Visit Website

Product Design Firm. Mobile, Web, Enterprise/SaaS

4.9
27 reviews
Bronze
VERIFIED

We help ​​​​startups and enterprises​​​ to design and launch successful digital products:

  • Launching new consumer web & mobile digital products
  • Transforming existing digital products to achieve new goals
  • Product innovation for Enterprise/SaaS software

We excel at Product Design, Strategy, and Marketing:

  • User Research
  • Rapid Prototyping
  • UX/UI Design
  • User Testing
  • Requirements Management
  • Market Research
  • Product Strategy
  • Brand Strategy
  • Launch and Promo
  • Investors Marketing
READ MORE...
 
$10,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2015
Show all +
Lviv, Ukraine
headquarters
other locations

Portfolio

Key clients: 
Qatar Airways, Daimler, Philips, JaJa Finance, Swan, Novalume, MachFast, 4for4
Sentryc Image

Sentryc

Designing an innovative, digital and agile solution to prevent the misuse of your brand assets on the web.

Our goal was to make this process as smooth as possible, so we created a dashboard that shows you all features, such as reports, statistics, heat maps and an overview of all work processes, so you can stay on top of what’s happening with your corporate identity on the web. You can upload your photos, logos and

…
campaign images to the dashboard.


The innovative algorithm will find all the matches - even if the images have been modified - and show you where and how they are being used in the worldwide web.

https://sentryc.com/

Read more...
Gear Broker Image

Gear Broker

Machfast Image

Machfast

An app designed to simplify the lives of small UK business owners & managers when they need to set up their company and get a business current account.

The conversational interface we designed for Machfast reflects the main initial idea of the product — to avoid complex forms and to save time while setting up a business current account. The same solution is for the part where you choose the best utility provider for

…
your business.

We created a system with a seamless experience which could be scalable for the future flows.We also provided Machfast with a product marketing strategy helping them to lauch the product successfully.

https://www.machfast.com/

Read more...
Novalume Image

Novalume

Novalume works towards more innovative and greener lighting solutions for smart cities.

We created an ecosystem of products, where the first one allows the end-client to control what is happening in the city lighting system. The second one streamlines the production and installation process of the system in the cities. It helped Novalume to scale from the business perspective and make setup and management processes more

…
smooth and effective.

http://novalu.me/

Read more...
Oscar Senior Image

Oscar Senior

Oscar Senior is a platform that replaces the interface of native mobile operating system with a simplified one, designed specifically for senior people. The app was created to help care organizations and families enhance quality of care, reduce costs and improve efficiency.

We created a fully customizable interface that provides the users with the simplest, most intuitive UI on the market. We divided the main features

…
into three tabs on the bottom of the screen: dashboard, contacts, and settings where the senior can easily interact with the device.

The seniors have also an opportunity to choose the admin of the app installed on their smartphone or tablet from the contact list who then controls the device remotely.

https://www.oscarsenior.com/

Read more...
Triggmine Image

Triggmine

Designing the whole new product strategy and user experience for email-marketing automation service that drives sales for e-commerce small & middle businesses. 

Triggmine developed new, more advanced automation algorithm powered by artificial intelligence. We decided to cover the complicated functionality with a lightweight design that goes inline with Triggmine’s “one button” concept and avoids typical marketing

…
tools complexity.  

Finally, new UI concept has defined the new visual strategy of the updated product, so we also updated the brand identity and helped Triggmine to setup initial product marketing strategy before the launch.

http://www.triggmine.com/

Read more...

Reviews

4.9
27 reviews
Sort by

Platform Re-Design for Fintech Company

“The Gradient was able to adapt to our needs and our aggressive timeline and budget without going overboard.”

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July 2019 - Ongoing
Project summary: 

The Gradient redesigned a platform for a FinTech company. Their team was responsible for the UI/UX design while the platform’s Angular frontend was simultaneously updated.

The Reviewer
 
51-200 Employees
 
New York, New York
VP Product Management, Fintech Compant
 
Verified
The Review
Feedback summary: 

While the work is ongoing, a working prototype of the platform received positive feedback on its look and feel from users. The Gradient strikes the perfect balance between working autonomously and checking in with the client. Their team is collaborative and creative.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the VP of product management for a FinTech company that services small to medium-sized businesses with a payment platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Gradient?

We were looking to complete an expansive overhaul of our entire application and simultaneously upgrade the technology behind it.

SOLUTION

What was the scope of their involvement?

The Gradient re-designed our platform for us. Their team delivered a new look and feel for the application. They also delivered the functional requirements for how the new interface would behave.

Their team designed the platform with a very development-friendly approach since we were upgrading the technology at the same time. We upgraded from an extremely old version of the Angular framework on the frontend to the newest version which had only just come out of beta. It was a giant leap from 10-year-old technology to something brand new.

What is the team composition?

We worked with three members of The Gradient’s team. Denys (CEO, The Gradient) oversaw the project but not on a day-to-day basis. We worked with a senior UX designer and a business analyst.

How did you come to work with The Gradient?

We found The Gradient through Clutch. We initially sourced 6–8 agencies through personal recommendations from individuals within the organization and Clutch. The Gradient stood out because of the quality of their portfolio combined with their industry expertise and their response to our RFP.

How much have you invested with them?

We have invested between $50,000–$100,000.

What is the status of this engagement?

Our ongoing engagement with The Gradient began in July 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We did an initial round of user testing for an initial prototype a month into the process, which really speaks to the speed at which they were able to produce something helpful. In just over four weeks we had a prototype we could take to our users to get feedback on, and the feedback we did get was very complimentary. A number of our customers said they liked the modern look and feel and that it was easy to understand. Many of them were excited to see the final product.

How did The Gradient perform from a project management standpoint?

The Gradient understood how to work autonomously and independently but had a great intuition for when to work with the in-house team more closely. It’s been a very interactive process but not overwhelming from a management perspective. Time zone differences have never been a problem and they’ve been willing to work with our development team who are also located in Ukraine.

Their team was able to jump right in and work fairly unsupervised, which is impressive for a remote team. They had a really good sense of when they need to check-in and what things they needed to ask about. It’s been the perfect balance of not needing to micromanage them and trusting them to come to us with important matters.

What did you find most impressive about them?

The Gradient was able to adapt to our needs and our aggressive timeline and budget without going overboard.

Are there any areas they could improve?

We had a sort of rocky start with the business analyst, but it was very minor. 

Do you have any advice for potential customers?

Be flexible with their working approach and invest a level of trust in them It worked well with us to not be very heavy-handed in controlling their workflow. Since it was a creative task, we gave them a fair amount of creative freedom and it seems to have worked out very well. 

5.0
Overall Score They’ve been communicative, collaborative, and easy to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’ve been moving very rapidly while still adhering to our expected timeline.
  • 5.0 Cost
    Value / within estimates
    The costs are a bit lower than a domestic agency but the talent is there.
  • 5.0 Quality
    Service & deliverables
    The design is within all of the guidelines and frameworks we provided them but improves upon them.
  • 5.0 NPS
    Willing to refer
    I would absolutely recommend them.

UX/UI Design for Multiple Products

'The level of organization in their processes stands out to us, as does their communication." 

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. 2019 - Ongoing
Project summary: 

The Gradient was brought on as an ongoing UI partner. Currently, they're developing a new interface for an inventory management application.

The Reviewer
 
11-50 Employees
 
Australia
DEAR Systems
Managing Director, DEAR Systems
 
Verified
The Review
Feedback summary: 

Through a robust discovery process, The Gradient highlighted key user desires, which they are now folding into the new UI. They’ve also established a regular communication cadence. Customers can expect a methodical, consistent process—critical to any long-term partnership.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the managing director at DEAR Systems. DEAR is a software development company operating a SaaS business model. Our product range includes accounting, inventory management, POS, B2B, e-commerce portals, and a warehouse management application.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Gradient?

We engaged The Gradient to help us create a new UI for our core inventory management application.

What were your goals for this project?

We wanted to make a modern UI that was in-line with industry trends.

SOLUTION

How did you select this vendor?

The Gradient was selected out of a pool of three other candidates from the US and the UK. Their proposal was professionally laid out during a scoping session, and they explained how they would tackle the job in time to meet our August deadlines. They used all the right project management tools too, which gave us confidence that they could stay on top of the work.

Describe the project in detail.

First, they organized a discovery week, which involved their business analyst (BA) researching our user feedback and comparing it to current industry trends for similar applications.

What was the team composition?

We have a dedicated team that consists of a BA and a product designer. We hold weekly stand-up meetings where we get updates about what has been done throughout the week and what they will be working on the following week.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve just begun programming the newly designed pages. The new design is definitely a big improvement to the standard Metronics theme we’ve had for a couple of years. The UI is now completely unique and aligned with current trends.

How effective was the workflow between your team and theirs?

We use Skype or Zoom for weekly updates, but all project-related work is done in JIRA, which is what we use internally. Communication and workflow have been very effective to date.

What did you find most impressive about this company?

The level of organization in their processes stands out to us, as does their communication.

Are there any areas for improvement?

No, not at the moment. Everything is being done as expected and delivered on time. We’ve signed an ongoing agency agreement to make them our UX/UI partner on an ad-hoc basis.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX Redesign for Dashboarding Tool

"Everything was well-defined throughout." 

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - June 2019
Project summary: 

The Gradient is developing a new UX for an application. Their work includes creating screen designs and building up a library to be used in current and future layouts and interactions.

The Reviewer
 
1-10 Employees
 
Bristol, UK
Robin Warren
Founder, Cherry Wood Software Ltd.
 
Verified
The Review
Feedback summary: 

Internal stakeholders are pleased with the final screens and the app’s new visual identity. The Gradient is providing comprehensive management with regular communication over multiple channels. They’re flexible regarding client schedules and able to work quickly without sacrificing quality.  

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the founder of Corrello, a dashboarding tool for Agile teams using Trello.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Gradient?

The original design of Corrello needed a refresh, and some areas of the UX needed an overhaul.

What were your goals for this project?

We wanted the UX to look great. It also had to be based on a better understanding of how people want to use the tool.  

SOLUTION

How did you select this vendor?

They were recommended to me.

Describe the project in detail.

They delivered new designs for all the app screens, resulting in a design library to be used in future and new layouts for most/all interactions.

What was the team composition?

We worked with two people from The Gradient: a primary UX/UI designer and another resource, who provided some oversight.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The work is still being implemented, but we’ve made some great strides in the UX. The whole look of the app is going to be massively improved.

How effective was the workflow between your team and theirs?

They took control of project management, making sure things were moving and that I was delivering what they needed. We had regular video chats to demo the work and occasional calls or chats on email/Slack to fill in the gaps.

What did you find most impressive about this company?

The provided really great quality of work and delivered to my budget and schedule, even though I held things up on occasion. Everything was well-defined throughout.

Are there any areas for improvement?

I wouldn’t change anything on their side. This was my first UX/UI project with an external agency, so I’ll make some changes on my side in the future.

5.0
Overall Score Great company/people. Would use again.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Hit deadlines, got started very quick, and delivered work when they said they would.
  • 5.0 Cost
    Value / within estimates
    Very happy with the price given the high quality of the output and relationship.
  • 5.0 Quality
    Service & deliverables
    The UI looks great, and the UX has moved forward in ways I wouldn't have considered.
  • 5.0 NPS
    Willing to refer

UX Design for Personal CRM App

"Understanding digital startup specifics, they were able to provide the right process at the right time." 

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2018 - Jan. 2019
Project summary: 

The Gradient did UX/UI design and marketing for a contact management app. Connecting with users, they articulated pain points and delivered effective solutions for searching and ordering contacts.

The Reviewer
 
1-10 Employees
 
Delaware
Igor Solovyov
CEO and Co-Founder, Tweedo
 
Verified
The Review
Feedback summary: 

Thanks to The Gradient’s tight grasp of client values and smooth cooperation with internal resources, the solution launched successfully. Their competencies extend beyond design and marketing to balancing original ideas with existing preferences and developing lasting business relationships.  

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of Tweedo, a contact management platform that’s already launched on the market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Gradient?

We worked with The Gradient on the UX/UI design and product marketing for our project.

What were your goals for this project?

We had an idea to create a beautiful, yet useful app for contact management. Users’ contact lists had to be easy to access and navigate, and we wanted the UX to be optimized for easy searching and grouping.

SOLUTION

How did you select this vendor?

We had a successful experience working with The Gradient on one of our previous products, so we didn’t even consider looking for another partner.

Describe the project in detail.

During numerous user interviews, the design team discovered issues that many users experienced with their contact lists, as well as their context. This deeper understanding of the “searching for a contact” cycle influenced our design decisions. As a result, we covered the main user pain points and came up with a really great contact management tool.

What was the team composition?

There were two product designers, a business analyst, and an agency partner who managed cooperation and design strategy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Considering that we already have the live product, we’re absolutely satisfied with the completed design phase and marketing activities. They’re a truly reliable partner that takes responsibility for your success.

How effective was the workflow between your team and theirs?

The workflow between us and their team was smooth and effective. They contributed to the whole product, from early research and investor pitching to the launch. They also deeply integrated with our development team, and, as a result of the cooperation, we produced the product almost without any unexpected mistakes.

What did you find most impressive about this company?

The Gradient has been a trusted partner on our way to success. Understanding digital startup specifics, they were able to provide the right process at the right time. They’re highly experienced professionals with deep knowledge, yet they were very open to our ideas.

Are there any areas for improvement?

I didn’t find any during our cooperation.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UI/UX Design for Salesforce-based CRM System

"All senior stakeholders are impressed with The Gradient’s output."

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2018 - Outgoing
Project summary: 

The Gradient assisted with the UI design for a Salesforce CRM-based platform. The team acts an ongoing resource for UI design. They also produced a video, email templates, and a landing page design.

The Reviewer
 
1-10 Employees
 
New York, New York
Program Manager, Boutique Bank
 
Verified
The Review
Feedback summary: 

Internal feedback has been positive. The Gradient’s team is skilled and creative. They’re hardworking and proactive. Their efficient workflow supplemented their professional management style. Customers can expect a design team that delivers on time and provides regular updates.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work at a boutique bank that’s publicly traded on NASDAQ. We serve the legal industry but provide our services online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Gradient?

We were looking for an organization to partner with that would help build a UI design on a Salesforce CRM system we were making. We wanted to maximize usability, so we needed a team to come and look at the system with fresh eyes and effectively design a UI for our product.

SOLUTION

What was the scope of their involvement?

The Gradient became an ongoing resource to my project team. They provided analysis resources to figure out what the requirements were. Their team produced wireframes and mockups to show their thought process in terms of what the UI would look like and then actively worked with my development team that would develop the design. They also created a video, built email templates, and designed a landing page.

What is the team composition?

We’ve worked with around five or six people at different points, depending on the projects. There is a dedicated point of contact.

How did you come to work with The Gradient?

The Gradient was referred to me. After the referral, I went for a site visit where I met their team, and everything looked good.

How much have you invested with them?

We will spend around $80,000–$90,000.

What is the status of this engagement?

Our engagement began in December 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

All senior stakeholders are impressed with The Gradient’s output.

How did The Gradient perform from a project management standpoint?

Their project management style is excellent. They always keep us informed. I run my project team using Jira, and we work in sprints & releases. Their team is involved in that process. Some of project management tools we use are Notion, Skype, Zoom, and Figma.

What did you find most impressive about them?

The Gradient is on top of it. They’re extremely switched on. While they’re not native English speakers, there isn’t an issue at all. Their team is hardworking, always completing tasks based on the given timeline.

Are there any areas they could improve?

No, they’ve been good.

Do you have any advice for potential customers?

I wouldn’t hesitate to refer them. They’re an excellent company. I would suggest including The Gradient in early-stage discussions around budgets, planning, and road maps. This would help the engagement. They’re a great strategic partner.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UI/UX Design for Technology Solutions Firm

"Their team has a deep knowledge of technology and is willing to challenge us in constructive ways."

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Aug. 2018 - Ongoing
Project summary: 

The Gradient is providing UI/UX design for an e-commerce application. They’ve designed an initial prototype and are providing continuous services for future iterations.

The Reviewer
 
201-500 Employees
 
United Arab Emirates
Head of Product, Technology Solutions Firm
 
Verified
The Review
Feedback summary: 

The first version of the application has garnered positive feedback. Through frequent meetings and effective time management, The Gradient delivers creative solutions within set timelines. Their stark insights and attention to detail set them apart from other vendors.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the head of product at a technology solutions firm. We focus on building products and teams that transform industries and push boundaries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Gradient?

We were looking to create a world-class retail e-commerce application with high-quality product design and UX.

What were your goals for this project?

We wanted to design the UI/UX of a consumer retail ecosystem that will work in-store and on e-commerce and personalized promotions platforms.

SOLUTION

How did you select this vendor?

We contacted 25 different companies from Clutch and asked each of them to create a proposal idea for how they would design our product. We compared all of their work and eventually chose The Gradient.

Describe the project in detail.

After selecting The Gradient, we started the project with discovery workshops so that their team could understand our idea. They delivered a basic prototype within two weeks.

They’ve taken complete control of managing the product, and their team is responsible for delivering end-to-end UI/UX services.

What was the team composition?

We have a team manager, two UI/UX designers, and a business analyst.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We launched a pilot version two months ago, and it has received positive feedback. The Gradient is still working with us on a long-term basis and will be responsible for delivering all future versions of the ecosystem.

How effective was the workflow between your team and theirs?

We meet with their team almost daily, and they’ve been proactive in delivering results. They were quick to grasp our initial requirements and now have a comprehensive understanding of our goals for the product.

What did you find most impressive about this company?

Their team has a deep knowledge of technology and is willing to challenge us in constructive ways. Also, their attention to detail and ability to provide innovative solutions to problems stand out.

Are there any areas for improvement?

Yes, there is room for improvement within the business analyst role.

5.0
Overall Score We've enjoyed working with The Gradient.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They're available whenever we need them and are always on time.
  • 4.5 Cost
    Value / within estimates
    The cost is high compared to other vendors, but this is justified by the work they deliver.
  • 5.0 Quality
    Service & deliverables
    They've delivered every outcome in the best possible way.
  • 5.0 NPS
    Willing to refer
    We highly recommend them to others.

UX Design for German Business Consultant

“Commitment and responsiveness are The Gradient’s greatest strengths.”

See More

5.0

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2018 - Jan. 2019
Project summary: 

The Gradient provided UX design services to assist a consulting firm with creating an MVP. Their soon-to-launch product will feature a sophisticated image search and functions to monitor the marketplace.

The Reviewer
 
11-50 Employees
 
Berlin, Germany
Hendrik Schüler
CPO, Sentryc GmbH
 
Verified
The Review
Feedback summary: 

The Gradient met the client’s most valued hallmark of success through a timely delivery right on schedule. The designs they produced are fit for development, which will begin shortly. Diligent, attentive, and dependable, the team demonstrated a genuine commitment to client satisfaction.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the CPO of Sentryc in Berlin, Germany. Our brand-new company is launching in March 2019. We’re giving business control back over their brand and products and increasing transparency through an innovative image search and marketplace monitoring.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Gradient?

We worked with The Gradient on the design for our MVP.

What were your goals for this project?

Our objective was to implement the workflow we had in mind in the form of a beautiful design.

SOLUTION

How did you select this vendor?

A different company put us in contact with The Gradient.

Describe the project in detail.

When we began, we held one kick-off meeting. We worked in one-week sprints that included regular feedback. Our two parties were in constant contact through Slack and email.

What was the team composition?

The team included one project manager and two dedicated designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The Gradient delivered the final designs within the agreed-upon time frame. Now that the design phase is complete, the developers will start implementing it. I count hitting the deadline as a success.

How effective was the workflow between your team and theirs?

The workflow between our two teams was very effective thanks to The Gradient’s very transparent work method and quick responses.

What did you find most impressive about this company?

Commitment and responsiveness are The Gradient’s greatest strengths. They also have one of the coolest offices I’ve ever seen. 

Are there any areas for improvement?

They didn’t follow some basic UX design principles like using fewer than four fonts in the UI, but those were marginal concerns.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX/UI Design for Financial Services Startup

“The Gradient is very thorough. Their superb documentation is the best I've seen from any agency.”

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2018 - Ongoing
Project summary: 

Using Figma and Notion, The Gradient designed the UX/UI of an app for cloud computing and data analysis. They collaborated with an in-house frontend development team to implement the designs. 

The Reviewer
 
1-10 Employees
 
New Zealand
Chad Graybeal
Co-Founder, Sussed
 
Verified
The Review
Feedback summary: 

The Gradient delivered high-caliber UX/UI for the app that both beta testers and financial institutions have praised extensively. Users especially admire the attractive designs and seamless workflows. The team has an innate sense for designing an intuitive flow. They’re exceptionally organized.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the CTO and co-founder of a company that makes products that tie in with banks for small and medium-sized enterprises (SMEs). We give clients a holistic view of how their business is performing across all their cloud platforms. Instead of having multiple isolated silos, we aggregate all the data and put it into a singular dashboard to show how the elements interact. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Gradient?

We reached out to The Gradient to design our app. Based on the quality of their past work, it seemed like they could help us. 

SOLUTION

What was the scope of their involvement?

When we first made contact, The Gradient requested more information about the background of our product. After reviewing those details, we started putting a scope together of all the necessary requirements to work through the entire project. We held quite a few meetings initially to give the team the right idea.

From there on out, they've independently completed the majority of the work. We give them feedback either daily or every other day. The technologies they used to design the app include Figma and Notion.

What is the team composition? 

The Gradient assigned us an account manager and marketing lead. She oversees two designers who do the implementation. In total, we work with three people on a daily basis. 

How did you come to work with The Gradient?

While I was visiting Ukraine in search of developers, I decided to look for designers as well. I found The Gradient's work online. Many developers I talked to from companies in Ukraine recommended them. I met them somewhat by chance, but have been very impressed with their work.

How much have you invested with them?

We've spent about $30,000.

What is the status of this engagement?

We started working together in August 2018. Since phase one of the UX/UI has been completed, we’ve moved on to different aspects of the product. The Gradient provides ongoing services.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don’t have any measurable outcomes or results at this point because we haven't released the product yet. Concerning anecdotal data, all the feedback we've heard from our beta testers has been extremely positive. In fact, most of it has been outstanding. 

We've received extensive input from the banks we partner with, as well. Everyone who has seen the beta version of our app so far has loved the design and the workflows.

How did The Gradient perform from a project management standpoint?

The Gradient has definitely excelled from a project management standpoint. They've kept the project from stalling. Instead of letting us get stuck in the design loop, they move us on to the next stage we need to go. The amazing way they manage pacing has been greatly beneficial for us. 

We use Slack as a tool to communicate and leave comments for them to respond to in Figma. They accommodate our time zone differences. We're based in New Zealand, and they're located in Ukraine.

What did you find most impressive about them?

The Gradient is extremely helpful, and I can't say enough positive things about them. They've done an outstanding job with organizing the project and getting everything how it needs to be. 

I've worked with quite a few different designers on other projects. The Gradient is very thorough, and their superb documentation is the best I've seen from any agency. I never have to think twice when I give it to my frontend developers. 

Are there any areas they could improve?

I can't think of anything. 

Do you have any advice for potential customers?

I suggest having everything organized the way you'd like to present the product. Going in with a clear idea will make things easier. Let The Gradient figure out the flow and the design, which is what they're great at. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They've actually exceeded our expectations and come in under the timelines we set.
  • 5.0 Cost
    Value / within estimates
    They stuck to estimates very well.
  • 5.0 Quality
    Service & deliverables
    They come back to us with great feedback.
  • 5.0 NPS
    Willing to refer
    We've already done so.

Product Design for Space Rental Startup

“Their team performed extraordinarily well; they were able to shift gears like a well-oiled machine.”

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2018 - Ongoing
Project summary: 

The Gradient was hired to develop an MVP. They aided in designing, creating, and implementing materials for branding and marketing purposes, for eventual presentation to potential investors. 

The Reviewer
 
1-10 Employees
 
Amsterdam, Netherlands
Kelvin Wuite
CTO, WeMeet
 
Verified
The Review
Feedback summary: 

The final version of the MVP provides the capability of furthering the overall business idea. The design has received high praise for its look and usability. The Gradient brought an insightful and unique approach to the development, resulting in a well-prepared, intricate final product.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder of WeMeet, a company that provides a platform for businesses to rent spaces for seminars, course, workshops, or other sessions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Gradient?

We needed a team to support us in defining our requirements, screens, designs, workflows, and other elements related to developing our platform. Our goal was to showcase our company’s purpose with a quick layout that could enter the market quickly.

SOLUTION

What was the scope of their involvement?

They began by helping us create an MVP version of our platform that reflects our goals. We workshopped for one week to identify the look and feel of our vision. After narrowing in on our target users and understanding the problems we needed to solve, they helped us define our current and future business requirements. They developed the MVP with consideration for new versions so that it can evolve easily. Their team helped with product design, built every screen, and implemented UI features on the front- and backend.

Additionally, they created a landing page for us, aided in brand focus, and provided materials for future marketing presentations. Their team implemented features that allow users to use filters, define their space selections, etc. They also created a video to showcase the product on our homepage.

What is the team composition?

The Gradient provided one founder as a project coordinator for every step of the project. We also worked with a project manager, designer, marketing personnel, and a business analyst. They replaced team leaders depending on the main focus during the current stage.

How did you come to work with The Gradient?

I discussed the project with 10-12 companies and told them our specific expectations and requirements. One of the companies we spoke to referred us to The Gradient after hearing our needs. We had a Skype call with their team and met them in Ukraine. It was after this meeting that my team decided we wanted to work with them.

How much have you invested with them?

We’ve spent between $30,000-$40,000 so far.

What is the status of this engagement?

We’ve been working together for four months and have recently wrapped up the current project of developing a prototype. We are now talking to investors, and once our team completes that, we will be working with The Gradient again, hopefully around November 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received positive internal feedback on the MVP’s design. The materials The Gradient produced for us have been helpful in making various processes smoother. Additionally, we are now able to reach out to potential investors because of the product they created.

How did The Gradient perform from a project management standpoint?

Their team performed extraordinarily well; they were able to shift gears like a well-oiled machine. They were attentive and proactive, always ready to begin planning the next step. They never missed any details and gave quick, constructive feedback. They used Confluence to keep track of changes in the project and RealtimeBoard for project documentation and references. They defined every step in Confluence, showing us every perspective.

What did you find most impressive about them?

The Gradient is different from other agencies in how they truly help the client define their product from all possible angles and challenge them to see different perspectives. We valued the space they gave us as creators, yet they knew when their role was needed. They are a very diverse team that became a part of our company to deliver the best product.

Do you have any advice for future clients of theirs?

It’s essential for clients to become involved with the team and meet them face-to-face, if possible.

5.0
Overall Score Compared to all other companies I’ve know, The Gradient is far ahead of most in the market.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They've never been late.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Redesign for Medical Device Company

"[W]e’re very happy with the redesign. My developers are pleased with how it looks."

See More

5.0

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
July - Sep. 2018
Project summary: 

Using Sketch and InVision, The Gradient helped redesign a website to boost trustworthiness and overall design.

The Reviewer
 
51-200 Employees
 
Chicago, Illinois
Product Owner, Medical Device Compary
 
Verified
The Review
Feedback summary: 

Still in development, the new website design has received positive feedback from key stakeholders. Communication was a little rushed at the end of the project, but the quality of work generally won the day. The Gradient also brought creative ideas of their own to the table at a reasonable value.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the product owner of the website for a company that sells hearing aids. We’re different from traditional clinics because we sell hearing aids through our website and call center, and not physical shops.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Gradient?

We needed help redesigning the website to make it look more trustworthy and modern.

SOLUTION

What was the scope of their involvement?

The Gradient did their own research. We also shared with them our knowledge of the market. While our old website served as a rough wireframe, they took a new approach. They came up with their own wireframe and design process. They also changed the blue in our brand color palette to be more appropriate for a medical device.

They designed the site using Sketch, then used both Zeplin and Notion for sharing the designs. They used InVision to make clickable and interactive models to give us an idea of what the final design would look like.

What is the team composition?

Our main contact was the project lead. The owner of the company takes care of contracts and invoices, and we also worked with a designer.

How did you come to work with The Gradient?

We vetted several design agencies on Dribbble and Clutch. After calling different agencies, The Gradient checked all the boxes in regards to the web design process and being cost effective.

What is the status of this engagement?

The engagement took place between July–September 2018. They finished the design last week, and now we're working on the web implementation. We're doing it ourselves with our developers, but they're available if we have questions.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We need to get the new site implemented before I can talk results. What's most important at this point is we’re very happy with the redesign. My developers are pleased with how it looks.

How did The Gradient perform from a project management standpoint?

There wasn’t any scope creep, or discussions of parts of the project being out of scope. The project manager was very organized, and available whenever we had any questions. We used Jira and Slack to communicate.

What did you find most impressive about them?

I particularly liked that they were thinking about the project alongside us. They also came up with their own suggestions, which I thought was important.

Are there any areas they could improve?

The only negative aspect was that it felt a bit rushed at the end when they were trying to complete the design. Everything got done, but it would’ve been a better experience if the ending hadn’t felt so hurried.

Any advice for potential customers?

Not really. We did a good thing by having a reasonably well-defined project at the start. That was made easier by the project’s focus on rebuilding an existing site.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    The project was completed on time, even though it was rushed at the end.
  • 5.0 Cost
    Value / within estimates
    They were much less expensive than local Chicago designers.
  • 5.0 Quality
    Service & deliverables
    We're really happy with the final design.
  • 5.0 NPS
    Willing to refer
    I would definitely refer them, and hope to use them on future projects.
Verification

Clutch verification provides an additional layer of data to help you make the right purchasing decsion of business services. Learn more

Verification Level
Bronze
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
Ukraine
ID
40495158
Date of Formation
May 19, 2016
Client Reviews
VERIFIED CLIENT REVIEWS
27
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
October 3, 2019