Growth Spurt

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of a language learning company.

Describe what your company does in a single sentence.

We are a language learning company focused on helping American's learn Spanish.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Spurt to accomplish?

• Gain a following on YouTube/social media
• Increase sign-ups to our application

SOLUTION

How did you find Growth Spurt?

Online Search

Why did you select Growth Spurt over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• They have experience doing Youtube

How many teammates from Growth Spurt were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started working with Growth Spurt at the start of this year (2024). We hired them to help us launch a YouTube channel for our brand. Over the past ~11 months, they have handled everything from strategy, script writing, sourcing actors, filming + editing the videos, and publishing the videos on Youtube.

Since we started, we've gotten over 2100 paid sign-ups attributed to our YouTube videos, and we've also grown our channel to over 7,000 subscribers. 

We have no plans to discontinue their service. The ROI we've seen over the past year has been excellent. 2024 has been our best year and this investment into outsourcing our YouTube channel to Growth Spurt has been instrumental to this success.

P.S. Shoutout to Spencer! Thank you for all your hard work on our campaign!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 2103 paid sign-ups
• 7,116 subscribers
• 412,104 organic views

All of these metrics were achieved in around 11 months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have excellent customer service and project management. Their team is very well aligned and everything was seamless. Communication was top-notch, and responses were always prompt.

What was your primary form of communication with Growth Spurt?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The results they were able to achieve. They blew our expectations out of the water.

Our goal was 1,000 paid sign-ups by end of year, and over 1,000 subscribers. They far exceeded these metrics.

Are there any areas for improvement or something Growth Spurt could have done differently?

We had to book a call to learn about their DFY YouTube service. Their website could probably have more details about this service.