GrowthHit

BACKGROUND

Please describe your company and your position there.

We are a dietary supplement brand in the health and wellness industry with a primary focus in cellular longevity. My position in the company is Chief Operating Officer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GrowthHit, and what were your goals?

As a new brand, we were looking for an agency that could help us design and develop a highly optimized e-commerce site with a vibrant aesthetic that aligned with our brand identity and centered around sales conversions. Secondly, we needed an agency that could create and manage a marketing strategy to cut through the noise and get noticed in a highly competitive industry.

SOLUTION

How did you select this vendor and what were the deciding factors?

We discovered GrowthHit in a mutual networking professionals association with members that are in the top of their respective fields. After speaking with the CEO of GrowthHit it became quickly evident that they possessed the highly specialized skills and know-how to help us quickly launch our brand with their multifaceted marketing approach.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

In the web design phase, GrowthHit performed in-depth comp analysis, created wireframes, and fleshed out designs in Figma for our team to review. They also assisted in creating copy that was both engaging and educational. Upon completion, extensive QA audits were performed to ensure site functionality before going live.

Post-launch, heat maps were used to identify areas for site improvement and conversion rate optimization. In the marketing phase of our engagement, GrowthHit targeted multiple areas of the sales funnel through social, search, and email marketing. They helped design and edit creative assets to ensure our marketing was visually appealing and relevant to our targeted cohorts.

They even helped design and create a health quiz app as a lead generation tool while gaining additional customer insights through the questionnaire form.

How many people from the vendor's team worked with you, and what were their positions?

I had 4 direct reports consisting of the following departments:

• Digital marketing (Meta & Google)
• Email marketing
• Web design and CRO
• Communications director

The CEO even joined us in numerous meetings in the beginning, to help kick things off.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The quality of work, communication and follow-through is next level at GrowthHit. As a new brand, they helped launch our line by creating a visually striking website and high engagement social ads that stopped the scroll and converted passersby into purchasers.

Describe their project management style, including communication tools and timeliness.

Their team comprises great people who are highly skilled in their areas of expertise and extremely easy to work with. Communication was prompt and follow-ups never missed a beat. Primary tools for communication were Slack and biweekly meetings via Zoom.

What did you find most impressive or unique about this company?

The culture—each team member was genuinely happy to be working there and it shined through in our biweekly meetings and constant communications. When you work with top level performers who love what they do and are really great people...well then, you've got the best of both worlds.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind...

BACKGROUND

Please describe your company and your position there.

I am Business Development Manager at eLuminous Technologies

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GrowthHit, and what were your goals?

We were looking for an extended hand for Shopify & WordPress technologies as our in-house team was busy with other clients. We were in need of an urgent team for those technolgies.

SOLUTION

How did you select this vendor and what were the deciding factors?

We came to know about GrowthHit from one of our common friends & we were really very impressed by their previous work & experience of their resources in our targeted industry.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Technologies - WordPress, Shopify Project Steps - Project Planning, designing, development, Quality Assurance & Deployment Key Deliverables - Good Communication, On-Time Delivery, 100% Transparency, Fully Tested Project

How many people from the vendor's team worked with you, and what were their positions?

There was a team of 5 people including a Project Manager, a Shopify Developer, a WordPress Developer, a Designer & QA

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are really impressed with the quality of work, resources' experience & domain knowledge

Describe their project management style, including communication tools and timeliness.

We used to have daily 5-10 minutes meeting for getting updates about the project's progress. We used slack, skype & teams for communication.

What did you find most impressive or unique about this company?

We were impressed with their on-time delivery, responsiveness, crystal clear proposal, and transparency.

Are there any areas for improvement or something they could have done differently?

Testing use case can be improved