Can you share any outcomes from the project that demonstrate progress or success?
Success for us is determined by how quickly the customer is able to understand what is inside the packaging, with minimal explanation from us in store. (
Before their design work, our products required a high degree of touch to explain because they were unique offerings.) Since there revised packages, not only have our sale increased online, through wholesale, and in-store, we also solved for most questions in-store. The bold shapes and colors draw people in, too.
How effective was the workflow between your team and theirs?
We've always been able to pass the ball over the fence easily and quickly. We found a rythm sharing a Microsoft Teams channel (and Slack channel before), with the assistance of drop box for moving large files. This was very effective for us.
What did you find most impressive about this company?
How well they listen. If you want someone to understand your product before working on the designs meant to inspire a customer, then you want to work with Headquarters. The details are always on point.
Are there any areas for improvement?
They could pester us for our deliverables better. We are easily distracted by running a small business, so more touch points in the communication could help. They are usually faster than we are.