Canada Marketing Consulting and Communications

We are experts in helping brands understand, reach & connect with women.

Through client experience, our proprietary research and by staying on top of marketplace trends, we have cultivated extensive knowledge of the trends and issues that influence women; we are experts at marketing to women.

Our capabilities span from generating consumer insight, to defining your brand purpose, to developing and delivering purpose-driven programs.

 
$10,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
1990
Show all +
Toronto, Canada
headquarters
  • 200 Wellington Street West, Suite 600
    Toronto, ON M5V 3C7
    Canada

Reviews

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Self-Esteem PR Initiative for Consumer Products Company

"We collaborated effectively and achieved exceptional results together." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2003 - Dec. 2013
Project summary: 

Harbinger Communications both formulated and executed a PR initiative for a line of personal care products. They also handled product launches into the market.

The Reviewer
 
10,000+ Employees
 
Englewood Cliffs, New Jersey
Sharon MacLeod
Global Brand Vice President, Unilever
 
Verified
The Review
Feedback summary: 

Market share grew significantly thanks to Harbinger Communication’s seamless workflow and collaboration. Their campaign reached a staggering number of individuals, considerably exceeding expectations.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Unilever is a global consumer packaged goods company producing world-leading products in personal care, food, and cleaning. They're focused on sustainable growth by reducing the environmental footprint and improving health and well-being. I was the global brand VP during the project. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Harbinger Communications?

Harbinger led public relations for many of our large scale Personal Care initiatives.

What were your goals for this project?

Drive awareness of our customer's mission and launch personal care products in the market.

SOLUTION

How did you select this vendor?

Harbinger participated in a pitch process and was selected amongst leading industry PR agencies for their creativity, consumer insights, and deep experience in PR.

Describe the scope of their work in detail.

Collaborated in defining and evolving the strategy for our customer and their self-esteem project over a decade. They then executed the project and associated large-scale product launch initiatives.

What was the team composition?

Harbinger provided a team led by a Senior Strategic Partner and comprised of media relations managers, a digital leader, a copywriter, a videographer/photographer and event management staff.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our customer has grown market share, and their sub-brand for a particular country has the highest market share of any country in the world. The self-esteem project will have reached 40 million girls globally via self-esteem building initiatives by 2020. 

How effective was the workflow between your team and theirs?

Consistently seamless workflow.

What did you find most impressive about this company?

I was blown away by their partnership with me. We collaborated effectively and achieved exceptional results together.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Implicit-Association Testing for Enterprise Candy Company

"Their talent and ideas were impressive."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2016 - Jan. 2018
Project summary: 

To promote products in a segmented market, Harbringer Communications was tasked with increasing brand awareness and sampling consumer demographics. They led implicit-association tests (IAT) with focus groups.

The Reviewer
 
1,001-5,000 Employees
 
Toronto, Canada
Julia Mauer
Former Marketing Director, Wrigley
 
Verified
The Review
Feedback summary: 

Their research helped yield double-digit growth. The team was highly communicative and was willing to push back on ideas when needed. They've continued to craft a reputation for delivering critical market research.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Wrigley, Former Skittles lead.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Harbinger Communications?

Needing to get product in more consumers hands in an incredibly segmented market.

What were your goals for this project?

Awareness, Sampling

SOLUTION

How did you select this vendor?

Reputation

Describe the scope of their work in detail.

Lead IAT

What was the team composition?

VP, Director of Strategy, AEs

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Double digit growth. Would highly recommend Harbinger to anyone else.

How effective was the workflow between your team and theirs?

VERY. Open communications, push back on ideas, partnership.

What did you find most impressive about this company?

Their talent and ideas were impressive.

Are there any areas for improvement?

NO

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer