Perfomance Tech and Digital Marketing for Growth

  • Our industry-tailored digital marketing & tech services help our clients scale their businesses rapidly. Since inception, we have proven to be one of the most sought-after digital media firms in Kenya providing high-performance marketing solutions that have helped businesses of all sizes grow.
  • Our digital marketing solutions allow you to remove the guesswork out of your marketing campaigns – this cuts errors in ad spend and eliminates the pain of calculating and adjusting advertising estimates.
  • Combining it with our deep expertise in content development, we are changing the way businesses reach audiences online.
  •  
    $1,000+
     
    $50 - $99 / hr
     
    10 - 49
     Founded
    2017
    Show all +
    Nairobi, Kenya
    headquarters
    • 2nd Floor, Wilson Business Park, Block Bravo
      Nairobi, NA 00100
      Kenya

    Portfolio

    Key clients: 
    Mabati Rolling Mills, Securex Africa, Fresh Fri Cooking Oil, Fairmont Hotels, Prideinn Hotels, Asus Global, MDF Global, Phillips Pharma Group
    Sawa Bathing Soap Image

    Sawa Bathing Soap

    Sawa Bathing Soaps Digital marketing

    Launch & Introduction of Fresh Fri Garlic

    Chloride Exide Solar - Digital & Content

    Content development and digital marketing

    BillBoda content development and lead generation marketing.

    Mobikash 3D Animation & Digital Marketing

    Development of 3D character for Mobikash and animation. Digital campaign to distribute video content and drive brand engagement.

    Development of Phillips Pharma mobile app, video content and universal app downloads campaign to gain users. 

    Reviews

    Sort by

    Media Relations for Computer Hardware Company

    "Growthpad has fostered great relationships with tech media outlets."

    Quality: 
    4.0
    Schedule: 
    3.5
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $50,000 to $199,999
     
    Jan. 2017 - Ongoing
    Project summary: 

    An IT company hired Growthpad Digital Consulting to manage their PR efforts. The team takes prepared releases to press and is at times responsible for writing the releases themselves.

    The Reviewer
     
    10,001+ Employees
     
    Dubai, UAE
    Simplice Zaongo
    Country Manager, ASUS West & East Africa
     
    Verified
    The Review
    Feedback summary: 

    Measuring success in the quality and timeliness of the published press releases, internal stakeholders are pleased with Growthpad Digital Consulting’s efforts so far. The team manages their media relationships excellently, and are communicative, professional partners.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    BACKGROUND

    Introduce your business and what you do there.

    I work for ASUS, an IT company that services laptops, desktops, all-in-one phones, and other similar devices. I’m the country manager for all English-speaking countries in East and West Africa.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Growthpad Digital Consulting?

    We were looking for an agency to handle our PR efforts. We needed a partner who could effectively manage relationships with media with our product reviews and press releases.

    SOLUTION

    What was the scope of their involvement?

    Growthpad handles media relationships on our behalf. We usually give them complete press releases, which they then bring to journalists who usually release the material as is. Sometimes, we’ll give Growthpad ideas and guidance, and have the team write the releases for us and pass them to the journalists themselves.

    At this point, our relationship has mainly consisted of PR management. We’ve discussed some event plans for the future though, including roadshows and university campus engagements in Kenya, though we haven’t implemented those yet.

    What is the team composition?

    Duncan (CEO) is our main contact. We’ve interacted with about two other people from Growthpad along the way as well.

    How did you come to work with Growthpad Digital Consulting?

    Growthpad was already on board when I arrived, and I made an evaluation between them and some other agencies. Looking at their profile and the work they’d done for us in the past, I decided Growthpad was offering a better service. Secondly, their quote was quite competitive, and they had experience with tech media.

    How much have you invested with them?

    We spend about $20,000 per year with them. I’ve only been with the company for about two or three years, so I’m not sure how much we’ve spent in total.

    What is the status of this engagement?

    I began collaborating with them in 2017, but Growthpad has been with the company for much longer. The relationship is ongoing.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    We track several success metrics. When the reviews are out, we look for keywords, key specifications, or features that we want to see in the releases. We also want those releases to come out on time. After we give them a sample, the review should usually come out within two weeks. We make sure that there are no mistakes and things like that. That’s the criteria we use to judge whether the work was done properly or not. If it’s not up to our standard, we’ll ask Growthpad to discuss it with the journalists and make some amendments.

    We have 10–12 reviews every quarter, and we may ask them to make corrections 1–2 times per quarter, which is an average success rate of 80–85%.

    How did Growthpad Digital Consulting perform from a project management standpoint?

    They’ve managed the project well so far. The only delay we ever experienced was during the first quarter we worked together, over two years ago. We communicate through email, phone calls, or face-to-face meetings, including quarterly meetings when I’m in Kenya.

    What did you find most impressive about them?

    Growthpad has fostered great relationships with tech media outlets. Our budget can be constrained, but they still manage to negotiate with the IT media to get our reviews out at a reasonable price, which we always appreciate.

    Are there any areas they could improve?

    We would like to see Growthpad get more involved with us and try to understand or anticipate what our plans are. The team usually waits for us to come to them, so they could be a bit more proactive. Other than that, our engagement has been positive.

    Do you have any advice for future clients of theirs?

    Just go ahead and partner with them. Growthpad is a very good PR agency in Kenya. Clients should be proactive, really talk to them, and be open.

    4.5
    Overall Score
    • 3.5 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 4.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Animation for Fleet Management Solutions

    "The process was smooth."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    4.0
    Willing to refer: 
    5.0
    The Project
     
    $50,000 to $199,999
     
    Jan. - Nov. 2019
    Project summary: 

    Growthpad digital consulting created an animated video for use in digital campaigns.

    The Reviewer
     
    1,001-5,000 Employees
     
    Nairobi, Kenya
    Marketing, Securex Agencies
     
    Verified
    The Review
    Feedback summary: 

    Growthpad digital consulting successfully grew sales. The workflow was effective. they were very creative. 

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I am the head of Marketing and Communications at Securex Agencies (K) Ltd a private security company.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire Growthpad digital consulting?

    We hired Growthpad to develop an animated video for our fleet management solution.

    What were your goals for this project?

    To create awareness about our new fleet management solutions

    SOLUTION

    How did you select this vendor?

    By referral. We had also worked with them on another project before.

    Describe the video(s) and the process in detail.

    The animated video was meant for advertising, social media and website. We used the video to create awareness only and during client pitches. The process was smooth firstly we had a meeting with a representative from growth pad where we pitched our idea to him. Then Growthpad developed a script which was later revised and approved. Then they created a storyboard which was also reviewed and approved.

    What was your vendors' project management or feedback process?

    Since it was an animation, they did everything including scripting, illustrations and voice over.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    We launched our fleet management campaign in November and within three months we had 1000 units sold across the country.

    How effective was the workflow between your team and theirs?

    Very effective. The team was extremely keen to details and provided timely feedback when needed.

    What did you find most impressive about this company?

    Their creativity. Is on the highest level when it comes to animations.

    Are there any areas for improvement?

    Not everything can be done faster but we were satisfied with their delivery time and quality work.

    4.5
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 4.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Digital Marketing Services for Oil Group

    "They created good content, which led to engagement and the growth of our social pages."

    Quality: 
    4.5
    Schedule: 
    5.0
    Cost: 
    4.0
    Willing to refer: 
    5.0
    The Project
     
    Less than $10,000
     
    Feb. 2020 - Ongoing
    Project summary: 

    An oil products brand hired Growthpad digital consulting to create digital strategies, assist with content marketing, and perform social media upkeep and maintenance.

    The Reviewer
     
    501-1,000 Employees
     
    Kenya
    Bridgit Kimani
    Senior Executive Communications, Pwani Oil
     
    Verified
    The Review
    Feedback summary: 

    As a result of Growthpad digital consulting's work, their social media accounts grew. They created great content leading to this growth. The workflow between the teams was also smooth.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    Pwani Oil Products is based in Kenya on the shores of the Indian Ocean ("Pwani" is the Swahili word for "Coast") - with a number of well-known brands across East Africa.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire Growthpad digital consulting?

    Digital strategies, content marketing, and social media upkeep and maintenance.

    What were your goals for this project?

    Thematic content, campaign-driven deliverables, content creation with growth in followers and engagement.

    SOLUTION

    How did you select this vendor?

    Referrals and a test project for content creation for 1 brand.

    Describe the scope of their work in detail.

    Digital strategies, content marketing, and social media upkeep and maintenance.

    What was the team composition?

    Four to six people

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    Our social accounts grew, the created content grew our followers.

    How effective was the workflow between your team and theirs?

    Excellent.

    What did you find most impressive about this company?

    Created good content led to engagement and growth of the social pages.

    Are there any areas for improvement?

    Not right now.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 4.0 Cost
      Value / within estimates
    • 4.5 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer