GuerrillaBuzz

BACKGROUND

Please describe your company and your position there.

Im the Telos Foundation CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GuerrillaBuzz, and what were your goals?

Building brand awareness: Guerillabuzz was used to increase the telos networks visibility and build a strong brand image in the crypto community via strategic placement of articles across multiple publications.

Fostering community engagement: They helped us build a target audience and engage with them through various channels, such as social media, events, and Reddit.

SOLUTION

How did you select this vendor?

We reviewed a number of different PR partners and they were one of the few we selected to engage with. They offered unique strategies that didnt conflict with our traditional PR arrangements.

Describe the scope of their work in detail, including any steps and the final deliverables.

They developed and implemented strategies for our network, created and distributed press releases and other types of content, helped us build relationships with various media outlets, and monitored media coverage. The goal is maintaining a positive reputation through effective communication and relationship-building in the web 3 space.

How many people from the vendor's team worked with you, and what were their positions?

Was primarily Asaf himself but at times other partners were brought in where necessary.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We noticed and tracked significant increases in exposure for various activities GuerillaBuzz was looking after.

Describe their project management style, including communication tools and timeliness.

Weekly conversations and telegram messages, they were very prompt and consistent with updates.

What did you find most impressive or unique about this company?

There was definitely a very personal touch from Asaf and he really got to know our content and story lines in great detail which we really apreciated. We also like that they penetrate different types of media, including medium publications and areas that other agencies often ignore.

Are there any areas for improvement or something they could have done differently?

None of great note.

BACKGROUND

Please describe your company and position.

I am a Department Manager at ShareRing

Describe what your company does in a single sentence.

Digital identity blockchain company delivering identity infrastructure technology for traditional and web3 companies

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GuerrillaBuzz to accomplish?

• Generate coverage for ShareRing

SOLUTION

How did you find GuerrillaBuzz?

Online Search

Why did you select GuerrillaBuzz over others?

Other

What was the size of GuerrillaBuzz’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

GuerillaBuzz would pitch any new products or news from ShareRing to their journalists, and generate earned media. For conferences GuerillaBuzz assisted in connecting us to exhibitors and preparing the meetings calendar for the event. GuerillaBuzz would also pitch ShareRing as thought leaders in other articles, and request quotes from our CEO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Coverage generated

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great communication, and we always had access to our project's main POC. They would work with us closely to define our upcoming months strategy and suggest how we distribute our news strategically over a span of time, rather than all at once.

What was your primary form of communication with GuerrillaBuzz?

• Email
• Messaging App

What did you find most impressive or unique about this company?

They were experts in web3 PR and specialized only in this sector.

Are there any areas for improvement or something GuerrillaBuzz could have done differently?

We had a great relationship with the team and generally worked quite well together.