Focus
Portfolio
JaJa Finance, Moovel (Daimler AG), Intrepid Ventures, Oscar Senior, Hivesocial, TriggMine, Gear Broker, Novalume
Designing a new type of mobile-first credit card experience for the UK market.
During our ongoing partnership, we have rolled out three iterations of app prototypes to validate the product idea and receive two rounds of investment. Based on market research and user testing, we came up with a simple and intuitive mobile experience that will be launched later this year.
Showdown Live is a platform where you can play live trivia game shows on your phone to win real-life gift-cards from your favorite stores like Amazon, Target, Walmart, Starbucks and Bestbuy!
During our ongoing cooperation, we supported the product from its idea to the launch and pivoting phase. We created a unique experience for creating, hosting and playing games.
Novalume works towards more innovative and greener lighting solutions for smart cities.
We created an ecosystem of products, where the first one allows the end-client to control what is happening in the city lighting system. The second one streamlines the production and installation process of the system in the cities. It helped Novalume to scale from the business perspective and make setup and management processes more smooth and effective.
Redesigning a social network for people with shared interests.
After launching the first version of the MVP and receiving user feedback, Hive Social decided to take the product to the next level. We’ve cooperated with Hive Social development partner - KindGeek to dig deep and improve every aspect of the product.
We’ve focused on optimizing the onboarding process, adding social engagement elements and creating a strong UI foundation for the future growth of the app’s functionality on iOS and Android.
The new interface is much more intuitive than its predecessor and has driven a greatly improved conversion rate. The Gradient cooperated smoothly with an internal development team and was open to feedback. They weaponized their design experience to provide beneficial advice and fresh ideas.