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AI experience design agency

We design AI-native experiences.

From startups to market leaders, we partner with forward-thinking teams to solve the design challenges of the AI era — bridging the gap between human intentions and machine intelligence to create experiences that win hearts and drive growth.

Our services

  • AI Transformation

  • UI for AI-native products

Strategy capabilities

  • Product Strategy & Vision

  • Brand Strategy

  • User Engagement & Retention

  • Go-to-Market Strategy

  • Product Management

  • Product Analytics

  • Min project size
    $25,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    10 - 49
  • Locations
    L'viv, Ukraine
  • Year founded
    Founded 2015
  • Languages
  • Timezones

2 Languages that we service

  • English
  • Ukrainian

7 Timezones that we service

GMT
Greenwich Mean Time (GMT)
CET
Central European Time (CET)
EET
Eastern European Time (EET)
ART
(Arabic) Egypt Standard Time (ART)
MET
Middle East Time (MET)
CST
Central Standard Time (CST)
EST
Eastern Standard Time (EST)

2 Locations

  • L'viv , Ukraine
  • London , England

Service Lines
Select Focus Area
User Experience Focus
Industries
Financial services
40%
Consumer products & services
20%
Medical
20%
Telecommunications
10%
eCommerce
10%
Clients
Enterprise (>$1B)
40%
Midmarket ($10M - $1B)
30%
Small Business (<$10M)
30%

Pricing Snapshot

Min. project size $25,000+
Avg. hourly rate $50 - $99 /hr
Rating for cost 4.8 /5

What Clients Have Said

The Gradient offers competitive pricing, with project costs ranging from $10,000 to over $500,000 depending on client needs. Clients consistently report high value for cost, noting responsive communication and effective project management as key strengths.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $49,999 based on 46 reviews
< $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000

Select a service to see pricing information

The Gradient Review Insights

Overall Review Rating

4.9
  • Quality 4.9
  • Schedule 4.8
  • Cost 4.8
  • Willing to Refer 5.0

Top Mentions

Review Highlights

  • Expertise in AI and Emerging Technologies

    The Gradient demonstrates a strong understanding of AI tools and emerging technologies, which they leverage to deliver advanced design solutions. Their expertise in these areas is a standout feature that clients appreciate, especially in tech-driven projects.

  • Successful Cross-Industry Applications

    The Gradient effectively applies their design expertise across various industries, including fintech, healthcare, and e-commerce. This versatility is highly valued by clients seeking industry-specific insights.

  • Innovative Problem Solving

    The Gradient is praised for their innovative approach to problem-solving. They actively engage in understanding client challenges and provide creative solutions that enhance project outcomes. Their strategic input is often seen as a valuable asset.

  • Commitment to Client Success

    The Gradient shows a strong commitment to ensuring client success, often going above and beyond to meet project goals and exceed expectations. This dedication is a key factor in their positive client relationships.

  • Cultural and Time Zone Adaptability

    The Gradient effectively manages cultural differences and time zone challenges, ensuring seamless collaboration with clients worldwide. Their flexibility and willingness to adapt to client needs are key strengths.

  • Challenges with Project Scope Definition

    Some clients noted initial challenges in defining project scope, which led to delays. However, The Gradient is proactive in resolving these issues, often adapting quickly to client feedback and project needs.

The Gradient Reviews

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Video Prod, Prototype & Web Design for Software Startup

  • UX/UI Design Video Production Web Design
  • Usability Testing
    +2
  • $10,000 to $49,999
  • Feb. 2025 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"We're impressed that The Gradient has made sense of very complex business processes."

Jun 6, 2025
COO & Co-Founder, Software Startup
Anonymous
Verified
  • Information technology
  • Marina, California
  • 1-10 Employees
  • Phone Interview
  • Verified

The Gradient provides UI/UX design and prototyping services for a software startup. The team was responsible for creating an app prototype, redesigning the client’s landing page, and producing marketing videos.

UX/UI Design & Research for Technology Startup

  • Market Research UX/UI Design
  • Usability Testing
    +2
  • $50,000 to $199,999
  • Feb. 2025 - Ongoing
5.0
Quality
4.5
Schedule
4.5
Cost
5.0
Willing to Refer
5.0

“The Gradient is responsive and ships fast with accurate outcomes.”

Apr 2, 2025
CEO & Co-Founder, Intrepid
Collin Thomson
Verified
  • Other industries
  • San Francisco, California
  • 1-10 Employees
  • Phone Interview
  • Verified

The Gradient has provided product design and strategy services for a technology startup. The team has created interactive Figma prototypes, defined user journeys, and handled UX research based on customer data.

UX/UI Design for MedTech & EdTech Solutions Company

  • UX/UI Design
  • Usability Testing
    +2
  • $50,000 to $199,999
  • Jan. 2025 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"The Gradient is a modern UI/UX agency that’s knowledgeable about modern technologies and business processes."

Mar 28, 2025
CEO, Briolight
Andrii Vasyliev
Verified
  • Other industries
  • Ukraine
  • 11-50 Employees
  • Phone Interview
  • Verified

The Gradient provides UI/UX design services for a medtech and edtech solutions company. The Gradient has helped define user personas, test the new design on existing devices, and conduct interviews.

Mobile App UI/UX Design for Commercial Bank

  • UX/UI Design
  • $10,000 to $49,999
  • July - Oct. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

“The Gradient's design work was excellent.”

Nov 20, 2024
Product Owner, Commercial Bank
Olena Kovtun
Verified
  • Financial services
  • Kyiv, Ukraine
  • 5,001-10,000 Employees
  • Phone Interview
  • Verified

The Gradient designed a commercial bank's open banking mobile application. The team designed the app's flows and prototypes using Figma and delivered final designs for iOS and Android with white and dark modes.

UI/UX Design & Product Strategy for SaaS Fintech Company

  • Product Design UX/UI Design
  • User Research
  • $50,000 to $199,999
  • July 2023 - Ongoing
5.0
Quality
5.0
Schedule
4.5
Cost
5.0
Willing to Refer
5.0

“The Gradient is super agile and skilled.”

Nov 15, 2024
CEO, Yainvest
Yulia Myronova
Verified
  • Financial services
  • Baar, Switzerland
  • 1-10 Employees
  • Phone Interview
  • Verified

The Gradient provides UI/UX design and product strategy services for a fintech company. The team designs PDF reports and UIs for end clients using Figma, lean methodologies, and Microsoft OpenAI Studio.

Digital Strategy & Market Research for Medical Laboratory

  • Digital Strategy Market Research Product Design
  • Digital Transformation
    +2
  • Confidential
  • Sep. 2023 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0

"We discovered a great partner to create a strategy and transform the company, which is more than a product."

Jul 31, 2024
CMO, CBDO, Medical Laboratory
Anonymous
Verified
  • Other industries
  • Ukraine
  • 1,001-5,000 Employees
  • Online Review
  • Verified

The Gradient develops customer experience and digital strategies for a medical laboratory. The team has conducted JTBD interviews to uncover consumers' unsolved needs and presents insights from interviews.

Customer Research & UI/UX Design for Investment Platform

  • UX/UI Design
  • Usability Testing
    +2
  • $200,000 to $999,999
  • Dec. 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
The team always tries to figure out the best way to solve the problem.”
Nov 30, 2023
Co-Founder & CPO, Investment Platform
Anonymous
Verified
  • Financial services
  • London, England
  • 11-50 Employees
  • Phone Interview
  • Verified

An investment platform has hired The Gradient to do customer research and design their product. The team has interviewed customers to find pain points, created prototypes, and designed the UI/X of the app.

App UI/UX Designs for Telecommunications Company

  • UX/UI Design
  • Usability Testing
    +2
  • $200,000 to $999,999
  • Feb. 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

“They never turn us down or delay any delivery; the team is always involved and willing to help us anytime.”

Oct 17, 2023
Digital Solutions & Partnership Senior Specialist, Azercell
Nargiz Tofidi
Verified
  • Telecommunications
  • Azerbaijan
  • 501-1,000 Employees
  • Phone Interview
  • Verified

The Gradient has provided UI/UX designs for a telecommunications company’s app. The team has worked on the discovery process, competitor benchmarking, requirements gathering, and presentation with the client. 

UI/UX Design & Mobile App Development for Marketing Company

  • Mobile App Development UX/UI Design
  • UX Strategy
  • $10,000 to $49,999
  • Apr. 2023 - Feb. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Every touch point with The Gradient has been superb."

Sep 25, 2023
Partner, Marketing Company
Lawrence Yu
Verified
  • Advertising & marketing
  • Old Tappan, New Jersey
  • 1-10 Employees
  • Online Review
  • Verified

The Gradient has designed and developed a mobile application for a marketing company. The team has created the app's UI/UX flows and works with the client's development team to build the app from scratch. 

Showing 1-10 of 56 Reviews

Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

Learn More
Verified Client Reviews
56
Overall Review Rating
4.9
Source
Clutch
Last Updated
June 16, 2026

Business Entity

Business Entity Name The Gradient Ltd
Source Youcontrol
Jurisdiction of Formation Ukraine
Date of Formation May 19, 2016
Status Active
Last Updated January 7, 2023
ID 40495158

Credit Report Results

International Credit Risk Assessment Moderate Risk
Source Creditsafe
Last Updated January 1, 2022
Learn More About The Clutch Verification Process

Locations (2)

57 Dmytra Vitovskoho Street L'vivUkraine 79000

21 - 30

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