GrowthBoost

BACKGROUND

Introduce your business and what you do there.

I’m the strategic account manager for HELIX RE, a software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GrowthBoost?

We needed to generate more leads. I wanted to free up my time to do other sales activities.

SOLUTION

What was the scope of their involvement?

Their team finds the correct contacts for us and then gets in touch with them on our behalf.

What is the team composition?

I have contact with an account manager.

How did you come to work with GrowthBoost?

Someone who worked with them previously referred GrowthBoost to me. I liked how their company was organized. I also liked that they focus on small groups of people.

How much have you invested with them?

So far, we’ve invested about $6,000.

What is the status of this engagement?

Our engagement with GrowthBoost started in October 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Over the last two months, they’ve brought in leads for us. We’ve scheduled meetings, which was the main KPI for us. At a bare minimum, we try to schedule three meetings a month. I think they guarantee a higher amount than that, but they’ve been close to reaching that goal.

How did GrowthBoost perform from a project management standpoint?

GrowthBoost has been good from a project management standpoint. Our account manager has been great at communicating. They’re always on top of it.

What did you find most impressive about them?

They created a website dashboard, which I never experienced with a lead generation team. It is helpful to stay on top of things using that system.

Are there any areas they could improve?

No, not really. I’m getting what I need out of their services.

Do you have any advice for potential customers?

Customers want to understand their potential targets. What is the problem that your service solves? If they know that ahead of time, they’ll have success with GrowthBoost.

BACKGROUND

Please describe your company and your position there.

I am the Managing Director at EastmanCRO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GrowthBoost?

We hired GrowthBoost to generate leads for our consulting services.

What were your goals for this project?

Our goals were to identify and engage 5-10 qualified prospects within the next 60 days.

SOLUTION

How did you select GrowthBoost?

We researched several similar service providers. We selected GrowthBoost based on their understanding of our problem, and the complete service that they provide.

Describe the scope of their work in detail.

GrowthBoost took our input for our Ideal Customer Profile, selected the companies, sourced the contacts, wrote the content for the outreach, set up the system, and executed the program. They provided the interested companies as well as companies that are interested but requested follow up in the future.

What was the team composition?

We interacted with the account manager as well as their customer success manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

GrowthBoost dramatically surpassed our goals. We have over 15 active leads with 10 more leads that require development and follow up. We have paused our campaign until we are able to work with those leads where we are actively engaged.

How effective was the workflow between your team and theirs?

The communication was very effective with clear delineation of responsibilities and timelines. They were responsive and open to feedback on the project.

What did you find most impressive about this company?

There is so much noise in the market for all forms of sales outreach that it is very difficult to attract the attention of the people that we are trying to reach. GrowthBoost's outreach content was very well written and delivered. Several of the people who responded commented on how well written and effective it was.

Are there any areas for improvement?

no

BACKGROUND

Introduce your business and what you do there.

I own an electronics contract manufacturing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GrowthBoost?

We worked with GrowthBoost to develop an email campaign.

SOLUTION

What was the scope of their involvement?

At the start, the team spent a good amount of time interviewing us to narrow down what clients we needed and what the copy should be.  The email campaigns are meant to introduce people to our products and services. If they’re interested, they write back in. Our goal is to receive RFQs.

What is the team composition?

We work with Alex (Co-Founder) and another contact.

How did you come to work with GrowthBoost?

We found them through an acquaintance.

How much have you invested with them?

We spend about $4,000 per month.

What is the status of this engagement?

We started working with them in August 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The campaign has been running for about five or six weeks now. We’ve already started receiving steady leads from different industries. We’ve had a high open and response rate, which tells me that the target audience is a good fit and that the copy is very good.

How did GrowthBoost perform from a project management standpoint?

From a project management standpoint, they’re wonderful. The team keeps us up to date, and they’re easy to reach if we need to hop on a call.

We’re rolling out a new dashboard this week that’s going to make everything even easier and better. The team at GrowthBoost has been very open, accessible, and knowledgeable. Things have seemed to move quickly and smoothly.

What did you find most impressive about them?

I’ve never done an email campaign before, so I have nothing to compare them to. It’s just nice because I feel like GrowthBoost takes care of everything. We did some of the groundwork with them, and now they just take care of it. The leads are coming in, so I think their process is pretty good.

Are there any areas they could improve?

No, they’re doing a great job.

Do you have any advice for potential customers?

I would highly recommend them.