Growthpad Consulting Group

BACKGROUND

Introduce your business and what you do there.

I’m the communication manager of Green Heart of Kenya. I’m in charge of managing them as an agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Growthpad Digital Consulting?

We needed help with digital marketing and community management.

SOLUTION

What was the scope of their involvement?

Growthpad Digital Consulting is in charge of content creation, content calendar, and community management.

Initially, it was a simple action from our side. Once we decided to engage them, we moved forward to an agreement. Later on, we formalized it, and they got to work. We didn’t complicate the process.

They continue to create the calendar and handle our social media content. They used to handle the comments, but they don’t do it anymore.

Currently, we primarily leverage Growthpad Digital Consulting for Facebook and Instagram.

What is the team composition?

We have six teammates from Growthpad Digital Consulting across different things. 

How did you come to work with Growthpad Digital Consulting?

We found them through a development site.

How much have you invested with them?

We’ve spent 1 million Kenyan Shillings (approximately $7,700 USD).

What is the status of this engagement?

We started working with them in November 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We looked at the metrics a few days ago. We’ve had a 36% increase in sales, a 27% boost in follows, and 400 leads.

How did Growthpad Digital Consulting perform from a project management standpoint?

They always communicate and deliver within budget. They’ve been on time generally, but there have been cases where they haven’t.

We only use phone calls and emails.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Joy (Digital Media Manager) has been incredible. She’s in charge of media buying and is also the person who’s in charge of them to get by.

What did you find most impressive about them?

They have a good team.

Are there any areas they could improve?

We’ve had some issues with timelines, but they’ve come a long way. It used to be quite a problem during the first three months, but I think it was due to our demands. We had a very short turnaround time.

Do you have any advice for potential customers?

Take time to onboard them. Our initial engagement was quite challenging.

BACKGROUND

Please describe your company and position.

I am the Senior Corporate Communications Officer of a government company 

Describe what your company does in a single sentence.

We're mandated to manage the National Innovation System with a mission of catalysing jobs and wealth creation.

We also hold Africa's premier innovation forum, which has become an international festival on Innovation. 
In 2023, we hosted the Commonwealth Edition of the event which saw participation from 47 counties across the World.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growthpad Digital Consulting to accomplish?

• To coordinate exhibitors showcasing their innovations at the Kenya Innovation Week
• To develop a communication strategy and execute mainstream media and digital campaigns
• To offer general event management and planning services

SOLUTION

How did you find Growthpad Digital Consulting?

• Online Search
• Other

Why did you select Growthpad Digital Consulting over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Growthpad Digital Consulting were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Event Management
   1. The company successfully managed a large-scale corporate event, overseeing all aspects from planning to execution. This included site vists, logistics coordination, vendor management, scheduling, and on-site support. The team ensured that all event components were seamlessly integrated, resulting in a well-organized and memorable experience for all partners and attendees.
2. Expo Coordination
   1. The company expertly coordinated an international expo, handling our exhibitor recruitment, booth setup, and layout design. They managed the registration process, provided exhibitor support, and facilitated networking opportunities. Their efforts ensured smooth operations, maximizing participant engagement and satisfaction.
3. Marketing and Promotion
   1. The company executed a comprehensive marketing and promotion strategy for the event. This involved creating promotional materials, managing social media campaigns, and coordinating with media partners. They also conducted targeted outreach to attract a diverse and relevant audience, significantly boosting event attendance and visibility.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Successful execution of a large-scale corporate event with all components seamlessly integrated.
• High attendee satisfaction, evidenced by positive feedback and survey.
• Successful recruitment of exhibitors, meeting the target number.
• Smooth registration process with minimal issues reported.
• High levels of exhibitor and attendee engagement, measured through participation rates and feedback.
• Increased event attendance, surpassing initial projections.
• Enhanced event visibility and reach, measured through social media engagement metrics, website traffic, and media coverage.
• Positive return on investment (ROI) from marketing efforts, indicated by ticket sales and sponsorships.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Yea they delivered on time.
• They were able to respond to emergencies and changes in schedules with effectiveness. 

What was your primary form of communication with Growthpad Digital Consulting?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team was super creative and innovative!

Are there any areas for improvement or something Growthpad Digital Consulting could have done differently?

Yeah. 
GrowthPad Digital Consulting can develop and refine contingency plans to better handle unexpected issues or emergencies during events.

BACKGROUND

Please describe your company and your position there.

I'm the content creator at a company called Lady Askari. Lady Askari is a security risk management company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growthpad Digital Consulting, and what were your goals?

We launched an emergency app called ITA Help. We worked with Growthpad to create an animation video so as to market the app.

SOLUTION

How did you select this vendor and what were the deciding factors?

They reached out to us and after getting to see what they have done in the past we decided to work with them.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a discovery meeting. They took their time to listen and understand our product. We gave them our vision and they walked with us throughout the whole process.

Who did you work with and what was the feedback process like?

We worked with a project manager who outlined the project and kept us on schedule. After each milestone, we would give her feedback, and she’d communicate it to the animators. They shared their work through we transfer and we communicated via email.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We showed off the new video to clients and they were able to easily understand our product. The video generated a lot of engagement on social media which helped drive a 30% increase in sales. Viewers liked the animation style and professional look and feel.

Describe their project management style, including communication tools and timeliness.

The project manager was easy to communicate with and provided frequent updates. If they needed to change something, they told us ahead of time so that we could discuss it. We mostly spoke over video chat and email since their team was remote. We could talk with the animators directly.

What did you find most impressive or unique about this company?

They took the time to learn about our product, even though they hadn’t worked with a security risk management company before. They were able to suggest new ideas to improve our vision , which made the final video better.

Are there any areas for improvement or something they could have done differently?

I wish we could have met them in person so that we could show them the product but they still did a good job communicating the key features in the video.

BACKGROUND

Please describe your company and your position there.

I am the Group Managing Director for House of Procurement; Our customers Enjoy Just-In-Time Supply, Superior Pricing and Better Payment Terms without straining their cash flow or balance sheet. All their KEY materials, products, equipment, and components...purchased, paid for, shipped, stocked, and delivered in quality, on time, in full, every time.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growthpad Digital Consulting, and what were your goals?

We have used Growthpad severally for a number of video productions and they have been excellent, generating leads for us whenever we release these videos. They have guided and consulted for us prior to these productions to ensure our objectives are met effectively and efficiently. They are creative geniuses with a touch of professionalism to know how to capture a complex audience of mainly top corporation CEOs, CFOs and Owners

SOLUTION

How did you select this vendor and what were the deciding factors?

The exact representation of who we are.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We provided direction and content; the developed the content further, provided a script, we gave feedback, approved final script, agreed on a location and shot the video one cut; it was very well coordinated.

Who did you work with and what was the feedback process like?

We worked with three members of the Growthpad team and my team, and feedback was 10/10. They delivered quality, they delivered Housed of Procurement

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We gained at least new customers giving us businesses over USD 5m.

Describe their project management style, including communication tools and timeliness.

Well coordinated and inclusive.

What did you find most impressive or unique about this company?

The pool of talent available and their strong capabilities

Are there any areas for improvement or something they could have done differently?

The only improvement is to continue improving and becoming the market leaders.

BACKGROUND

Please describe your company and your position there.

Sidian Bank is a full-service commercial bank providing an array of financial services to individuals and enterprises. The bank, formerly known as K-rep Bank has been a leading player in Kenya’s enterprise banking sector. Sidian Bank’s goal is to create wealth through provision of transformational financial solutions that meet entrepreneurs’ needs and facilitate growth through convenience and choice. The bank has a network of 43 branches.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growthpad Digital Consulting?

We required a company that can meet our digital expectations in terms of digital monitoring and campaigns. We as well required a company that would be responsible for launching our digital solution, Sidian Credible. One of our partners referred the vendor to us. After an extensive procurement process, we narrowed down on Growthpad Consulting.

SOLUTION

How did you select this vendor and what were the deciding factors?

One of our partners referred the vendor to us. After an extensive procurement process, we narrowed down on Growthpad Consulting.

Describe the project in detail and walk through the stages of the project.

• We went through a process of understanding our needs, KPIs, product understanding and target market dissemination.
• After this, we were able to create a campaign that narrowed down on the specific target audience through all digital platforms i.e. website, social media and email.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 3 Digital Marketers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We ran a successful campaign that resulted in conversion and awareness of the product. We were able to penetrate the market thoroughly and gained up to 40% market share.

How effective was the workflow between your team and theirs?

We had frequent meeting where we went through the progress of the campaign.

What did you find most impressive or unique about this company?

• The dedication, commitment to achieving the set goals, and KPIs.
• Working within the budget given and achieving the best results.
• The head of the vendor was hands-on in meeting the deliverables.

Are there any areas for improvement or something they could have done differently?

-Giving clients access to lead generation platform -Sentiment analysis of product/solution

BACKGROUND

Please describe your company and your position there.

I work for a company the designs, builds and operates data centers in Africa. My role as Marketing Analyst is to maintain the brand online.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growthpad Digital Consulting, and what were your goals?

We needed to develop video and image content for the company for the 1st time since launch. The goal was to introduce the faces behind the brand to our key target audiences. The challenge was to bring out what we do in a cool, captivating, interesting way as a company that deals in what would be perceived as being "too technical".

SOLUTION

How did you select this vendor and what were the deciding factors?

We needed a company that has worked with brands that do B2B communication and GrowthPad stood out as the strongest. Past projects presented were inline with what we were looking for.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We gave a brief to them and they developed a storyboard, we had a few meetings to discuss the way forward, approved the storyline and key people to involve in the video and proceeded to shoot. The post-production phase was smooth as we were introduced to a central point of contact to channel all the feedback to.

Who did you work with and what was the feedback process like?

The initial meetings were with the CEO, Duncan before we closed the deal, then handed over to the production team (Miano, the videographer and Solomon, the photographer) and a Client Service Lead, Julie. The team works well through the process and understood our feedback especially through the editing process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video was posted on our LinkedIn and gained heavy engagement on the page. Customer queries to the sales team increased.

Describe their project management style, including communication tools and timeliness.

Email and phone call follow ups from Julie helped the project sail smooth, file sharing on Google Drive and WeTransfer (which lasted longer than usual before expiring). Edits were shared as and when they communicated.

What did you find most impressive or unique about this company?

They were constantly checking in with us to give feedback on the edits required, which was impressive. We sometimes got carried away by other projects and delayed on responses but they kept pushing.

Are there any areas for improvement or something they could have done differently?

None that I could think of, we're definitely engaging them in future projects.

BACKGROUND

Please describe your company and your position there.

Communications Consultant at the International Potato Centre, science based organization headquartered in Lima, Peru, with a vision to improve lives of farming families with root, tuber and banana crops

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growthpad Digital Consulting, and what were your goals?

We were launching a new platform to enable researchers order Germplasm materials seamlessly. We engaged Growthpad to develop an animation to promote the platform

SOLUTION

How did you select Growthpad Digital Consulting and what were the deciding factors?

We were looking for a company with some experience in the production of quality agricultural animation videos.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

After the discovery meeting. We came up with the script reviewed by both parties. We then developed a storyboard which was thoroughly reviewed by both parties and reviewed the voice options sent to us. In the next phase, the video was animated and reviewed by both parties

Who did you work with and what was the feedback process like?

Julie was our project manager and she was excellent at it. The feedback process was seamless and fast. Julie communicated well and in good time. Our feedback was also taken well and the changes considered.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project is still new but the platform is gaining momentum. It's too early to tell right now on the impact.

Describe their project management style, including communication tools and timeliness.

The team was excellent. They communicated in good time. They took our feedback well and considered our changes carefully. The turnaround time was also good.

What did you find most impressive or unique about this company?

The diversity in the content and the tools they can work on were impressive.

Are there any areas for improvement or something they could have done differently?

The video was excellent.

BACKGROUND

Please describe your company and your position there.

We are the trade association for insurance companies in Kenya. I am responsible for corporate communications and research.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growthpad Digital Consulting, and what were your goals?

One of our core mandates is to educate consumers and we worked with Growthpad to develop animated videos to educate consumers on home insurance.

SOLUTION

How did you select this vendor and what were the deciding factors?

It was a competitive bidding process and Growthpad provided the best solution at an affordable cost.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We had an inception meeting where we all arrived at the same page after clarifications. We then developed a work schedule for the project. We had a total of three videos to work on, so we worked on one at a time. This included initial drafts, corrections until the final product that we as the client approved.

Who did you work with and what was the feedback process like?

I worked with Julie mostly and she was responsive and efficient in managing the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are launching the campaign in the fourth quarter of the year. But the reception internally has been positive.

Describe their project management style, including communication tools and timeliness.

They are organized and responsive. The team lead is able to coordinate all elements and deliver to the client seamlessly. They adhere to timelines and communicate in advance if they are not able to meet the set deadlines.

What did you find most impressive or unique about this company?

They were approachable, attentive, and offered practical solutions.

Are there any areas for improvement or something they could have done differently?

Have the MD check in on the project progress from time to time.

BACKGROUND

Please describe your company and your position there.

I am the Head of Marketing & Customer Experience at Cropnuts Ltd.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growthpad Digital Consulting, and what were your goals?

We were introducing a new service offering to the market and needed a simple way of communicating the offering. We hired Growthpad to develop video animations of the same. The goal was for new product introduction.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for 3 local video animation companies that were cost-effective and could deliver high-quality work. The deciding factor was that Growth pad had done similar works for a company in the Agriculture industry.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with an introduction meeting, followed by a formal briefing meeting. We then shared a signed off brief and the project commenced. First, we sent the script to Growth pad. They shared a storyboard We went through several back & fourth sessions to align on the storyboard. Once this was finalised, production commenced. They then sent through draft 1 for review . Once approval was done, they sent us the final edits for social media distribution.

Who did you work with and what was the feedback process like?

At the beginning of the process I worked with Duncan, then once the project commenced Julie took over. I must commend Julie for her patience, follow up & follow through for what was one lengthy process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We distributed on our social media sites and at the online launch of the service.

Describe their project management style, including communication tools and timeliness.

We received frequent updates and everything was in order.

What did you find most impressive or unique about this company?

The quality of feedback & adherence to the timelines

Are there any areas for improvement or something they could have done differently?

Id suggests that Growth pad could have handled the distribution bit better. We had included video distribution as part of the original video animation brief. However, at the end, it was communicated that it's a different service.

BACKGROUND

Please describe your company and your position there.

I am a project Manager for an Aggtech company. We work with our partners to provide digital content to impact and benefit our beneficiaries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growthpad Digital Consulting, and what were your goals?

We used Growth pad to develop short video that would supplement our digital trainings

SOLUTION

How did you select this vendor and what were the deciding factors?

Growth pad was referred to us and After review of the quality of their work and quotations we settled on them.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We developed a script and shared with growth pad. We had a walk throw session where we aligned with growth pad our expectations. Growth pad developed a draft of the videos and we had the opportunity to review and provide feedback. After update of the draft we had another opportunity to review and approve the samples before the final versions were developed and shared.

Who did you work with and what was the feedback process like?

We worked with Duncan and Juliet and the support was just perfect. They ensured we met our timelines and we stayed within the agreed budget while providing quality work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They understood our vision and requirement and were able to realize it on the very first draft sample

Describe their project management style, including communication tools and timeliness.

Efficient communication and timeline management

What did you find most impressive or unique about this company?

Their understanding of our needs was impressive.

Are there any areas for improvement or something they could have done differently?

Maybe having a tool that manages and tracks the project would be a plus