Focus + Form + Function = ♥

Headquarters is a bite-sized, full-service brand and packaging studio where design thinking meets high style. We help startups and challenger brands in the consumer goods and retail spaces punch above their weight class.

$100 - $149 / hr
2 - 9
Show all +
Seattle, WA
  • 4060 40th Ave SW
    Seattle, WA 98116
    United States


Key clients: 

Nike REI Façonnable R.E.M. Starbucks Coca-Cola VISA Microsoft Amazon Brooks Running Vimazi Joe Chocolate Co. Intrigue Chocolate Co. Theo Chocolate Thunder Island Brewing Harmon Brewing Co. Schooner Brewing StoryCellars Winery Sunken Cellars Winery Long Miles Coffee Spud Fish & Chips PCC Natural Markets The Stranger The Boston Globe Easy Street Records The Crocodile Dan Savage Lindy West Ellen Pao The City of Dallas Pipeworks Studio

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Spacefinder Dallas

Corporate identity and web/app design for Spacefinder Dallas.

Lindy West Image

Lindy West

Creative Direction and website for Lindy West's book "The Witches Are Coming" and subsequent tour.

Harmon Brewing Co. Image

Harmon Brewing Co.

Corporate identity and packaging design for Harmon Brewing Co.

Smart Green Supply Co. Image

Smart Green Supply Co.

Corporate identity and packaging for Smart Green Supply Co.

StoryCellars Winery Image

StoryCellars Winery

Brand Identity and label designs for a winery built on the connections that stories make.

Alley Burger Image

Alley Burger

Gritty brand identity and packaging designs for a back alley burger cart that late night rock crowds would fight over.

View project:

Intrigue Chocolate Co. Image

Intrigue Chocolate Co.

Strategy, positioning, naming, brand identity, and packaging for a small-batch, hand-crafted Seattle chocolate company.

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Squire Barbershop

Brand identity for a Seattle barber that reflects old-school dedication to service and quality without the fuss.

Mama's Cantina Image

Mama's Cantina

A new identity for a temporarily reopened dive bar/restaurant that appeals to long-timers and attracts new-timers.

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Lumette Image


Naming, brand identity, and packaging for a startup high-end chocolate company on a budget.

View project:

Kinetik Image


Brand identity, collateral, and trade show design for a boutique cosmetics supplier that specializes in innovative sustainable and natural ingredients.

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Juju Joints Image

Juju Joints

A fern-forward brand identity and packaging solution for a first-of-its-kind cannabis e-joint that set the bar in an industry known for clichés.

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Intriuge Chocolate Co. Image

Intriuge Chocolate Co.

An attention grabbing packaging solution for a wildly flavorful set of tempered chocolate bars that engages customers and stays true to the brand.

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EverOut Image


Strategy, positioning, and brand identity for EverOut, an event listings and ticketing application.

View project:


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Packaging Design for Chocolate Confection Company

"Before their design work, our products required a high degree of touch to explain because they were unique offerings."

Willing to refer: 
The Project
Less than $10,000
Mar. 2018 - June 2019
Project summary: 

HEADQUARTERS provided design services for a chocolate confection company. The team help creates packaging that would reflect the client's story, mission, and approach to chocolate making.

The Reviewer
11-50 Employees
Seattle, Washington
Karl Mueller
Owner, Intrigue Chocolate Co.
The Review
Feedback summary: 

Thanks to HEADQUARTERS' effort, the client reported an increase in sales online, through wholesales, and in-strore. The team was able to communicate easily and quickly. They were always on point.

The client submitted this review online.


Please describe your company and your position there.

I'm the co-owner of Intrigue Chocolate Co - a chocolate making and chocolate confection company. We explore flavor through chocolate.


For what projects/services did your company hire HEADQUARTERS?

We needed packaging that reflected our story, our mission, and our approach to chocolate making - because that was the appeal of the end product. Headquarters has helped us solve complicated perishability issues: truffle gift boxes, chocolate bars, cocoa canisters, etc.

Of note, they created design guidelines that both make all the products we make fit visually together, while giving us some bumper rails when we aren't working with them on an active project.

What were your goals for this project?

We needed to solve product protection, delicious presentation, and a focus on the flavors and storytelling. A sense of progressive discovery was important.


How did you select HEADQUARTERS?

We selected Headquarters over a casual beer and discussion in 2011! Soon after we became their first project and we've stuck with Jason and Corianton since then.

Describe the project in detail.

Once we finally had a chance to meet in person, Jason and Corianton set to work asking questions: What do we want to accomplish? What does this mean to you? How are you customers responding? Once we've ironed out the high level details, they send us a contract to review.

Once signed, they set to work and come back to the table with their first directional ideas. From there, we fine tune over two more rounds of revision, and then send the project to the printer. Shout out to the Headquarters team for being on site during printing to ensure that the end result is intentional.

What was the team composition?

The whole team, for our project, was simply myself and the other owner of intrigue, Aaron, and Jason and Corianton from Headquarters. Our main contact for detail and revision is Jason.


Can you share any outcomes from the project that demonstrate progress or success?

Success for us is determined by how quickly the customer is able to understand what is inside the packaging, with minimal explanation from us in store. (

Before their design work, our products required a high degree of touch to explain because they were unique offerings.) Since there revised packages, not only have our sale increased online, through wholesale, and in-store, we also solved for most questions in-store. The bold shapes and colors draw people in, too.

How effective was the workflow between your team and theirs?

We've always been able to pass the ball over the fence easily and quickly. We found a rythm sharing a Microsoft Teams channel (and Slack channel before), with the assistance of drop box for moving large files. This was very effective for us.

What did you find most impressive about this company?

How well they listen. If you want someone to understand your product before working on the designs meant to inspire a customer, then you want to work with Headquarters. The details are always on point.

Are there any areas for improvement?

They could pester us for our deliverables better. We are easily distracted by running a small business, so more touch points in the communication could help. They are usually faster than we are.

Overall Score Great results and relationship.
  • 4.5 Scheduling
    We are all busy people.
  • 4.5 Cost
    Value / within estimates
    You get what you pay for, which is excellent work.
  • 5.0 Quality
    Service & deliverables
    Quality has held up for years.
  • 5.0 NPS
    Willing to refer
    We refer them all the time!