What evidence can you share that demonstrates the impact of the engagement?
Heady has made the raffle a success for us. It’s a major traffic and revenue driver for our stores, so it’s absolutely essential that it works correctly and that we continue to add features and benefits to that process. They’ve improved the experience from a feature and functionality perspective and a stability perspective.
They’re good at tackling difficult problems. For example, there’s an incredible amount of logic and infrastructure built around the raffle. Tens of thousands of people join the raffle, and Heady has to choose the size and 1–3 locations they could win at and then randomly select the winners. Then, they send the winners push notifications through text and email. Some people don’t respond and therefore forfeit, so we have to run a second raffle the same day.
We’ve also measured our sales, traffic, downloads, star ratings on the app stores, and raffle statistics, such as how many people signed up and the overall sales of the listed shoes. Their work has been fast and defect-free. We haven’t often had to rework things with them, which is great.
How did Heady perform from a project management standpoint?
We meet three times a week to go through the project roadmap and discuss any open issues or changes in direction. Marina is a very strong project manager; she’s basically part of our team and Heady is basically an extension of our team. They have good customer service and take care of their clients.
What did you find most impressive about them?
I’ve been in the app space since 2008 and I’ve had my ups and downs, I’ve had to switch providers multiple times. We really wanted the best in class and we needed something very stable that could scale. We weren’t looking for something lightweight and cookie-cutter. They met our needs, which is a tough ask. They have good capabilities.
Are there any areas they could improve?
No, we’re very satisfied. We definitely want to invest more in them, so we might need them to scale next year.
Do you have any advice for potential customers?
I think communication is key. Communicate well in terms of what you’re looking to do. Involving them in the process and discussion is critical.