What evidence can you share that demonstrates the impact of the engagement?
They’ve done an excellent job defining our client’s brand identity. We already did two tests on our target groups. For the first test, HAPPY Design gave us a presentation for the brand that I showed to several of our customers. We wanted to see if they liked the approach, branding, and colors; we specifically tested to see if they associate our client’s brand with ideal traits and if it gives them the feeling of happiness.
The second test used the MVP website that HAPPY Design made for us. They used a web constructor’s platform that loads quickly. It isn’t perfect for running the business, but it’s super useful for prototyping, testing, and collecting user feedback. We ran the test with around 600 people, and the feedback we got was quite good. Everybody said they liked the design and that it felt unique and recognizable. The client has been quite happy about it.
How did HAPPY Design perform from a project management standpoint?
We have interactive video call sessions through Skype. When we discuss ideas, they immediately give us some presentation materials that they prepare for each session. Their preparation is always professional. They guide us through the process of developing the design while understanding we’re not 100% fully allocated. They try to be very flexible and adjust to our schedule. I’m really happy I chose them.
From the management side, HAPPY Design tries to be scrum developers with deliveries every week, which is great. Sometimes they look a little forward and make guesses about what we need without asking us first. However, the communication is great: we can ping them on any messenger, and they reply almost immediately. I’m happy with that.
What did you find most impressive about them?
HAPPY Design helps us organize our ideas about the brand. They guided us during the first four weeks of the process to collect all the puzzle pieces. We didn’t know how the brand should look. We agreed on color, but we didn’t agree about the name of the brand, the structure, and how we should represent the things. Thanks to HAPPY Design, we defined the brand and settled on a finished concept. They really got our ideas and have helped bring them to life in the right way.
Are there any areas they could improve?
We give HAPPY Design quite a lot of freedom in deadlines. They deliver in faster time than we expected, but sometimes we feel their work isn’t complete. On occasion, they give us draft ideas to show something they’re working on and provide us with something to test. In those cases, the idea is good but arrives too unfinished for us to accept. HAPPY Design needs to put a little more effort before showing it to us.
Additionally, they focus on too many things. They should narrow what they’re providing and differentiate the communication that they have with the different people for each job.
Do you have any advice for potential customers?
Be very concrete about your business processes: how you make the sales, how you want to do that, and who your target audience is. Define those activities before you start working with them. HAPPY Design doesn’t involve any business analysts in the project; they only provide graphic designers. Instead, I showed them how my client’s business sequence work: how the customer makes the orders, how the customer found out about my client, what the client expects from the customer, what the customer expects in return, and more.