The Great Field

BACKGROUND

Introduce your business and what you do there.

I’m the founder and owner of The CARE Connector Network, a network for the care sector.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Great Field?

Our company is quite new — we’ve only been around since 2021. We wanted to get our messaging right and out to the sector so that there was an understanding of who we are.

SOLUTION

What was the scope of their involvement?

The Great Field is helping me with the roadmap of my business. They’ve spent time interviewing me to give me clarity on the business side of things. The focus has been on written content, particularly consistency and ensuring that our branding can keep people engaged. We’ve looked at what the company is about, the messaging, and the tone of voice.

They've helped us look at our overall branding, and we’ve also worked on keywords to get the information across consistently for our clients. We have two types of clients: the care sector, where we provide our services for free, and suppliers, from whom we charge a small membership fee. The Great Field’s team has created our mission, vision, and values. Even though it’s not our focus, I’ve also talked to them about the logo side of things, and they’ve advised us about creating a branded logo.

I want our network to go global, so The Great Field has offered social media and help with the company's international branding for the future.

What is the team composition?

I only work with Jamie (Founder), though I’m not sure if he has more people working in the background.

How did you come to work with The Great Field?

I found them through LinkedIn, where I started a conversation with Jamie. I went with The Great Field because they offered something concrete, and they understood me, my business, and my goals, which was the biggest factor. 

How much have you invested in them?

We’ve spent under £5,000 GBP (approximately $6,000 USD). They’ve offered this pricing as part of their network membership. 

What is the status of this engagement?

We started working together around March 2022, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with The Great Field, our membership has increased by about 150 people. There’s also an increase in activity regarding our partnerships. For example,  we’ve partnered with an events company that approached us due to our branding. 

I’m launching a new platform, and the team’s work has been a game-changer because it has created a partnership that will help us take things to a completely different level. The Great Field has also become a member of our network and is helping other members with their problems, getting roadmaps in place, and correcting their content and wording. 

Additionally, Jamie is easy to work with because he’s very personable, and he listens to what I say rather than constantly trying to tell me what to do. He understands my vision and can write it down. I’m dyslexic, so I find putting words on paper quite difficult, and Jamie has been a massive help in getting that for me.

How did The Great Field perform from a project management standpoint?

They work very quickly. We communicate through messaging, and sometimes we have Zoom calls.

What did you find most impressive about them?

I’m most impressed by how The Great Field gets my company. They listen to what I’m saying and understand what I’m trying to achieve. The team has delivered everything I’ve wanted and has laid it out in such a way that helps me understand it. 

Are there any areas they could improve?

I can’t think of anything they could do better. 

Do you have any advice for potential customers?

Be yourself! When you speak to The Great Field, you don’t need to try and think about what they want from you. Just be open, and they’ll sift through everything and put your brand into what it needs to be for you.