Visit Website

Product Design Firm. Mobile, Web, Enterprise/SaaS

4.9
30 reviews
BRONZE VERIFIED

From idea to product and explosive growth, we help startup founders and enterprise innovators at every stage of their business.

  • Launching new consumer web & mobile digital products
  • Transforming existing digital products to achieve new goals
  • Product innovation for Enterprise/SaaS software

We excel at Product Design & Strategy:

  • Market & User research
  • Product strategy
  • Brand strategy
  • MVP scoping
  • Roadmapping
  • Launch and promo
  • Feasibility study
  • UX/UI design
  • Rapid prototyping
  • User testing
  • Information architecture
  • Design systems
  • Analytics & Optimization
  • Requirements management
READ MORE...
 
$10,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2015
Show all +
Lviv, Ukraine
headquarters
other locations

Portfolio

Key clients: 
Qatar Airways, Daimler, Philips, JaJa Finance, Swan, Novalume, MachFast, 4for4
Sentryc Image

Sentryc

Designing an innovative, digital and agile solution to prevent the misuse of your brand assets on the web.

Our goal was to make this process as smooth as possible, so we created a dashboard that shows you all features, such as reports, statistics, heat maps and an overview of all work processes, so you can stay on top of what’s happening with your corporate identity on the web. You can upload your photos, logos and

…
campaign images to the dashboard.


The innovative algorithm will find all the matches - even if the images have been modified - and show you where and how they are being used in the worldwide web.

https://sentryc.com/

Read more...
Digital Branding and App Development for Gear Broker Image

Digital Branding and App Development for Gear Broker

 

Gear Broker is a Quebec-based bulk transport broker. They hired The Gradient to develop and app that would add convenience to their customers. The challenge for The Gradient was to build an app for a non-tech audience, which involves drivers and transportation and construction companies’ managers. The team contributed UX/UI design, prototyping, digital branding and product marketing strategy. The result was a seamless

…
user interface targeted for the perfect audience. 
Read more...
Product Design for Machfast Image

Product Design for Machfast

An app designed to simplify the lives of small UK business owners & managers when they need to set up their company and get a business current account.

The conversational interface we designed for Machfast reflects the main initial idea of the product — to avoid complex forms and to save time while setting up a business current account. The same solution is for the part where you choose the best utility provider for

…
your business.

We created a system with a seamless experience which could be scalable for the future flows.We also provided Machfast with a product marketing strategy helping them to lauch the product successfully.

https://www.machfast.com/

Read more...
Novalume Image

Novalume

Novalume works towards more innovative and greener lighting solutions for smart cities.

We created an ecosystem of products, where the first one allows the end-client to control what is happening in the city lighting system. The second one streamlines the production and installation process of the system in the cities. It helped Novalume to scale from the business perspective and make setup and management processes more

…
smooth and effective.

http://novalu.me/

Read more...
Oscar Senior Image

Oscar Senior

Oscar Senior is a platform that replaces the interface of native mobile operating system with a simplified one, designed specifically for senior people. The app was created to help care organizations and families enhance quality of care, reduce costs and improve efficiency.

We created a fully customizable interface that provides the users with the simplest, most intuitive UI on the market. We divided the main features

…
into three tabs on the bottom of the screen: dashboard, contacts, and settings where the senior can easily interact with the device.

The seniors have also an opportunity to choose the admin of the app installed on their smartphone or tablet from the contact list who then controls the device remotely.

https://www.oscarsenior.com/

Read more...
Fintech Company Image

Fintech Company

We have worked extensively to concept and design a new type of mobile-first credit card experience for the UK market.
During our ongoing partnership, we have rolled out several iterations of app prototypes to validate the product concept and customer experience.
Based on market research and user testing, we worked with London based FinTech to ensure an intuitive mobile experience that will be launched later this

…
year.

 

 

 

Read more...

Reviews

4.9
30 reviews
Sort by

UX & Web Design for Device Theft Recovery Platform

"Their work spoke for itself, and they had a very good portfolio and track record."

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2019 - Mar. 2020
Project summary: 

The Gradient redesigned a UI dashboard of a theft recovery mobile platform. The team created the wireframes, and they also assisted with marketing and ideation.

The Reviewer
 
1-10 Employees
 
London, United Kingdom
CEO, Device Theft Recovery Platform
 
Verified
The Review
Feedback summary: 

The new dashboard that the Gradient delivered received positive external feedback and empowered the business to market the product to prospects. In addition to having solid communication and project management skills, they were a professional and accessible partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a theft recovery mobile platform specifically for Apple devices.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Gradient?

We did a major pivot, moving from a B2C to a B2B offering. We wanted to hire a great design agency to help us with redoing the user dashboard to be much more geared to handling larger fleets of devices. It wasn’t very user friendly if you had more than a handful of devices.

SOLUTION

What was the scope of their involvement?

The Gradient redesigned the UI dashboard for our platform. They also worked with us a bit later on with learning the marketing site as well. We bounced ideas around and did wireframes.

What is the team composition?

There were 2–3 people on the UX design team. There were a couple on the marketing site as well.

How did you come to work with The Gradient?

The Gradient was referred to us by a mutual contact. Since they have much deeper experience in the area, we felt their input was going to help us. There were some comparisons and other templates that they were able to refer to in terms of how to develop it.

They had a really good pedigree and felt like a good fit. When I was deciding on a company, I had an in-person meeting with them as well.

How much have you invested with them?

We spent $20,000–$24,000.

What is the status of this engagement?

We started working together in August 2019–March 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re happy with the results, and our customers are much happier with the new dashboard. We feel a lot more confident to market the business now to the business customers that we want to chase in our new B2B focus.

How did The Gradient perform from a project management standpoint?

Project management was good. It was very fair and the team was always readily available. We used Slack, and their communication was good.

What did you find most impressive about them?

They were professional. I had one other experience with a vendor and the experience with The Gradient was much more positive.

Are there any areas they could improve?

It was a lot of money for us at the time but we felt it was worth the money.

Do you have any advice for potential customers?

The Gradient has great reference points if you’re trying to pivot in a certain direction which was really relevant for what we were doing. Their work spoke for itself, and they had a very good portfolio and track record. If you can get to them for an in-person meeting, I recommend it.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX & Creative Innovation for Financial Services Firm

“Their designers are high caliber and are up to speed. I know that we’ll get the very best from their team.”

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jun. 2016 - Ongoing
Project summary: 

The Gradient designed the UX for a credit card app. They’ve supported innovation and creative work, and have created prototypes for the platform.

The Reviewer
 
51 - 200 Employees
 
London, United Kingdom
Guy Stradling
Head of Brand Experience, JaJa Finance Ltd.
 
Verified
The Review
Feedback summary: 

The Gradient has had a significant impact on the business. They’ve been able to bring their partners’ vision to life. The team is dedicated to delivering a quality product. They’re able to communicate effectively, resulting in a smooth workflow and easy collaboration.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We’re a London-based credit card business. We want to make the credit card experience simpler, and we’re doing that through an app.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Gradient?

We have a firm vision of what we want and what we want to achieve. They’re bringing a lot of our concepts to life

SOLUTION

What was the scope of their involvement?

They’re helping us through innovation, UX, and creative. They create prototypes of what it might look like. The Gradient is a part of our team, and are working with us to deliver and design the platform.

What is the team composition?

We work with a few people.

How did you come to work with The Gradient?

One of our founders had a relationship with the founders of The Gradient. They’ve been with us since the beginning of our company, and we were their first client.

We started working with The Gradient’s founders and they started building a team around our needs. Since then, their agency has grown. They’re still doing the same quality, hard work from when they were a smaller team, to now the larger team they are today.

What is the status of this engagement?

We started working together in June 2016 and we’re still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve had a significant impact. They’re helping create our vision, and the interface our customers interact with. They are producing what our company sees, and that’s the most important aspect of our brand. It has been a five-star performance.

Their team works exceptionally hard. Their devotion is something that makes them stand out because they love what they do. Their designers are high caliber and are up to speed. I know that we’ll get the very best from their team.

How did The Gradient perform from a project management standpoint?

We have daily standups so we know exactly what everyone is doing. We communicate through Slack and Teams. It’s like they’re sitting at the desk next to me. We can even share screens. In today’s environment, where everyone is working from home, we’ve realized the impact that they make.

What did you find most impressive about them?

Their endless enthusiasm. They live and breathe our brand and it really shows through their work.

Are there any areas they could improve?

There’s nothing they can improve on. They just get it.

Do you have any advice for potential customers?

Give them some freedom. They’re not your typical agency, that needs to be locked down on what they must do. If you keep things open a bit, they’ll go further and exceed your expectations.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UI/UX Design for Co-Working Startup

“They feel like part of my team, showing flexibility and addressing my concerns as they came up.”

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2019 - Ongoing
Project summary: 

The Gradient focused their attention on generating comprehensive UI/UX screens and prototypes to develop the MVP of a co-working solutions platform. That involved the design of an app and a web interface.

The Reviewer
 
11- 50 Employees
 
London, United Kingdom
Upile Chasowa
Co-Founder & CTO, WorkClub
 
Verified
The Review
Feedback summary: 

Understanding the scope of work and overall company goals fairly early in their work, the team worked effectively to provide deliverables with high attention to detail. Their track record and ability to work efficiently inspire confidence in their partner that they could tackle any task assigned.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CTO of a startup that works with co-working spaces across the UK. We turn existing spaces into places for freelancers and remote workers to work.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Gradient?

We needed to define our customer experience journey through our UX. Our partner would ideally help us determine how our users would access our platform and revamp our current product offerings.

SOLUTION

What was the scope of their involvement?

We needed a product team that could produce an MVP. First, we looked at how we could differentiate our product in a crowded marketplace. We locked down several attributes that made us unique. Next, their team helped us consider which software would be best to present our product. We’d never had an app, so they guided us through the app development process. Along with the UX design for the app, they redesign our web interface as well. 

What is the team composition?

We had about three people assigned to our account: a UI/UX designer, a product owner, and a business manager.

How did you come to work with The Gradient?

I was interviewing three different types of agencies. The Gradient is a more product-focused firm than others I was considering. Originally, I wanted a development team that could integrate into our operations. However, I’m not that experienced in design. I was recommended to The Gradient for that reason. After talking to them, I was impressed with how they matched up with our needs. It seemed like they could move our project forward while making our product unique. 

How much have you invested with them?

They’ve spent between $50,000–$100,000 on their services. 

What is the status of this engagement?

The project started in December 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They really picked up the outcomes from an initial branding exercise that our team went through, understanding our mission and direction. In the end, they came up with a unique solution to our problem. The app, dashboard, and management system solved our problem altogether. The level of detail they include in their work is out of this world. My co-founder and CEO was very impressed with what they were able to produce.   

It was evident throughout that they knew how to collaborate with all different types of businesses. Whether it’s a startup or a large-scale company, they’re able to work with clients. They’re organized, working effectively in sprints through our agile processes. I was consistently confident in what they were doing.  

How did The Gradient perform from a project management standpoint?

Our early meetings helped us cover the direction of the product and overall look and feel for the solution. We spent an entire week determining concepts and general project requirements. It was very helpful that have their team handle that with us. We’ve created an open communication channel through Slack and team sprint updates. That was well-structured, so issues could always be addressed quickly. I traveled to Ukraine several times as well to leverage our relationship.  

What did you find most impressive about them?

They feel like part of my team, showing flexibility and addressing my concerns as they came up. If something was missed, it was taken care of immediately. We didn’t have any issues in terms of scope either. That’s pretty rare.  

Are there any areas they could improve?

I can’t think of anything. They consider quality when estimating timelines, wanting to ensure that we’re happy with our deliverables. Their team understands the path required to achieve quality. 

Do you have any advice for potential customers?

Listen to their recommendations because they know what they’re talking about. I never had to explain myself much because they understood our business so well. The more you involve them in your internal processes, the more they can help you succeed.

5.0
Overall Score The collaboration has been very easy.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They delivered good value.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Platform Re-Design for Fintech Company

“The Gradient was able to adapt to our needs and our aggressive timeline and budget without going overboard.”

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July 2019 - Ongoing
Project summary: 

The Gradient redesigned a platform for a FinTech company. Their team was responsible for the UI/UX design while the platform’s Angular frontend was simultaneously updated.

The Reviewer
 
51-200 Employees
 
New York, New York
VP Product Management, Fintech Compant
 
Verified
The Review
Feedback summary: 

While the work is ongoing, a working prototype of the platform received positive feedback on its look and feel from users. The Gradient strikes the perfect balance between working autonomously and checking in with the client. Their team is collaborative and creative.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the VP of product management for a FinTech company that services small to medium-sized businesses with a payment platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Gradient?

We were looking to complete an expansive overhaul of our entire application and simultaneously upgrade the technology behind it.

SOLUTION

What was the scope of their involvement?

The Gradient re-designed our platform for us. Their team delivered a new look and feel for the application. They also delivered the functional requirements for how the new interface would behave.

Their team designed the platform with a very development-friendly approach since we were upgrading the technology at the same time. We upgraded from an extremely old version of the Angular framework on the frontend to the newest version which had only just come out of beta. It was a giant leap from 10-year-old technology to something brand new.

What is the team composition?

We worked with three members of The Gradient’s team. Denys (CEO, The Gradient) oversaw the project but not on a day-to-day basis. We worked with a senior UX designer and a business analyst.

How did you come to work with The Gradient?

We found The Gradient through Clutch. We initially sourced 6–8 agencies through personal recommendations from individuals within the organization and Clutch. The Gradient stood out because of the quality of their portfolio combined with their industry expertise and their response to our RFP.

How much have you invested with them?

We have invested between $50,000–$100,000.

What is the status of this engagement?

Our ongoing engagement with The Gradient began in July 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We did an initial round of user testing for an initial prototype a month into the process, which really speaks to the speed at which they were able to produce something helpful. In just over four weeks we had a prototype we could take to our users to get feedback on, and the feedback we did get was very complimentary. A number of our customers said they liked the modern look and feel and that it was easy to understand. Many of them were excited to see the final product.

How did The Gradient perform from a project management standpoint?

The Gradient understood how to work autonomously and independently but had a great intuition for when to work with the in-house team more closely. It’s been a very interactive process but not overwhelming from a management perspective. Time zone differences have never been a problem and they’ve been willing to work with our development team who are also located in Ukraine.

Their team was able to jump right in and work fairly unsupervised, which is impressive for a remote team. They had a really good sense of when they need to check-in and what things they needed to ask about. It’s been the perfect balance of not needing to micromanage them and trusting them to come to us with important matters.

What did you find most impressive about them?

The Gradient was able to adapt to our needs and our aggressive timeline and budget without going overboard.

Are there any areas they could improve?

We had a sort of rocky start with the business analyst, but it was very minor. 

Do you have any advice for potential customers?

Be flexible with their working approach and invest a level of trust in them It worked well with us to not be very heavy-handed in controlling their workflow. Since it was a creative task, we gave them a fair amount of creative freedom and it seems to have worked out very well. 

5.0
Overall Score They’ve been communicative, collaborative, and easy to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’ve been moving very rapidly while still adhering to our expected timeline.
  • 5.0 Cost
    Value / within estimates
    The costs are a bit lower than a domestic agency but the talent is there.
  • 5.0 Quality
    Service & deliverables
    The design is within all of the guidelines and frameworks we provided them but improves upon them.
  • 5.0 NPS
    Willing to refer
    I would absolutely recommend them.

UX/UI Design for Multiple Products

'The level of organization in their processes stands out to us, as does their communication." 

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. 2019 - Ongoing
Project summary: 

The Gradient was brought on as an ongoing UI partner. Currently, they're developing a new interface for an inventory management application.

The Reviewer
 
11-50 Employees
 
Australia
DEAR Systems
Managing Director, DEAR Systems
 
Verified
The Review
Feedback summary: 

Through a robust discovery process, The Gradient highlighted key user desires, which they are now folding into the new UI. They’ve also established a regular communication cadence. Customers can expect a methodical, consistent process—critical to any long-term partnership.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the managing director at DEAR Systems. DEAR is a software development company operating a SaaS business model. Our product range includes accounting, inventory management, POS, B2B, e-commerce portals, and a warehouse management application.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Gradient?

We engaged The Gradient to help us create a new UI for our core inventory management application.

What were your goals for this project?

We wanted to make a modern UI that was in-line with industry trends.

SOLUTION

How did you select this vendor?

The Gradient was selected out of a pool of three other candidates from the US and the UK. Their proposal was professionally laid out during a scoping session, and they explained how they would tackle the job in time to meet our August deadlines. They used all the right project management tools too, which gave us confidence that they could stay on top of the work.

Describe the project in detail.

First, they organized a discovery week, which involved their business analyst (BA) researching our user feedback and comparing it to current industry trends for similar applications.

What was the team composition?

We have a dedicated team that consists of a BA and a product designer. We hold weekly stand-up meetings where we get updates about what has been done throughout the week and what they will be working on the following week.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve just begun programming the newly designed pages. The new design is definitely a big improvement to the standard Metronics theme we’ve had for a couple of years. The UI is now completely unique and aligned with current trends.

How effective was the workflow between your team and theirs?

We use Skype or Zoom for weekly updates, but all project-related work is done in JIRA, which is what we use internally. Communication and workflow have been very effective to date.

What did you find most impressive about this company?

The level of organization in their processes stands out to us, as does their communication.

Are there any areas for improvement?

No, not at the moment. Everything is being done as expected and delivered on time. We’ve signed an ongoing agency agreement to make them our UX/UI partner on an ad-hoc basis.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX Redesign for Dashboarding Tool

"Everything was well-defined throughout." 

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - June 2019
Project summary: 

The Gradient is developing a new UX for an application. Their work includes creating screen designs and building up a library to be used in current and future layouts and interactions.

The Reviewer
 
1-10 Employees
 
Bristol, UK
Robin Warren
Founder, Cherry Wood Software Ltd.
 
Verified
The Review
Feedback summary: 

Internal stakeholders are pleased with the final screens and the app’s new visual identity. The Gradient is providing comprehensive management with regular communication over multiple channels. They’re flexible regarding client schedules and able to work quickly without sacrificing quality.  

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the founder of Corrello, a dashboarding tool for Agile teams using Trello.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Gradient?

The original design of Corrello needed a refresh, and some areas of the UX needed an overhaul.

What were your goals for this project?

We wanted the UX to look great. It also had to be based on a better understanding of how people want to use the tool.  

SOLUTION

How did you select this vendor?

They were recommended to me.

Describe the project in detail.

They delivered new designs for all the app screens, resulting in a design library to be used in future and new layouts for most/all interactions.

What was the team composition?

We worked with two people from The Gradient: a primary UX/UI designer and another resource, who provided some oversight.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The work is still being implemented, but we’ve made some great strides in the UX. The whole look of the app is going to be massively improved.

How effective was the workflow between your team and theirs?

They took control of project management, making sure things were moving and that I was delivering what they needed. We had regular video chats to demo the work and occasional calls or chats on email/Slack to fill in the gaps.

What did you find most impressive about this company?

The provided really great quality of work and delivered to my budget and schedule, even though I held things up on occasion. Everything was well-defined throughout.

Are there any areas for improvement?

I wouldn’t change anything on their side. This was my first UX/UI project with an external agency, so I’ll make some changes on my side in the future.

5.0
Overall Score Great company/people. Would use again.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Hit deadlines, got started very quick, and delivered work when they said they would.
  • 5.0 Cost
    Value / within estimates
    Very happy with the price given the high quality of the output and relationship.
  • 5.0 Quality
    Service & deliverables
    The UI looks great, and the UX has moved forward in ways I wouldn't have considered.
  • 5.0 NPS
    Willing to refer

UX Design for Personal CRM App

"Understanding digital startup specifics, they were able to provide the right process at the right time." 

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2018 - Jan. 2019
Project summary: 

The Gradient did UX/UI design and marketing for a contact management app. Connecting with users, they articulated pain points and delivered effective solutions for searching and ordering contacts.

The Reviewer
 
1-10 Employees
 
Delaware
Igor Solovyov
CEO and Co-Founder, Tweedo
 
Verified
The Review
Feedback summary: 

Thanks to The Gradient’s tight grasp of client values and smooth cooperation with internal resources, the solution launched successfully. Their competencies extend beyond design and marketing to balancing original ideas with existing preferences and developing lasting business relationships.  

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of Tweedo, a contact management platform that’s already launched on the market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Gradient?

We worked with The Gradient on the UX/UI design and product marketing for our project.

What were your goals for this project?

We had an idea to create a beautiful, yet useful app for contact management. Users’ contact lists had to be easy to access and navigate, and we wanted the UX to be optimized for easy searching and grouping.

SOLUTION

How did you select this vendor?

We had a successful experience working with The Gradient on one of our previous products, so we didn’t even consider looking for another partner.

Describe the project in detail.

During numerous user interviews, the design team discovered issues that many users experienced with their contact lists, as well as their context. This deeper understanding of the “searching for a contact” cycle influenced our design decisions. As a result, we covered the main user pain points and came up with a really great contact management tool.

What was the team composition?

There were two product designers, a business analyst, and an agency partner who managed cooperation and design strategy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Considering that we already have the live product, we’re absolutely satisfied with the completed design phase and marketing activities. They’re a truly reliable partner that takes responsibility for your success.

How effective was the workflow between your team and theirs?

The workflow between us and their team was smooth and effective. They contributed to the whole product, from early research and investor pitching to the launch. They also deeply integrated with our development team, and, as a result of the cooperation, we produced the product almost without any unexpected mistakes.

What did you find most impressive about this company?

The Gradient has been a trusted partner on our way to success. Understanding digital startup specifics, they were able to provide the right process at the right time. They’re highly experienced professionals with deep knowledge, yet they were very open to our ideas.

Are there any areas for improvement?

I didn’t find any during our cooperation.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UI/UX Design for Salesforce-based CRM System

"All senior stakeholders are impressed with The Gradient’s output."

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2018 - Outgoing
Project summary: 

The Gradient assisted with the UI design for a Salesforce CRM-based platform. The team acts an ongoing resource for UI design. They also produced a video, email templates, and a landing page design.

The Reviewer
 
1-10 Employees
 
New York, New York
Kyall Mai
Program Manager, Boutique Bank
 
Verified
The Review
Feedback summary: 

Internal feedback has been positive. The Gradient’s team is skilled and creative. They’re hardworking and proactive. Their efficient workflow supplemented their professional management style. Customers can expect a design team that delivers on time and provides regular updates.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work at a boutique bank that’s publicly traded on NASDAQ. We serve the legal industry but provide our services online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Gradient?

We were looking for an organization to partner with that would help build a UI design on a Salesforce CRM system we were making. We wanted to maximize usability, so we needed a team to come and look at the system with fresh eyes and effectively design a UI for our product.

SOLUTION

What was the scope of their involvement?

The Gradient became an ongoing resource to my project team. They provided analysis resources to figure out what the requirements were. Their team produced wireframes and mockups to show their thought process in terms of what the UI would look like and then actively worked with my development team that would develop the design. They also created a video, built email templates, and designed a landing page.

What is the team composition?

We’ve worked with around five or six people at different points, depending on the projects. There is a dedicated point of contact.

How did you come to work with The Gradient?

The Gradient was referred to me. After the referral, I went for a site visit where I met their team, and everything looked good.

How much have you invested with them?

We will spend around $80,000–$90,000.

What is the status of this engagement?

Our engagement began in December 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

All senior stakeholders are impressed with The Gradient’s output.

How did The Gradient perform from a project management standpoint?

Their project management style is excellent. They always keep us informed. I run my project team using Jira, and we work in sprints & releases. Their team is involved in that process. Some of project management tools we use are Notion, Skype, Zoom, and Figma.

What did you find most impressive about them?

The Gradient is on top of it. They’re extremely switched on. While they’re not native English speakers, there isn’t an issue at all. Their team is hardworking, always completing tasks based on the given timeline.

Are there any areas they could improve?

No, they’ve been good.

Do you have any advice for potential customers?

I wouldn’t hesitate to refer them. They’re an excellent company. I would suggest including The Gradient in early-stage discussions around budgets, planning, and road maps. This would help the engagement. They’re a great strategic partner.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UI/UX Design for Technology Solutions Firm

"Their team has a deep knowledge of technology and is willing to challenge us in constructive ways."

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Aug. 2018 - Ongoing
Project summary: 

The Gradient is providing UI/UX design for an e-commerce application. They’ve designed an initial prototype and are providing continuous services for future iterations.

The Reviewer
 
201-500 Employees
 
United Arab Emirates
Head of Product, Technology Solutions Firm
 
Verified
The Review
Feedback summary: 

The first version of the application has garnered positive feedback. Through frequent meetings and effective time management, The Gradient delivers creative solutions within set timelines. Their stark insights and attention to detail set them apart from other vendors.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the head of product at a technology solutions firm. We focus on building products and teams that transform industries and push boundaries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Gradient?

We were looking to create a world-class retail e-commerce application with high-quality product design and UX.

What were your goals for this project?

We wanted to design the UI/UX of a consumer retail ecosystem that will work in-store and on e-commerce and personalized promotions platforms.

SOLUTION

How did you select this vendor?

We contacted 25 different companies from Clutch and asked each of them to create a proposal idea for how they would design our product. We compared all of their work and eventually chose The Gradient.

Describe the project in detail.

After selecting The Gradient, we started the project with discovery workshops so that their team could understand our idea. They delivered a basic prototype within two weeks.

They’ve taken complete control of managing the product, and their team is responsible for delivering end-to-end UI/UX services.

What was the team composition?

We have a team manager, two UI/UX designers, and a business analyst.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We launched a pilot version two months ago, and it has received positive feedback. The Gradient is still working with us on a long-term basis and will be responsible for delivering all future versions of the ecosystem.

How effective was the workflow between your team and theirs?

We meet with their team almost daily, and they’ve been proactive in delivering results. They were quick to grasp our initial requirements and now have a comprehensive understanding of our goals for the product.

What did you find most impressive about this company?

Their team has a deep knowledge of technology and is willing to challenge us in constructive ways. Also, their attention to detail and ability to provide innovative solutions to problems stand out.

Are there any areas for improvement?

Yes, there is room for improvement within the business analyst role.

5.0
Overall Score We've enjoyed working with The Gradient.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They're available whenever we need them and are always on time.
  • 4.5 Cost
    Value / within estimates
    The cost is high compared to other vendors, but this is justified by the work they deliver.
  • 5.0 Quality
    Service & deliverables
    They've delivered every outcome in the best possible way.
  • 5.0 NPS
    Willing to refer
    We highly recommend them to others.

UX Design for German Business Consultant

“Commitment and responsiveness are The Gradient’s greatest strengths.”

See More

5.0

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2018 - Jan. 2019
Project summary: 

The Gradient provided UX design services to assist a consulting firm with creating an MVP. Their soon-to-launch product will feature a sophisticated image search and functions to monitor the marketplace.

The Reviewer
 
11-50 Employees
 
Berlin, Germany
Hendrik Schüler
CPO, Sentryc GmbH
 
Verified
The Review
Feedback summary: 

The Gradient met the client’s most valued hallmark of success through a timely delivery right on schedule. The designs they produced are fit for development, which will begin shortly. Diligent, attentive, and dependable, the team demonstrated a genuine commitment to client satisfaction.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the CPO of Sentryc in Berlin, Germany. Our brand-new company is launching in March 2019. We’re giving business control back over their brand and products and increasing transparency through an innovative image search and marketplace monitoring.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Gradient?

We worked with The Gradient on the design for our MVP.

What were your goals for this project?

Our objective was to implement the workflow we had in mind in the form of a beautiful design.

SOLUTION

How did you select this vendor?

A different company put us in contact with The Gradient.

Describe the project in detail.

When we began, we held one kick-off meeting. We worked in one-week sprints that included regular feedback. Our two parties were in constant contact through Slack and email.

What was the team composition?

The team included one project manager and two dedicated designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The Gradient delivered the final designs within the agreed-upon time frame. Now that the design phase is complete, the developers will start implementing it. I count hitting the deadline as a success.

How effective was the workflow between your team and theirs?

The workflow between our two teams was very effective thanks to The Gradient’s very transparent work method and quick responses.

What did you find most impressive about this company?

Commitment and responsiveness are The Gradient’s greatest strengths. They also have one of the coolest offices I’ve ever seen. 

Are there any areas for improvement?

They didn’t follow some basic UX design principles like using fewer than four fonts in the UI, but those were marginal concerns.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

Clutch verification provides an additional layer of data to help you make the right purchasing decsion of business services. Learn more

BRONZE VERIFIED
Business Entity
Business Entity Name
The Gradient Ltd
Status
Active
Jurisdiction of Formation
Ukraine
Id
40495158
Date of Formation
May 19, 2016
Client Reviews
VERIFIED CLIENT REVIEWS
30
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
July 8, 2020