What evidence can you share that demonstrates the impact of the engagement?
We track several success metrics. When the reviews are out, we look for keywords, key specifications, or features that we want to see in the releases. We also want those releases to come out on time. After we give them a sample, the review should usually come out within two weeks. We make sure that there are no mistakes and things like that. That’s the criteria we use to judge whether the work was done properly or not. If it’s not up to our standard, we’ll ask Growthpad to discuss it with the journalists and make some amendments.
We have 10–12 reviews every quarter, and we may ask them to make corrections 1–2 times per quarter, which is an average success rate of 80–85%.
How did Growthpad Digital Consulting perform from a project management standpoint?
They’ve managed the project well so far. The only delay we ever experienced was during the first quarter we worked together, over two years ago. We communicate through email, phone calls, or face-to-face meetings, including quarterly meetings when I’m in Kenya.
What did you find most impressive about them?
Growthpad has fostered great relationships with tech media outlets. Our budget can be constrained, but they still manage to negotiate with the IT media to get our reviews out at a reasonable price, which we always appreciate.
Are there any areas they could improve?
We would like to see Growthpad get more involved with us and try to understand or anticipate what our plans are. The team usually waits for us to come to them, so they could be a bit more proactive. Other than that, our engagement has been positive.
Do you have any advice for future clients of theirs?
Just go ahead and partner with them. Growthpad is a very good PR agency in Kenya. Clients should be proactive, really talk to them, and be open.