The Great Field

BACKGROUND

Please describe your company and your position there.

I am the founder and director of a youth health network in Nigeria, the Mentally Aware Nigeria Initiative.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Great Field?

We needed help building a brand feel that suited our work and communicated the story we were hoping to share. We lacked the internal structure/capacity to deliver on this.

What were your goals for this project?

We hoped that this project would elevate the general feeling of our brand for clients and help us reach people who would otherwise not know to be associated with us.

SOLUTION

How did you select this vendor?

I took my time from the beginning of the year to start looking for the right company. I looked both online and offline, by searching through top review sites and speaking to friends and workers. I went through The Great Field’s work and saw the heart and time they put into everything they touched. I couldn't rest until I spoke with them.

Describe the scope of their work in detail.

We started with a series of process meetings, which gave me the opportunity to share the history and intended direction of my organization. This was important in the creative process. We created scenarios about all the possible clients we could get and the ones I hoped to reach out to. The Great Field asked direct questions that helped flesh out our descriptions. After this process, we worked out a timeline for drafts and final version. Afterward, we got a full brand guideline, along with logos and other materials.

What was the team composition?

I worked directly with the president on this project, although I was also informed of other members on the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our branded products have increased in value and interest just one month after we launched the new brand. What surprised and impressed me most, however, are the various meanings people express when they see the new logo.

How effective was the workflow between your team and theirs?

They made sure they got every bit of opinion from me as possible so they could put it into their work. They never once made me feel like I wasn’t making sense.

What did you find most impressive about this company?

They took this project very seriously, setting timelines and delivering earlier than planned. With each email I received from them, my excitement grew more, and I wasn't disappointed.

Are there any areas for improvement?

No.