The Great Field

BACKGROUND

Please describe your company and your position there.

I am the founder of Access For All. A community-driven non-profit group whose purpose is to make North Devon beaches accessible and enjoyable for all who wish to enjoy them.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Great Field?

Brand design and messaging. To gain traction with local authorities to help make our mark and visualise us as a serious organisation wanting to make positive change.

SOLUTION

How did you select this vendor and what were the deciding factors?

They had direct expertise in our field and had worked with another like-minded company we admire. They demonstrated an in-depth understanding of inclusivity as opposed to disability.

Describe the project in detail and walk through the stages of the project.

Initial sound boarding consultation to go over our objectives and aims and then a follow up meeting to discuss their ideas and proposals, which we loved.

How many resources from the vendor's team worked with you, and what were their positions?

I worked directly with Founder Jamie.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with The Great Field we have gained not only interest from, but have developed good working relationships with, local councillors and several high profile businesses.

How effective was the workflow between your team and theirs?

Really smooth. Jamie was always available and kept me informed at every stage. I felt really well looked after.

What did you find most impressive or unique about this company?

They understand our vision and what we’re trying to achieve. They just ‘got it’. The process was really smooth too. The end result surpassed our expectations.

Are there any areas for improvement or something they could have done differently?

Not from our experience. Our project was seamless.

BACKGROUND

Please describe your company and your position there.

We're Yeti, a web-app development and marketing agency, and I'm Craig, the Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Great Field?

We were assisting one of our clients who were struggling to articulate their company's ethos and ethics in a manner that would resonate with the (many) target audiences they had (that they also needed help defining).

What were your goals for this project?

We were looking for an experienced team that could assist us in defining their target audiences, so we strategise communicating with them more effectively. We were also looking for guidance in creating a messaging that resonated with them.

SOLUTION

How did you select The Great Field?

We believe that at the core of our client's company, they have a purpose the drives them and their customers outside of personal gain - and this is why we approached The Great Field for their expertise.

After a couple of conversations, we could tell that purpose was at the heart of their work, and that we'd be a great fit. They're also a 1% for the planet member which was the icing on the cake.

Describe the scope of their work in detail.

We worked together on crafting a brand strategy roadmap that included defining target audience(s) (and where to find them). We discussed the company's culture and tone of voice, brand attributes, and something which was extremely valuable; the company's mission statement.

We thought that the 'mission statement' was dead, but apparently not. When you have a mission statement that not only drives forth action for the company but also customers, then you've got a mission statement that's valuable. The Great Field 'knocked it out the park' here.

The target audiences were defined by demographics, story, needs and solutions. The Great Field also laid out an initial plan of hierarchy tasks for outreach. We've started implementing these with our in-house team but I believe The Great Field also can build these assets out.

What was the team composition?

We worked closely with Jamie who's a rock-star. Amy was extremely valuable in the creation of the roadmap too!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've only just started implementing the roadmap's awareness recommendations, so we can't comment on the effectiveness of the company's target audience work etc.

But we've already saved tens-of-hours on strategy; as, with this clear understanding of what the company stands for, whom we're speaking to, and how to deliver value, marketing seems easy.

How effective was the workflow between your team and theirs?

Great workflow with The Great Field.

What did you find most impressive about this company?

We found their attention to detail, their ability to understand the company better than we understood it ourselves. Their research of target audiences, and their communication.

Are there any areas for improvement?

My attempt at convincing Jamie to join our team would have been successful lol.

BACKGROUND

Please describe your company and your position there.

I am the director of an interior design studio - we are a small, bespoke team of 3 focusing on residential interior design refurbishments with sustainability at the forefront of our philosophy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Great Field?

As a small, independent design company, I have so far been designing the branding and website myself - however, being so close to my own brand means it is sometimes difficult to see the strengths and weaknesses of my brand so I was looking for an external, professional opinion to see where we could develop / strengthen our brand message.

What were your goals for this project?

We wanted to ensure that there is cohesion and clarity in our brand messaging and to see where we could make improvements.

SOLUTION

How did you select The Great Field?

We were acquainted through mutual membership of 1% for the Planet.

Describe the project in detail.

We filled in a questionnaire about our brand, and after that arranged a Zoom conference with Jamie who gave us a thorough breakdown of our entire brand across all platforms, noting many areas where we could clarify or refine the brand message as well as lots of helpful tips for social media, our website etc.

What was the team composition?

I spoke directly with Jamie but I understood that he had received input from various team members before our call.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are currently in contact with a website designer to seek further help based on the comments we received on how we can improve. We are also reviewing the very helpful branding document that we received in detail and updating our brand message across all platforms.

How effective was the workflow between your team and theirs?

The communication was very easy through email and Zoom.

What did you find most impressive about this company?

Their depth of knowledge about their field and the effort that they had gone to review and understand our brand clearly demonstrated a passion and thorough understanding of our market.

Are there any areas for improvement?

-

BACKGROUND

Please describe your company and your position there.

I’m the director of a small fire safety company that provides professional fire safety services and advice.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Great Field?

We initially hired them to do branding for the company and create the company’s identity for years to come.

What were your goals for this project?

We wanted a brand that will last and provide an image of us as a professional service.

SOLUTION

How did you select this vendor?

We learned about them through word of mouth and a recommendation.

Describe the scope of their work in detail.

Jamie (Creative Director, The Great Field) began the process with an informal meeting. We shared with them the services we offer so they can understand our preferred client base and develop the brand to suit. In addition to our logo, they create color schemes, marketing materials, and content for social media and the website.

What was the team composition?

I worked directly with Jamie.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project is ongoing but the initial feedback is very positive. Several companies have expressed how impressed they are with our brand identity. Hence, I’ve already recommended The Great Field multiple times.

How effective was the workflow between your team and theirs?

All workflow and correspondence is seamless. Jamie and I meet either in person or communicate via email and web conference. His response time to questions is so quick. 

What did you find most impressive about this company?

The brand ideas they present are high-quality. I also appreciate their effortless communications and professional approach.

Are there any areas for improvement?

No, there are no areas for improvement that I can identify.

BACKGROUND

Please describe your company and your position there.

I’m the artistic director of The Electric Sunshine Project. We aim to increase connection to the arts for those less exposed to them by hosting workshops, events, projects, and performances.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Great Field?

We needed to launch a new brand around our show. It had complex messaging that we wanted to communicate with text and design in print, online, and via social media.

What were your goals for this project?

We aimed to position our new company as a high-quality offering that was different from others around it. We also wanted to attract key stakeholders.

SOLUTION

How did you select this vendor?

We had a previous working relationship with several individuals from their organization. Based on those experiences, we knew they could handle complex messaging and develop beautiful graphics. They were our first choice, but we were concerned about our budget. Thankfully, they offered us an exceptionally reasonable rate.

Describe the project in detail.

We started the project with an email and phone call where we shared our initial thoughts and then brought in designers to iron out the details. They interpreted the jumble of ideas in my head clearly and beautifully, consulting on what type of print we should aim for and how we ought to structure the campaign. They repurposed and created content to flesh out our effort and provided online support.

What was the team composition?

We worked with a team of two, but we also had a single point of contact. This made communication exceedingly easy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We surpassed our initial audience numbers and hit our target sales. Aside from hard statistics, The Great Field created an entire experience full of interactive programs that both conveyed information to the public and stuck in their minds for their inherent quality. People commented that the quality of the artwork was one of the reasons they enjoyed the experience so much.

How effective was the workflow between your team and theirs?

Communication was open and clear at all stages. I cannot recommend The Great Field's work highly enough. From initial conversations, through the design process, and to the stunning result, they were a joy to work with.

What did you find most impressive about this company?

Whenever we work with them, audiences comment on how beautiful the artwork is and how well it complements our brand. It clearly articulates what we're trying to achieve.

BACKGROUND

Please describe your company and your position there.

Looking After Me provides personal health and wellbeing care to employees of small to medium sized businesses through direct access to private GP, counselling and lifestyle management support. Founder/Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Great Field, and what were your goals?

The Great Field helped our start up company with Branding through style guide and road map. We are currently working with them to develop an employee health and wellbeing portal and client website.

SOLUTION

How did you select this vendor?

The Great Field were referred to us as experts in 'healthcare' branding and marketing.

Describe the scope of their work in detail, including any steps and the final deliverables.

We started with initial meeting to develop our roadmap, including:

• Our mission
• Our vision
• What makes us different?
• Ideal customer personas
• Messaging/Tone of voice
• Keywords 
• Our aesthetic tone
• Competitors
• Value proposition
• Our benefits
• Why customers buy from us
• Awareness
• Action formula
• Touch pointtable

How many people from the vendor's team worked with you, and what were their positions?

Initially 2 - Jamie as director and creative specialist. We are now working with Craig and his Website development team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Full branding Stylescape and documents developed from it.

Describe their project management style, including communication tools and timeliness.

Approachable, creative, professional, positive, constructive and clarified expectations at each stage . Regular and prompt communication through emails and zoom, when necessary.

What did you find most impressive or unique about this company?

We were impressed with The Great Field's management style and creativity. No problem being too small.

Are there any areas for improvement or something they could have done differently?

no

BACKGROUND

Please describe your company and your position there.

Fast moving health and consumable goods company ... FMCG, equipment, interior design

Product marketing manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Great Field?

• Brand design
• Brand consultancy
• Collateral design
• Strategic marketing
• Design consultancy

What were your goals for this project?

Rebrand and reposition several new and existing brands to drive growth awareness and re market following a grand scale merge

SOLUTION

How did you select this vendor?

Based on the great fields unique approach , innovative ideas, ability to get to the heart of the organisation and highly skilled ability

Describe the scope of their work in detail.

Complete 360 brand support

What was the team composition?

The great field became integral to our team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The projects always delivered on time to maximum effect

How effective was the workflow between your team and theirs?

Seemless

What did you find most impressive about this company?

I was impressed with their agile communication and passion for design. They're always doing the right thing.

Are there any areas for improvement?

None