What evidence can you share that demonstrates the impact of the engagement?
Our website traffic increased over 1,200% from 2016 to 2017 and continues to grow about 20% every month. We've had close to 4,000 conversions from phone calls and consultation appointment forms filled out through the site. The Google profile they helped us put together received 978% more views than our competitors in 2017.
How did GSM Marketing perform from a project management standpoint?
Their approach to project management is one of their greatest competitive advantages. Because they're a local startup, I have access to their top staff and can get in touch with them right away. They're available day and night by phone, email, and text—and they respond within minutes.
They provide monthly analytics reports that we go over in day-long meetings, which is hugely helpful in understanding what's working and what we should focus on next.
What did you find most impressive about them?
I've been really impressed with their passion, constantly striving to stay ahead of the curve within their industry. They're able to grasp new concepts in a short period of time.
I get 3-4 calls from competitors on a weekly basis, all promising to increase the number of patients inquiring about our practice. GSM, however, actually delivers results and backs it up with analytics reporting that allows us to pinpoint exactly what's working for our customers. They provide solution-driven decisions that will have a big impact on our business.
Their approach is comprehensive, which saves us from having to contract multiple vendors. Our relationship has really evolved into more of a friendship.
Are there any areas they could improve?
For us, we only have to worry about losing some of their attention to new clients, but it's not a problem yet—they've been great.
Do you have any advice for potential customers?
As with any collaboration, the more effort you put into communication and being transparent with your partner, the better your results will be. They can't read your mind or put together a quality marketing strategy if they don't know what your true goals are.