Influencer marketing for mobile games and apps
We are a startup that combines the mobile games and app market with AI and big data-based marketing. With advanced analytics, we are able to predict the success of our campaigns with a 90% accuracy rate, a feat unparalleled in the influencer marketing industry. Our aim is to provide thundering mobile traffic with high retention, at the lowest cost possible, outperforming traditional online marketing methods.
Solutions we offer:
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Extensive Influencer Network: With over 350 deals made in the mobile games industry, we have a strong network of influencers who know us and vice versa.
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Safe and Reliable Partnerships: We verify each influencer before collaboration using Youtube SELECT to ensure the delivered traffic is authentic. We analyze comments to ensure friendly content and a worthy influencer. Restricted contracts with influencers protect us from unexpected situations.
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Custom Software: Our custom-made Youtube Channel Search Engine is the biggest influencer database, identifying trending channels and connecting your product with the right influencer.
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Data-Driven Decisions: We use a custom tracker to gather data from every campaign and analyze the results after the campaign, dividing the results into market level and individual influencer level.
Are you looking to launch a successful UA campaign and reach the top ranks on the Apple App Store and Google Play Store in any country for as low as $6,000? At Growthunders, that's exactly what we do.
2 Languages
- Polish
- English
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Influencer Campaign for Mobile Game Studio
the project
"They set clear deadlines and consistently delivered on time."
the reviewer
the review
The client submitted this review online.
Please describe your company and position.
I am the Game Designer of Digital Studio
Describe what your company does in a single sentence.
I was a game designer for a studio with a mobile game online RPG simulator on iOS / Android. In addition to game design, I also focused on growth and monetization strategies to increase the game's revenue and user base. This involved analyzing player behaviour data and creating targeted marketing campaigns to attract new players and retain existing ones.
What specific goals or objectives did you hire GrowThunders to accomplish?
- One project that our company hired GrowThunders for was an influencer campaign in Hong Kong for an RPG simulator on an iOS/Android mobile game. The main goal of the campaign was to achieve the top 1 ranking in the category, as well as deliver high-quality players with a high pay rate and great retention.
How did you find GrowThunders?
Referral
Why did you select GrowThunders over others?
- Close to my geographic location
- Great culture fit
- Good value for cost
- Referred to me
Describe the scope of work in detail. Please include a summary of key deliverables.
- Week 1: In the first step, we provided GrowThunders with information about our company, product, and target audience. This information was used to develop the best strategy for the campaign. Since this was a second campaign, the target group was refined and readjusted based on the previous campaign's data.
- Week 2: We made an agreement with GrowThunders to set budgets, dates, countries, and campaign goals such as traffic, CPI, and retention.
- Week 3 - 5: During this stage, GrowThunders' specialists prepared the campaign by acting as an intermediary between the influencers and us. They provided us with tips on creating the influencer brief, a list of influencers, and helped set up tracking, among other tasks. We had the opportunity to review and approve the influencer brief before it was sent to the influencers.
- Week 6: The campaign was launched during the sixth week of the project. 8 influencers were selected to participate in the campaign with 90 seconds integration video. They created content that included gameplay footage, reviews, and tutorials. The content was shared on the influencers' Youtube channels and reached the target audience.
GrowThunders' specialists ensured that everything ran smoothly during the campaign, and the mobile game achieved the top 1 ranking in the game category. The client could monitor the progress of the campaign and make key decisions at any time. The video(s) created by the influencers featured gameplay footage, reviews, and tutorials. Each influencer created their own unique content that appealed to their followers and encouraged them to download and play the game.
The content was engaging and showcased the game's features and benefits. Overall, the process of the influencer campaign involved several stages of production, from identifying the target audience to launching the campaign with selected influencers. The content created by the influencers was a crucial part of the campaign's success, as it reached the target audience and drove downloads of the mobile game.
GrowThunders' specialists ensured that everything ran smoothly during the campaign, and we were able to monitor the progress and make key decisions at any time.
What were the measurable outcomes from the project that demonstrate progress or success?
The campaign was successful in achieving the set goals, which included achieving top 1 in the game category ranking, delivering high-quality players with high pay rates and great retention. The campaign achieved top 1 ranking in the category and delivered a significant amount of installs. The top 1 ranking position resulted in an increase in organic installations, further increasing the effects of the campaign.
The influencer campaign's success was measured through key performance indicators such as traffic, cost per install (CPI), and retention rates. The campaign exceeded the set KPIs, resulting in a high return on investment.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The project management style of GrowThunders during our influencer campaign was very professional, and the communication was smooth and efficient. GrowThunders provided a dedicated project manager who oversaw the campaign's execution, ensuring all project steps were delivered on time and within budget. They used custom tools to estimate the results of the campaign, which helped us to estimate the performance of the campaign and ensure that the set goals were achieved.
Communication was a key strength of GrowThunders' project management style. They provided regular updates on the progress of the campaign and were always available to answer any questions or concerns that arose. Communication was primarily through email and phone calls Their timeliness was also exceptional. They set clear deadlines and consistently delivered on time, which helped us to keep the project on track and meet our launch date.
What was your primary form of communication with GrowThunders?
- In-Person Meeting
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
One unique aspect of GrowThunders is their ability to provide custom solutions tailored to the needs of their clients. They work closely with their clients to understand their business objectives and target audience, and then develop a strategy that is customized to achieve those objectives.
Are there any areas for improvement or something GrowThunders could have done differently?
It would be beneficial for GrowThunders to focus on developing a self-service platform that allows clients to easily collaborate with them.
Focus
Portfolio
Mobile Game Influencer Marketing Campaign HongKong
Background
Boombit, a publisher of over 90 games, was struggling to find success with influencer marketing. The goal was to reach the top 10 in the games category in Hong Kong and achieve a positive ROI.
Challenge
Launching an influencer marketing campaign came with a couple of key challenges: communication and finding the right influencer-product match. To overcome these challenges, GrowThunders leveraged their strong reputation and expertise in the influencer space, as well as their cutting-edge technology and analytical tools.
Solution
Boombit and GrowThunders collaborated to run a marketing campaign for Hunt Royale, a game that perfectly aligned with the target audience. GrowThunders handpicked 7 influencers from a pool of over 50 using their proprietary technology.
Results
The influencer marketing campaign was a resounding success:
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200k+ views on YouTube
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20,000+ clicks on the download link
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5200% increase in game downloads in just one day after the campaign launch
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Reached TOP 3 in the games category and TOP 2 in the action category, surpassing popular titles like Among Us, PUBG, League of Legends, and Roblox
Conclusion
GrowThunders' expertise and innovative approach to influencer marketing can help businesses save time and money, allowing them to focus on their core products and services.
Mobile Game Influencer Campaign Czechia & Slovakia
The Background
After experiencing a successful influencer marketing campaign with GrowThunders, Boombit, a prominent publisher with a portfolio of over 90 games, sought to replicate their achievements in the Czech and Slovak markets. The primary goal was to break into the top 10 games category in these regions while ensuring a positive return on investment (ROI).
The Challenge
The main challenge in these markets was overcoming the lower monetization potential compared to the previous Hong Kong campaign. This required an influencer marketing campaign that not only had a strong impact on user acquisition but also delivered a high ROI. GrowThunders addressed this issue by capitalizing on their strong market presence, in-depth influencer knowledge, and state-of-the-art technology and analytical capabilities.
The Strategy
Building on their previous success, Boombit and GrowThunders designed a marketing campaign for Hunt Royale—a game that impeccably resonated with the target demographic. Utilizing their proprietary technology, GrowThunders carefully selected 8 influencers from a pool of over 70 candidates.
The Outcome
The influencer marketing campaign produced outstanding results:
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Over 1,350,000 views on YouTube
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More than 30,000 intalls
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Achieved TOP 2 ranking in the overall category and TOP 1 in the games category, outperforming renowned titles such as WhatsApp, Bolt, Youtube & Diablo Immortal
The Takeaway
GrowThunders' expertise and innovative influencer marketing strategies empower businesses to save time and resources, enabling them to concentrate on their primary products and services. Their proven approach can help companies achieve stellar results in +40 markets, making them an ideal choice for businesses looking to build on their previous successes.
Mobile Fashion E-commerce App Influencer Campaign
Background
Modivo, a mobile e-commerce app specializing in fashion, sought to expand its presence in the Czech and Slovak markets. To do this, they enlisted the help of GrowThunders, an influencer marketing agency with a proven track record of success. The primary goal of the campaign was to achieve the top ranking in the shopping category within these regions.
The Challenge
The main challenge for Modivo and GrowThunders was encouraging people to download the fashion app amidst the competitive shopping app landscape in the Czech and Slovak regions. To drive user acquisition and generate a high ROI, the team had to create an enticing offer that would resonate with their target audience.
The Strategy
GrowThunders and Modivo collaborated to design an Instagram influencer marketing campaign specifically tailored for the Czech and Slovak markets. GrowThunders identified and selected 8 influencers from a pool of over 80 candidates to participate in the campaign, ensuring a perfect fit with Modivo's target audience and brand image.
As part of the strategy, Modivo offered an exclusive discount code that could only be redeemed through the app. This unique incentive encouraged users to download and explore the app, boosting user engagement and driving more downloads.
The Outcome
The influencer marketing campaign delivered impressive results:
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Over 800,000 views on Instagram
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Significant increase in app downloads and user engagement
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Achieved TOP 1 ranking in the shopping category, surpassing local and global competitors
The Takeaway
GrowThunders' expertise in influencer marketing enables businesses to effectively penetrate new markets and drive app rankings. By offering an exclusive discount code, Modivo was able to entice users to download the app and explore its features, ultimately driving outstanding results in the Czech and Slovak markets. This campaign demonstrates the power of influencer marketing combined with strategic incentives as a valuable growth strategy.
Fashion Ecommerce App Influencer Campaign Bulgaria
Background
After a highly successful Instagram influencer marketing campaign in the Czech and Slovak markets, Modivo, a mobile e-commerce app specializing in fashion, decided to expand its presence into the Bulgarian market. The primary goal of the campaign was to achieve the top ranking in the shopping category within Bulgaria while ensuring a high return on investment (ROI).
The Challenge
The key challenge for Modivo and GrowThunders was to break into the competitive shopping app market in Bulgaria, which required a well-executed YouTube influencer marketing campaign that not only drove user acquisition but also generated a high ROI. Additionally, it was crucial to identify the right influencers who could effectively engage with the Bulgarian audience and promote Modivo's brand image.
The Strategy
GrowThunders and Modivo collaborated to design a YouTube influencer marketing campaign tailored specifically for the Bulgarian market. Using their proprietary technology, GrowThunders identified and selected 12 influencers from a pool of over 120 candidates to participate in the campaign, ensuring a perfect fit with Modivo's target audience and brand image.
The influencers produced high-quality, engaging content that showcased Modivo's app features and offerings, encouraging users to download and explore the app.
The Outcome
The YouTube influencer marketing campaign delivered exceptional results:
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Over 1,250,000 views on YouTube
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A significant increase in app downloads and user engagement
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Achieved TOP 1 ranking in the shopping category, outperforming local and global competitors
The Takeaway
GrowThunders' expertise in influencer marketing enables businesses to effectively penetrate new markets and drive app rankings. This campaign demonstrates the power of YouTube influencer marketing as a valuable growth strategy, further solidifying the successful partnership between GrowThunders and Modivo.
RPG Mobile Game Influencer Campaign Netherlands
Background
Slash & Roll, a captivating RPG mobile game, was looking for an effective way to break into the competitive gaming market in the Netherlands. Their goal was to reach the top 10 in the games category in the Netherlands
Challenge
Launching a successful influencer marketing campaign for Slash & Roll presented two main challenges: effective communication and finding the right influencer-product match. GrowThunders relied on their strong reputation, expertise in the influencer space, and cutting-edge technology and analytical tools.
Solution
GrowThunders selected 5 top influencers from a pool of over 40 potential candidates using their proprietary technology. The campaign was strategically tailored for the Netherlands market, focusing on YouTube as the primary platform.
Results
The influencer marketing campaign proved to be a phenomenal success:
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Over 500,000 views on YouTube
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Reached TOP 1 in the RPG games category in the Netherlands, surpassing well-known titles
Conclusion
GrowThunders' expertise and innovative approach to influencer marketing allowed Slash & Roll to achieve their marketing objectives and break into the competitive Dutch gaming market. This collaboration exemplifies how businesses can save time and resources by partnering with an experienced influencer marketing agency like GrowThunders, enabling them to concentrate on their core products and services.
Mid-Core Mobile Game Second Hong Kong Campaign
Background
Refreshing Success with a Second Influencer Campaign in Hong Kong. The goal was to reach the top 10 in the games category and achieve a positive ROI.
Challenge
The primary challenge was launching a second influencer marketing campaign for the same product in the same country. This required overcoming obstacles in communication and finding the right influencer-product match. GrowThunders, an influencer marketing agency, aimed to leverage their strong reputation, expertise in the influencer space, and advanced technology and analytical tools to address these challenges.
Solution
This time, GrowThunders selected 11 unique influencers from a pool of over 70 candidates using their proprietary technology. This new set of influencers was crucial for engaging a broader audience and driving higher campaign results.
Results
The second influencer marketing campaign for Hunt Royale proved to be highly successful:
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Over 640,000 views on YouTube
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Maintained TOP 10 position in the games category in Hong Kong, solidifying its presence in the market
Conclusion
The selection of unique influencers for the new campaign allowed the game to sustain its market position and reach new audiences. GrowThunders' expertise and innovative approach to influencer marketing can help businesses save time and money, enabling them to focus on their core products and services.
Reviews
the project
Influencer Campaign for Mobile Game Studio
"They set clear deadlines and consistently delivered on time."
the reviewer
the review
The client submitted this review online.
Please describe your company and position.
I am the Game Designer of Digital Studio
Describe what your company does in a single sentence.
I was a game designer for a studio with a mobile game online RPG simulator on iOS / Android. In addition to game design, I also focused on growth and monetization strategies to increase the game's revenue and user base. This involved analyzing player behaviour data and creating targeted marketing campaigns to attract new players and retain existing ones.
What specific goals or objectives did you hire GrowThunders to accomplish?
- One project that our company hired GrowThunders for was an influencer campaign in Hong Kong for an RPG simulator on an iOS/Android mobile game. The main goal of the campaign was to achieve the top 1 ranking in the category, as well as deliver high-quality players with a high pay rate and great retention.
How did you find GrowThunders?
Referral
Why did you select GrowThunders over others?
- Close to my geographic location
- Great culture fit
- Good value for cost
- Referred to me
Describe the scope of work in detail. Please include a summary of key deliverables.
- Week 1: In the first step, we provided GrowThunders with information about our company, product, and target audience. This information was used to develop the best strategy for the campaign. Since this was a second campaign, the target group was refined and readjusted based on the previous campaign's data.
- Week 2: We made an agreement with GrowThunders to set budgets, dates, countries, and campaign goals such as traffic, CPI, and retention.
- Week 3 - 5: During this stage, GrowThunders' specialists prepared the campaign by acting as an intermediary between the influencers and us. They provided us with tips on creating the influencer brief, a list of influencers, and helped set up tracking, among other tasks. We had the opportunity to review and approve the influencer brief before it was sent to the influencers.
- Week 6: The campaign was launched during the sixth week of the project. 8 influencers were selected to participate in the campaign with 90 seconds integration video. They created content that included gameplay footage, reviews, and tutorials. The content was shared on the influencers' Youtube channels and reached the target audience.
GrowThunders' specialists ensured that everything ran smoothly during the campaign, and the mobile game achieved the top 1 ranking in the game category. The client could monitor the progress of the campaign and make key decisions at any time. The video(s) created by the influencers featured gameplay footage, reviews, and tutorials. Each influencer created their own unique content that appealed to their followers and encouraged them to download and play the game.
The content was engaging and showcased the game's features and benefits. Overall, the process of the influencer campaign involved several stages of production, from identifying the target audience to launching the campaign with selected influencers. The content created by the influencers was a crucial part of the campaign's success, as it reached the target audience and drove downloads of the mobile game.
GrowThunders' specialists ensured that everything ran smoothly during the campaign, and we were able to monitor the progress and make key decisions at any time.
What were the measurable outcomes from the project that demonstrate progress or success?
The campaign was successful in achieving the set goals, which included achieving top 1 in the game category ranking, delivering high-quality players with high pay rates and great retention. The campaign achieved top 1 ranking in the category and delivered a significant amount of installs. The top 1 ranking position resulted in an increase in organic installations, further increasing the effects of the campaign.
The influencer campaign's success was measured through key performance indicators such as traffic, cost per install (CPI), and retention rates. The campaign exceeded the set KPIs, resulting in a high return on investment.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The project management style of GrowThunders during our influencer campaign was very professional, and the communication was smooth and efficient. GrowThunders provided a dedicated project manager who oversaw the campaign's execution, ensuring all project steps were delivered on time and within budget. They used custom tools to estimate the results of the campaign, which helped us to estimate the performance of the campaign and ensure that the set goals were achieved.
Communication was a key strength of GrowThunders' project management style. They provided regular updates on the progress of the campaign and were always available to answer any questions or concerns that arose. Communication was primarily through email and phone calls Their timeliness was also exceptional. They set clear deadlines and consistently delivered on time, which helped us to keep the project on track and meet our launch date.
What was your primary form of communication with GrowThunders?
- In-Person Meeting
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
One unique aspect of GrowThunders is their ability to provide custom solutions tailored to the needs of their clients. They work closely with their clients to understand their business objectives and target audience, and then develop a strategy that is customized to achieve those objectives.
Are there any areas for improvement or something GrowThunders could have done differently?
It would be beneficial for GrowThunders to focus on developing a self-service platform that allows clients to easily collaborate with them.
the project
Influencer Campaign for Mobile Gaming Company
"GrowThunders' project management style was highly professional, with smooth and efficient communication."
the reviewer
the review
The client submitted this review online.
Please describe your company and position.
I am the Data Engineer of a mobile gaming company.
Describe what your company does in a single sentence.
Company creates mobile games
What specific goals or objectives did you hire GrowThunders to accomplish?
Our company brought on GrowThunders to spearhead an influencer campaign in The United States for our mobile game, aiming to secure the top rank in the category while driving user acquisition and retention.
How did you find GrowThunders?
Referral
Why did you select GrowThunders over others?
- Close to my geographic location
- Great culture fit
- Good value for cost
- Referred to me
What was the size of GrowThunders’s team?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Their expertise in crafting high-performing campaigns, coupled with a data-driven approach, helped us achieve our goals and establish a strong foothold in the market.
What were the measurable outcomes from the project that demonstrate progress or success?
- Achieving the top 1 ranking in the game category
Describe their project management. Did they deliver items on time? How did they respond to your needs?
GrowThunders' project management style was highly professional, with smooth and efficient communication. Their dedicated project manager ensured timely delivery of all project steps within budget, using custom tools to estimate campaign results and achieve set goals.
What was your primary form of communication with GrowThunders?
Virtual Meeting
What did you find most impressive or unique about this company?
GrowThunders stands out from the competition due to their ability to deliver bespoke solutions that are tailored to their clients' unique business objectives and target audience. They collaborate closely with clients throughout the process to ensure that the end result is a successful campaign that meets and exceeds expectations.
Are there any areas for improvement or something GrowThunders could have done differently?
While the campaign was successful, there is always room for improvement. One area that GrowThunders could consider is exploring additional channels to reach the target audience and expand the campaign's reach.
Thanks to GrowThunders, the company ranked first in the game category ranking. As a result, more users installed their games, indicating the campaign's success. The team led professional project management and communicated effectively through email. They were experts in providing strategies.