Harbinger Communications

Please describe your company and your position there.

I was the Marketing Director for a consumer goods company, leading marketing for a number of snack brands.

For what projects/services did your company hire Harbinger Communications?

We were developing plans to relaunch our brand in a troubled market. We reached out to Harbinger as our trusted agency partner to help develop both our marketing plans and our internal communications plans.

We needed a fresh approach in how we presented our plans with our sales organization so they would be engaged and inspired with the new direction.

What were your goals for this project?

We wanted to engage and inspire the sales organization - to then go to our customers with a new passion to successfully grow our sales.

How did you select Harbinger Communications?

Harbinger has worked with our organization for years on other brands - and we were thrilled with their engagement, positivity, customer service and all-around support of our team's needs to deliver results.

Describe the scope of their work in detail.

Harbinger developed a full suite of sales tools and presentation materials and content to help us deliver an impactful presentation of our marketing plans.

What was the team composition?

We worked closely with Sofia and her team.

Can you share any outcomes from the project that demonstrate progress or success?

The sales organization was highly impressed - and became re-engaged and inspired by our direction. We were able to share our direction with customers with positive feedback from both our sales leaders and their clients.

How effective was the workflow between your team and theirs?

Sofia and her team continuously delivered what/when/where they said they would. They are great communicators and project managers to help deliver what we needed.

What did you find most impressive about this company?

I have always been highly impressed with the team at Harbinger - and would love to continue working with them!

Are there any areas for improvement?

N/A

Please describe your company and your position there.

I was the GM of Canada for a consumer durables juvenile products company.

For what projects/services did your company hire Harbinger Communications?

• Company social media and rebranding
• Media relations
• launch strategy
• marketing strategy
• stakeholder management
• issues management
• media training

Essentially, they became our marketing department

What were your goals for this project?

To establish the brand in Canada, create a positive reputation with consumers and retailers.

Our goal was to become a credible leader in the baby hard goods space with the number one position in safety. With the assistance of Harbinger we were able to accomplish this goal!

How did you select this vendor?

We met with multiple vendors, however, Harbinger was able to identify a clear path to success in a manner that aligned with the goals/ideals of the company.

Describe the scope of their work in detail.

With the assistance of Harbinger, we were able to establish our brand in Canada and create a positive reputation with consumers and retailers. 

What was the team composition?

VP, Account Manager and execution team including social media experts, issues management and design

Can you share any outcomes from the project that demonstrate progress or success?

We doubled our business and improved the price points for the category.

How effective was the workflow between your team and theirs?

We were able to work extremely well with them as there was a schedule for deliverables and frequent touch points

What did you find most impressive about this company?

The insights, their creativity, their willingness to become a partner and take the time to learn/understand the business to drive results, was truly amazing.

Are there any areas for improvement?

There are always areas for improvement. None come to mind as we had an excellent relationship that exceeded our expectations, but recognize that we can all continue to improve.

Please describe your company and your position there.

Unilever is a global consumer packaged goods company producing world-leading products in personal care, food, and cleaning. They're focused on sustainable growth by reducing the environmental footprint and improving health and well-being. I was the global brand VP during the project. 

For what projects/services did your company hire Harbinger Communications?

Harbinger led public relations for many of our large scale Personal Care initiatives.

What were your goals for this project?

Drive awareness of our customer's mission and launch personal care products in the market.

How did you select this vendor?

Harbinger participated in a pitch process and was selected amongst leading industry PR agencies for their creativity, consumer insights, and deep experience in PR.

Describe the scope of their work in detail.

Collaborated in defining and evolving the strategy for our customer and their self-esteem project over a decade. They then executed the project and associated large-scale product launch initiatives.

What was the team composition?

Harbinger provided a team led by a Senior Strategic Partner and comprised of media relations managers, a digital leader, a copywriter, a videographer/photographer and event management staff.

Can you share any outcomes from the project that demonstrate progress or success?

Our customer has grown market share, and their sub-brand for a particular country has the highest market share of any country in the world. The self-esteem project will have reached 40 million girls globally via self-esteem building initiatives by 2020. 

How effective was the workflow between your team and theirs?

Consistently seamless workflow.

What did you find most impressive about this company?

I was blown away by their partnership with me. We collaborated effectively and achieved exceptional results together.

Please describe your company and your position there.

Wrigley, Former Skittles lead.

For what projects/services did your company hire Harbinger Communications?

Needing to get product in more consumers hands in an incredibly segmented market.

What were your goals for this project?

Awareness, Sampling

How did you select this vendor?

Reputation

Describe the scope of their work in detail.

Lead IAT

What was the team composition?

VP, Director of Strategy, AEs

Can you share any outcomes from the project that demonstrate progress or success?

Double digit growth. Would highly recommend Harbinger to anyone else.

How effective was the workflow between your team and theirs?

VERY. Open communications, push back on ideas, partnership.

What did you find most impressive about this company?

Their talent and ideas were impressive.

Are there any areas for improvement?

NO