Hammerhead

Great UI & UX design can drastically improve conversion rates on high-traffic eCommerce websites. Read on if you want to know how to improve your eCommerce results!

Xantrex approached us with the idea of making the switch from Sitefinity to WordPress. As a team that has worked on numerous enterprise-level Sitefinity and WordPress projects, we were more than excited to tackle the task.

Having been burnt by a poor digital marketing strategy in the past, Citrus-O was skeptical when moving into ongoing services with a new agency. We earned Citrus-O’s trust by taking a pragmatic approach to website redevelopment that resulted in a 12% increase in organic traffic and a 20% increase in conversions. The redesign project allowed us to begin collecting data before moving into a monthly digital marketing program. We immediately implemented a conversion-focused paid advertising campaign and reduced wasted ad spend. In just two years we have moved the business from 846 monthly conversions to 4,139.

This project was an immediate success: client retention was way up, and new subscribers started popping up as soon as the new platform was launched. The client marked an increased return on the website in the first month. The client saw a complete return on investment within the first 3 months.

This case study offers solutions for website, integration and eCommerce development within a tight timeline and budget. If you’re looking for a great eCommerce design case study, and have a bigger budget set aside for design, check out our UI & UX Design for eCommerce.

Georgia Auto Law requested a WordPress lead capture website to replace their ageing website. The focus of this project was to create an intuitive user experience that provides distressed users with quick answers. This, in turn, would drive qualified leads for Georgia Auto Law. with the vision in mind, we set our sights on a hard target: Collision to Consultation in Ten Minutes.

Digital Strategy Consultation is a big part of what we do at Hammerhead, however, we rarely advertise this as a standalone service. Digital Consultation includes many of the services we offer, like Website Audit, Digital Strategy, UI/UX Design, Conversion Rate Optimization and Content Management & eCommerce Systems, but we also go much deeper into topics like API & Integration Research, Feature Design and Technical Specifications

Pacific Rim College Online (PRCO) reached out for help in completing a WordPress education website. Their original developer could not complete the project and suggested the client look for a senior team to complete the build. The website had been created with the WordPress Avada theme and suffered from several performance issues. This impacted users’ abilities to complete purchases and required immediate remedy. The website also required the implementation of a Learning Management System (LMS) to fulfill its requirements as an online education web app.

UBC requested a website to showcase the Department of Physics & Astronomy and highlight department research. The department had spent many years on the Drupal 6 content management system and had reached the limit of the system. Hammerhead was contracted to migrate the website from Drupal 6 into Drupal 9, implement a common-look-and-feel Drupal theme, and custom program several unique features. 

Open houses have traditionally used a sign-in sheet to log visitors. Realtors would use this sheet to follow up with potential buyers following an open house or viewing. This process resulted in lost or incorrectly logged information and added extra steps in what should be a very simple process. 

COVID-19 created additional challenges. Pens needed to be regularly sanitized, or thrown away following use. Surfaces and handled needed to be routinely cleaned. During busy open houses, this process required an additional staff member to log information and sanitize/replace equipment between each visit. 

The challenge of this project was to simplify the check-in process with a simple sanitary solution and consolidate property visitor data into a single digital list via the existing WordPress website. We decided the best way to do this was to create a custom WordPress plugin.

Hammerhead’s task was to build a WordPress portfolio for a business that thrives in visual theatrics. We needed to create a website that simply gets this point across: If you want to produce impactful visual media without boundaries, you want to work with Freeride Entertainment.

Located in Metro Vancouver, Canada, Options Solutions is a full-service educational consulting company that empowers students to pursue their academic goals. Their main areas of expertise include post-secondary advising for Canada, USA, and the UK, adolescent interest exploration, writing support and group educational support services.

Due to its history, success and personality, Options Solutions felt that its current brand wasn’t accurately reflecting who they were—it felt outdated and uninteresting. Our challenge was to breathe a new life into the brand and its website, while keeping much of the brand equity current students and parents know and respect.

Something Pretty‘s Shopify eCommerce website started with a website audit and digital strategy consultation. We immediately identified that this client had the tenacity, and the vision to grow their boutique shop into something big.

Tantra Fitness requested a landing page (or single-page website) to drive traffic for their Tantra Tutorials program. The page is simply there the convert leads and measure interest. Vimeo OTT provides the functionality for eCommerce and membership. It doesn’t always have to be complicated. Sometimes simpler is better. Join us as we create a lightning-fast landing page designed to capture more leads and sales.

Epic waters were utilizing an out-of-date Drupal system to produce and manage their content. The Epic Waters team needed a simple, modern system to support content marketing for their northern lodges. We created a custom WordPress website based on the designs their digital team provided. 

Kunik came to us with an existing WordPress website and a refreshing business concept. Their concept was to create a community for working parents & employers to help with the transition into parenthood. Subject matter experts would provide community members with coaching and tactics to balance profession and parenthood. Challenges came with growth and creating a digital strategy around the existing website. Kunik needed a senior development team to help with growth.

Prime Cannabis needed a simple WordPress cannabis website to showcase its products and drive eCommerce sales. The website would need to meet growing regulations and be able to adapt to change quickly. For this reason, we chose to create a custom WordPress website that provides a storefront for the West Kelowna and Cranbrook locations. This system permits users to choose their location, purchase products and schedule a pick up for their purchase. 

Can a website redesign improve our conversion rate? Citrus-O’s digital marketing team came to us because they were driving a large volume of qualified web traffic, but underperforming in conversion results. Together we explored how a modern website could help increase service bookings.

Bluzelle required a comprehensive brand audit, and a complete online strategy, resulting in multiple design iterations, at predetermined stages of the project. Several key events drove the design, these events included:

• Establishing a basic web presence with new branding
• Integrate marketing systems, and collect data on interest
• Heavy content marketing & PR Campaign
• Whitelist investors for ICO (initial coin offering)
• Attain 1.5m in initial funding for blockchain startup.
• Complete 19.5m hard cap token sale with blockchain integration.