What evidence can you share that demonstrates the impact of the engagement?
Originally, we weren’t sure if VR would showcase our product in the way we wanted, but it turned out great. In late 2016, we conducted a review of our initial VR project. Our sales team noted it as the number one sales tool they had, especially for new and prospective clients. It acts as a great icebreaker. While people are enthralled in the VR experience, they’re actively learning about our company and product.
We first used it at a conference in 2016 for the American Institute of Architects; it increased our booth traffic by 20%. On the second and third days of the conference, word spread that we had an awesome VR experience, so more people started visiting our booth.
How did Groove Jones perform from a project management standpoint?
We mutually decided on review dates and a final deadline. Some of those review dates moved around, but we’re typically flexible with our work schedule. They are always timely with work.
We have 24 hours to review their work, but it usually takes us 48 to 72 hours to reach an internal consensus on something. We're often the reason we fall behind schedule, not them. We've never missed a big deadline such as an app release or attending a conference.
What did you find most impressive about them?
Their key strength is their modest team size. We consistently work with the same project managers and developers. They also send out the same people to offer technical support at conferences. We know who to go to because of this consistency. They know the product, so we don’t have to bring anyone else up to speed. We’ve enjoyed running ideas by them; they put proposals together for us without difficulty.
Are there any areas they could improve?
The HTC VIVE program virtually captured how the product works pretty well, but not perfectly. This is the only area they could improve upon, but it was a learning opportunity for all of us. We learned that it’s best to shoot on platforms that show real video versus VIVE, which uses animation.
Do you have any advice for potential customers?
Be as upfront as possible about your product’s strengths and weaknesses. They have advertising capabilities, so they can produce VR content in a way that showcases your product optimally.