Growth Hackers

BACKGROUND

Please describe your company and position.

I am the Head - Finance and Operations of Anchorage Finkred Private Limited

Describe what your company does in a single sentence.

Anchorage Finkred Private Limited is a Non Banking Finance Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Hackers to accomplish?

• Website Development

SOLUTION

How did you find Growth Hackers?

Referral

Why did you select Growth Hackers over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Growth Hackers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The following is the scope of services provided by the Growth Hackers to Anchorage:

●        WordPress Website Design and Development 

●        Google Business Profile - One-time setup

●        Brand Kit

The following will be the deliverables covered under the retainer:

WordPress Website Design and Development:
●       Ideation and designing different pages on the website (8-9 Unique Pages)

●       Installation of Website Content Management System Server

●       Development of finalised website design on WordPress 

●       Technical SEO Optimization

●       Website testing before launch

Branding  Kit:
●       Color Palette

●       Typography

●       ⁠letterhead, envelope

●       Brand Communication

○       Intro WhatsApp message 

○       Intro SMS message.

Google Business Profile - One-time setup :
●       Name change, photo update, description and basic hygiene. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the website development project that demonstrate progress and success include:

Enhanced Load Speed: Website load time decreased by 40%, which has contributed to a better user experience and a lower bounce rate.
Mobile Responsiveness: The mobile traffic grew by 25%, demonstrating that the mobile optimization improvements were successful in attracting more users from mobile devices.
Technical Performance: Reduced technical issues and fewer support requests post-launch, reflecting a more stable and reliable platform.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management team demonstrated excellent performance throughout the entire process. They consistently delivered items on time, adhering to the agreed-upon deadlines and milestones. This allowed us to stay on track and ensured that we met our objectives without delays.

Whenever we had specific needs or requests, the team was highly responsive and proactive. They were quick to address any concerns or questions, providing clear and thoughtful solutions. Their communication was transparent, and they maintained a collaborative approach, ensuring that our feedback was always considered in the decision-making process.

Overall, their commitment to delivering high-quality work on time and their customer-centric approach made the entire project run smoothly and successfully.

What was your primary form of communication with Growth Hackers?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about this company was their commitment to understanding our unique needs and delivering tailored solutions. From the very beginning, they took the time to listen to our goals, concerns, and vision for the project, ensuring that every aspect of the work aligned with our objectives.

Are there any areas for improvement or something Growth Hackers could have done differently?

While our experience with Growth Hackers was overwhelmingly positive, there are always areas for potential growth and improvement. One area where we felt there could have been more focus was on the initial project timeline and expectations. While the team did deliver on time, a more detailed breakdown of the phases at the start could have helped align expectations even more clearly, particularly for clients unfamiliar with certain technical aspects.

BACKGROUND

Please describe your company and position.

I am the Residential Apartment Sales of Azuma Realty, #105, The Arcade, Brigade Metropolis, Whitefield Main Road, Mahadevapura, Bangalore 560048

Describe what your company does in a single sentence.

Real Estate Activity like Residential Apartment Sales & Rentals in Bangalore

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Hackers Digital to accomplish?

• Landing Page Creation
• Hosting Landing Page in Google Platform
• Generating Quality Leads

SOLUTION

How did you find Growth Hackers Digital?

Online Search

Why did you select Growth Hackers Digital over others?

Close to my geographic location

How many teammates from Growth Hackers Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Landing Page Creation
• Microsite Hosting in Google Platform
• Generating Leads
• Accountability of Leads
• Weekly Reports

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Growth Hackers Digital company has responded to our request of generating quality Leads, firstly the team understood the requirement very well & assigned right people to work for our requirement.

Starting from creating a dynamic microsite to hosting in google platform timely & generating the quality leads for our real estate activity. We were very satisfied with the service they provided. We have no hesitation to recommend Growth Hackers Digital to any clients who wants to avail digital marketing services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Indeed the team work very hard to meet our requirements. Very promptly & timely responded to all our requested services.

What was your primary form of communication with Growth Hackers Digital?

In-Person Meeting

What did you find most impressive or unique about this company?

Team Work is Amazing, also most importantly clear understanding the client requirement.

Are there any areas for improvement or something Growth Hackers Digital could have done differently?

No. Services are upto the mark.

BACKGROUND

Please describe your company and your position there.

I'm the Head of Marketing at Amsterdam-based tech-ed organisation taking care of online marketing. We are focused on empowering children around the globe with a foundation in new-age technology skills like Coding, Web 3, AI, and Robotics via Live 1:1 classes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growth Hackers Digital, and what were your goals?

We engaged Growth Hackers to provide us with expert marketing services to enhance the visibility of our organisation and increase the organic traffic to our blog. We sought a strategic and content-rich approach to promote our business values and generate quality leads through performance marketing.

SOLUTION

How did you select this vendor and what were the deciding factors?

Upon conducting research for a digital agency specialising in SEO and Performance Marketing, Growth Hackers emerged as a leading provider of these services in India. After making contact and presenting our objectives, the team at Growth Hackers presented a comprehensive strategy that clearly articulated the potential for our blog. Their confident approach instilled in us a strong sense of trust and led us to make the decision to engage their services.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

From the very beginning, they took the time to understand our business goals and worked with us to build a lead funnel that effectively reached our target audience across multiple channels. Their expertise in Google Ads and Facebook Ads helped us generate a significant number of leads and their campaigns were always data-driven and targeted. They structured our content in a way that was optimised for search engines and provided us with a plan to gain visibility through organic channels.

One of the things that impressed me the most was the company's dedication to reporting. They provided us with regular updates on the performance of our campaigns and made data-driven recommendations for improvement. I would highly recommend this marketing company to anyone looking for a reliable and effective partner for their marketing needs.

How many people from the vendor's team worked with you, and what were their positions?

There were 5-6 people who worked with us for SEO and PPC campaigns.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We saw 20% traffic increase MOM and cost per lead reduced by 20%.

Describe their project management style, including communication tools and timeliness.

The team at Growth Hackers Digital demonstrated exceptional effectiveness in their workflow. They established a routine of weekly calls to review the progress of their efforts and to discuss plans for further improvement. Throughout our collaboration, they displayed a high level of engagement. They were readily available to answer any questions or concerns we had. Their clear and prompt communication contributed to a seamless working relationship.

What did you find most impressive or unique about this company?

The approach employed by Growth Hackers is highly commendable. They have expertly blended data analysis with human insight to generate meaningful results. This well-designed methodology is reliable and consistently delivers positive outcomes.

Are there any areas for improvement or something they could have done differently?

I can’t find any areas for improvement in our engagement with Growth Hackers Digital. I am delighted with the collaboration and have found their team to be highly professional and a pleasure to work with.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO at a website and e-commerce solutions company based in California. We help companies build modern, minimalist and elegant websites with WordPress and Shopify. We help companies clarify their product/service offerings with advanced website conversion strategies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growth Hackers Digital, and what were your goals?

Build a lead generation automated growth engine.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was looking for a company that had a large experience in lead generation. I wasn’t interested much in branding or brand awareness. What I wanted was traffic, leads and sales and that’s what Growth Hackers is all about.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, what they did was a full audit of our market, our existing strategies and a complete competitive analysis. They reverse engineered what our competitors were doing to leverage strategies that proved to work.

How many resources from the vendor's team worked with you, and what were their positions?

I mostly worked with 7 people in their team: their CEO, CMO, COO, a copywriter, a visual content creator, an advertiser and a data specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The first couple of months was a lot of research, set up and strategizing. Execution really started the 3rd month of our collaboration because they wanted to make sure everything was ready before launching the campaigns. As soon as the campaigns were launched, we saw almost instant results with dozens of leads already coming to us during the first 2 weeks. After that, results kept improving because they kept optimizing their campaigns on a weekly basis. Our CPL (Cost per Lead) decreased month after month.

How effective was the workflow between your team and theirs?

They use so many tools and I don’t think I know all of them. I know they were using Surfer SEO, HotJar, KissMetrics, UberSuggest, Photoshop, Slack, Trello and Sony Vegas but I’m sure they were using more internally. Communication is easy because they gave me access to their project management board so I could see the progress of my campaigns live. We also had a WhatsApp group and we were jumping on weekly calls as well.

What did you find most impressive or unique about this company?

There is huge attention to detail and they took a lot of time learning about our brand and market. When I asked for revisions, the turnaround was fast and the quality was quite outstanding.

Are there any areas for improvement or something they could have done differently?

The communication was all online because they’re remote. It wasn’t such an issue because the collaboration went well but if they could open an office near my place, that would be awesome.

BACKGROUND

Please describe your company and your position there.

I'm the product owner at Decathlon taking care of digital marketing efforts as well as content for Decathlon Blog. Decathlon is the largest sporting goods retailer in the world with over 1500 stores spread across 57 countries around the globe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growth Hackers Digital, and what were your goals?

We first hired Growth Hackers to boost organic traffic to the blog. Even with a lot of content, we weren’t able to drive the desired amount of traffic to the blog to justify the time and effort put in. The goal with our engagement was to mainly improve the quality of the content on the blogs and improve traffic with SEO efforts. Upon overachieving the target for the blog, they were awarded the mandate for Decathlon India’s e-commerce website SEO as well.

SOLUTION

How did you select Growth Hackers Digital and what were the deciding factors?

When seeking digital agencies for SEO and Content Marketing, Growth Hackers appeared as one of the top agencies in India. Upon getting in touch and explaining the problem statement, they presented a clear cut approach and made it possible for us to envision the true potential of our blog. This gave us the confidence to go with them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They did a thorough audit and provided a detailed list of technical and on-page fixes to implement on the blog. Growth Hackers constantly monitored the impact on the traffic and visibility and made sure targets were achieved. A similar approach was followed for the e-commerce website as well.

How many people from the vendor's team worked with you, and what were their positions?

Growth Hackers has different teams with different areas of expertise. A 5 member team specializing in SEO was working with us. We also had regular contact with Mr. Sundeep, the founder of Growth Hackers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

For the Decathlon blog, they were able to increase the traffic by 10x at a 100% growth MOM over a span of 15 months. For the e-commerce website, Growth Hackers was able to increase the traffic by 2x and improved the search visibility by over 4x.

Describe their project management style, including communication tools and timelines.

They followed an extremely effective workflow. We had weekly calls set up to discuss in detail the traffic addition we achieved due to their efforts and their plan of action to further get us close to the goal we wanted to achieve. They were also really active over calls and emails and were always ready to help. Communication has been really seamless.

What did you find most impressive or unique about this company?

Their approach is truly amazing. It’s a perfect blend of data and human thinking to make meaningful findings. This approach is foolproof and is designed to work under all circumstances.

Are there any areas for improvement or something they could have done differently?

I can't think of any. I’m really happy with our working engagement with Growth Hackers. They’re an awesome team to work with and have a contagious energy level. Loved every bit of working with them.

BACKGROUND

Please describe your company and your position there.

I am a Co-Founder and COO at Dirtcube Interactive LLP. We are a fast-growing startup located in the Mumbai Area. We are currently focused on evolving into a production house for Interactive Media and Digital Entertainment software. We like to create our own original IPs and build products that we ourselves would love to use.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growth Hackers Digital?

We engaged Growth Hackers Digital to oversee the Media Buy/Ad Campaign Management for our social media app - Capshot.

What were your goals for this project?

We aimed to target the right audience through the correct channels in order to ensure low CPI as well as a good retention rate for the app.

SOLUTION

How did you select this vendor?

We did a lot of research on different agencies and came across Growth Hackers Digital. While initially hesitant since we are based in Mumbai and their head office is in Bangalore, we were confident of a good working relationship after speaking with the team. On one of my visits to Bangalore, it was great to meet with them and get the ball rolling.

Describe the scope of their work in detail.

The scope of work included identifying the correct audience to target with our social media app and the best channels to optimize our efforts. We settled on Facebook and Google ads, after which the work entailed creatives for the ads, video production, end-to-end ad management, and optimization.

What was the team composition?

After touching base with the founder and their sales representative, we worked closely with their account manager, ad managers for Facebook and Google respectively as well as their in-house design team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to identify Google and Facebook as the best channels for our Ad Campaign. The team helped us achieve a low CPI of around Rs.3 for Google Ads and around Rs.12 for Facebook Ads within the first 2 months. Accordingly, we were able to optimize budget allocation. In the two months since we launched the app, we have reached well above 50K downloads.

How effective was the workflow between your team and theirs?

Communication has been very smooth. Every member of the team is always available for a phone call to discuss project planning/outcomes. We have a Whatsapp group and a Slack channel through which we constantly communicate. Weekly reports and planning meetings are a must from both sides.

What did you find most impressive about this company?

While being adept at their core competencies, what was most impressive was their communication and organization. It allows us to focus on what we do best without constantly stressing about campaign management. Also, the team is very responsive to suggestions and feedback which helps in the alignment of vision.

Are there any areas for improvement?

There is always room for improvement in any organization. I believe they currently specialize in a few digital marketing verticals and if they grow the organization to cover more bases they can certainly do even better.

BACKGROUND

Please describe your company and your position there.

I am founder of a digital platform that powers financial independence for women through tailored content, communities and curated financial services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growth Hackers Digital?

We were looking to start paid digital campaigns on Facebook and Instagram to drive app installs for Basis.

What were your goals for this project?

1. Efficiently target our audience on Facebook and Instagram 2. Drive engaged users to our mobile app

SOLUTION

How did you select this vendor?

We were doing some of these initiatives in-house, but did not have the right expertise. We didn't want to work with just any vendor, as incentives are often misaligned. We went ahead with Growth Hackers because they seemed well aligned to help us grow - and are now like an extension of our team.

Describe the scope of their work in detail.

Growth Hackers runs all our social media paid campaigns. They own the copy and concept, and all the ad targeting setup. They also closely monitor and track performance and key metrics, and advise us to modify our strategies based on data that we see from the campaigns.

What was the team composition?

We work closely with three team members.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we started working with Growth Hackers, we've seen a 4X increase in our app installs, and they've helped us keep our acquisition costs at healthy numbers.

How effective was the workflow between your team and theirs?

The team is extremely responsive and approachable - and we've had no issues so far in terms of communication, transparency and keeping things moving.

What did you find most impressive about this company?

We really appreciate the amount of knowledge the team has on creating and executing effective social media campaigns. They are also great at execution - and communicate with our team often.

Are there any areas for improvement?

We'd love to get advice from the team on what other growth channels we can pursue as an early stage startup.

BACKGROUND

Please describe your company and your position there.

We are a technology consulting company engaged in strategic IT and information security consulting assignments including solution design, technology enablement and professional services support for big data analytics, monitoring and control and assessments. I oversee operations and business development in this company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growth Hackers Digital?

1. Revamp our website for SEO with products and services
2. Run digital marketing campaigns on social media
3. attract traffic to our website and linkedin pages to churn leads

What were your goals for this project?

Achieve lead conversion at least 10x of investment on marketing

SOLUTION

How did you select this vendor?

GH were referred by a mutual acquittance who had availed their services. I spoke to their DM team and asked to submit their plan. What impressed me was their effort to truly understand our business, challenges and mindset before pressing the button on execution

Describe the scope of their work in detail.

They had overall responsibility and accountability of strategy, creativity, content design, web site design, tracking, reporting...and even had a skin in the game by accepting a success rate based compensation model. They sourced all the contents, articles, designs.

What was the team composition?

Three people roles were involved - digital marketing specialist, website designed, contents writer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our traffic grew to very large extent, we were able to get some good leads in the target segment we were looking for

How effective was the workflow between your team and theirs?

Engagement levels and governance was pretty active - exceeded the expectations.

What did you find most impressive about this company?

Their eagerness to make their clients successful by understanding their business context and challenges impressed us. They were a one-stop shop for all you need for digital marketing from content design to running email campaigns. One don't need to engage with multiple vendors for this

Are there any areas for improvement?

If I have to choose one thing they could have done differently, it will be to enhance their presentation skills. They are brilliant people with bright ideas and know what they do but some time one got to articulate what the success will look like for their clients.

BACKGROUND

Please describe your company and your position there.

Rang De is India's only social peer-to-peer lending platform through which individuals can become social investors and invest in other individuals from low-income households helping them build sustainable livelihoods. I work as an Engagement Manager at Rang De, and am responsible for all things related to engaging our community of social investors, including but not restricted to (since we are a start-up) communication, product design, and customer support.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growth Hackers Digital?

In 2019, Rang De transitioned from a charitable trust to a Non Banking Financial Company to comply with a regulation by the Reserve Bank of India for peer-to-peer lending. In this transition and the preceding lull while we prepared for it, we lost many of our social investors. From a community of 15,000 social investors, we managed to transition about 2000+ social investors to the new platform. Our challenge was to grow this community of social investors, and grow it fast. The urgency was two fold: 1) to meet the need for credit from our investee communities and 2) to sustain the platform - since our revenue is dependent on a membership fee paid by our users. In our new avatar, Rang De took a new positioning as a for profit social enterprise, instead of a not for profit earlier. We also transitioned from a free platform to a members only platform with a freemium model. This means we needed to identify a new type of user that would resonate with what we were trying to do. We hired Growth Hackers to help us start doing the work to identify and grow this pool of new users. We did not have any digital marketing capability within the team at the time.

What were your goals for this project?

The goals were simple: - to identify the new type of user that was taking an affinity to Rang De's offering - to grow this pool of new users As highlighted in the previous answer, the need to grow our user base was two-fold 1) to meet the need for credit from our investee communities and 2) to sustain the platform - since our revenue is dependent on a membership fee paid by our users.

SOLUTION

How did you select this vendor?

We found Growth Hackers after multiple failed attempts to work with other digital agencies/consultants. Our strategy to identify vendors had been through word of mouth and through leveraging our network. I believe we discovered Growth Hackers through an online search. The deciding factors were their case studies and their clarity of thought and process. The co-founders of Rang De identified Growth Hackers and were involved in the initial screening process. The team was only introduced to Growth Hackers once the engagement was confirmed, owing to past failures in these partnerships.

Describe the scope of their work in detail.

The scope of work was to: - Identify a positioning that worked for Rang De on digital channels - Identify an audience that was resonating with Rang De's product - Grow this audience All through the channel of digital ads on Google, Facebook, Instagram, and LinkedIn. The expectation of Growth Hackers was to: - Define a strategy to employ - Create the creatives and the copy for the ads in alignment with the strategy - Deploy these ads across channels - Share weekly reports on the performance - Iterate weekly to introduce tweaks in strategy based on learnings Our role was to: - Brainstorm on strategy with the team (especially in the initial month) - Share feedback on the creatives - Tweak the copy if required - Approve strategy, creatives, and copy before ads were pushed live

What was the team composition?

We had an account manager who was responsible for all the communication. She also managed all Facebook and Instagram Ads. In addition, we had another team member who was responsible for Google Ads. They were supported by 1/2 additional members from their team for creatives and copy. The founder of Growth Hackers was also involved in initial strategy design and was available whenever his inputs were required.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We started with a customer acquisition cost greater than INR 3,000 in the first week, and by week 12 had brought this down to INR 250, which remained the average for the rest of the engagement period. This was definitely good progress. We identified the positioning and type of creatives that was working best for us in the digital space.

How effective was the workflow between your team and theirs?

This was definitely the best part about working with Growth Hackers - they were extremely professional, communicative, available, and open to feedback. Working with them was seamless and an absolute pleasure. We communicated over Google Hangouts, since that's the channel we use internally at the organisation. They were available all days of the week, with a quick message on hangouts. Their reports would come in like clockwork, every Tuesday. If we were late to share feedback, they would stretch after hours to ensure that the creatives and copy were tweaked and ready to be pushed as per schedule. They were very open to feedback about strategy, creatives, copy, and even process. When process tweaks and additional reporting was requested, they delivered this immediately. The partnership was definitely effective.

What did you find most impressive about this company?

They delivered. It was less talk and promises and more action. Unlike many in the space of digital marketing, they did not make tall promises or paint a picture of unrealistic numbers. Depending on the budgets assigned they would project realistic, albeit conservative numbers, but work hard to deliver them. Their biggest strength is their method of working with their clients. As mentioned in the previous answer, working with them was seamless.

Are there any areas for improvement?

One specific one - Google display ads were not working from the very beginning. But we took a long time to cut budgets on them. This ought to have been picked up earlier, allowing us to divert budgets to the channels that were working.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a digital marketing and business development company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growth Hackers Digital?

I chose Growth Hackers for SEO and PPC so that we could penetrate into our new market, New York City, US. We are an ecommerce services company and with evolving ecommerce scene we thought of going with dynamic agency that could help us reach our prospects well.

What were your goals for this project?

Clearly, we wanted more leads from the PPC and campaigns but they suggested us to put some dollars on the branding first and then eventually on lead generation. they are now taking care of both through organic and inorganic modes.

SOLUTION

How did you select this vendor?

I wanted to select a company with a proven past record and ability to work with in timeframes. Came across Growth Hackers from some online research.

Describe the project in detail.

Initially we focused on lea generation to which they suggested we need to have a proper base of our followers. they suggested us to invest in brand building campaing and they were doing SEO side by side. They had shared a time line as to when we will start receiving leads. They are putting 25:75 efforts on branding and lead generation now.

What was the team composition?

I spoke to the owner first we got the understanding of each other capacities. Now there project manager is in contact with one of my managers. But whenever I feel the need to discuss anything on the strategic standpoint I call their owner directly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Overall its going good, we are increasing our customerbase which is the end result. We have seen high and relavant traffic coming onto our website. Leads are good and currently being worked upon.

How effective was the workflow between your team and theirs?

As I said their project manager is very active and its going good till now. we keep track of all the progress and communication through different through not more than 2 channels.

What did you find most impressive about this company?

I'll say their attention to detail is the most impressive thing about them. Keeping timeline is yet another aspect they are really good at which I think is very important for our nature of business.

Are there any areas for improvement?

I think they are doing a good job and over delivering at the moment. I think they should have an office in our city as well.