Granular, a Ten-Time Google Premier Partner, was founded and is run by digital marketing veterans with both in-house Fortune 100 and agency-side marketing experience. Their expertise was built by hands-on management of well over $250 Million in PPC and digital marketing ad spend. Granular is headquartered in Milwaukee, Wisconsin and was founded in 2014.
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Our Core Values
Deliver Incredible Value
Our number one goal when managing your paid search account is to deliver a return on your PPC investment. Whether it’s generating leads, driving phone calls, driving eCommerce sales or delivering customers to your storefront, we will measure and return to your goals.
Be Open and Transparent
All too often, consultants and agencies keep data, account access, and insights close to their chest, not sharing critical business metrics with their clients. Our focus is to share insights that you may have missed without us on your account. Paid search insights often lead to key business decisions. Think of us as an extension of your team–If you succeed, we succeed.
Focus on the Future
Google and Bing constantly change the features of their PPC platforms. With Granular on your account, you can rest assured that we are on the cutting edge of the latest news and feature changes. With our large enterprise accounts and direct contact with Google and Bing reps, we are often involved with Alpha and Beta tests that most other PPC specialists don’t have access to. Our connections to the search engines mean that you will also be ready for any changes.
Focus on Efficiency
We use strict methods of PPC management that make Google’s quality score happy and your CPCs lower, driving overall efficiency for your media investment. Our best practices were honed on over 300 businesses and with over $250,000,000 in ad spend! Our tried-and-true methods are built on years of positive results and supported by a large helping of Midwestern work ethic.
Min project size
$5,000+
Hourly rate
Undisclosed
Employees
10 - 49
Locations
Milwaukee, WI
Year founded
Founded 2014
Languages
Timezones
1 Language that we service
English
1 Timezone that we service
CST
Central Standard Time (CST)
1 Locations
Milwaukee , WI
No have been added yet...
Pricing Snapshot
Min. project size
$5,000+
Avg. hourly rate
Undisclosed
Rating for cost
5
/5
What Clients Have Said
Granular offers competitive pricing and strong value for cost, highlighted by clients' satisfaction with results and efficiency. Specific project costs include a $3,000 monthly retainer for one client. Overall, clients appreciate Granular's reliability, responsiveness, and tailored approach to digital marketing.
Granular is commended for their proactive approach in suggesting new technologies and strategies. Clients noted their willingness to experiment and innovate, which contributed to their successful advertising campaigns.
Reliable and Responsive Project Management
Clients consistently praised Granular's project management skills, highlighting their reliability, responsiveness, and adherence to timelines. Their ability to address questions promptly and deliver projects on time has made them a dependable partner for many companies.
Room for Achieving Greater Goals
While clients have been pleased with Granular's performance, some expressed a desire to not only meet but exceed their goals. This indicates potential for further growth and optimization in their campaigns.
Specialized Focus on PPC
Granular's specialization in PPC is acknowledged as a strength. Clients appreciated their deep focus and expertise in this area, which has been a significant factor in driving successful outcomes.
Proficiency in PPC and Digital Advertising
Granular's expertise in PPC and digital advertising is evident from their ability to significantly boost traffic, leads, and brand searches across various platforms like Google and Bing. Clients appreciated their specialization and up-to-date knowledge in digital advertising.
Effective Communication and Detailed Reporting
Granular's communication skills and ability to provide detailed reporting were highly valued by clients. They ensured clear and timely follow-ups, which helped in maintaining transparency and trust in the client relationship.
Paid Media Strategy for Marketing Communications Agency
AdvertisingMedia Planning & BuyingPay Per Click
Confidential
Jan. 2018 - May 2025
5.0
Quality
5.0
Schedule
4.5
Cost
5.0
Willing to Refer
5.0
"They produced deliverables on time, according to our timelines."
Jun 5, 2025
Senior VP, McDill
Daryn Peterman
Verified
Advertising & marketing
Milwaukee, Wisconsin
11-50 Employees
Online Review
Verified
Granular was hired by a marketing communications agency to provide PPC and paid media strategy. They executed digital paid plans monthly to help the client deliver results to their end customers.
Granular helped the client achieve several top-tier results through their collaboration. The team impressed the client with their expertise in digital advertising and knowledge of the latest trends. Granular also delivered work on time and communicated well via in-person and virtual meetings.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Senior Vice President of McDill
Describe what your company does in a single sentence.
Marketing communications agency focused on strategy, content and strong creative.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Granular to accomplish?
Be a solid go-to-partner for our clients' digital paid needs.
SOLUTION
How did you find Granular?
Referral
Why did you select Granular over others?
High ratings
Great culture fit
Good value for cost
Company values aligned
How many teammates from Granular were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Over the past 8 years, we've partnered on clients ranging from Fortune 100 global enterprises to strong local businesses and every one in between. Granular has been our partner in delivering a strong digital paid plan and executing on it month-over-month to help our clients deliver world-class results. With our team delivering the creative and marketing strategic muscle, and Granular providing the paid media strategy, we deliver results, time and time again.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Several top-tier results, over the many projects we collaborated together on.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes, they produced deliverables on time, according to our timelines.
What was your primary form of communication with Granular?
In-Person Meeting
Virtual Meeting
What did you find most impressive or unique about this company?
The deep-bench of strong PPC and paid ad experts that have experience in all-things digital advertising, and are up-to-date on the latest trends.
Are there any areas for improvement or something Granular could have done differently?
N/A
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Paid Traffic & Lead Gen for SEO & Digital Strategy Company
AdvertisingPay Per Click
$10,000 to $49,999
Jan. 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I'm impressed with the quality of the traffic and campaigns they have."
Mar 3, 2023
COO, SEO & Digital Strategy Company
Anonymous
Verified
Advertising & marketing
Milwaukee, Wisconsin
1-10 Employees
Online Review
Verified
Granular is helping an SEO and digital strategy company drive more qualified paid traffic to their website. The team's tasks involve ideation, creation, management, and campaign reporting.
The client has seen a 1,200% increase in traffic from Google Ads year-over-year, a 320% increase in qualified leads, and a 2,000% rise in branded searches, thanks to Granular's services. The team has been hands-on and responsive, ensuring they stay on top of the campaign and delivering quality work.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the COO of (a/an) Advertising & marketing
Describe what your company does in a single sentence.
We provide content, SEO, and digital strategy services.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Granular to accomplish?
Brand awareness
Leads
SOLUTION
How did you find Granular?
Referral
Why did you select Granular over others?
Great culture fit
Good value for cost
Company values aligned
What was the size of Granular’s team?
20+
Describe the scope of work in detail. Please include a summary of key deliverables.
We hired Granular to drive more qualified paid traffic to our website. Key deliverables include:
ideation
creation
management
reporting on campaigns.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
+1,200% in traffic from Google Ads YoY
+320% in qualified leads from Google Ads YoY
+2,000% in Google branded searches YoY
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They've been available to answer any and all questions in less than a business day. They constantly have eyes on our campaigns and make adjustments as necessary.
What was your primary form of communication with Granular?
Virtual Meeting
Email
Messaging App
What did you find most impressive or unique about this company?
I'm impressed with the quality of the traffic and campaigns they have and the education to the consumer (me).
Are there any areas for improvement or something Granular could have done differently?
I can't think of any shortcomings to mention.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 11-12 of
12 Reviews
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