How did you select this vendor?
We shortlisted three web studios based on their case studies and requested that each company present their potential solutions and expertise to our top managers and CEO; the significance of this project necessitated a results-driven vendor committed to reliable long-term support. HA’s final proposal demonstrated the high quality of their work, an in-depth understanding of our industry, and a willingness to complete all tasks.
Can you go into detail about the services they provided and the scope of the project?
We conducted a series of initial discovery meetings to discuss our goals and brand, during which their team spoke with several members of our top management and focused on understanding the driving forces of our business. HA then compiled the data and developed a digital strategy that included strengths, weakness, opportunity, and threat analysis; in-depth web analytics from our old website; market research and competitors’ presence in the digital space; SEO recommendations; and creative digital media advertising campaigns, including outdoor, social media, and paid online methods.
The website development began with a business analysis and wireframing, which ensured a mutual understanding of our challenges and goals. HA has since designed, developed, configured, and launched the updated website, with functional versions provided per established deadlines for user testing and feedback. The team also designed printed materials for our sales team to use when visiting clients. They recognized our lack of experience, suggesting improvements and carefully guiding us through the development process.
What was the team composition?
The team included six people in all but certain individuals varied depending on the skills necessary. We worked closely with a digital strategist, a business analyst, an art director, the CTO, and a senior developer. We had a dedicated project manager who served as our direct and permanent point of contact, but we also had daily contact with other team members—such as designers or developers—depending on the project stage.