GrayCell Technologies

BACKGROUND

Please describe your company and your position there.

We are a software company in Canada providing a learning and compliance application to organizations with high risk safety environments.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GrayCell Technologies, and what were your goals?

Looking to improve our SEO rankings and course sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

we went through many SEO companies over the 17 years of our existence and we couldn't find any that improved our sales. We find some that would improve website visitors, but when we looked into it, it was people finding more photos on our website, and not potential customers. When we found Graycell, they actually got true ranking for our service.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

All SEO for our website.

How many people from the vendor's team worked with you, and what were their positions?

I'm not sure, they have a ton of people that have helped us over the years and they have been exceptional.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our online course sales went from $300/month on average to over $35,000 per month, plus the warm leads on our software have helped our company generate millions of dollars in revenue each year.

Describe their project management style, including communication tools and timeliness.

They are extremely good, they provide weekly updates and they get results.

What did you find most impressive or unique about this company?

The results. Most SEO companies charge a lot of money, they 'talk' a good game but when it comes to results, they are mediocre at best. They take time but get slow and steady results, but each month, week, and year, they keep getting better and better.

Are there any areas for improvement or something they could have done differently?

no, they are fantastic.

BACKGROUND

Please describe your company and your position there.

I’m the founder and CEO of Soul Bowl, an online grocery delivery website in Chandigarh tricity area with 2 stores taken online and over 20,000 SKUs of products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GrayCell Technologies, and what were your goals?

It all started in 2014. We were looking at digitising our offline Retail Grocery Store for Online Deliveries. Graycell was the perfect fit.

SOLUTION

How did you select this vendor and what were the deciding factors?

Came across the business online through a simple google research. A personalised approach, solid owner, and dedicated and passionate team members along with goodwill and close proximity.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Creating APIs between offline POS and Online website. Creating a secure platform which was hackproof, fast and easy to operate. PHP, Magento.

How many people from the vendor's team worked with you, and what were their positions?

Over the past 10 years, many developers both front end and back end have come and gone, however the management has remained the same which is good.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

During Covid, we did 10,000 online deliveries through our website and helped establish goodwill and increase sales for our offline store.

Describe their project management style, including communication tools and timeliness.

Very hands-on, personalised and detailed. Timelines are mostly adhered to although there is room for improvement. They are very communicative through email, calls, whatsapp etc and keep you informed of every step.

What did you find most impressive or unique about this company?

Good management, dedicated and helpful team of developers.

Are there any areas for improvement or something they could have done differently?

As an overall package they are very reliable, trustworthy, professional and prompt. Excellent service, can be a little quicker though but as compared to the rest definitely trust worthy.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a company that specializes in developing complete software solutions from scratch, including custom-coded modules for implementation into existing software ecosystems. Our approach encompasses Agifall [Agile and waterfall] or Wagile [waterfall and Agile] methodology to provide both flexibility and focus. Our primary goal is to provide functionality as quickly as possible while allowing for adjustments in the process. We offer outsourced development resources as an extension of our customer development team. Our customers can choose between short- or long-term engagements, which help reduce administration costs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GrayCell?

We were looking for a software developer for third-party customers. This would let us expand and contract the number of developers based on workload and project pressures.

SOLUTION

What was the scope of their involvement?

GrayCell has always been accommodating and supportive of our needs. They provide us with developers for PHP, Java, native mobile (iOS and Android), HTML, and SQL. Originally, we started with several small tasks to test their workflow, quality of code, and QA [quality assurance] processes.

One of our projects is a pioneering educational marketplace with groundbreaking features that have not been offered by any other provider to date. Aside from custom-built loyalty and referral modules, it includes an online classroom module that has video, audio, a two-way interactive whiteboard, and live document exchange. It even has a 60-second KYC [know your customer] verification process that is linked to numerous government departments.

What is the team dynamic?

As our confidence grew, so did the number of developers we used from their team. At any given time, approximately 6–14 of them work alongside our in-house teams across 5–7 projects.

How much have you invested with them?

In total, we’ve spent more than $200,000 on their services. They participate in projects that range from $10,000 to as high as $100,00.

What is the status of this engagement?

We have been working with them for over 2 ½ years, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The product went live a few months ago, and the customer is really happy with it. Although I am not allowed to disclose statistics and merits, I can tell you that user feedback has been fantastic.

How did GreyCell perform from a project management standpoint?

We have a designated project manager who coordinates with all of their developers, while a dedicated accounts manager provides support across all of our projects. This arrangement has been very satisfactory. We give them written specifications at the start of each project, and we also communicate via phone, Skype, and email.

What did you find most impressive about them?

What stands out for us is their project and account management services.

Are there any areas they could improve?

Initially, we felt that they needed to improve their QA process. However, we’ve witnessed fantastic improvement in the past 2 ½ years, which is in line with our expectations.

BACKGROUND

Please describe your company and position.

I am the CEO, Digital Marketer of an advertising & marketing company

Describe what your company does in a single sentence.

Digital Marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GrayCell Technologies to accomplish?

• Improve SEO
• To Drive Sales

SOLUTION

How did you find GrayCell Technologies?

Referral

Why did you select GrayCell Technologies over others?

Referred to me

How many teammates from GrayCell Technologies were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were looking to set ourselves up as competitive resellers of training based videos and were recommend Grey Cell to help us boost our SEO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the course of a year we saw a significant increase in traffic, improvement to Domain Authority, Spam Score and other key metrics that give us confidence our products will be getting in front of more people.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Amit is incredible at getting back to us on time, provides thorough answers and very insightful feedback on our goals.

What was your primary form of communication with GrayCell Technologies?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The quality of customer care and thoroughness of reports are impressive. Really great at supporting clients to reach goals.

Are there any areas for improvement or something GrayCell Technologies could have done differently?

Helping to make monthly reports more "user friendly" for the average person/client reviewing them (maybe a short video description about what the analytics mean for the average person).

BACKGROUND

Please describe your company and your position there.

What is Retensa? The ability to attract, motivate, and retain employees drives a company’s brand and its sustainable competitive advantage. As the world’s leading innovator of employee retention strategies, we provide the tools for you to predict and prevent breakdowns in your Employee Life-Cycle.

Your organization can create a culture of retention so you know where, when, and how to retain your best employees, reduce the cost of turnover, and increase talent ROI. Retensa's scientific approach removes the guesswork to reducing employee turnover, ensuring that your talent stays with you instead of joining the competition.

Services:

• Diagnose, Predict, and Prevent Turnover
• HR Metrics and Predictive Analytics
• Retention Skills Training for Managers

Software:

• TalentPulse®: Real-time Employee Survey Feedback Platform
• HRMetricsPro: HR Metrics Dashboard for big data in HR
• ExitPro®: Automated Exit Interview Software

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GrayCell Technologies, and what were your goals?

To improve SEO strategies for ExitPro Exit Interview Software including improved keywords, increase backlinks, website management, increase traffic, and increase conversions.

SOLUTION

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We meet weekly to see the updated analytics.

How many people from the vendor's team worked with you, and what were their positions?

2

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Traffic, Domain Authority, and backlinks are all improving.

Describe their project management style, including communication tools and timeliness.

Deliverables and communication are very timely.

What did you find most impressive or unique about this company?

Their level of knowledge and expertise.

BACKGROUND

Please describe your company and your position there.

I'm an owner

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GrayCell Technologies, and what were your goals?

We needed help with all areas of web work including design, coding, programming, consulting and support

SOLUTION

How did you select this vendor and what were the deciding factors?

We worked with this team on a client project years ago. We were so impressed we have worked together ever since.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

PHP mainly, photoshop

How many people from the vendor's team worked with you, and what were their positions?

We have worked with Amit as our project manager. He has been absolutely indispensable. Truly terrific!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

PHP upgrades met, 100% delivered, timely and fully functional

Describe their project management style, including communication tools and timeliness.

Incredible timeliness, professionalism and work quality.

What did you find most impressive or unique about this company?

We were impressed with their responsiveness and top-notch work.

Are there any areas for improvement or something they could have done differently?

Nope. Terrific!

BACKGROUND

Please describe your company and your position there.

We provide marketing services primarily in the healthcare professions. I am the President and sole owner of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GrayCell Technologies, and what were your goals?

Update and make changes to the software programs we sell, as well as re-designing and updating several of our websites.

SOLUTION

How did you select this vendor and what were the deciding factors?

We first found Graycell about 10 years ago and I can't recall exactly how we found them, but very happy that we did.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Takes too much time needed to answer these questions. Sorry.

How many people from the vendor's team worked with you, and what were their positions?

I only dealt with Ami Nugyal.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We generated some new revenue from one of the projects, but overall our client base is happy from the work that GrayCell did for us.

Describe their project management style, including communication tools and timeliness.

Excellent management skills. They had great communication and always delivered on time.

What did you find most impressive or unique about this company?

See above

Are there any areas for improvement or something they could have done differently?

no