Growth Hub

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Tomi.ai

Describe what your company does in a single sentence.

We are helping long-cycle businesses and high-ticket e-commerce double marketing-driven revenue and LTV:CAC by unlocking the true power of Predictive AI and first-party data.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Hub to accomplish?

• Create new pipeline (arrange intro calls with new potential clients) via cold email outreach

SOLUTION

How did you find Growth Hub?

provider reached out

Why did you select Growth Hub over others?

• Pricing fit our budget
• Good value for cost
• Their strategy made a lot of sense + their offer was different from other providers

How many teammates from Growth Hub were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Growth Hub provided an outsourced SDR team and team management services. Their job was to create prospect lists, do account research, look for and qualify prospects, create outreach copy, execute cold email outreach, set appointments with potential new customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Consistent flow of new qualified leads /set appointments.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I feel GH team is well organized. Unfortunately during part of our project they migrated to new internal technology. But the interruption to our service was minimal

What was your primary form of communication with Growth Hub?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have a unique strategy for cold outreach based on scalable but meaningful personalization. They are also quite productive.

Are there any areas for improvement or something Growth Hub could have done differently?

Despite all our efforts integrating GH sales activity with our CRM (HubSpot) proved challenging and required compromises and manual steps to log at least most critical data.

BACKGROUND

Introduce your business and what you do there.

I'm a sector analyst for a global investment bank, mainly in the mid-market. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Growth Hub?

Growth Hub assists us with data entry, data gathering, workflow support, research, and company classification. 

SOLUTION

What was the scope of their involvement? 

We handle a substantial amount of data entry for our bankers in our CRM system. The Growth Hub team assists us with entering data into our system. Numerous other workflows within the team necessitate data entry as well. To construct a comprehensive knowledge base within our CRM, data entry is required for many tasks, such as bank markups and internal buyer lists.

The Growth Hub team also helps with workflow support when we need help referencing large files, and they do a lot of work on data gathering as that kind of extension of aid while we're doing research. Additionally, they also assist with company classification against a standard taxonomy. 

What is the team composition?

We work with eight analysts, a team lead, and an account manager. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Sanjay (Team Lead) is exceptional.  

How did you come to work with Growth Hub?

I wasn't part of the company when the relationship with Growth Hub began.

How much have you invested in them?

We've spent between $100,000–$250,000.

What is the status of this engagement?

Our engagement with Growth Hub began in October 2021 and is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Over the two years we've worked with them, we've expanded the size of the team there. Growth Hub has proven to be very efficient, accurate, and capable. Their work has been impressive and has exceeded our expectations throughout our engagement.

How did Growth Hub perform from a project management standpoint?

I can't think of a project we've done with them when they've surpassed the expected time and cost. I have weekly calls with Sanjay. Whenever there are new types of tasks that we need help with, he's fantastic at quickly getting to grips with it himself. He effectively and efficiently briefs the team, minimizing the necessity for our staff to engage in lengthy interactions with each individual team member.

What did you find most impressive about them?

The Growth Hub team has proven to be very valuable. They've exceeded expectations in efficiency and their capability with particular tasks that are more challenging. 

Are there any areas they could improve?

We're delighted with the partnership. We closely collaborate with them to identify areas for improvement, and often the ideas come from their side. I'm not saying there isn't any room for improvement in the relationship. We continuously work on an iterative process to further improve it. We have no fundamental concerns with their setup.

Do you have any advice for potential customers?

Be open and honest about your needs; they're very flexible and capable. Lay out all of your challenges and their team will be able to fulfill more of those things than you might initially think.

BACKGROUND

Please describe your company and your position there.

I'm Head of Finance and Operations for a fintech company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growth Hub?

We had no problem in closing deals but we needed more conversations with the right people....so we hired Growth Hub to help us develop a predictable sales pipeline and drive growth.

SOLUTION

How did you select this firm and what were the deciding factors?

We looked at a number of companies but Growth Hub came on a recommendation and we felt that Dan and the rest of the team understood our business well.

Describe the project in detail and walk through their service package.

Growth Hub spent considerable time in understanding our business, our offering and our ideal client profile. They then used that information to design personalised outreach campaigns with highly customised email copy. They then were responsible for booking in meetings directly into our diaries....all with little input from us.

How many resources from the vendor's team worked with you, and what were their positions?

Dan - CEO Ed - VP of Sales Howard - Head of SA Operations

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

Growth Hub have booked over 150 meetings for us in the last 10 months.

How effective was the workflow between your team and theirs?

Very effective and collaborative. We share a slack chat and it is like working with people in your own team.

What did you find most impressive or unique about this company?

Their ability to understand us and our clients is impressive and to put an effective strategy in place to get the job done.

Are there any areas for improvement or something they could have done differently?

Not off the top of my head! It's all running pretty smoothly and we have been delighted with the results.

BACKGROUND

Introduce your business and what you do there.

I am the CEO of Pollen VC, which provides revolving credit facilities to game and application developers. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Growth Hub?

We wanted to secure a steady stream of inbound leads to supplement our existing digital marketing efforts and content strategy.

SOLUTION

What was the scope of their involvement?

Growth Hub runs our lead generation efforts. We provide Growth Hub market data that they used to evaluate our business prospects and market. They then qualify each profit prospect in a cerebral way. Then, we collaborate on developing outreach script drafts and approaches that resonate with our prospects. My team provides the technical details, and Growth Hub advises on the messaging. Growth Hub then runs the outreach phase and secures business leads for us.  

What is the team composition?

We work with four teammates from Growth Hub, including two senior account managers, a researcher, an SDR teammate, and Daniel (Founder and CEO), who is our primary contact. 

How did you come to work with Growth Hub?

I was initially very skeptical about using cold outreach tactics for our businesses. Still, after a few conversations with Daniel, he persuaded me to set up a trial period with them. The results were very positive — we liked their approach to reaching out to prospective business leads. 

How much have you invested with them?

We’ll spend $50,000 with Growth Hub over a 12 month period. 

What is the status of this engagement?

Our engagement with Growth Hub began in October 2021, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re getting more inbound business inquiries than ever before. We’ve had more than 40 meetings with new leads since starting with Growth Hub. Growth Hub is quickly becoming a trusted advisor and there’s a lot we will work together on in the future. Their team is professional, communicative, and easy to work with. 

How did Growth Hub perform from a project management standpoint?

I was impressed with Growth Hub’s project management. At the beginning of the project, they allocated time to provide strategic insight into our lead generation efforts. They’re very communicative and straightforward; Growth Hub managed their internal team well. We had regular project update calls and communicated via Slack, email, and Google Meet. 

What did you find most impressive about them?

The results of working with Growth Hub have been very impressive. They’ve delivered for us — they’ve proven my initial skepticism wrong. Growth Hub exceeded my expectations and delivered on everything I requested. 

Are there any areas they could improve?

I don’t have anything for Growth Hub to improve. 

Do you have any advice for potential customers?

My advice to future customers is to invest time upfront to understand Growth Hub’s inputs. Investing time into the partnership is the best way to cultivate a good relationship with Growth Hub. 

BACKGROUND

Please describe your company and your position there.

I am the Singapore based MD for an international M&A advisory business. We work closely with our clients in the Accounting, Financial Service and Trust sectors assisting them in executing their M&A transactions

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growth Hub?

We found a logjam in terms of working on client assignments while also developing our pipeline of new work, which in some cases can have a gestation period of 6-9 months. We therefore decided to use GH in the identification of new contacts, and also supporting us on market mapping when we were working on a buy-side mandate.

SOLUTION

How did you select this vendor?

We have been through a number of providers over the years, most are focused on volume of leads rather than the quality of the leads and their appropriateness to our sector focus, and/or client assignment we need their support on. GH are happy to pause and understand the requirements of each brief we give them before starting the work.

Describe the scope of their work in detail.

We were please to see the level of detail they wanted to go into on each of the assignments we have worked with them on. When they did kick off the work we received regular updates from them on how the assignments were progressing along with any more specific comments, which we might be able to assist them with as they continued their work. Very collaborative.

What was the team composition?

Their team is very hands on and while we do have one point of contact for the work, we have a range of employees at GH who we know who are happy for us to reach out to them at any time if we have issues or questions.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a 25% increase in output of lead generation since working with GH. Not all of these contacts will becomes immediate sales for us, but build out our pipeline of contacts and potential transactions over the coming years.

How effective was the workflow between your team and theirs?

Almost daily updates and GH always reaching out if they have a question or any concerns on the assignment.

What did you find most impressive about this company?

The most impressive part is their eye for detail and understanding our aims as a company.

Is there any area for improvement or anything that could have been done differently?

If anything, our responses back to GH is probably what holds up the process on some assignments.

BACKGROUND

Introduce your business and what you do there.

I am the sector mapping team lead at a global investment firm. I oversee our outsourced vendors. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Growth Hub?

We had a huge amount of data entry work to complete, including entering information into our CRMs and gathering supplementary information on various businesses. It was too much work for us to handle in-house, so hired Growth Hub. 

SOLUTION

What was the scope of their involvement?

Growth Hub is assisting us with data entry and providing BPO-related services. We provide them with general markups from our pipeline meetings that they then use to ensure the data discussed in those meetings is reflected in our CRM. Growth Hub also data scrubs our logo sector maps — they go to the existing logo maps, find the company we’re looking for, and convey pertinent information about that company to us. We then use that information to generate potential leads. 

What is the team composition?

We work with four teammates from Growth Hub, including two analysts, an account manager, and a team lead.  

How did you come to work with Growth Hub?

The head of Growth Hub solidified a relationship with us when he worked with another outsourced vendor we’d hired. So, when we needed a new outsourced partner, we hired Growth Hub because we knew we’d be in safe hands.  

How much have you invested with them?

We invest around £10,000 (approximately $13,000 USD) a month with Growth Hub, for a total of over £20,000 (approximately $27,000 USD) so far. 

What is the status of this engagement?

Our partnership with Growth Hub began in October 2021 and it is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I am very impressed with how quickly Growth Hub started on our project. They provide high-quality work and we’re looking to scale up our partnership in the coming year. 

How did Growth Hub perform from a project management standpoint?

Growth Hub’s team utilizes Notion and management processes that make it easy for me to manage our partnership. I can have a granular view of what Growth Hub’s team is working on, what is in the to-do pile, and what is already complete. Growth Hub delivers quickly and accurately — they always meet deadlines. 

I have a biweekly call with the account manager and communicate with the team lead via email. Growth Hub goes the extra mile and ensures they’re using collaboration software that is easy for us to communicate through — they are accommodating and utilize Zoom for meetings per our request. 

What did you find most impressive about them?

The competency of Growth Hub’s upper- and mid-level management is amazing. They’re dialed into our needs and very proactive. They’re not just doing what I request, Growth Hub also provides advice on how we can be more efficient and accurate in our partnership. 

Are there any areas they could improve?

We haven’t had any issues with Growth Hub, and there is nothing for them to improve. 

Do you have any advice for potential customers?

Customers need to provide Growth Hub with project information ahead of time to help optimize their systems — Growth Hub can provide the quickest and most accurate path to success if they have the information to do so. It’s important to trust them to deliver what is needed. 

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of People Insight.

Describe what your company does in a single sentence.

Survey Technology, coupled with Organisational design. Employee Experience Platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Hub to accomplish?

• Drive increase in leads
• Drive increase in lead quality from outbound
• Act as an external SDR function

SOLUTION

How did you find Growth Hub?

Referral

Why did you select Growth Hub over others?

Referred to me

How many teammates from Growth Hub were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Growth Hub built out a database of our ideal customer profile (ICP) and, using various markers of intent, emailed and connected with a number of businesses within our targeted sectors. Through various email sequences and SDR functions, we were able to see a big uptick in the amount of outbound meetings that we were sitting. Ultimately leading to new clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in outbound meetings 
• increase in outbound quality new clients

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered on time.

What was your primary form of communication with Growth Hub?

Email or Messaging App

What did you find most impressive or unique about this company?

Their flexibility is impressive.

Are there any areas for improvement or something Growth Hub could have done differently?

.

BACKGROUND

Please describe your company and position.

I am the Head Of Care of Plum Guide

Describe what your company does in a single sentence.

Plum Guide is curating a collection of the world’s most remarkable homes across 3 different price points.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Hub to accomplish?

• 24hr depth of coverage

SOLUTION

How did you find Growth Hub?

Referral

Why did you select Growth Hub over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Growth Hub were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

24hr depth of coverage to work side by side with our existing team

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Growth hub team members SLAs and retention

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes - Donne is incredibly proactive, helpful and efficient

What was your primary form of communication with Growth Hub?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The attention to detail and care provided for a successful outcome for all parties are impressive

Are there any areas for improvement or something Growth Hub could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of an information technology company

Describe what your company does in a single sentence.

Technology company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Hub to accomplish?

• Lead Gen
• Data Build

SOLUTION

How did you find Growth Hub?

Online Search

Why did you select Growth Hub over others?

• Good value for cost
• They worked hard to understand our value proposition

How many teammates from Growth Hub were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lead Generation.Deliver booking meetings with prospects within our ICP. Build prospect data.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Leads delivered. Data delivered.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was excellent, good communication and delivery.

What was your primary form of communication with Growth Hub?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Growth Hub stood out with their approach to discovery; they understood our value proposition and customers, more so than any other vendor we considered.

Are there any areas for improvement or something Growth Hub could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I was head of direct sales, responsible for closing deals in the call center space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growth Hub ?

We needed to get more qualified deals, leading to quicker close times and bigger deals.

SOLUTION

How did you select this agency and what were the deciding factors?

We looked at several companies. Deciding factors were experience, a proven track record growing businesses and pricing.

Describe the project in detail and walk through the stages of the project.

We jointly created email copy and eventually LinkedIn and calling content. This was based on different personas that we target. We conducted bi-weekly meetings to report on progress and refine messages.

Describe the recruitment process in detail.

We looked at several companies and narrowed it down to three. We picked GH because of their tech stack, pricing and ease of doing business with them.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

GH dramatically increased qualified leads.

How effective was the workflow between your team and theirs?

The workflow between the teams was flawless. GH is extremely responsive and works hard to increase the quality of leads.

What did you find most impressive or unique about this company?

Dan, the Founder and CEO, is very hands on and his team is top notch. Growth Hub is constantly looking to improve the quality and quantity of leads.

Are there any areas for improvement or something they could have done differently?

Nothing specific to GH. Generally, lead gen is an iterative process that requires constant tweaking. GH is up to that task and yields results.