What evidence can you share that demonstrates the impact of the engagement?
Our team saw a measurable increase in website conversions after launching the new site. The site is also much more user-friendly and intuitive.
How did Griflan Design, Inc. perform from a project management standpoint?
They’re extremely professional, and we communicate through email. They gave us a scope of work and timeline to start and then did exactly what they said, when they said they would do it. It was pretty turnkey.
What did you find most impressive about them?
They stand out through their ability to anticipate customer needs and create authentic, original designs and illustrations. Another thing they’re good at is taking a vague initial scope of work and coming up with a creative direction. A lot of web developers are more construction contractors than architects, so if we don’t have a blueprint for them, they’ll wind up not anticipating our needs. Griflan Design, Inc., however, is a fully integrated architect and construction contractor, so they can dream up the building, make it fit the use case, and build it with the team. The design was truly original.
Are there any areas they could improve?
They’re expensive, but we got what we paid for, so it’s hard to argue. They delivered everything on time, and they always went above and beyond. They weren’t overly transactional and didn’t nickel-and-dime us for additional changes that took minimal time. They made sure we were happy.
I’m a serial entrepreneur, and I’ve worked on a bunch of different projects. I’ve worked with Griflan Design, Inc. on around five of those, and they’ve gotten it right every single time. This was probably the biggest project we did with them.
Do you have any advice for future clients of theirs?
Clients should come in without being overly rigid on their expectations for aesthetics. One of the best things one can do with Griflan Design, Inc. is to give them an overall direction but not tell them which highway to take. They develop their own route, and, if you’re too specific with them, you’ll limit their ability to be creative. They do their best work when the client is open-ended in terms of their site structure—what pages they want and what the primary calls to action are going to be. Griflan Design, Inc. will work backward from there and give you something creative and original.