HawkSEM

BACKGROUND

Please describe your company and position.

I am the Marketing Specialist of Timbren Industries

Describe what your company does in a single sentence.

Manufactures OEM suspension parts

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HawkSEM to accomplish?

• Get overall revenue up
• Get weekly meeting and stats
• Get us to perform better than the competition

SOLUTION

How did you find HawkSEM?

• Online Search
• Clutch Site

Why did you select HawkSEM over others?

• High ratings
• specialization in SEM

How many teammates from HawkSEM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired HawkSEM as we were on an upward growth trajectory. They helped scale up our business and it is still an ongoing process but our DTC revenue has increased well and campaigns we thought were not performing before are performing well now.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We increased our annual revenue to close to 2.5 million from 1.5 million as well as eradicated the seasonal factors affecting our campaigns

Describe their project management. Did they deliver items on time? How did they respond to your needs?

the SPOC is the person working on our account and we have weekly meetings where we discuss everything from performance to scaling to new campaigns and they are swiftly executed.

What was your primary form of communication with HawkSEM?

Virtual Meeting

What did you find most impressive or unique about this company?

SEM expertise and their account management and customer service are fantastic.

Are there any areas for improvement or something HawkSEM could have done differently?

Bring the price down a bit

BACKGROUND

Please describe your company and position.

I am the Sr. Media Manager of a Nonprofit Healthcare Organization

Describe what your company does in a single sentence.

AdventHealth is a faith-based non-profit health care system with more than 90,000 skilled and compassionate caregivers in physician practices, hospitals, outpatient clinics, skilled nursing facilities, home health agencies and hospice centers that provide individualized, wholistic care.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HawkSEM to accomplish?

• Improve Keyword Rankings & Organic Traffic
• Identify Low Lift & High Impact Projects

SOLUTION

How did you find HawkSEM?

Referral

Why did you select HawkSEM over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from HawkSEM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Content Strategy & Analysis, 
• Competitive landscaping & industry analysis, 
• Duplicate content resolution,
• Keyword analysis & recommendations, 
• internal linking structure improvements, 
• Off-Site Visibility Backlink audits, 
• ongoing backlink monitoring, 
• YouTube optimization recommendations, 
• social channel recommendations 
• On-Site Structure/Technical SEO 
• Page title optimization, 
• meta description optimization, 
• SEO friendly URLs, Internal & External link recovery, 
• image Alt-tag optimization, 
• canonical tag issue resolution, 
• Google Search Console Setup, 
• 4xx & 5xx error identification & resolution, 
• 301 redirects, 
• site architecture analysis, 
• page speed improvements, 
• schema markup implementation, 
• robots.txt setup & optimization, 
• heading tag optimization, 
• sitemap optimization 
• Tracking & Reporting 
• Organic traffic goal assessment, 
• Google Analytics setup, 
• custom reporting, 
• position monitoring, 
• algorithm impact analysis & resolution

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've seen consistent organic growth, and important progress in local search under the guidance of HawkSEM. The team always comes prepared and organized to meetings, and follows through on timelines of deliverables.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is extremely organized and thorough. They have been very flexible and accommodating to our asks and have always delivered high-quality work on time.

What was your primary form of communication with HawkSEM?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their commitment to our partnership has been very impressive. In the short time that we have worked together I have always felt like I can rely on them to deliver.

Are there any areas for improvement or something HawkSEM could have done differently?

Not really. We can focus on prioritizing ways to highlight our partnership through awards and case studies in 2024

BACKGROUND

Please describe your company and position.

I am the CMO of a retail company

Describe what your company does in a single sentence.

Manufacturers and sells luxury home fragrance goods including, candles, reed-diffusers, liquid soaps, and lotions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HawkSEM to accomplish?

• SEM

SOLUTION

How did you find HawkSEM?

Referral

Why did you select HawkSEM over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from HawkSEM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Increased our ROAS across Meta and Google

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased ROAS and maintained healthy ad accounts

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always available. We loved Magnolia and the rest of the team. They had a close eye on all of our accounts and were quick to make changes with creative expertise.

What was your primary form of communication with HawkSEM?

Virtual Meeting

What did you find most impressive or unique about this company?

The staff was incredible and were open to creative and intellectual discussions on how to optimize

Are there any areas for improvement or something HawkSEM could have done differently?

Nothing I can think of at the moment.