Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
We initially hired a marketing intern for making adjustments to our old WordPress theme. It proved impossible; any time he'd try to make a change, something on the site would break. Heaviside Group switched to their preferred theme, making it easier for our marketing intern to make small changes, add blog posts, and so on. It's been extremely helpful for us, and Heaviside Group was always open, never hesitant to communicate with us about any changes that we wanted to make.
In terms of SEO, we've definitely seen an uptick in the number of leads that we've gotten. We were getting 1-2 website hits per month. Heaviside Group showed us how to develop a cohesive plan, going beyond SEO. We needed to create new content, add keywords within it, and update everything regularly. Heaviside Group has been the driving force behind this, and we've seen a 200% increase in SEO leads. Heaviside Group has been able to track this and enable us to visualize it.
How did Heaviside Group perform from a project management standpoint?
Heaviside Group is typically waiting for us to finish our portion of the work. They've always been diligent in managing the project and getting it to a point which brings results to us.
What did you find most impressive about Heaviside Group?
Heaviside Group is extremely flexible. In the case of larger firms, the client can become just a number. Those companies will have a typical mold for what needs to be done. Heaviside Group actually took the time to understand how our managed services work, and how we go about selling to clients, incorporating this into the website and SEO. The results made sense for our business, and set us apart from managed services providers using cookie-cutter firms.
Are there any areas Heaviside Group could improve?
No. We come from having no marketing presence, and have gotten more than we asked for from Heaviside Group. They were supposed to help us with SEO services and the basics of getting our website updated. Heaviside Group put us in the right direction in terms of writing content, and have consulted above and beyond our expectations.
What tips or recommendations could you share that might increase the likelihood of success with Heaviside Group?
I would advise clients to trust Heaviside Group.