already recommended them to all my friends and partners.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Lead Generation & Appointment Setting for Software Developer
Advertising
Less than $10,000
Mar. - June 2018
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"...their team easily understood our needs and regularly offered ways to improve our processes."
Jan 31, 2019
Business Manager, GeeksCode
Volodymyr Iatsyshyn
Verified
Information technology
Lviv, Ukraine
1-10 Employees
Online Review
Verified
Before Hello generated leads and set appointments for a small software provider. They compiled a database of companies and decision makers to target. They also designed and oversaw email sequences.
The team created so many appointments that the campaign had to be paused. Before Hello’s high-quality results exceeded expectations and yielded a clear ROI. Their professional team made scheduling as easy as possible, ensuring a smooth and productive workflow from start to finish.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I’m a business manager for GeeksCode, a small software development company. We build IT solutions for web and mobile platforms.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Before Hello?
We engaged Before Hello for lead generation and appointment setting with decision-makers at companies looking for outsourced software development.
What were your goals for this project?
We wanted to schedule 20–30 appointments with qualified prospects.
SOLUTION
How did you select this vendor?
A colleague highly recommended their team.
Describe the scope of their work in detail.
Before Hello was tasked with building a list of target prospects, complete with information about each prospect’s company, location, and contact information. The team first researched companies looking to hire software developers in the US and Europe and built a list. They included information about each company’s name, website address, location, size, and open vacancy. They also identified the decision makers at each company—which were often the CEO or CTO—and created a database of information on each prospect.
We also wanted Before Hello to set up and maintain an automated email campaign to schedule appointments. The team also designed templates for email sequences and then ran those campaigns. All interested leads were forwarded to my inbox.
What was the team composition?
I worked closely with Oleksandr (Founder & CEO, Before Hello). He led a larger team behind the scenes.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Before Hello scheduled over 30 appointments, delivering an excellent ROI. We received so many leads that we had to pause the campaigns while we closed deals.
How effective was the workflow between your team and theirs?
The team made our collaboration effortless. They scheduled appointments directly on my calendar, which I found helpful and straightforward.
What did you find most impressive about this company?
Before Hello worked with professionalism and diligence from start to finish. Throughout our engagement, their team easily understood our needs and regularly offered ways to improve our processes.
Are there any areas for improvement?
No, they did a perfect job. I’d highly recommend Before Hello for any lead generation and appointment setting services.
RATINGS
5.0
"We couldn’t be happier with Before Hello’s work."
Quality
5.0
Service & Deliverables
"Before Hello delivered quality results and scheduled dozens of meetings."
Schedule
5.0
On time / deadlines
"They managed a smooth and efficient workflow."
Cost
4.5
Value / within estimates
"We’re highly satisfied with the project's outcome."
Willing to Refer
5.0
NPS
"I’ve already recommended their team.
Email Campaign for Enterprise IT Equipment Company
Advertising
$50,000 to $199,999
May 2018 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“They’re enthusiastic about what they do and are dedicated to our project.”
Jan 11, 2019
President & CEO, ICT Asset Recovery
Alex Styller
Verified
Other industries
Haverhill, Ohio
11-50 Employees
Phone Interview
Verified
Before Hello manages an email campaign and generates a list of high-quality recipients. They send out around 1,000 emails a day to attract customers and receive feedback.
Before Hello has excellent project management and maintains clear communication. They’re passionate about their work and collaborate well with the in-house team. Everything that they’ve produced is top-notch and passes testing.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the president and CEO of ICT Asset Recovery, a premier provider of enterprise IT equipment recycling and reselling services.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Before Hello?
We needed to create an effective and efficient email campaign that maximized the amount of feedback we received from recipients.
SOLUTION
What was the scope of their involvement?
Before Hello produces between 1,000–1,500 emails a day, developing a high-quality email list of individuals we can reach out to. Their goal is to make people interested in our services and get them to provide positive feedback.
What is the team composition?
Right now, we work with a team of six people.
How did you come to work with Before Hello?
We found them on Upwork. We had a conversation over the phone and liked each other, and they understood what we wanted to accomplish, so we started with a small project and increased from there.
How much have you invested with them?
We’ve spent about $50,000.
What is the status of this engagement?
We’ve worked together since May 2018, and the work is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We test nearly every component of what they produce, and it’s all been great.
How did Before Hello perform from a project management standpoint?
They do a great job at project management, hitting deadlines and communicating well. We mainly use Skype, email, WhatsApp, and Google Docs to communicate.
What did you find most impressive about them?
They’re enthusiastic about what they do and are dedicated to our project. They work hard and seem like part of our internal team.
Are there any areas they could improve?
No. They’re always learning and improving.
Do you have any advice for future clients of theirs?
No.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
"They’re a reasonable price and great cost for value."
Willing to Refer
5.0
NPS
"I'd absolutely refer them.
Lead Generation and Appointment Setting for IT Company
Advertising
Less than $10,000
June 2018 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I’ve never worked with a vendor who could process information so quickly and efficiently."
Jan 26, 2019
CTO, ADUK GmbH
Anton Varavin
Verified
Information technology
Munich, Germany
11-50 Employees
Online Review
Verified
Before Hello runs a direct outreach lead generation campaign, focusing on an email campaign and follow-up strategy.
The number of appointments and the amount of closed deals have increased markedly since Before Hello was first engaged. Their consistent communication, responsiveness, and ability to understand the technical marketplace justify the investment and make them a valuable partner.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I’m CTO at ADUK GmbH. We deliver premium class hardware, software engineering services, and complex end-to-end M2M solutions for worldwide clients.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Before Hello?
We needed help with lead generation and appointment setting with potential customers who are looking to develop custom hardware and software products.
What were your goals for this project?
We wanted to generate the maximum number of phone or live appointments with decision makers who are looking to outsource hardware or software development.
SOLUTION
How did you select this vendor?
We found them on Upwork and were impressed with their references.
Describe the scope of their work in detail.
Before Hello did a deep analysis of ICP and prepared a plan for direct outreach. They also run a pilot email campaign to prove the concept of targeting, as well as a follow-up strategy.
What was the team composition?
I work closely with their CEO.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We’ve seen a significant ROI. During the first two months of cooperation, they scheduled 30+ appointments with desired prospects that lead to four closed deals. By taking care of the entire outbound lead generation processes, our sales team can finally concentrate on sales and not prospecting.
How effective was the workflow between your team and theirs?
Their team impresses us with their professionalism and dedication to our project. The workflow is effective. Someone on their team is always available when needed. The level of communication is so high that we feel like they’re part of our team and not a vendor.
What did you find most impressive about this company?
They’re able to easily understand our industry and market, which is fairly complicated. We never need to explain things twice. Before Hello’s team dove into the hardware development market and processes. I’ve never worked with a vendor who could process information so quickly and efficiently.
Are there any areas for improvement?
No. Everything is excellent.
RATINGS
5.0
"They do great work."
Quality
5.0
Service & Deliverables
"The high quality exceeded expectations."
Schedule
5.0
On time / deadlines
"They're always available, even after hours."
Cost
5.0
Value / within estimates
"Cost was up to budget."
Willing to Refer
5.0
NPS
"I'm happy to recommend them for lead generation.
Showing 1-6 of
6 Reviews
Our Story
Before Hello transforms outbound email marketing from "spray and pray" into predictable revenue. Most campaigns fail because companies skip research and blast generic messages. We start with customer development to understand prospects' real pain points, then build campaigns around those insights using enterprise infrastructure. 10 years, 200+ companies, $15M+ generated, 10%+ reply rates. Proof that outbound works when built on insights, not templates.
Meet the Team
Oleksandr IvanetsCEO
Alex Ivanets is the founder and CEO of Before Hello. Over 10 years, he's helped 200+ B2B companies generate $15M+ through outbound email by proving a simple thesis: campaigns built on customer insights outperform those built on templates.
What Sets Us Apart
Quality #1: Insights-First, Not Templates
While others spray generic messages, we start with deep customer research to understand what your prospects actually care about. This research-first approach consistently delivers 10%+ reply rates vs. the industry average of 1-2%.
Quality #2: Technical Excellence + Strategic Copy
Most providers do deliverability OR copywriting—we master both. Our dual expertise in email infrastructure and customer psychology means campaigns reach inboxes AND drive conversations.
Quality #3: Complete White-Glove Service
From customer research through ongoing optimization, we handle everything. You get a dedicated success manager, weekly reports, and a team that treats your revenue goals as our own.
If you’re not seeing exactly what you need here, send this company a custom message.
You can talk about your project needs, price, and timeline to get started on your project.
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