What was the scope of their involvement?
We came to Hansen Belyea for two big things: a brand evolution and a new website. We weren't sure what form the brand evolution would take - whether it meant an entirely new logo and look or just refreshing what we already had. We began with a discovery phase in which Hansen Belyea conducted surveys with some of our employees and with subcontractors, architects, designers, and clients with whom we work. A core group from Schultz Miller met with Brianna Home [Strategic Director, Hansen Belyea] and Ron Hansen [Design Director, Hansen Belyea] a number of times to explore what we were learning from the surveys. Hansen Belyea also looked at our direct competitors in high-end home construction in Seattle.
Next, we worked together on developing brand messaging and conceiving of a website that took into account what we'd discovered about our company and our competition. Hansen Belyea directed photography of our teams in the field and filmed video footage. They then put together a five-minute video about our company for use on the website and in other marketing avenues.
Ultimately, the Schultz Miller team decided that we did, in fact, want Hansen Belyea to design a new logo and brand identity. We weren't changing our company or what has made us successful, but we wanted to present ourselves in a fresh way. Ron led the creation of a new logo and look, which was then applied to a custom-designed website on a WordPress platform. Schultz Miller brought most of the content to the website, but it was Hansen Belyea's crisp, clean design that made it shine. Along with the website, Hansen Belyea developed an announcement mailer, jobsite signs, graphics for our vehicles, business cards, and letterhead with our new logo and brand identity.
How did you come to work with Hansen Belyea?
Hansen Belyea is a name that I knew from having worked for a local communications agency, but I didn't look only at firms I knew. I conducted a comprehensive search for a Seattle-based communications firm to work with. I immediately liked what I saw on Hansen Belyea's website; I could tell that they had strong design and video capabilities. I considered several dozen firms, interviewed six firms, and then selected three from whom to solicit estimates.
Hansen Belyea made it onto my short list by virtue of how they presented themselves on their website and in person during a visit I made to their office. They had the most expensive estimate of the three firms, but we liked their comprehensiveness and personality. The three firms each had excellent strategic communications capabilities, but we felt strongly that Hansen Belyea had the best design skills. In the end, Hansen Belyea's design magic and overall creativity won us over.
What is the status of this engagement?
We started working with Hansen Belyea in March 2016. The launch of the website and the brand identity were in place mid-February 2017. Going forward, we will continue to engage Hansen Belyea for strategic advice and as new communications projects arise.