The Gradient

Please describe your company and your position there.

I’m a Co-founder and Chief Product Officer of Treeum. Treeum develops fintech products for the Ukrainian market.

For what projects/services did your company hire The Gradient?

In 2021 we started working on a mobile app Multi Invest for investing in stocks, crypto and other assets, focused at first time investors. The challenge was to create an app that would make investments clear and accessible for beginners, as well as comply with regulatory requirements. We came to The Gradient for Product Design, with a strong focus on creating a good user experience.

How did you select this vendor?

We held a tender in which 4 leading agencies in Ukraine participated. We chose The Gradient because of their impressive expertise in UX design, as well as their approach to cooperation with the development team. They created detailed documentation for developers, which significantly saved us time and effort on development.

Also, The Gradient has significant expertise and experience in the design of investment applications and products, and they were able to apply this experience as well as the best practices in working on our application.

Describe the project in detail and walk through the stages of the project.

The first stage of the project was creating wireframes of the future app and align them with regulatory requirements. The next important stage was creating design system and UI for the approved wireframes. The next step was product iterations based on the new input data from developers and making appropriate changes to the design and structure of the product.

How many resources from the vendor's team worked with you, and what were their positions?

The team from The Gradient consisted of the Founding Partner who oversaw the project, 2 product designers and a business analyst.

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to the detailed documentation by The Gradient team, our developers were able to implement their designs easily. As a result, Multi Invest app was successfully launched in the App Store and Google Play in February 2022 and has thousands of users.

How effective was the workflow between your team and theirs?

From the beginning of our cooperation, The Gradient team gave us a well structured plan for the project stages and always met the set deadlines. We had a very transparent project timeline and we could rely on the terms that were indicated by The Gradient. We were satisfied with the quality of communication with The Gradient team and we want to note that their team was very responsive and was sincerely involved in the project.

Our developers were especially pleased with the communication because they received not just a design, but a detailed description of all interactions in the interface and also quickly received answers to their questions that arose during the development of the product.

What did you find most impressive or unique about this company?

Firstly I want to note The Gradient's deep understanding of user experience and their love for users, their sincere interest in how to make user experience better.

The second thing I would like to note about the company is the involvement of The Gradient team in the overall process of working on the product and joint work with our product team, which also includes lawyers, marketers, copywriters, etc. That is, they were not only responsible for the design of the product, but were also a full-fledged part of the work on the product as a whole.

Are there any areas for improvement or something they could have done differently?

In retrospect, we would have started working with The Gradient earlier and with their expertise and assistance, we would have been able to bring the product to market faster.

Introduce your business and what you do there.

I'm the CTO and co-founder of a company that makes products that tie in with banks for small and medium-sized enterprises (SMEs). We give clients a holistic view of how their business is performing across all their cloud platforms. Instead of having multiple isolated silos, we aggregate all the data and put it into a singular dashboard to show how the elements interact. 

What challenge were you trying to address with The Gradient?

We reached out to The Gradient to design our app. Based on the quality of their past work, it seemed like they could help us. 

What was the scope of their involvement?

When we first made contact, The Gradient requested more information about the background of our product. After reviewing those details, we started putting a scope together of all the necessary requirements to work through the entire project. We held quite a few meetings initially to give the team the right idea.

From there on out, they've independently completed the majority of the work. We give them feedback either daily or every other day. The technologies they used to design the app include Figma and Notion.

What is the team composition? 

The Gradient assigned us an account manager and marketing lead. She oversees two designers who do the implementation. In total, we work with three people on a daily basis. 

How did you come to work with The Gradient?

While I was visiting Ukraine in search of developers, I decided to look for designers as well. I found The Gradient's work online. Many developers I talked to from companies in Ukraine recommended them. I met them somewhat by chance, but have been very impressed with their work.

How much have you invested with them?

We've spent about $30,000.

What is the status of this engagement?

We started working together in August 2018. Since phase one of the UX/UI has been completed, we’ve moved on to different aspects of the product. The Gradient provides ongoing services.

What evidence can you share that demonstrates the impact of the engagement?

We don’t have any measurable outcomes or results at this point because we haven't released the product yet. Concerning anecdotal data, all the feedback we've heard from our beta testers has been extremely positive. In fact, most of it has been outstanding. 

We've received extensive input from the banks we partner with, as well. Everyone who has seen the beta version of our app so far has loved the design and the workflows.

How did The Gradient perform from a project management standpoint?

The Gradient has definitely excelled from a project management standpoint. They've kept the project from stalling. Instead of letting us get stuck in the design loop, they move us on to the next stage we need to go. The amazing way they manage pacing has been greatly beneficial for us. 

We use Slack as a tool to communicate and leave comments for them to respond to in Figma. They accommodate our time zone differences. We're based in New Zealand, and they're located in Ukraine.

What did you find most impressive about them?

The Gradient is extremely helpful, and I can't say enough positive things about them. They've done an outstanding job with organizing the project and getting everything how it needs to be. 

I've worked with quite a few different designers on other projects. The Gradient is very thorough, and their superb documentation is the best I've seen from any agency. I never have to think twice when I give it to my frontend developers. 

Are there any areas they could improve?

I can't think of anything. 

Do you have any advice for potential customers?

I suggest having everything organized the way you'd like to present the product. Going in with a clear idea will make things easier. Let The Gradient figure out the flow and the design, which is what they're great at. 

Introduce your business and what you do there.

I’m the CEO and founder of a recruitment SaaS company. We are building a business services platform for staffing and headhunting.

What challenge were you trying to address with The Gradient?

We needed someone to do UI/UX design on the Salesforce platform that we had been developing.

What was the scope of their involvement?

The Gradient has customized completely the UI on our Salesforce platform to improve its efficiency and make it able to support all the workflow and processes we need. The team has designed every single UI/UX component of the platform, which is essentially a very complex desktop application with several aspects to it.

What is the team composition?

We work with a UX business analyst, a UI designer, and an account manager. We have two of their employees working full-time, and they have a lot of internal workshops with other team members that solve issues that might arise. 

How did you come to work with The Gradient?

The team was recommended by our development partner.

How much have you invested with them?

Our company has invested over €100,000 (approximately $122,000 USD). 

What is the status of this engagement?

Our partnership started in April 2020, and it’s ongoing. 

What evidence can you share that demonstrates the impact of the engagement?

The Gradient's team is brilliant. They have excellent leadership skills and constantly commit to delivering high-quality work. 

How did The Gradient perform from a project management standpoint?

We use tools like Aha! and Confluence for project management — they’re very good at it. 

What did you find most impressive about them?

The Gradient’s work ethic and attitude are great — it's as if they were part of our company. Even though they’re based in Ukraine, they have solid English language skills and international experience. Everyone I’ve dealt with has been really good. 

Are there any areas they could improve?

No, I can't think of anything. 

Do you have any advice for potential customers?

I’d advise them to trust the team and be clear about what they’re looking for. Be transparent in your communication and provide regular feedback.

Introduce your business and what you do there.

I’m the VP of marketing and communications for one of the leading corporate investment banks in Saudi Arabia. We take care of security brokerage, stock trading, asset management, and we also have an investment banking division where we help companies with mergers and acquisition transactions.

What challenge were you trying to address with The Gradient?

We have an archaic stock trading system that was designed and developed in 2012. We needed someone to revamp this platform and use the latest design tools and development methods to help our clients better.

What was the scope of their involvement?

We first looked at the existing platform, products, and services we were offering digitally. We then looked at our future vision, what our requirements were, and did a bit of a gap analysis and research to understand our clients more. After that, we did a bit of competitive analysis and from there, we decided on a design concept. The Gradient then started designing the various components of that concept.

For the gap analysis, we used an Excel sheet of what we had and what we would like to have. There was nothing visual at that point so we just wrote the login process, including accessing trade securities, investing in funds, reading articles, searching for stocks, and chatting with agents.

As of now, we’re still in the testing phase, but we’re getting more clients on board to test the product.

What is the team composition?

Initially, we worked with a business analyst and two designers. As we progressed, we started working with only a business analyst and just one designer. There’s also a relationship manager who we go to whenever we’re trying to settle invoices and ask for out-of-scope work.

How did you come to work with The Gradient?

We kept digging deep into the UI/UX community through online research, and we found an article that talked about Clutch. When we visited Clutch, we saw there were filters to the search feature by a specific service, which got us hooked. We then sent out RFPs to almost 30 agencies and we chose The Gradient because they gave the best story and they had the best profile.

What is the status of this engagement?

We started working together in March 2020, and our partnership is still ongoing.

What evidence can you share that demonstrates the impact of the engagement?

The design concept that we created with them was so good, that the CEO asked us to present it to our parent company. They ended becoming really inspired by it, so they went and requested The Gradient’s services. The team simplified the interface, so the design of the app itself has reduced the number of clicks that our clients have to go through. Additionally, the quality of the design is definitely felt by the clients and the testers.

We did multiple iterations with The Gradient and they were very responsive and accepting so we were able to enhance the design. The best metric would be the low number of changes required to the original design — we didn’t have to spend too much reworking the design that we originally had.

How did The Gradient perform from a project management standpoint?

We mainly use Slack to communicate, and their team uses Notion to manage the project. Their project reporting and management are great and the deadlines are always met. If there were going to be any delays, we’re made aware of the risks and why they wouldn’t be met ahead of time.

What did you find most impressive about them?

We care about the costs but we definitely don’t want to compromise value, so we like the value their service brings. prior to hiring them, they gave us the confidence that they'll be able to deliver the quality we’re looking for at a great price. The Gradient is extremely patient, systematic, and professional. 

Are there any areas they could improve?

There were some mistakes along the way but we all learned from them, and we’re still happy with their services.

Do you have any advice for potential customers?

Make sure you have a vision. If you have a vision of where you want to be, The Gradient will be the best partner for you. They had never done work in the investment segment before, so all the expertise came from our side. If we didn’t have the vision, they probably wouldn’t have produced the design we were looking for.

Introduce your business and what you do there.

We are a startup email marketing automation service based in Ukraine. I’m the marketing content manager, and I was the one working with Gradient.

What challenge were you trying to address with The Gradient?

We were planning to develop a new, more advanced version of our product, and were looking for an agency which could handle our UI/UX scope. We had completely new branding, identity, colors, and features. The old version was a bit outdated, and because we were launching a completely new scope of advanced features, we decided to have brand new designs as well, bringing it more up to date.

What was the scope of their involvement?

Gradient dove deep into our project from the beginning. The first task was working on the UI/UX of the prototype version. We proceeded to the marketing scope of work, including logos and landing page identity. They handled everything from prototypes to implementation.

What is the team dynamic?

Each week, we had a call with Gradient, and deliverables were based on weekly sprints. We had multiple small tasks like email design, and Gradient hired additional experts for help with these. The core team in communication with us consisted of their CEO, the marketing person, the UI/UX specialist, two designers, and two developers. In total, there were 8-10 people in charge of our project.

We were in constant communication over Slack, and had weekly calls through Skype.

How did you come to work with The Gradient?

I looked for agencies with experience working with startups. We were launching our product on the European and U.S. markets, so the partner had to have experience with those markets as well. I found Gradient in a list of top agencies in the U.S. They were one of the agencies who accepted the project, but they were also excited about it. We started the collaboration almost immediately, after several calls.

How much have you invested with them?

I am not the financial person, so I’m not sure about the numbers. I estimate that the total cost of their work was between $10,000 and $20,000.

What is the status of this engagement?

We started working with Gradient in May or June 2017. The main scope of the project (the development of the product itself) has been completed. We are still working on some marketing tasks like the landing page and logo.

What evidence can you share that demonstrates the impact of the engagement?

The version created by Gradient was fully approved by us. We haven’t launched it yet, so I couldn’t tell you the real results in terms of how it impacted our users or how the market reacted to it. From our side, we’re completely fine with whatever Gradient suggested and created, as well as with the deadlines.

How did The Gradient perform from a project management standpoint?

There were no problems in terms of communication or planning timelines.

What did you find most impressive about them?

It’s hard to pick a single aspect, but I believe Gradient’s biggest strengths are in terms of UI and UX. We’ve been fine with the process from the beginning.

Are there any areas they could improve?

No. They had multiple experienced people on the team, and were able to provide multiple choices around whatever we asked for. Everything was fine.

The review was updated on February 11, 2019, by Igor Solovyov (Founder & CEO, TriggMine). The original start ratings were: Overall - 5, Quality - 5, Schedule - 5, Cost - 5, NPS - 5. The new content is below. 

Introduce your business and what you do there.

I’m the founder and CEO of Triggmine, a marketing and automation platform for e-commerce.

What challenge were you trying to address with The Gradient?

We went to market in 2017 and decided to rebuild our UX/UI shortly after that.

What was the scope of their involvement?

Our platform is a user dashboard that’s similar to the frontend of any server. Gradient rebuilt the UX/UI of our platform and our landing page from the ground up. We were looking to expand into new markets, and rather than doing so with a marginally better product, we decided to start over from scratch. They built the UX/UI based on user insights regarding the old platform and interviews with new users. After building a prototype, they developed the final version using Angular JS. We built the backend in-house.

What is the team composition?

We initially met with Denys (Co-Founder and CEO, The Gradient) and Olena (Founding Partner, Product Strategy & Marketing, The Gradient), and mainly worked with them. They assigned a UX designer to the project, and I believe there were also several business analysts and project managers involved. They worked directly with our marketing team.

How did you come to work with The Gradient?

We shortlisted five companies based on internet research, and our marketing team connected with them and reviewed their portfolios. Gradient had experience building interfaces for US and Global markets, which is exactly what we were looking for.

How much have you invested with them?

The project had two parts: UX/UI and development. The former had a cost of about $30,000, and the latter, about $50,000. The whole project cost around $80,000–$100,000.

What is the status of this engagement?

We worked together from June until November 2017. We’re about to start a new project with them as well. 

What evidence can you share that demonstrates the impact of the engagement?

Issues caused by the previous interface were hurting our reputation with users. Because the new interface is better-looking and easier to understand, conversion rates and number of users have both increased.

How did The Gradient perform from a project management standpoint?

We developed a roadmap in Google Sheets and had deliveries about once a week. They were direct about their timelines and integrated well with our internal team. This was critical, as we had to connect the frontend they produced with the backend we built internally. We did have a one-month extension, but projects like this always require more work than initially expected. Working with them was quite easy.

What did you find most impressive about them?

Their extensive design experience was invaluable. We’ve worked with groups that simply create graphics based on our directions, but Gradient did their own research and delivered original suggestions. They advised us on how to build the platform so it would be most useful to our users. We felt we could be open with our paint points too, which helped us build a better collaboration.

Are there any areas they could improve?

No company is perfect, but I was extremely pleased with Gradient’s UX/UI and development work. They could improve on the latter, but I know that design is their specialty.

Do you have any advice for future clients of theirs?

They should be open about their own preferences and expectations at the beginning, providing as much information as possible. This will allow Gradient to do their work much better.

Introduce your business and what you do there.

I’m the CEO of a theft recovery mobile platform specifically for Apple devices.

What challenge were you trying to address with The Gradient?

We did a major pivot, moving from a B2C to a B2B offering. We wanted to hire a great design agency to help us with redoing the user dashboard to be much more geared to handling larger fleets of devices. It wasn’t very user friendly if you had more than a handful of devices.

What was the scope of their involvement?

The Gradient redesigned the UI dashboard for our platform. They also worked with us a bit later on with learning the marketing site as well. We bounced ideas around and did wireframes.

What is the team composition?

There were 2–3 people on the UX design team. There were a couple on the marketing site as well.

How did you come to work with The Gradient?

The Gradient was referred to us by a mutual contact. Since they have much deeper experience in the area, we felt their input was going to help us. There were some comparisons and other templates that they were able to refer to in terms of how to develop it.

They had a really good pedigree and felt like a good fit. When I was deciding on a company, I had an in-person meeting with them as well.

How much have you invested with them?

We spent $20,000–$24,000.

What is the status of this engagement?

We started working together in August 2019–March 2020.

What evidence can you share that demonstrates the impact of the engagement?

We’re happy with the results, and our customers are much happier with the new dashboard. We feel a lot more confident to market the business now to the business customers that we want to chase in our new B2B focus.

How did The Gradient perform from a project management standpoint?

Project management was good. It was very fair and the team was always readily available. We used Slack, and their communication was good.

What did you find most impressive about them?

They were professional. I had one other experience with a vendor and the experience with The Gradient was much more positive.

Are there any areas they could improve?

It was a lot of money for us at the time but we felt it was worth the money.

Do you have any advice for potential customers?

The Gradient has great reference points if you’re trying to pivot in a certain direction which was really relevant for what we were doing. Their work spoke for itself, and they had a very good portfolio and track record. If you can get to them for an in-person meeting, I recommend it.

Introduce your business and what you do there.

I’m a co-founder of WeMeet, a company that provides a platform for businesses to rent spaces for seminars, course, workshops, or other sessions.

What challenge were you trying to address with The Gradient?

We needed a team to support us in defining our requirements, screens, designs, workflows, and other elements related to developing our platform. Our goal was to showcase our company’s purpose with a quick layout that could enter the market quickly.

What was the scope of their involvement?

They began by helping us create an MVP version of our platform that reflects our goals. We workshopped for one week to identify the look and feel of our vision. After narrowing in on our target users and understanding the problems we needed to solve, they helped us define our current and future business requirements. They developed the MVP with consideration for new versions so that it can evolve easily. Their team helped with product design, built every screen, and implemented UI features on the front- and backend.

Additionally, they created a landing page for us, aided in brand focus, and provided materials for future marketing presentations. Their team implemented features that allow users to use filters, define their space selections, etc. They also created a video to showcase the product on our homepage.

What is the team composition?

The Gradient provided one founder as a project coordinator for every step of the project. We also worked with a project manager, designer, marketing personnel, and a business analyst. They replaced team leaders depending on the main focus during the current stage.

How did you come to work with The Gradient?

I discussed the project with 10-12 companies and told them our specific expectations and requirements. One of the companies we spoke to referred us to The Gradient after hearing our needs. We had a Skype call with their team and met them in Ukraine. It was after this meeting that my team decided we wanted to work with them.

How much have you invested with them?

We’ve spent between $30,000-$40,000 so far.

What is the status of this engagement?

We’ve been working together for four months and have recently wrapped up the current project of developing a prototype. We are now talking to investors, and once our team completes that, we will be working with The Gradient again, hopefully around November 2018.

What evidence can you share that demonstrates the impact of the engagement?

We’ve received positive internal feedback on the MVP’s design. The materials The Gradient produced for us have been helpful in making various processes smoother. Additionally, we are now able to reach out to potential investors because of the product they created.

How did The Gradient perform from a project management standpoint?

Their team performed extraordinarily well; they were able to shift gears like a well-oiled machine. They were attentive and proactive, always ready to begin planning the next step. They never missed any details and gave quick, constructive feedback. They used Confluence to keep track of changes in the project and RealtimeBoard for project documentation and references. They defined every step in Confluence, showing us every perspective.

What did you find most impressive about them?

The Gradient is different from other agencies in how they truly help the client define their product from all possible angles and challenge them to see different perspectives. We valued the space they gave us as creators, yet they knew when their role was needed. They are a very diverse team that became a part of our company to deliver the best product.

Do you have any advice for future clients of theirs?

It’s essential for clients to become involved with the team and meet them face-to-face, if possible.

Introduce your business and what you do there.

I'm the product owner of the website for a company that sells hearing aids. We’re different from traditional clinics because we sell hearing aids through our website and call center, and not physical shops.

What challenge were you trying to address with The Gradient?

We needed help redesigning the website to make it look more trustworthy and modern.

What was the scope of their involvement?

The Gradient did their own research. We also shared with them our knowledge of the market. While our old website served as a rough wireframe, they took a new approach. They came up with their own wireframe and design process. They also changed the blue in our brand color palette to be more appropriate for a medical device.

They designed the site using Sketch, then used both Zeplin and Notion for sharing the designs. They used InVision to make clickable and interactive models to give us an idea of what the final design would look like.

What is the team composition?

Our main contact was the project lead. The owner of the company takes care of contracts and invoices, and we also worked with a designer.

How did you come to work with The Gradient?

We vetted several design agencies on Dribbble and Clutch. After calling different agencies, The Gradient checked all the boxes in regards to the web design process and being cost effective.

What is the status of this engagement?

The engagement took place between July–September 2018. They finished the design last week, and now we're working on the web implementation. We're doing it ourselves with our developers, but they're available if we have questions.

What evidence can you share that demonstrates the impact of the engagement?

We need to get the new site implemented before I can talk results. What's most important at this point is we’re very happy with the redesign. My developers are pleased with how it looks.

How did The Gradient perform from a project management standpoint?

There wasn’t any scope creep, or discussions of parts of the project being out of scope. The project manager was very organized, and available whenever we had any questions. We used Jira and Slack to communicate.

What did you find most impressive about them?

I particularly liked that they were thinking about the project alongside us. They also came up with their own suggestions, which I thought was important.

Are there any areas they could improve?

The only negative aspect was that it felt a bit rushed at the end when they were trying to complete the design. Everything got done, but it would’ve been a better experience if the ending hadn’t felt so hurried.

Any advice for potential customers?

Not really. We did a good thing by having a reasonably well-defined project at the start. That was made easier by the project’s focus on rebuilding an existing site.

Introduce your business and what you do there.

I am the founder and CEO of an early stage startup with 25 years of experience in the software development industry. My startup offers an on-demand platform for a niche market in the transportation industry. My goal is to launch this new platform in August 2017—first in Canada, then in the United States.

Why did you hire The Gradient?

I was looking for an outsourcing company to do the UX design of my mobile app. I wanted a team with the skills, experience, and work ethic to do a top-notch job. While I did not have the budget to hire locally, I was still not ready to compromise on my vision or quality standards. So, I needed a partner committed to my long-term success. This is what I found at The Gradient.

What specific business or organizational challenge were they helping you solve?

The Gradient provided the UX and marketing skills that I needed to deliver my vision. They drove 100% of this work. 

What was the scope of their involvement?

The Gradient expanded my initial user scenarios, refining and enhancing them to enrich the overall user experience. They created sophisticated mind-map diagrams to facilitate communication and capture the critical elements needed in the detailed screen mockups. This resulted in a beautifully designed, highly usable interface for Android, iOS, and the web.

Creativity is The Gradient’s core strength. They became an extension of my 1-man team. I had a full-time senior UX designer and a part-time marketing specialist assigned to the project. They were involved for the duration of the project and provided guidance and insights.

Did the nature of your service and/or solution change during the engagement?

After a few calls with The Gradient, I quickly understood their skills in marketing and accelerating their clients’ path to success. I subsequently contracted them to do all of my product marketing. They created a set of high-impact marketing materials that should optimize my chance for success.

How did you find them to begin with?

I have been in the software development industry for more than 25 years and worked with teams all over the globe. Based on my experience, I knew a Ukrainian team would be a good fit for me. I researched teams through LinkedIn and Clutch.co and contacted 5 teams. I realized that The Gradient had the right experience, English proficiency, skills, and resources available to work on my project.

What is the timeline of this engagement?

I started to work with The Gradient at the beginning of February 2017. The bulk of the work for MVP1 was done by early June 2017. The team supports the project while we are completing development. I will continue to work with them for our subsequent releases.

How much have you spent on this engagement?

I’ve spent between $25,000 and $40,000.

Can you share anything data-driven or quantitative that would illustrate the success of this engagement?

Market success is the ultimate data point, and I’m not there yet.

Can you comment on the supervision and organization of the engagement?

The Gradient uses all the tools and processes necessary to ensure we stay connected at all times. Their communication, documentation, and organization were great.  

Is there anything distinctive, unique, or surprisingly impressive about their business practice(s)?

They’re a top-notch team. Their productivity is on par with the best teams I’ve worked with in the past 25 years. No matter where you are, great UX skills are difficult to find. I really feel that The Gradient went the extra mile for me. They understood what I was after and delivered. They are truly committed to my success. 

Can you share any tips or recommendations for inexperienced buyers who might be considering an engagement like yours? 

Consider the following factors before deciding to partner with a certain provider: experience/portfolio, skills, tools and processes (i.e. the team’s maturity), resource availability, and language proficiency.

Introduce your business and what you do there.

I’m the business development manager at an IT firm that provides solutions based on blockchain. We mostly focus on financial institutions.

What challenge were you trying to address with The Gradient?

We needed someone to help us with a quick prototype design.

What was the scope of their involvement?

We asked Denys (CEO & Co-Founder, The Gradient) and his team to develop our prototype, which is a work-based application. It can be used as a demo to demonstrate or display how the prototype works to our clients.

What is the team composition?

I’ve worked with five or six people. Our main point of contact is Denys. I also spoke with Kateryna (Business Analyst, The Gradient) and Oleg (Founding Partner & Design Director, The Gradient).

How did you come to work with The Gradient?

Our past colleagues recommended we try out their service.

What is the status of this engagement?

We worked together from July to August 2018. The project took two to three weeks.

What evidence can you share that demonstrates the impact of the engagement?

They got the first demo done within five days, which was impressive and left us with a great impression. They always had regular meetings with us to get our suggestions and make sure their understanding was correct.

How did The Gradient perform from a project management standpoint?

Working with them has been a really great experience. There’s a time zone difference between Ukraine and Hong Kong, but we still managed. They’re very responsive and would respond even during their evenings. They were responsible and provided a lot of value. They’d ask us about the workflow or product features, as well as the idea or the whole logic behind it. That meant they could help build a great prototype that our clients are satisfied with.

Most of our conversations were either through WhatsApp or video web conferencing. Every two to three days, they provided us with a demo or a fast prototype after making revisions. We had very effective communication.

What did you find most impressive about them?

I’m very satisfied with their performance and what we pay. It’s great to find a partner that’s responsive and responsible for their work. I have no complaints or anything that they can improve.

Do you have any advice for potential customers?

Don’t expect them to be like a robot. They’ll question you on your idea, so be well prepared. They’re very professional. You also need to be professional to work with them. Having good communication on both sides is important.