Design and marketing for B2B companies
We're a corporate graphic design and marketing agency focusing on making successful B2B brands.
Over the past 14 years, we've worked with global brands such as Google, Rio Tinto Unilever, Nestlé and more.
We bring a unique skill set of big brand mentality, with small agency flexibility and innovation. Combined with our focus on quality and customer service, Halo Media is a bankable bet for your brand.
We two areas of speciality which we've developed over the past decade:
INVESTMENT MARKETING:
We work with investment and financial companies to develop their brands, marketing materials and key elements such as pitch decks or fact sheets. As our team is familiar working with this sector, we're able to not only work for the parent investment company, but also the portfolio brands.
- Brand development: creating company identity; documents (letterheads, business cards, email signature and PowerPoint templates)
- Marketing material: developing sales material and marketing tools
- Investment documentation: Pitch decks, fact sheets and financial reports. Our team are able to work in detail to produce Microsoft Word and Powerpoint documentation, with refined graphs based from Excel
- Investor communication:
MINING MARKETING:
Working with companies such as Rio Tint and South32, in addition to companies who work in this sector, have enabled us to design communication with practical and implementable solutions. Our Mining Marketing expertise allows us to create and maintain systems for the communications and HSE departments including:
- Internal communications: Newsletters; campaigns; culture branding
- External communications: Advertising, videos, emailers, campaigns
- Brand: Signage, uniforms, Health and Safety campaigns, manuals and induction videos
We have an experienced specialist team to travel through remote locations to provide filming, photograpy and brand auditing for mines throughout Africa.
Focus
Portfolio
As a B2B agency, we work with SME's through to enterprise. We have specific experience in the mining and private equity sectors. Some of the brands we have worked with include: • Rio Tinto • Absa • Unilever • South 32 • Google • Nestlé • Lufthansa
South32 Hillside Aluminium Brand & Communications
Halo Media work with the communications team at South32 Hillside Aluminium Smelter to develop impactful health and safety campaigns; advertising and other brand and communication related material.
Our services for Hillside Aluminium have included, but are not limited to:
- Marketing material:
A range of marketing material to create awareness around important topics like, mental health, diabetes, HIV and AIDS, the environment, etc., through digital screens, WhatsApps, flyers, posters, tent cards, adverts, etc. - Signage:
Airport and in-house signage to communicate key messages. - Toolbox talks:
A range of toolbox talks to create awareness around safety and COVID-19. - Translation services:
Working with experienced translators to translate English campaigns and content into isiZulu, Setswana, Afrikaans, and Portuguese. - Marketing workshops:
We meet with the communications specialist to discuss past projects and upcoming projects. Thereafter, we put together a calendar and rolled out campaigns accordingly.
Two of our biggest projects were the Hillside Open Area and COVID Controls Communication.
Open Area:
This involved a complete makeover of Hillside’s most active space with regards to foot traffic. We transformed the open area with eye-catching designs and informative messaging that were printed on wallpaper and glued to the walls.
COVID Controls Communication:
A full campaign that began in English and was then rolled out in isiZulu, Setswana, Afrikaans and Portuguese. Messaging focused on maintaining safe and productive operations during the COVID-19 pandemic, as well as how to reduce the risk of infections amongst the workforce and community during the pandemic.
Financial marketing
Halo work with division at Absa bank for their investment marketing material.
- Our design includes:
- Financial brochures
- Fact sheets
- Videos
- Websites
- Exhibition support material
PowerPoint presentation designs
We're presentation designers and have designed for brands like:
- Unilever
- Nestlé
- WPP
- Coca-Cola
We focus on presentations which are well-composed; beautifully designed and an interactive experience.
Investment Marketing & Design
Full identity and marketing support for private investment company, Multiply Group.
Includes: full brand development for the Multiply Group company:
- Logo design
- Brand management
- PowerPoint presentation templates
- Brochures
- Pitch and fund decks
- investment reports
We also have worked extensively branding their portfolio companies ranging from specialist investment brands; property; hospitality and tech.
Mining Marketing: Sustainable Development Report Design
We designed a print and digital Sustainable Development report for Rio Tinto Richards Bay Minerals.
For this edition, we chose an unique square format and focused on a duotone approach of grey and green.
We used infographics and nature photoraphy as key elmements in the document, which was very well received by Rio Tinto.
Investment Marketing: Video
We've developed the full brand for TechMet including their corporate video.
Our design and marketing support for them includes:
- Logo design & stationery
- Pitch deck and templates
- Website design
- Video production
- Various brand support
Our design service are also utilised by their partner companies.
Mining Marketing: Rio Tinto RBM Magazine
Design and production of the internal magazine for Rio Tinto Richards Bay Minerals.
Our involvement included:
- copywriting and copy editing
- design & formatting
- image sourcing and colour editing
- Proofing
- Digital pubication design
- Print management
Reviews
the project
Brand Awareness Campaign for Smelting Company
"Once we give them a brief, Halo Media always comes back with something good."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am a communications specialist at Hillside Aluminium, which is a smelter based in KwaZulu-Natal, South Africa. We are part of the South 32 group.
What challenge were you trying to address with Halo Media?
We needed to enhance the profile of our organization within the local area, specifically within the province.
What was the scope of their involvement?
We already had a logo and branding in place, so all Halo Media had to do was enhance it to increase brand awareness. To help them with this, we provided brand guidelines for them to follow.
To help us achieve our goals, they assist us with both internal and external communications. Internally, they have helped us introduce more digital channels for communicating with our employees and contractors. They’ve also devised campaigns around the safety and health of our workers.
In terms of external communication, they have helped us roll out a COVID-19 corporate campaign by writing and designing content for billboard ads, street posters, and newspaper ads. Aside from print ads, they also circulate digital ads through WhatsApp messages and create animations for screens near the factory.
What is the team composition?
I think I have worked with the entire team, including the owners, designers, admin personnel, and receptionist.
How did you come to work with Halo Media?
I worked with them in my previous job. Initially, I spoke to quite a few agencies that colleagues suggested to me, but I reached out to Halo Media anyways. During our first meeting, we just clicked. We decided to work with them for 3–6 months to test the waters, and we haven’t looked back since then.
What is the status of this engagement?
Halo Media came on board in March 2019, and the partnership is still ongoing. For now, we don’t have an end date.
What evidence can you share that demonstrates the impact of the engagement?
After every campaign, we usually do short surveys with our internal teams, and around 80% of the feedback is positive. We like their work — once we give them a brief, Halo Media always comes back with something good, and they never disappoint. They are in a league of their own, and I don’t say that lightly.
How did Halo Media perform from a project management standpoint?
Their project management is impeccable. They are a team of brilliant individuals who have various strengths that just mesh so well — any client would be happy to work with them. They are so on the ball, and I can’t fault them for anything. Sometimes I’m the one who forgets things, but they’re always there to remind me. They are such authentic people, and working with them makes my job so much easier. In terms of communication, we usually connect through email, telephone calls, and Microsoft Teams.
What did you find most impressive about them?
Their quick turnaround time is really impressive. The team can also spot any inconsistencies and correct them immediately, which shows that they really took the time to understand our brand guidelines from top to bottom. It’s such a treat to work with such a fantastic team of professional, friendly, and warm people — we have a happy relationship.
Are there any areas they could improve?
It’s tough for me to try and find fault with them. It sounds too good to be true, but Halo Media really does stand out amongst its competitors.
Do you have any advice for potential customers?
Once you have given them the project brief, give them creative freedom, and they will come back with something that will blow your mind. Anyone who chooses to work with Halo Media will never be disappointed with the work that they deliver.
the project
Branding Refresh for Talent Sourcing Training Company
"The team knows what they’re doing, and I felt quite safe the whole way through the process."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner of The Talent Hunter. I offer sourcing and training services. I train talent acquisition teams and recruiters on how to find the best talent globally.
I do a little bit of sourcing on the side myself. It’s a two-fold business; I do a bit of consulting and whatever is really needed.
What challenge were you trying to address with Halo Media?
My company had been running for about 18 months, but I realized that I needed a bit of a revamp. I’m running a small business, and during the times of a global pandemic, I realized that my value offerings had changed.
I wanted to redo the look and feel. I had some professional photographs taken, and I almost wanted to relaunch the business, and I wanted to highlight more in line with what I’m actually doing at the moment.
What was the scope of their involvement?
Halo Media suggested we do the website update. Along with the website, they updated my marketing materials, put certificates together for after the training, and refreshed and updated the look and feel.
I already had the site in place, but because my value offering had changed, we had to add in new content and update the blogs. It just basically needed a general update. They assessed my website and encouraged me to send them some content, which they proofed and help me with, and then uploaded onto the site.
What is the team composition?
I mainly worked with Louise (Brand Director). Other people were involved in the background, but Louise was my contact person. I did everything through her.
How did you come to work with Halo Media?
I had worked with them on the first iteration of my site about two years ago, and I had a pleasant experience with them, so it made sense to go with them again. There was no reason to change or look elsewhere, to be honest.
How much have you invested with them?
It was under $10,000 for the site refresh and marketing collateral.
What is the status of this engagement?
While we started talking about it in December 2020, I started working with them on it in January 2021, and we finished it quickly. It must’ve taken us three weeks to a month, and everything was pretty much done.
What evidence can you share that demonstrates the impact of the engagement?
Feedback has been very positive regarding the website’s new look and feel. It’s also brought in new business for me. I have a lot more inquiries about the business, but what I like the most is that they allow me to update the site myself. I have the autonomy to go, upload, and make changes, so I don’t need to rely on them as much to update the content.
As a result of the good work they had put together, many of my clients have been in contact with them to do refreshes of their own brand websites. I think them working on my site has actually brought them quite a bit of business, which is wonderful.
How did Halo Media perform from a project management standpoint?
It was very good. I feel like I was in the loop the whole way. It was almost like they were pre-answering my questions. I think they have just done this for so long that they actually guided me because you don’t know what you don’t know.
Working with a company like Halo Media guided me in order to think about things I wouldn’t ordinarily have thought of.
We mostly communicated through email, and we did use a little bit of Skype and WhatsApp. There wasn’t anything like Slack or Trello. I think we just decided upfront that Skype would be quicker for both of us, and it would be the easiest way for us to communicate.
What did you find most impressive about them?
The team knows what they’re doing, and I felt quite safe the whole way through the process. Some of the feedback from people who have viewed the website is that they really captured my personality, business, and what I do really well. I’m really appreciative of them doing something like that.
Are there any areas they could improve?
No, not necessarily. If I compare the hassles that other people have with their website and how long it takes, mine has been smooth sailing. I can’t actually think of anything for them to improve on.
Do you have any advice for potential customers?
I’m quite tech-savvy myself, and I have an interest in learning how to add my own content to the site. I would encourage people to get them to build the frame of the website and then show you how to upload your content, so you aren’t sending them content all the time to upload it.
Take a bit of onus and responsibility on yourself too.
Halo Media's comprehensive work has received positive feedback from 80% of respondents, impressing the client. The team's promptness, combined with their knack for problem-solving, allows them to produce error-free deliverables swiftly. They are a joy to work with due to their friendly nature.