Growth Division

BACKGROUND

Please describe your company and position.

I am the VP Marketing of an IT company 

Describe what your company does in a single sentence.

We are a technology company that enables researchers to collect high-quality human-powered data. With us, people are driving breakthroughs in science, technology, and society.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Division to accomplish?

• Growth Marketing

SOLUTION

How did you find Growth Division?

Referral

Why did you select Growth Division over others?

• Referred to me
• Company values aligned

How many teammates from Growth Division were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Growth Division supported us on a number of growth marketing topics as an extension of our existing team.  They took on specific projects including:

• CRM strategy - mapping out lifecycle marketing opportunities and email design & delivery
• Digital marketing - established initial SEM campaigns and LinkedIn funnel-building campaigns
• Graphic design - supporting with delivery of ad creative and more

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased traffic and registrations via Search
• Better engagement in post-registration onboarding email flows
• Reducing design team SLA 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was engaged and responsive, providing clear project management and comms throughout.  

What was your primary form of communication with Growth Division?

Virtual Meeting

What did you find most impressive or unique about this company?

What's great about GrowthDivision, and why I'd recommend them to many startups in a similar situation, is their breadth of experts in the network and flexible working arrangement.  This has meant we've been able to dial up & down our support requirements as our team has scaled and got their expertise into establishing foundational capabilities.

Are there any areas for improvement or something Growth Division could have done differently?

Nothing of note!

BACKGROUND

Please describe your company and position.

I am the Managing Director of ElectrAssure Ltd

Describe what your company does in a single sentence.

ElectrAssure is an electrical contractor that specialised in full service commercial electric vehicle charging

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Division to accomplish?

• To increase awareness of ElectrAssure's skills and experience
• To increase the number of marketing leads coming into our sales funnel
• To provide metrics of our marketing performance

SOLUTION

How did you find Growth Division?

Referral

Why did you select Growth Division over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Growth Division were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Growth Division have developed a focused on-line marketing stratey with a clear 'North Star' objective. Tom, as the Groth Strategist, has worked woth us to identify the most effective channels for our product and marketplace. He has brought and managed skilled specialists in each of those channels to deliver measurable strong engagement growth

• search engine marketing
• search engine optimisation
• email customer engagement
• content marketing
• diect outreach

This is evidenced by metrics that are presented in weekly calls on a comprehensive but easy to understand dashboard. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Growth Division have delivered demonstrable growth in customer engagement across all channels:

• GD very quickly moved our website and content to a new optimised platform that resulted in a flow of leads through our website - a first for ElectrAssure! Website visitors increased dramatically and visitors could be identified through a new link to our CRM system.
• LinkedIn contacts for ElectrAssure's and key personnel's profiles have rapidly increased through GD's direct outreach programme and our influence and engagement developed with regular engaging, well written posts.
• Open rates for our email newsletter have grown significantly by GD carefully developing the format and selecting high quality content.
• For the first time ElectrAssure is generating awareness, engagement and leads through GD's expert management of our ongoing Google Ads campaign.
• Evidence of this success is presented at weekly virtual meetings with GD with detailed reviews, refinement and qualification of content, engagement and leads for each channel strategy.

As a result, the number and quality of leads fed into our sales team is increasing. ElectrAssure's sales cycle is typically 6-12 months and those leads are now developing into actual sales..

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tom Dewhurst is a very impressive and effective programme manager. He manages the team of channel specialists who have been a delight to work with. They have each delivered their content on time and have been available on the scheduled calls to review and plan as necessary. GD has been proactive in identifying any need for refinement in strategy or process and has agreed and executed those changes very quickly. 

What was your primary form of communication with Growth Division?

Virtual Meeting

What did you find most impressive or unique about this company?

Growth Division's team of committed and expert channel specialists is unique, managed by an extremely capable, and equally committed programme manager, delivering evidence of performance and success through detailed metrics.

Are there any areas for improvement or something Growth Division could have done differently?

As the number of leads generated by each GD channel has increased, we have identified the need to refine the targeting and qualification of  leads. GD are already working with us on improving the lead  qualification and engagement process.

The number of leads generated by GD did not hit the rather ambitious agreed targets for the first year.

BACKGROUND

Please describe your company and position.

I am the Founder, Growth Division of Eat Sleep Cycle

Describe what your company does in a single sentence.

We deliver unique cycling tours all over the world and have two Cycling Hubs offering bike hire, retail & cycling services in Girona & Málaga.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Division to accomplish?

• Grow our cycling tours business 40% YOY
• Improve cross-selling between our business streams
• Grow our customer repeat rate

SOLUTION

How did you find Growth Division?

Referral

Why did you select Growth Division over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Growth Division were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our north star is to achieve rapid growth in our cycling tours business with GD working the following channels to achieve our objectives: 

• Community management (Instagram & LinkedIn)
• Paid Ads (GoogleAds & SEM)
• SEO

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We track our sales weekly to ensure we are on target. We also track engagement on community channels, sales from paid ads and web traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tristan is our Growth Manager and is effectively coordinating our GD team. He is available whenever we need him and responds quickly - he is great to work with! We have structured weekly and monthly calls to track progress with each expert. Most of all the team is really responsive to feedback when things arn't going to plan, they listen, adapt and focus on achieving results.

What was your primary form of communication with Growth Division?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It's great to work with genuine experts in each field. We love the drive and energy of the Growth Division team!

Are there any areas for improvement or something Growth Division could have done differently?

Not really - when we give feedback to GD or miss a target we have an open conversation and find solutions to get back on track. It's a pleasure to work with them.

BACKGROUND

Please describe your company and position.

I am the Head of Business of Optic.xyz

Describe what your company does in a single sentence.

AI powered solutions for Trust & Safety,User Feedback analysis and Drug Discovery

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Division to accomplish?

• Growth Marketing

SOLUTION

How did you find Growth Division?

Referral

Why did you select Growth Division over others?

• Good value for cost
• Comprehensive & Strategic approach to marketing

How many teammates from Growth Division were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Growth division helped us with following pieces of work: 

1. Google Search Ads campaign management 
2. LinkedIn Ads campaign management 
3. Inbound email marketing 
4. Direct Outreach 
5. Website copy revision

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The most impressive achievement was brining our CPAs down from $70 to $10 on Google Search Ads, and increasing our signups/day by 3X

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Growth Division was on top of most deliverables and flexible with accommodating our rapidly evolving needs as an early stage startup, coming up with customized solutions as needed

What was your primary form of communication with Growth Division?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

There were several things that impressed me about Growth Division: 

1. Growth Division took the time to understand our business' unique requirements and proposed a customized & thoughtful marketing strategy inkeeping with our goals and budget before we even hired them 
2. GD's team setup of fractional channel experts and a fractional CMO managing them allowed us to tap into deep expertise at a tight budget, which would have been otherwise challenging for an early stage startup like ours
3. GD's capabilities expand beyond that of a traditional marketing agency, which meant we were able to consolidate some of our Sales functions, as well as more strategic work like nailing the ICP and our product's value prop with GD. I didn't see any other agency offering similar breadth of capabilities 
4. GD channel experts shared status updates through short Loom videos periodically, which simplified communication across time zones

Are there any areas for improvement or something Growth Division could have done differently?

GD should consider adding additional support for some bottleneck functions like Visual Asset Design, which sometimes took longer than expected.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Housecure

Describe what your company does in a single sentence.

Housecure helps people manage their property purchase or sale. We efficiently gather relevant information, provide recommendations on how to improve and make it effortless to share, increasing the change of offer acceptance and transaction success.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Division to accomplish?

• To get a benchmark CPA
• To identify what messaging resonates with our customers
• To see how people engage with out platform

SOLUTION

How did you find Growth Division?

• Referral
• Clutch Site
• Used Before

Why did you select Growth Division over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Growth Division were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

After building our MVP we needed to test it with the market. The product focuses on helping property buyers and sellers, but for the first iteration we focused on buyers. We also were intending on engaging with Estate Agents, as this seemed an ideal way to acquire buyers and sellers on an ongoing basis. We initially just focused on buyers with GrowthDivision though. We wanted to learn what messaging worked the best, and whether we could get a reasonable CPA. 

GrowthDivision effectively gathered what the constraints were for our business and target market and put together a solid strategy for us to work from. Their growth strategist then worked with us to put together Personas and different experiments to run. 

We consistently improved on previous months and learnt a lot about our target market, often behaving differently to how we expected. One channel proved to not be very effective but GrowthDivision were very accommodating and adjusted to direct outreach to Estate Agents, testing another possible avenue for acquiring customers

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They set up two effective marketing channels. 

1. Social Media Marketing - We managed to get a CPA of £50 but this was while still experiment so it's an upper threshold and was better than we expected at this stage. 
2. Email automation - We also set up automated marketing based on user behaviour and a newsletter. The automated marketing really improved engagement with the product and encouraged users to get further down the funnel. The newsletter wasn't that effective but they were great and adjusted to fit the business needs We onboarded 150 users and had fairly good conversion from our landing pages.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They worked well to the timeframes and adjusted as we needed when certain elements were delayed. They also changed the channels when they saw one direction wasn't as effective

What was your primary form of communication with Growth Division?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I think it's very hard to find a marketing agency that is willing to help strategise the experimentation required in marketing. Most are competent at putting ads live and providing the metric but Growth Division put the effort in to determine what ads were going to be most effective and adjusted as they learned more. They also price the offering well for different types of clients and stages of startups

Are there any areas for improvement or something Growth Division could have done differently?

They could occasionally be more proactive in changing course when a channel doesn't look like it's going to work well, but they were very accommodating and quick to adjust if you raise it as a concern.

BACKGROUND

Please describe your company and position.

I am the Co-founder of Musiversal

Describe what your company does in a single sentence.

A remote recording platform democratizing access to world-class recording musicians.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Division to accomplish?

• Increase subscribers & MRR
• Reduce CAC
• Optimize paid ad spend

SOLUTION

How did you find Growth Division?

Partner of our VC

Why did you select Growth Division over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Growth Division were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The main project has consisted of honing in our bullseye traction channel on Paid Meta ads. Growth Division have been responsible for deriving the Paid Media marketing strategy, from creative asset production to copy and managing Meta business manager to optimize CAC and acquisition rate. The main deliverables have been: 

• Creating multiple high-quality video ad assets every month 
• Optimizing daily ad spend in relation to acquisition goals 
• Optimizing audiences 
• Advice on landing page optimization 
• General marketing strategy and social media strategy 
• Tracking & data (daily) 
• Reporting (monthly & quarterly)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved (increased) sign ups 
• Improved (reduced) CAC

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Growth Division have high integrity. They deliver projects on time and communicate clearly and take responsibility whenever that has not been the case. The team are very responsive and adaptable to our needs.

What was your primary form of communication with Growth Division?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We really enjoy working with the Growth Division's team. They're very capable, smart, down-to-earth and open-minded guys with very clear communication and a can-do attitude.

Are there any areas for improvement or something Growth Division could have done differently?

Not much room for improvement! Perhaps a little more ownership on creating video ad assets from a blank canvas and faster turnaround time on turnaround for creative assets.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing

Describe what your company does in a single sentence.

Resource management software provider.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growth Division to accomplish?

• Generate Leads
• Increase Brand Awareness
• Scale

SOLUTION

How did you find Growth Division?

Referral

Why did you select Growth Division over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• agility

How many teammates from Growth Division were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Growth Divison delivered various digital marketing services, including content marketing, social media, SEM, Paid Media and Direct Marketing. The partnership's goal was to increase leads, spread brand awareness and help us scale.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Agreed OKR's Measured metrics

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Growth Division's approach has been truly impressive. We established projects aligned with our agreed OKRs, ensuring a solid foundation. Their transparent Slack, email, and face-to-face communication keeps us informed. Their rapid responsiveness has enabled me as a growth marketer to make timely decisions and drive scalability. Overall, Growth Division's project delivery, aligned OKRs, transparent communication, and quick responses have fueled our growth success.

What was your primary form of communication with Growth Division?

Virtual Meeting

What did you find most impressive or unique about this company?

What stands out the most about Growth Division is their seamless integration into our team. They've transcended the typical marketing agency role and truly feel like an integral part of our team. Their constant transparency, friendly demeanour, responsiveness, and goal-oriented approach erase any notion of them being an external agency. It's evident that they genuinely prioritise our success.

Are there any areas for improvement or something Growth Division could have done differently?

I think it is great to see some initiative around a F2F event to meet the team and potentially other customers. We are very much virtual and think it's important that we meet so that we can continue strengthening our relationship.

BACKGROUND

Please describe your company and your position there.

I'm the international expansion manager at a French B2B payment platform. Libeo brings together a community of companies that allows Small and Medium-Sized businesses’ managers, financial directors and accountants to centralise their invoices, pay and get paid in a simple way, in one click and without changing their bank account. The solution synchronises with most accounting software and banks on the market. Over 150,000 businesses have joined Libeo to pay and get paid.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growth Division?

We needed to kick-start the UK market at the beginning of 2022. But with a mostly French team at the time, we needed insights from people in the UK. GD filled this role perfectly, as we got to work with multiple different agencies with different points of view & feedback.

SOLUTION

How did you select this vendor?

We heard great things about GD through our Fintech network. GD offered specialised verticals that we needed as an extension of our French team. We liked that each service we chose had a team that was experts in the topic.

Describe the scope of their work in detail.

GD worked with our teams to focus on the following:

• Paid Social
• Paid Google
• Outreach Blog
• Social Media

What was the team composition?

Between Libeo's brand manager, paid acquisition manager, outreach manager, and I, we're guided by our growth strategist as we worked with each agency, both owners and creatives.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

• MoM growth within acquisitions channels
• Over 122 leads in paid acquisition channels in 9 months
• Over 181 leads generated by GD in 9 months

Generally, GD made our GTM smoother with multiple teams working with us to define the market fit and our market expansion. They ran experiments and tested different outreach messaging, ICPs, keywords, ad copies, ad creatives, and bid strategies, learning what worked and what didn't and optimising our campaigns accordingly to improve results.

How effective was the workflow between your team and theirs?

Fiona, our growth strategist, is great at coordinating all the different teams we were working with, especially in the beginning when we were still defining the services we needed. The whole team was open to feedback and adapted to our internal processes.

What did you find most impressive about this company?

Growth Division is a one-stop shop for everything growth-related and is great for companies expanding into the UK. Everyone is super helpful, especially Fiona, our Growth Strategist. We can also count on the team to adapt to our needs.

Is there any area for improvement or anything that could have been done differently?

Because GD works with an array of external providers, managing projects within defined timelines can be challenging.

BACKGROUND

Please describe your company and your position there.

I am the CMO and responsible for marketing, sales, digital initiatives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growth Division, and what were your goals?

We rebranded and relaunched with GD as a central services provider for digital marketing.

SOLUTION

How did you select Growth Division and what were the deciding factors?

GD completed the design and build of our new website and were selected to continue due to their performance.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

GD supported our marketing strategy formation and then executed the elements including; SEM, SEO, LinkedIn, website amendments and content marketing. They've also helped with various experiments and trials of different tools and approaches.

How many resources from the Growth Division team worked with you, and what were their positions?

We have an excellent account manager who is supported by some great subject matter experts. In all we've worked with 6 or 7 GD team members.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We're now number one on Google for our primary product! Our sales team recieve regular feedback on the quality and reach of our online pressence.

How effective was the workflow between your team and theirs?

Our GD account manager holds regular meetings and is always available for quick calls on specific issues and ideas. We work directly with the SMEs who are very responsive. The workflow is effective at all levels.

What did you find most impressive or unique about this company?

I like the personalized service and attention they pay us as a company.

Are there any areas for improvement or something they could have done differently?

Generating really creative content should be an area of focus as this is becoming increasingly important.

BACKGROUND

Please describe your company and your position there.

I lead growth at a 30-person startup which offers software to help remote / hybrid workforces to connect and build team culture

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growth Division, and what were your goals?

• Experimenting with new growth channels
• Launching referrals, direct outreach, partnerships, managing PPC
• Goals: generate MQLs, sales demos, and ultimately close new business

SOLUTION

How did you select this vendor and what were the deciding factors?

We spoke to a few different growth agencies and GD stood out immediately from the sales process, led by Tristan and Tom. They were thoughtful, attentive, and demonstrated expertise from the first meeting, helping to brainstorm growth channels based on the Bullseye framework.

They listened to all of our concerns and questions and had an informed perspective on each. We've worked with an agency previously who was completely unrealistic about what they could deliver, oversold us, and ultimately ended up underdelivering.

The GD team were realistic while also ambitious, skilled and experienced, and most importantly honest and transparent about where they thought they could add value. All of these ingredients were really important to us in making the decision of deciding to work with GD.

We wanted an extension of our team in a growth agency, and that's exactly what we found in GD.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

To kick off, we worked with our growth strategist, Tom Hurst who put together a comprehensive strategy of how we would go to market - complete with ICPs, messaging, and OKRs for each growth channel. It was immediately apparent that Tom was an expert in finding scalable channels to market for startups like ours and would be an asset to our team.

This has continued throughout the partnership and he continue to deliver novel insights, ideas for campaigns and channels to try, and introduce us to people on the GD team who might be able to support. Next, Michael Soselia and Jonny Hughes worked to set up our analytics and tracking, which was previously messily organized in Hubspot.

They were able to consolidate and simplify our tracking and enable much better conversion attribution via Google Tag Manager, untangling the mess that we had made previously, which set us up for success. Then we worked with Jon Cottrell and Alex Dawson, two growth experts in PPC and direct outreach, respectively.

We met with each of them and developed detailed strategies and plans for how to maximise the impact of each channel. Jon gave us brilliant advice on how to structure and target our ads for maximum impact, and rebuilt our entire Google ads account from scratch, with much better organisation and attribution, and optimised copy / CTAs. He regularly supported with requests for analytics on our keywords and ad performance, and stays ahead of any issues by regularly diving into our CPC, CTR and CAC data to allocate spend to campaigns that are performing best.

Alex created a cadence and sequence of direct outreach emails and messages to engage our audience. He had super sharp insights about which personas to target and how, and how to tailor our copy to get the maximum number of responses and meetings. He built high-quality lead lists and templates with for various response scenarios.

Once launched, he regularly listened to feedback and anticipated needs before we had them (e.g. running out of leads, chasing unresponsive contacts, etc.). Jadene Hendricks-Small on his team has gone above and beyond in supporting on our campaigns, responding to a large volume of messages and scheduling requests, and proactively following up with prospects that were unresponsive.

Everything is tracked meticulously in a dashboard that gives us full visibility on how our campaigns are performing far more detail than we would be able to collect and put into action on our own. Finally, Tom Hurst met with myself to devise a strategy for referral campaigns, researching various options and tools, and recommending and then implementing an active users and “friends of” campaign.

Despite limited product/technical resources that we could devote internally to this project, Tom was extremely resourceful in finding alternate tools and “80/20” ways we could create the same outcome much more quickly and with lower overhead. Once everything was setup after a few weeks, we launched all channels and started tracking results, checking in regularly on progress and performance.

How many resources from the vendor's team worked with you, and what were their positions?

Growth strategist, direct outreach expert, analytics and implementation team, PPC / Google ads expert

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Results so far (first 3 months from March - June): 100+ demo meetings booked from direct outreach (over 30 per month), thanks to Alex and Jae's excellent work 8% CTR on Google ads and low cost per conversion, with Jon's expertise on PPC 14 closed won new customers + 1 partnership to date

How effective was the workflow between your team and theirs?

Outstanding - our wonderful growth strategist Tom has been highly proactive and communicative - we have monthly reviews and regular calls in between to catch up on strategy and bounce around ideas. Through our shared Slack channel we are in communication almost daily and benefit enormously from the close-knit collaboration.

What did you find most impressive or unique about this company?

The breadth and depth of experience on their team - we've met and worked with probably 10+ of the GD team at this point and they are all top of their game in their respective fields. This means that they not only execute on our goals but also bring hugely valuable insights and perspectives to our campaigns, that we wouldn't have thought of.

This is a killer combo and means they add value at every turn. They're generous with their time and efforts, and treat their clients like they're a part of the family. One example is how Stephen Johnson, their LinkedIn expert, kindly offered an hour of time for free to help me set up LinkedIn ads from scratch on my own, despite me not "technically" being a client of his.

I learned more in that one hour than I could have in hours of self-learning. So thank you!!

Are there any areas for improvement or something they could have done differently?

Perhaps simplifying their pricing, as it can sometimes get confusing with each channel having a different cost structure, although I understand why they do! It would just be easier to budget if there were a fixed monthly fee per channel.