Branding and Digital Design Agency

Happy is a small Ukrainian branding and digital design agency. For more than 6 years we've been creating unique corporate identities and engaging web and mobile design for our customers to help them succeed in their businesses.

What we do:

- Projects that aim to change someone's life for the better

- Complex tasks, that require time, dedication and skill

- "All-included"​ projects that need a perfect alignment of each component and include branding, naming, identity development, web or application design

- Problem-solving and prototyping

 

Our Web reel: https://youtu.be/ltHxG0xT5ng

Our UI/UX reel: https://youtu.be/lPEJTrp3ioI

 
$10,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2013
Show all +
Lviv, Ukraine
headquarters

Portfolio

Bfree Image

Bfree

The interface for financial reporting using emotional engagement for a target audience that has a negative attitude and resistance to these types of transactions.

 

Pinguin Image

Pinguin

The interface of digital interaction between brands and their customers using gamification techniques to enhance loyalty for these brands.

https://pinguin.tech/

Activation Image

Activation

Health food supplements

 

Lviv Region Image

Lviv Region

Branding and website for Lviv region.

Brief

Tasks: Create an attractive image for tourists and investors.

Come up with a strategy of unity and motivation for the citizens of Lviv region 

Target audience: Tourists; Investors; Citizens of Lviv region

Collection and analysis of information 

Deep interviews with

Governor of Lviv region staff, region residents, experts in history, graphics, heraldry, and media. 

Quantitative surveys, SWOT analysis.

Statistical and demographic data processing.

Analysis of ornaments and graphics in folk art, typography, and heraldry.  

Searching for insights in historical, geographical and ethnic sources.

Strategy development

Based on research, conclusions, and insights, strategy options have been worked out and tested.

Visual communication

Based on research, conclusions, and insights, identity options were developed and target audience testing was conducted.

https://happydesign.pro/en/lvivregion/

Nomi Health Image

Nomi Health

Service of comfortable interaction between the patient, his/her family, doctor, employer, and insurance company to solve financial and insurance issues.

Brief

Problems: The US market lacks a handy digital patient-physician interaction tool that provides an opportunity to settle financial and insurance issues between the insurance company, employer and employee, and his or her

family.

Task: To create an interface that will simplify the solution of financial and insurance issues and optimize the interaction between the patient, his or her family, physician, employer, and insurance company in the simplest and most convenient way.

Target audience: Employees of large companies, claiming insurance compensation, and their families; Employers; Other US residents who need medical care.

Research

Tasks: To understand the users of our product, how they think, what affects their decisions, and what issues our product can fix.

Conduct interviews with the target audience through videoconferencing from the US.

Visualization (draft UI design)

Task: To create a draft visualization for iterative product testing and further to design a good user experience for users.

Prototyping

Task: Design prototypes for further validation to identify and eliminate potential issues with the product at a design stage.

Validation and improvement 

Task: Identify positives and negatives in product engagement,

to improve the user experience when interacting with the interface

 Development of visual part of web application

Task: To create a modern visual representation with wow effects, taking into consideration the seriousness of the medical field.

Because the new way of serving patients and doctors is based on machine learning, the updated experience had to be made easy and interesting for users to use and learn.

MaSCA Image

MaSCA

Control system of wind power plants of type SCADA

Brief

Problems: During the work shift, the operator uses numerous tools to control and regulate the operation of more than 700 turbines.

Task: To make a product that contains all the necessary tools eliminates the factor of human error and optimizes operator performance.

To get extra competitive

value through an appealing visual interface.

Target Audience: Operators and top management of wind power plants in China and Japan.

Research and discovery stage

Task: To understand what problems users face while working, what information they are working with in the first place, and prioritize functionality.

Target audience, users, personas

Task: To understand users of the product, how they think and how it affects their decisions and their work.

Strategy

Task: To determine the best way for users to achieve their goals while using the product.

Information architecture

Task: To build a platform structure and correlations between pages, for smooth user experience

Visual part

Task: Taken into consideration the features of the interface - continuous (24/7) monitoring of windmill data, and as the studies have shown that the visual component of the interface is of significant value - an attractive look of the interface is one of the competitive advantages which is aimed at simplifying and error-free interpretation of information.

The dark color scheme was chosen to minimize the load on the visual and nervous systems of employees and for comfortable work during night shifts.

BOW Image

BOW

Wild nature survival coach.

Adelaide Image

Adelaide

Airport Adelaide in Australia

 

Reviews

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Branding, Logo, and Web Design for IT Consulting Firm

"HAPPY Design helps us organize our ideas about the brand."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Oct. 2019 - Ongoing
Project summary: 

HAPPY Design serves as a branding designer for a consultancy’s client. Among other services, they formed a brand from scratch, created a web design prototype, and style Instagram posts using templates.

The Reviewer
 
1-10 Employees
 
Stockholm, Sweden
Oleksandr Kucherenko
Owner, Artful Bits IT AB
 
Verified
The Review
Feedback summary: 

The prototype and brand materials have been met with praise in two test groups with users, ensuring an ongoing collaboration with HAPPY Design. The team delivers quality work quickly—sometimes overly so—and holds the client’s hand through the design process with expertise and quick responses. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Artful Bits IT AB, an independent IT consulting firm for bigger vendors on the Swedish market. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HAPPY Design?

We needed professional graphic design work for one of my clients, a small startup that was highly concentrated on small business activities. It was really important for their website to have a “wow effect” so that people would recognize and remember the brand.

SOLUTION

What was the scope of their involvement?

HAPPY Design helped with branding, logo, and web design for a business starting from zero. One designer was involved in creating the branding, unique logo, and color palette. They identified the key identity things of the brand. The second designer was more involved in the website design itself. 

After we identified the brand materials, HAPPY Design put that into a complete prototype that’s very close to production. It gave quite a good idea of how the website would function and how the design responds to user actions. We use the prototype to collect feedback from our client on how they like the design, if the ordering process is easy, and whether they understand all the concepts. 

It’s been quite an iterative process. Every week, we have quite a big session where HAPPY Design gathers our comments, offers ideas, and promotes the best practices that exist in the market. They help us to identify the pieces from different sources that build the brand.

We have more or less defined the brand book. We’ve done the primary design, the MVP, and the target book testing. We also have brand materials that would go in each ordered box, such as flyers and catalogs that connect customers to the client’s website.

The next thing coming is social media. HAPPY Design will develop templates for us that we can use for publishing photo-heavy content on Instagram and Facebook. We’ve identified Instagram as our client’s primary sales channel. Together, we post food photography content that HAPPY Design processes and styles to look alike. We expect to continue working with them to update our social strategy and content. 

What is the team composition?

HAPPY Design has three designers I communicate with.

How did you come to work with HAPPY Design?

Around 10 years ago, the owner of HAPPY Design worked for my company. Six years ago, I moved to Sweden, and he started his own company at the same time. I knew him as a very professional designer that does good work. When I asked him to help with design, he promised to allocate his best people to me. 

He demonstrated a really new level of doing things that I never saw before. His company meets up with designers all over the country. They have very good speakers that represent the best practices and ideas. HAPPY Design learns quite a lot from that.

How much have you invested with them?

We’ve spent €3,500 (approximately $3,900 USD).

What is the status of this engagement?

We started working together in October 2019, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve done an excellent job defining our client’s brand identity. We already did two tests on our target groups. For the first test, HAPPY Design gave us a presentation for the brand that I showed to several of our customers. We wanted to see if they liked the approach, branding, and colors; we specifically tested to see if they associate our client’s brand with ideal traits and if it gives them the feeling of happiness. 

The second test used the MVP website that HAPPY Design made for us. They used a web constructor’s platform that loads quickly. It isn’t perfect for running the business, but it’s super useful for prototyping, testing, and collecting user feedback. We ran the test with around 600 people, and the feedback we got was quite good. Everybody said they liked the design and that it felt unique and recognizable. The client has been quite happy about it.

How did HAPPY Design perform from a project management standpoint?

We have interactive video call sessions through Skype. When we discuss ideas, they immediately give us some presentation materials that they prepare for each session. Their preparation is always professional. They guide us through the process of developing the design while understanding we’re not 100% fully allocated. They try to be very flexible and adjust to our schedule. I’m really happy I chose them. 

From the management side, HAPPY Design tries to be scrum developers with deliveries every week, which is great. Sometimes they look a little forward and make guesses about what we need without asking us first. However, the communication is great: we can ping them on any messenger, and they reply almost immediately. I’m happy with that.

What did you find most impressive about them?

HAPPY Design helps us organize our ideas about the brand. They guided us during the first four weeks of the process to collect all the puzzle pieces. We didn’t know how the brand should look. We agreed on color, but we didn’t agree about the name of the brand, the structure, and how we should represent the things. Thanks to HAPPY Design, we defined the brand and settled on a finished concept. They really got our ideas and have helped bring them to life in the right way.

Are there any areas they could improve?

We give HAPPY Design quite a lot of freedom in deadlines. They deliver in faster time than we expected, but sometimes we feel their work isn’t complete. On occasion, they give us draft ideas to show something they’re working on and provide us with something to test. In those cases, the idea is good but arrives too unfinished for us to accept. HAPPY Design needs to put a little more effort before showing it to us. 

Additionally, they focus on too many things. They should narrow what they’re providing and differentiate the communication that they have with the different people for each job.

Do you have any advice for potential customers?

Be very concrete about your business processes: how you make the sales, how you want to do that, and who your target audience is. Define those activities before you start working with them. HAPPY Design doesn’t involve any business analysts in the project; they only provide graphic designers. Instead, I showed them how my client’s business sequence work:  how the customer makes the orders, how the customer found out about my client, what the client expects from the customer, what the customer expects in return, and more.

4.5
Overall Score HAPPY Design should make a milestone at the end of the session just to confirm to the customer that this is a done piece.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    Their services are more cost-effective than those of similar vendors in Sweden. People are happy with the work so far, and we’re optimistic now.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer