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Hat Media

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Driving ABM Campaigns Forward

Hat Media is a B2B Account-Based Marketing agency helping growth-stage Tech and SaaS companies turn Go-to-Market strategy into pipeline, and pipeline into revenue. We specialise in Milestone-Driven ABM, a methodology built on 15+ years of account-based IP, designed for organisations navigating the moments that matter most: product launches, new market entry and high-value account pursuit.

  • Min project size
    $25,000+
  • Hourly rate
    Undisclosed
  • Employees
    10 - 49
  • Locations
    Brookvale, Australia
  • Year founded
    Founded 2013
  • Timezones

1 Timezone that we service

AET
Australia Eastern Time (AET)

1 Locations

  • Brookvale , Australia

Service Lines
Account-Based Marketing
60%
Marketing Strategy
20%
Demand Generation Marketing
10%
Performance Marketing
5%
Search Engine Optimization
5%

No Focus Areas have been added yet…

Industries
Business services
20%
Energy & natural resources
20%
Financial services
20%
Information technology
20%
Insurance
20%
Clients
Midmarket ($10M - $1B)
80%
Enterprise (>$1B)
20%

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Our Story

We are a close knit family that believes in innovation and growth hacks. We surround ourselves with clients that inspire us and have the same mindset.

  • We can talk jargon or non-jargon!

  • We're moderately nerdy and love the detail that comes with running demand-generation marketing, account-based marketing automated workflows and the like.

  • We work with a relatively small number of clients, mainly Tech & SaaS for B2B, running campaigns in Australia, the UK, the USA and APAC.

What Sets Us Apart

Clients always say we deliver and get the job done

Clients consistently praise our reliability and ability to execute. We communicate clearly, act quickly and ensure work is delivered on time to a high standard, whether it’s a complex ABM rollout or a fast-turnaround campaign. This trust keeps clients coming back and confidently recommending us.

Focusing on one niche has made us experts in it

By specialising in B2B tech and SaaS, we’ve built deep expertise and knowledge about the nuances in sales cycles and technical storytelling. Our focus allows us to deliver sharper strategy, faster execution, and campaigns that genuinely resonate. Our niche isn’t a limitation, it’s our advantage.

We simplify the complex

We are skilled at turning complex B2B tech ideas into clear, compelling messages that speak directly to the right audience. By removing the jargon and focusing on what matters to the client, we make it easier for campaigns to connect, stand out, and drive action in the viewer.

Quick Facts

12 years in business

Tools and Technology

Zoom
Slack
Asana
Google Drive
Vimeo
LastPass
Google Docs
Google Sheets
Google Slides

Commonly Asked Questions

At Hat Media, we view Account-Based Marketing as a highly focused, relationship-driven growth strategy designed for companies that sell complex B2B solutions, particularly in tech and SaaS. Unlike broad marketing, which tries to reach as many people as possible, ABM zeroes in on a carefully selected group of high-value accounts that are the best possible fit for your product or service. The core difference lies in the level of relevance. Traditional marketing delivers generic campaigns intended to appeal to wide audiences. ABM, however, crafts valuable, personalised experiences for specific companies and their internal buying committees. Every message, asset, and touchpoint is designed to resonate with that account’s challenges, motivations, and stage in the buying journey. Because Hat Media specialises in B2B tech and SaaS, we understand the nuances of long sales cycles, complex decision-making groups, and technical product positioning. ABM aligns perfectly with this environment, allowing us to influence multiple stakeholders simultaneously, build trust faster, and position your business as the most relevant solution long before a competitor enters the picture. It’s a strategy that cuts through noise, focuses on real revenue opportunity, and creates meaningful commercial impact rather than surface-level engagement.

ABM is an investment that grows stronger and more effective over time. At Hat Media, we set expectations clearly: ABM rarely delivers instant revenue, but it does deliver early indicators of success within the first few weeks. You’ll typically begin to see increased account engagement, improved brand recognition within targeted organisations, and stronger interest from key stakeholders. However, commercial outcomes — such as pipeline creation, meeting generation, and closed deals — generally become visible within three to six months. This timeframe aligns with the nature of B2B tech and SaaS sales cycles, which often involve multiple steps, internal approvals, and several layers of decision-making. Where ABM accelerates revenue is through relevance: -- More targeted communication increases stakeholder engagement. -- Sales conversations become more focused and productive. -- Buyer friction decreases as we address challenges earlier. -- Multiple contacts within the same account warm simultaneously. The longer an ABM program runs, the more efficient and intelligent it becomes. Campaigns are refined based on data, insights, and behavioural patterns unique to your accounts. This compounding effect is what ultimately leads to higher deal sizes, improved win rates, and more predictable revenue growth.

At Hat Media, ABM success is measured by how effectively we influence and advance your most valuable accounts. Unlike traditional marketing metrics that focus on volume, ABM measures quality and progress. The goal is not more leads — it’s more meaningful movement within target organisations. We track: -- Engagement quality: Are the right personas interacting with your content? -- Buying committee reach: How many stakeholders are we influencing? -- Account progression: Are accounts moving from cold → aware → engaged → meeting booked → pipeline? -- Pipeline creation: Has ABM influenced qualified opportunities? -- Revenue impact: What deals closed or expanded? We also examine improvements in deal velocity, deal size, and win rates — powerful indicators that your message is resonating where it matters. But data only tells part of the story. We also look at qualitative feedback from your sales team: -- Are they having better conversations? -- Are key stakeholders more educated before meetings? -- Are prospects demonstrating clearer alignment with your solution? ABM success is ultimately about momentum. When accounts show increasing interest, deeper engagement, and more buying signals, the strategy is working. Our focus is always on long-term, sustainable revenue growth — not just short-term activity.

Not at all. While ABM has a reputation for being an enterprise-only strategy, that’s largely because big brands were the first to adopt it. In reality, ABM is just as effective, often even more impactful, for mid-market and scaling B2B tech and SaaS companies. At Hat Media, we routinely run ABM programs for businesses of all sizes, and the strategy simply adapts to the value and complexity of the deals you’re pursuing. The common misconception comes from the idea that ABM requires huge budgets, large teams, and high levels of personalisation, but ABM is defined by focus. As long as you’re selling high-value solutions with longer sales cycles and multiple stakeholders involved in the buying process, ABM can be the most efficient and commercially powerful approach you can take. For mid-market or fast-growing SaaS businesses, the approach is often more streamlined: cluster campaigns, industry-specific messaging, or personalisation at the role or problem level instead of the individual account level. What matters is the business context: -- Is each deal high value? -- Are buying committees involved? -- Is the sales cycle longer or more complex? -- Do you need stronger alignment between marketing and sales? -- Do you have a clear ICP or defined priority segments? If the answer to any of these is yes, ABM is not only suitable, it’s likely the most effective way to grow. In fact, smaller companies often benefit even more from ABM because it helps them compete against larger players by being more targeted, more relevant, and more strategic with their spend. At Hat Media, we tailor ABM programs to match your stage of growth, resources, and revenue goals — whether you're targeting a handful of enterprise giants or a broader segment of high-value mid-market accounts. The strategy flexes to meet your needs, making t accessible, scalable, and commercially meaningful for businesses of all sizes.

BM is highly scalable when it’s built on the right foundations, and that’s exactly how Hat Media approaches every program. One of the biggest misconceptions about ABM is that it’s slow, manual, or only suited to small batches of accounts. In reality, ABM can scale extremely effectively, the key is knowing what to scale and how to structure it. What makes ABM scalable is not producing more content or sending more emails, it’s about creating repeatable, efficient frameworks that can be applied across multiple accounts without losing relevance. At Hat Media, we develop reusable messaging frameworks, industry templates, persona libraries, nurture workflows, and intent-driven playbooks that allow your program to grow smoothly without reinventing everything from scratch. Technology also plays a role in scalability, but it’s not the centerpiece. Once your ICP is clear, your account lists are defined, and your processes are aligned across sales and marketing, your tools can help automate distribution, track engagement, surface buying signals, and personalise at scale. The real magic happens when strategy, data, and execution all work together. The more mature your ABM program becomes, the easier it is to scale. You’ll start to see patterns, which messages land, which personas respond, which tactics move accounts forward, and those insights allow you to expand confidently into new segments or add more accounts without increasing workload at the same rate. In short, ABM is absolutely scalable. It simply scales in a smart way. With the right structure, clear processes, and strong alignment between marketing and sales, your ABM program can grow from a handful of accounts to a full, multi-tiered strategy that supports long-term, predictable, and sustainable revenue growth. Hat Media makes sure your ABM is built with that scalability in mind from day one.

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Business Entity

Business Entity Name Hat Media Pty Ltd
Source Australian Securities & Investments Commission (ASIC)
Jurisdiction of Formation Australia
Date of Formation March 11, 2013
Status Active
Last Updated June 3, 2026
ID 162 776 329

Credit Report Results

International Credit Risk Assessment Low Risk
Source Creditsafe
Last Updated June 3, 2026
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Locations (1)

2 Ada Avenue Brookvale Brookvale, Australia 2100

10 - 15

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