What evidence can you share that demonstrates the impact of the engagement?
We have seen an uptick on LinkedIn and our website, as well as recognition by clients who wouldn’t have known who we were before. Our improved web presence also gives us additional credibility with clients who find us through referrals.
How did GroupLevinson Public Relations perform from a project management standpoint?
Leo did an incredible job managing our resistance to change. He is helpful and cognizant of the fact that things change quickly. When court deadlines are suddenly mandated, all non-billable and administrative work falls to the wayside, including social media and web updates.
Leo and his firm have been great about staying on top of it and recognizing when we need additional support handling our PR strategy. We communicate at least weekly through email and meet monthly for at least an hour.
What did you find most impressive about them?
Our business is unique. We have had business development people come to work for us, thinking they know what to expect, but don’t. Leo’s firm has done a great job of understanding the nuances of our business.
We can’t share certain information such as a client’s specific problems on jobs. If there’s a big claim, the last thing the client wants is to see us put that out on social media. A lot of people we talked to didn’t understand the importance of confidentiality in our business. We wouldn’t get hired if clients thought we were going to air their problems in social media.
However, Group Levinson Public Relations understood that. They were able to construct articles and social media posts that spoke in more general terms and were easy to be understood while avoiding mentioning specific clients.
Leo and his team do a great job of understanding the uniqueness of the dispute avoidance and resolution side of our business. They’re excellent at presenting solutions that incorporate our feedback, making us feel heard and understood.
Are there any areas they could improve?
We’ve had little cause for concern when working with Leo’s team. It’s not fair to put it as criticism, but the only situation there has been any concern about internally was to be sure when writing up any articles or social media posts, that things aren’t written in absolutes.
We’ve struggled with that initially. However, within the past year, Leo’s team has done much better at understanding that.
Do you have any advice for potential customers?
I have already recommended Leo to three firms. My advice to them was to put aside your initial concerns and reservations. Meet with Leo’s team and let them explain what they can do for you. Recognize there will be things you disagree with; explain why you think there are problems and they will help you work it out.
The more you share with his firm, the more you’ll get out of them. I’m of a completely different mindset than I was before working with them. They’ve become invaluable to us.