Passion. Focus. Results.

Heinz Marketing is a B2B marketing and sales acceleration agency.  We provide services to develop demand generation strategies and programs that drive pipeline results and measurable revenue. We provide a range of services that include strategy and implementations services.  Our marketing automation services include:

  • Campaign process workflow development
  • Marketing automation campaign configuration, programming and administration
  • Lead nurturing campaign development and administration
  • Lead scoring development, implementation, and measurements
  • Content development based on stages of the buyer journey
  • Social media integration with marketing automation campaigns
  • Campaign attribution and performance analysis
  • Database health and management services
  • Integration with CRM platforms: Salesforce and Microsoft Dynamics CRM
  • Collaboration and alignmnent training for Marketing and Sales teams
  • Certified professionals with Eloqua and Marketo
  • Client campaigns using Pardot, Salesfusion, Loopfuse, VerticalResponse
  • Client references upon request

  

 
Undisclosed
 
$150 - $199 / hr
 
2 - 9
 Founded
2008
Show all +
Redmond, WA
headquarters
  • 8201 164th Avenue NE Suite 200
    Redmond, WA 98052
    United States
other locations
  • 8201 164th Avenue NE Suite 200
    Redmond, WA 98052
    United States
  • 8201 164th Avenue NE Suite 200
    Redmond, WA 98052
    United States

Portfolio

Key clients: 
  • MarketLeader
  • RagingWire
  • Winshuttle
  • TalentWise
  • Medio
  • Salesforce
  • Digital Realty
  • Dreambox Learning

 

Reviews

Sort by

Real Estate Consulting Marketing Automation

"Their knowledge of Eloqua has really helped, along with their expertise in the marketing automation space."

Quality: 
4.0
Schedule: 
3.0
Cost: 
3.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

Heinz Marketing devised and implemented new marketing contents, email campaign, analysis, and reports using the Eloqua platform.

The Reviewer
 
51-200 Employees
 
Bellevue, Washington
User Acquisition Manager
 
Verified
The Review
Feedback summary: 

The successful implementation of the lead nurturing programs has resulted in approximately 300 leads, nearly doubled the expected lead generation. Heinz Marketing was praised for their in-depth technical knowledge of the Eloqua solution, and for their expertise in marketing automation.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Could you describe your company?

We provide software solutions exclusively to real estate agents. We service about 130,000 real estate agents across the country.

What is your position?

I manage all of our new customer acquisition efforts.

OPPORTUNITY / CHALLENGE

What were the business challenges you were attempting to address when you initiated the project with Heinz Marketing?

We have a relatively understaffed marketing team coupled with two different sales teams, and one of those sales teams makes up about 25 percent of the business. Because of their share of sales, they didn’t get as much love as the other side. We needed Heinz to come in fill a gap for us. We needed them to focus on that smaller sales group, and help them build up their business and some of their marketing efforts.

SOLUTION

Could you describe the scope of the project in terms of components. Did it include custom design, development, training, or support.

We held a strategy session with Heinz where we looked at our goals for the few months that we were planning to work with them, and decided what we actually needed. They came up with a plan to help us meet those goals, and the biggest piece of the plan was coming up with some new marketing content and some new nurturing email messages. All of those things were to be implemented into our marketing automation tool. That’s really where they came into play, getting some focused content for our broker audience, which is the sales team they were supporting, and then putting our existing contacts or at least prospects into a nurture program.

What marketing automation platform did you use?

Eloqua is what we have in house.

Could you explain why you selected Eloqua compared to some of its counterparts?

I wasn’t here when our company chose Eloqua. I came in shortly thereafter. I think the main reason was the robustness of Eloqua, and what it can do on the marketing automation side compared to some of the other tools, which were really email focused.

How did you actually select Heinz Marketing to work with?

I believe there was a previous relationship with Heinz. I'm not aware of what that relationship was, but Heinz has been around our company here and there. However, this is the first major project that I actually had the opportunity to collaborate with them.

Could you give me a sense of the size of the initiative in monetary terms?

I believe we spent anywhere between $50,000 and $75,000 for their services.

How long did the lead nurturing program take complete from conception to implementation?

I believe the entire process took between three or four weeks.

Was that within the estimated timeframe, or did they exceed the timeframe at all?

It was within the estimated timeframe. There were some internal things outside of Heinz's control that emerged on our side, but that was unrelated to them.

RESULTS & FEEDBACK

In terms of results, could you share any statistics or metrics that would demonstrate the effectiveness of the work they delivered?

I'm looking at data from our campaign. Because it was a drip-nurture campaign that was deployed, it’s rather difficult to review its full effectiveness. They created a new outbound content campaign for us, which was a broker-focused white paper. We generated approximately 300 leads from that alone, which is double what we would normally get without their efforts.

Do you believe that Eloqua was the correct platform for your business needs?

Overall, yes. But, in some instances, it causes confusion because it's got so many different functionalities. I also believe that we attempt to use Eloqua in a way that it wasn’t really designed. Eloqua was designed to integrate with a CRM system like Salesforce, but we don't have Salesforce for the majority of our sales team. Thus, we’ve tried to use Eloqua as both a CRM and a marketing automation tool, but it's really geared for marketing automation.

How do you feel that Heinz Marketing performed on this project?

I think they’ve done a good job, especially given some of the internal issues they had to face with us. They’ve been able to hold up their side of the project at all times. We’ve been the ones that miss deadlines from time to time due to internal conflicts and constraints.

When working with Heinz Marketing, is there anything you would consider unique or special as compared to other solution providers you worked with in the past?

Their knowledge of Eloqua has really helped, along with their expertise in the marketing automation space. It was clear to us from the beginning that they’ve done a lot of marketing automation projects of various sizes and complexity.

In retrospect, are there any areas that you feel Heinz Marketing could improve upon, or that you might do differently as the client before approaching this type of project?

The only thing I can think of is establishing a more clear sense of ownership before the process began. There were situations where we thought that they were doing something, but really it was on our end. We should have known it was on our end, but we just didn’t. It wasn’t made explicitly clear to us. That missing clarity of ownership with certain things would have been nice.

4.0
Overall Score
  • 3.0 Scheduling
    ON TIME / DEADLINES
  • 3.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I would be very likely to recommend them.

Strategic Marketing Automation Consulting for Educational Software Provider

"[T]hey are very nimble, very responsive, and very affordable.... They performed superbly."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

Heinz Marketing delivered strategic marketing automation counseling, which included lead scoring and implementation, campaign tracking and setup, and lead nurturing.

The Reviewer
 
51-200 Employees
 
Bellevue, Washington
Senior Marketing Director, Adaptive Learning Environment
 
Verified
The Review
Feedback summary: 

Heinz Marketing provided excellent assessments and strategies that contributed to the 80% increase in qualified leads. The team was responsive, agile, delivered cost-effective services and has proven to have an extensive market automation knowledge.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Could you briefly describe your company?

We are a provider of online math learning software.

What is your position?

I’m the Marketing Director.

OPPORTUNITY / CHALLENGE

What were your company’s business goals for initiating the project with Heinz Marketing?

We were searching for outside expertise in marketing automation, lead-management process, lead scoring and lead nurturing.

How did you select Heinz Marketing as your solution partner?

I had crossed paths with Heinz when I was the Director of Marketing Communications at a different company. We had a brief relationship with Heinz at that point in time. They helped us implement our Eloqua solution and I remember being very impressed with their overall performance.

SOLUTION

Could you describe the scope of the project in terms of components: did it include custom design, development, training, support, etc.?

The entire project had two phases, with the first phase divided into three parts. The first part was to devise a new lead-scoring strategy that we could implement. The second part included campaign tracking and setup because we wanted to make sure we were doing everything correctly. The third part was initiating a service level agreement between our sales and marketing departments so we could streamline the lead scoring process. The second phase revolved around our lead nurturing process. We basically assessed the lead nurturing campaign we’d deployed, conducted an audit and then came up with recommendations on how to improve the process.

Could you give me a sense of the size of this project in either monetary terms or in the number of personnel that were delegated to the project?

The team from Heinz consisted of three consultants. We collaborated heavily with them for the duration of the project, but I’m sure there was a number of support staff involved, too. As for the cost, it ranged between $50,000 and $100,000. The exact cost is confidential.

When was this project completed?

Phase one was completed in Q4 of last year and phase two was completed in Q2 of this year.

RESULTS & FEEDBACK

In terms of the results, could you share any statistics or metrics that would demonstrate the effectiveness of the work they’ve delivered?

It’s hard to say. We’ve seen an 80% increase in qualified leads this year, but I can’t definitively tie that to the consulting project. I can say that the project has given us a new level of confidence in the direction we’re going. Our strategy is sound and if we run into issues along the way that we’re unable to cope with, we can always contact Heinz and tap into their expertise and knowledge base.

How do you think that Heinz Marketing performed in this particular project?

I thought they did a great job. I would say that they were a nine out of ten on phase one and eight out of ten for the second phase.

When working with Heinz, was there anything that you would consider either unique or special about them as compared to some of their competitors?

I’ve never worked directly with any of their competitors, but I have been in a position to evaluate some of them. My own perception of Heinz is that they are very nimble, very responsive, and very affordable.

In retrospect, are there any areas that you feel Heinz could improve upon or that you might do differently as a client when you approach this type of project?

Only one thing comes to mind. I think they could have been slightly less promotional. We began the project with a very specific set of goals and requirements that were essentially tied to our budget, which was impossible to increase. I understand their approach because it’s in their interest to be given more work, but as a relatively small client I just couldn’t extend any more resources. This has really nothing to do with the project itself. They performed superbly. This is just an observation.

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    Yes, I would.